Multimodale Konstruktionen Im Alltagskonsumkosmos
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Multimodale Konstruktionen Im Alltagskonsumkosmos
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Author : Alexander Dübbert
language : de
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2024-04-18
Multimodale Konstruktionen Im Alltagskonsumkosmos written by Alexander Dübbert and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-18 with categories.
Multimodale Konstruktionen Im Alltagskonsumkosmos
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Author : Alexander Dübbert
language : de
Publisher:
Release Date : 2024-08-19
Multimodale Konstruktionen Im Alltagskonsumkosmos written by Alexander Dübbert and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-08-19 with Language Arts & Disciplines categories.
Diese Studie widmet sich der Frage, inwiefern die schriftbildliche Gestaltung (Zeichengestaltung, Anordnung, Hervorhebung etc.) grammatisch bedeutsam sein kann. Zur Beantwortung wird ein erweiterter kognitiv-grammatischer Ansatz gewählt und ein selbsterstelltes Korpus aus 1.317 Fotos von Lebensmittelverpackungen mithilfe der Software MAXQDA analysiert. Das Analyseverfahren basiert auf einer innovativen Kombination aus musterorientierter Kollektionsanalyse und der Adaption grammatischer Proben. Die Untersuchung offenbart erstens, dass Markennamen wie 'Coca-Cola', 'nutella' etc. multimodale Konstruktionen mit konstitutiver Schriftbildlichkeit sein können, sofern deren Gestaltung kognitiv verankert und interindividuell konventionell ist. Zweitens wird für Warennamen wie 'GUT & GÜNSTIG Knäckebrot Sesam' etc. die Wirkung diagrammatischer Ikonizität erarbeitet, wonach die musterhafte schriftbildliche Gestaltung die Komposition der einzelnen Komponenten eines Warennamens vereindeutigt. Drittens werden Zusammensetzungen mit nicht-verbalen Prädikaten wie 'mit 11% Sesam', 'ohne Rosinen' etc. als multimodale Konstruktionen herausgearbeitet, bei denen die musterhafte gestalterische Verknüpfung das Verständnis ebenfalls maßgeblich beeinflusst.
Anglicisms In German
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Author : Alexander Onysko
language : en
Publisher: Walter de Gruyter
Release Date : 2007
Anglicisms In German written by Alexander Onysko and has been published by Walter de Gruyter this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Foreign Language Study categories.
Offers a detailed account of the influence of English in German based on a large scale corpus analysis of the newsmagazine "Der Spiegel". This book presents a study that is structured into three parts, each of which deals with fundamental questions and as of yet unsolved and disputed issues in the domain of anglicism research and language contact.
Grammar And Dialogism
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Author : Susanne Günthner
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2014-10-29
Grammar And Dialogism written by Susanne Günthner and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-29 with Language Arts & Disciplines categories.
This volume aims at analyzing the relationship between the dialogical accomplishment of spoken talk-in-interaction on the one hand and entrenched patterns of linguistic and socio-cultural knowledge (constructions, frames, and communicative genres) on the other. The contributions analyze linguistic patterns in different languages such as English, French, German, and Swedish. Methodologically, they take up the usage-based position that structural and functional aspects of language use need to be studied empirically and "bottom-up": Since grammatical structure arises as the entrenched result of recurrent language use, its study should start with the local organization of natural talk-in-interaction before moving on to more complex and abstract relationships between linguistic structure, linguistic meaning, and socio-cultural activity/event patterns. Furthermore, they argue that Dialogism provides a promising starting point for a usage-based approach to linguistic patterns as both emerging (i.e. constructed in response to the situational circumstances of talk-in-interaction) and emergent (i.e. constructed with regard to symbolic units as parts of socially and culturally shared knowledge).
Multilingualism And Bilingualism
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Author : Sammy Beban Chumbow
language : en
Publisher: BoD – Books on Demand
Release Date : 2018-05-30
Multilingualism And Bilingualism written by Sammy Beban Chumbow and has been published by BoD – Books on Demand this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-30 with Language Arts & Disciplines categories.
Research in the area of bilingualism and multilingualism invariably produces fascinating insights. In the Europe of yesteryears, the paradigm of one nation one language was dominant and fashionable as a nation-building ideology that multilingualism was considered a curse, a demon that had to be exorcised. Today, the avalanche of empirical evidence of research findings has established multilingualism and pluralism as an ideal for national development. The nine chapters of this book provide further elucidations of the issue of benefits of bilingualism and multilingualism and also provide original research findings on developments in the areas of psychological dimensions of bilingualism and bilingualism in information retrieval systems. The book by its illuminating description and insightful analysis of issues of bilingualism will be of significant interest to scholars, researchers, and all concerned with bilingualism and multilingualism from whatever perspective.
English Influence On German
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Author : Hanna M. Stoll
language : en
Publisher: GRIN Verlag
Release Date : 2006-12-14
English Influence On German written by Hanna M. Stoll and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-12-14 with Foreign Language Study categories.
Seminar paper from the year 2006 in the subject English - Pedagogy, Didactics, Literature Studies, grade: 2,0, Humboldt-University of Berlin (Institut für Anglistik/Amerikanistik), course: The Politics of English as a Global Language, 25 entries in the bibliography, language: English, abstract: "English influence on German" deals with the question why we tend to use anglicisms and which problems might occur when using them. There will also be a focus on the classification of the borrowing and on the negative reactions to anglicisms.
Metalinguistic Discourses
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Author : Viviane Arigne
language : en
Publisher:
Release Date : 2015
Metalinguistic Discourses written by Viviane Arigne and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Discourse analysis categories.
This book was born from the desire to conduct an inquiry into the heterogeneity and variety of linguistic theories in order to assess their descriptive and explanatory power. The first part of the volume brings together contributions addressing formal and theoretical issues. It focuses on the specific questions of metalinguistic discourses, representations and formal symbols, and considers the case of representations pertaining to different metalinguistic levels and their possible translation from one level to another. The essays compiled in this section also examine how generative semantics paved the way for current trends in cognitive linguistics, and provide an analysis of the historical and epistemological context of the notion of metafunction found in Systemic Functional Grammar. The contributions gathered in the second part of the book evaluate the results of a certain number of linguistic studies, putting various theories to the test. They specifically discuss the notion of intersective gradience, analyse modality and the question of irony within two different theoretical frameworks, and deal with parenthetical verbs in the light of an utterer-centred approach. This book will appeal to all linguists with an interest in linguistic theories or in the results of linguistic research, and advanced students in linguistics, in addition to scholars in cognate fields such as epistemology, the philosophy of language, psychology and neurosciences.