Museos Espa Oles En Facebook An Lisis De Su Comunicaci N En El Marco Del Museo Social Digital
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Museos Espa Oles En Facebook An Lisis De Su Comunicaci N En El Marco Del Museo Social Digital
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Author : Mas Iglesias, José Manuel
language : es
Publisher: ESIC
Release Date : 2020-07-15
Museos Espa Oles En Facebook An Lisis De Su Comunicaci N En El Marco Del Museo Social Digital written by Mas Iglesias, José Manuel and has been published by ESIC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-15 with Business & Economics categories.
El objetivo principal de esta investigación es analizar el uso que los principales museos de arte en España están haciendo de Facebook en el marco del museo social digital. Este concepto puede quedar definido como aquél que aprovecha las oportunidades que ofrecen las tecnologías digitales para profundizar en un museo que sea verdaderamente cercano, abierto y social, enriquecer la experiencia del visitante, personalizar la interacción, favorecer la accesibilidad al conocimiento y ampliar el público objetivo de la exposición. Lógicamente, este concepto no surge en el vacío sino que resulta ser la consecuencia lógica de aplicar las tecnologías digitales al museo social. Esta idea nace en Canadá a mediados de los años 80 y proclama la primacía de la participación en contra del dogma de la conservación. Como veremos, la denominada Declaración de Quebec defiende la democracia cultural, el dinamismo social, la apertura y la interactividad frente a la institución autoritaria, cerrada y poco proclive a los cambios que había sido el museo hasta entonces. De esta forma, el nuevo museo social se orienta a dialogar, impulsar la comunicación e inventar nuevas técnicas de exposición, al entender que el museo no sólo debe trabajar “para” sus visitantes, sino también “con” ellos. En este sentido, veremos también que el museo social se diferencia del tradicional en cuestiones muy esenciales como su función, el foco en el que se pone la exposición, la percepción sobre cuál debe ser el centro de la actividad, la visión que se tiene del público, del aprendizaje o del papel que deben tener los servicios de comunicación e interpretación museológica. Para analizar hasta qué punto los museos españoles están aprovechando Facebook con este propósito, hemos llevado a cabo un análisis de contenido de la actividad publicada en este servicio por 10 de los museos con más seguidores en esta red. La muestra está integrada por la actividad de estos 10 museos a lo largo de 6 meses. En concreto, los meses que analizamos fueron: julio y agosto de 2016, octubre y noviembre de 2016, y enero y febrero de 2017. Completamos el estudio con una sistematización propia de 30 buenas prácticas esperando que resulten de utilidad para que los museos puedan aprovechar mejor el gran potencial que ofrece Facebook para avanzar en el logro de museos que sean ciertamente sociales y digitales.
Museos Espa Oles En Facebook An Lisis De Su Comunicaci N En El Marco Del Museo Social Digital
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Author : José Manuel Mas Iglesias
language : es
Publisher: ESIC Editorial
Release Date : 2020-07-08
Museos Espa Oles En Facebook An Lisis De Su Comunicaci N En El Marco Del Museo Social Digital written by José Manuel Mas Iglesias and has been published by ESIC Editorial this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-08 with Business & Economics categories.
