Museumsmarketing Theoretische Konzeptionen Als Elemente Neuer Ansaetze In Den Kulturverwaltungen
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Museumsmarketing Theoretische Konzeptionen Als Elemente Neuer Ansaetze In Den Kulturverwaltungen
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Author : Florian Lüdeke
language : de
Publisher: GRIN Verlag
Release Date : 2004-11-26
Museumsmarketing Theoretische Konzeptionen Als Elemente Neuer Ansaetze In Den Kulturverwaltungen written by Florian Lüdeke and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-11-26 with History categories.
Studienarbeit aus dem Jahr 2004 im Fachbereich Museumswissenschaft, Museologie, Note: 1,3, Universität Lüneburg (Institut für Betriebswirtschaftslehre), Veranstaltung: Seminar zum Kulturmanagement, Sprache: Deutsch, Abstract: Die dieser Seminararbeit zu Grunde liegende Aufgabenstellung, neue Ansätze und Entwicklungen in den Kulturverwaltungen zu untersuchen, eröffnet ein weites thematisches Feld, welches es zu strukturieren gilt. Eine thematische Strukturierung ist zum einen auf Grund der vielschichtigen Literatur, zum anderen zur Vermeidung von Wiederholungen der bisher im Seminar behandelten Aspekte nötig. Neben diversen Einzelfällen (bspw. Hamburger Festhalle, Vitra Design Museum) wurden bereits grundlegende Tendenzen im Bereich der Kulturfinanzierung (Spenden, Sponsoring und werbliche Partnerschaften) und des Leistungsangebotes (originäre Leistungen, zusätzliche Leistungen) behandelt. Im Zuge der Auswertung in Frage kommender Literatur - neben der gängigen Fachliteratur bieten sich u.a. Studien von Organisationen wie dem Institut für Museumswesen oder auch Ausschussberichte zum Kulturhaushalt einzelner Bundesländer an - wird eines deutlich: Es gibt nicht die Entwicklung oder den neuen Ansatz im kulturellen Bereich. Die Pluralität des kulturellen Angebots fordert adäquat individuelle und facettenreiche Ansätze zur Umstrukturierung und Konsolidierung. Das Thema „Neue Ansätze und Entwicklungen in den Kulturverwaltungen“ bietet verschiedene Ansatzpunkte. Ohne den geringsten Anspruch auf Vollständigkeit seien hier einige Oberbegriffe genannt: Veränderungen in den Trägerschaften, neue Wege der Beschaffung von Finanzmitteln und das Selbstverständnis der Kulturinstitutionen. Letzteres soll hier zum Thema gemacht werden: Verstehen sich die institutionellen Anbieter kultureller Leistungen mehr als ein nach ökonomischen Kriterien zu führendes Unternehmen denn als Amt oder operativer Teil der Verwaltung, so wirkt sich dieser Wandel im Selbstverständnis zunehmend auf die Führung des „Unternehmens“ Kultur und entsprechend auf das Leistungsangebot aus. Dem Marketing kommt im Kontext dieses Wandels eine gewichtige Rolle zu. Der Anspruch dieser Seminararbeit soll es sein, sich in einem ersten Schritt vom Einzelfall zu lösen, um einen allgemeinen Überblick geben zu können. Die hierbei gewonnenen Schlüsse werden dann in einem zweiten Schritt anhand eines Beispiels (Museum für das Fürstentum Lüneburg) konkretisiert.
Cultures And Globalization
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Author : Helmut K Anheier
language : en
Publisher: SAGE
Release Date : 2008-10-03
Cultures And Globalization written by Helmut K Anheier and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-10-03 with Social Science categories.
This second volume, The Cultural Economy, analyzes the dynamic relationship in which culture is part of the process of economic change that in turn changes the conditions of culture. It brings together perspectives from different disciplines to examine such critical issues as: The production of cultural goods and services and the patterns of economic globalization The relationship between the commodification of the cultural economy and the aesthetic realm Current and emerging organizational forms for the investment, production, distribution and consumption of cultural goods and services The complex relations between creators, producers, distributors and consumers of culture The policy implications of a globalizing cultural economy
The Carabinieri Command For The Protection Of Cultural Property
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Author : Laurie Watson Rush
language : en
Publisher: Boydell & Brewer
Release Date : 2015
The Carabinieri Command For The Protection Of Cultural Property written by Laurie Watson Rush and has been published by Boydell & Brewer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with History categories.