El objetivo principal de esta investigación es analizar el uso que los principales museos de arte en España están haciendo de Facebook en el marco del museo social digital. Este concepto puede quedar definido como aquél que aprovecha las oportunidades que ofrecen las tecnologías digitales para profundizar en un museo que sea verdaderamente cercano, abierto y social, enriquecer la experiencia del visitante, personalizar la interacción, favorecer la accesibilidad al conocimiento y ampliar el público objetivo de la exposición. Lógicamente, este concepto no surge en el vacío sino que resulta ser la consecuencia lógica de aplicar las tecnologías digitales al museo social. Esta idea nace en Canadá a mediados de los años 80 y proclama la primacía de la participación en contra del dogma de la conservación. Como veremos, la denominada Declaración de Quebec defiende la democracia cultural, el dinamismo social, la apertura y la interactividad frente a la institución autoritaria, cerrada y poco proclive a los cambios que había sido el museo hasta entonces. De esta forma, el nuevo museo social se orienta a dialogar, impulsar la comunicación e inventar nuevas técnicas de exposición, al entender que el museo no sólo debe trabajar “para” sus visitantes, sino también “con” ellos. En este sentido, veremos también que el museo social se diferencia del tradicional en cuestiones muy esenciales como su función, el foco en el que se pone la exposición, la percepción sobre cuál debe ser el centro de la actividad, la visión que se tiene del público, del aprendizaje o del papel que deben tener los servicios de comunicación e interpretación museológica. Para analizar hasta qué punto los museos españoles están aprovechando Facebook con este propósito, hemos llevado a cabo un análisis de contenido de la actividad publicada en este servicio por 10 de los museos con más seguidores en esta red. La muestra está integrada por la actividad de estos 10 museos a lo largo de 6 meses. En concreto, los meses que analizamos fueron: julio y agosto de 2016, octubre y noviembre de 2016, y enero y febrero de 2017. Completamos el estudio con una sistematización propia de 30 buenas prácticas esperando que resulten de utilidad para que los museos puedan aprovechar mejor el gran potencial que ofrece Facebook para avanzar en el logro de museos que sean ciertamente sociales y digitales.
Digital Technologies And The Museum Experience
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Author : Loïc Tallon
language : en
Publisher: Rowman Altamira
Release Date : 2008-08-28
Digital Technologies And The Museum Experience written by Loïc Tallon and has been published by Rowman Altamira this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-08-28 with Business & Economics categories.
The biggest trend in museum exhibit design today is the creative incorporation of technology. Digital Technologies and the Museum Experience: Handheld Guides and Other Media explores the potential of mobile technologies (cell phones, digital cameras, MP3 players, PDAs) for visitor interaction and learning in museums, drawing on established practice to identify guidelines for future implementations.
Handbook Of Research On Citizenship And Heritage Education
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Author : Delgado-Algarra, Emilio José
language : en
Publisher: IGI Global
Release Date : 2020-01-31
Handbook Of Research On Citizenship And Heritage Education written by Delgado-Algarra, Emilio José and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-31 with Education categories.
Cultural competence in education promotes civic engagement among students. Providing students with educational opportunities to understand various cultural and political perspectives allows for higher cultural competence and a greater understanding of civic engagement for those students. The Handbook of Research on Citizenship and Heritage Education is a critical scholarly book that provides relevant and current research on citizenship and heritage education aimed at promoting active participation and the transformation of society. Readers will come to understand the role of heritage as a symbolic identity source that facilitates the understanding of the present and the past, highlighting the value of teaching. Additionally, it offers a source for the design of didactic proposals that promote active participation and the critical conservation of heritage. Featuring a range of topics such as educational policy, curriculum design, and political science, this book is ideal for educators, academicians, administrators, political scientists, policymakers, researchers, and students.
The Engaging Museum
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Author : Graham Black
language : en
Publisher: Routledge
Release Date : 2012-11-12
The Engaging Museum written by Graham Black and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-12 with Art categories.
This very practical book guides museums on how to create the highest quality experience possible for their visitors. Creating an environment that supports visitor engagement with collections means examining every stage of the visit, from the initial impetus to go to a particular institution, to front-of-house management, interpretive approach and qualitative analysis afterwards. This holistic approach will be immensely helpful to museums in meeting the needs and expectations of visitors and building their audience. This book features: includes chapter introductions and discussion sections supporting case studies to show how ideas are put into practice a lavish selection of tables, figures and plates to support and illustrate the discussion boxes showing ideas, models and planning suggestions to guide development an up-to-date bibliography of landmark research. The Engaging Museum offers a set of principles that can be adapted to any museum in any location and will be a valuable resource for institutions of every shape and size, as well as a vital addition to the reading lists of museum studies students.
Museum Communication And Social Media
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Author : Kirsten Drotner
language : en
Publisher: Routledge
Release Date : 2014-03-14
Museum Communication And Social Media written by Kirsten Drotner and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-14 with Art categories.
Visitor engagement and learning, outreach, and inclusion are concepts that have long dominated professional museum discourses. The recent rapid uptake of various forms of social media in many parts of the world, however, calls for a reformulation of familiar opportunities and obstacles in museum debates and practices. Young people, as both early adopters of digital forms of communication and latecomers to museums, increasingly figure as a key target group for many museums. This volume presents and discusses the most advanced research on the multiple ways in which social media operates to transform museum communications in countries as diverse as Australia, Denmark, Germany, Norway, the UK, and the United States. It examines the socio-cultural contexts, organizational and education consequences, and methodological implications of these transformations.
New Museology
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Author : Peter Vergo
language : en
Publisher: Reaktion Books
Release Date : 1997-06-01
New Museology written by Peter Vergo and has been published by Reaktion Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-06-01 with Education categories.
With essays by Charles Saumarez Smith, Ludmilla Jordanova, Paul Greenhalgh, Colin Sorensen, Nick Merriman, Stephen Bann, Philip Wright, Norman Palmer and Peter Vergo. "A lively and controversial symposium ... thought-provoking"—The Sunday Times (Paperbacks of the Year, 1989) "The essays are all distinguished by their topicality and lucidity."—MuseumNews "A welcome addition to the library of Museology"—Art Monthly "The New Museology is essential reading for all those seeking to understand the current debate in museum ideologies."—International Journal of Museum Management and Scholarship
Heritage And Social Media
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Author : Elisa Giaccardi
language : en
Publisher: Routledge
Release Date : 2012-07-26
Heritage And Social Media written by Elisa Giaccardi and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-07-26 with Social Science categories.
Heritage and Social Media explores how social media reframes our understanding and experience of heritage. Through the idea of ‘participatory culture’ the book begins to examine how social media can be brought to bear on the encounter with heritage and on the socially produced meanings and values that individuals and communities ascribe to it. To highlight the specific changes produced by social media, the book is structured around three major themes: Social Practice. New ways of understanding and experiencing heritage are emerging as a result of novel social practices of collection, representation, and communication enabled and promoted by social media. Public Formation. In the presence of widely available social technologies, peer-to-peer activities such as information and media sharing are rapidly gaining momentum, as they increasingly promote and legitimate a participatory culture in which individuals aggregate on the basis of common interests and affinities. Sense of Place. As computing becomes more pervasive and digital networks extend our surroundings, social media and technologies support new ways to engage with the people, interpretations and values that pertain to a specific territorial setting. Heritage and Social Media provides readers with a critical framework to understand how the participatory culture fostered by social media changes the way in which we experience and think of heritage. By introducing readers to how social media are theorized and used, particularly outside the institutional domain, the volume reveals through groundbreaking case studies the emerging heritage practices unique to social media. In doing so, the book unveils the new issues that are emerging from these practices and the new space for debate and critical argumentation that is required to illuminate what can be done in this burgeoning sector of heritage work.
Museum Revolutions
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Author : Simon Knell
language : en
Publisher: Routledge
Release Date : 2007-09-12
Museum Revolutions written by Simon Knell and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-09-12 with Art categories.
Capturing the richness of the museum studies discipline, Museum Revolutions is the ideal text for museum studies courses, providing a wide range of interlinked themes and the latest thought and research from experts in the field.
Discourse On The Move
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Author : Douglas Biber
language : en
Publisher: John Benjamins Publishing
Release Date : 2007-09-19
Discourse On The Move written by Douglas Biber and has been published by John Benjamins Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-09-19 with Language Arts & Disciplines categories.
Discourse on the Move is the first book-length exploration of how corpus-based methods can be used for discourse analysis, applied to the description of discourse organization. The primary goal is to bring these two analytical perspectives together: undertaking a detailed discourse analysis of each individual text, but doing so in terms that can be generalized across all texts of a corpus. The book explores two major approaches to this task: ‘top-down’ and ‘bottom-up’. In the ‘top-down’ approach, the functional components of a genre are determined first, and then all texts in a corpus are analyzed in terms of those components. In contrast, textual components emerge from the corpus analysis in the bottom-up approach, and the discourse organization of individual texts is then analyzed in terms of linguistically-defined textual categories. Both approaches are illustrated through case studies of discourse structure in particular genres: fund-raising letters, biology/biochemistry research articles, and university classroom teaching.