First comprehensive study of Italy's art police, an organisation devoted to protecting cultural artefacts.
Paris As Revolution
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Author : Priscilla Parkhurst Ferguson
language : en
Publisher: Univ of California Press
Release Date : 2023-11-10
Paris As Revolution written by Priscilla Parkhurst Ferguson and has been published by Univ of California Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-11-10 with History categories.
In nineteenth-century Paris, passionate involvement with revolution turned the city into an engrossing object of cultural speculation. For writers caught between an explosive past and a bewildering future, revolution offered a virtuoso metaphor by which the city could be known and a vital principle through which it could be portrayed. In this engaging book, Priscilla Ferguson locates the originality and modernity of nineteenth-century French literature in the intersection of the city with revolution. A cultural geography, Paris as Revolution "reads" the nineteenth-century city not in literary works alone but across a broad spectrum of urban icons and narratives. Ferguson moves easily between literary and cultural history and between semiotic and sociological analysis to underscore the movement and change that fueled the powerful narratives defining the century, the city, and their literature. In her understanding and reconstruction of the guidebooks of Mercier, Hugo, Vallès, and others, alongside the novels of Flaubert, Hugo, Vallès, and Zola, Ferguson reveals that these works are themselves revolutionary performances, ones that challenged the modernizing city even as they transcribed its emergence. This title is part of UC Press's Voices Revived program, which commemorates University of California Press’s mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1994.
Physical Dimensions Of Aging
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Author : Waneen Wyrick Spirduso
language : en
Publisher: Human Kinetics Publishers
Release Date : 2005
Physical Dimensions Of Aging written by Waneen Wyrick Spirduso and has been published by Human Kinetics Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Aging categories.
1. An introduction to aging. 2. Energy, work, and efficiency. 3. Motor control, coordination, and skill. 4. Physical-psychosocial relationships. 5. Physical performance and achievement.
Inventing Times Square
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Author : William R. Taylor
language : en
Publisher: JHU Press
Release Date : 1996-04
Inventing Times Square written by William R. Taylor and has been published by JHU Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996-04 with History categories.
A unique volume, Inventing Times Square approaches the subject of twentieth-century American city culture through a multidimensional examination of one quintessential urban space: Times Square. Ranging in time from 1905, when the crossroad was given its present name, through to the current plans for redevelopment, the authors examine Times Square as economic hub, real estate bonanza, entertainment center, advertising medium, architectural experiment, and erotic netherworld. Though the volume centers on Times Square, the essays venture much further into urban history and American social history, revealing in the process how Times Square reflected—even epitomized—America as it became an urban consumer culture.
Media And Convergence Management
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Author : Sandra Diehl
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-05-24
Media And Convergence Management written by Sandra Diehl and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-24 with Business & Economics categories.
Convergence has gained an enormous amount of attention in media studies within the last several years. It is used to describe the merging of formerly distinct functions, markets and fields of application, which has changed the way companies operate and consumers perceive and process media content. These transformations have not only led business practices to change and required companies to adapt to new conditions, they also continue to have a lasting impact on research in this area. This book’s main purpose is to shed some light on crucial phenomena of media and convergence management, while also addressing more specific issues brought about by innovations related to media, technologies, industries, business models, consumer behavior and content management. This book gathers insights from renowned academic researchers and pursues a highly interdisciplinary approach. It will serve as a valuable reference guide for students, practitioners and researchers interested in media convergence processes.
Cultural Property Risk Analysis Model
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Author : R. Robert Waller
language : en
Publisher: Goteborgs Universitet Acta Univ
Release Date : 2003-01-01
Cultural Property Risk Analysis Model written by R. Robert Waller and has been published by Goteborgs Universitet Acta Univ this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-01-01 with Nature categories.
"Preventive conservation seeks to minimize needless deterioration, damage, and loss to cultural property. This requires a comprehensive understanding of all hazards that might affect property and all values needing protection from those hazards. The past effects of hazards must be apprehended, the efficacy of current conservation practices must be calculated, and the predictability of future changes must be judged. Risks may manifest gradually or sporadically. In either case, the time scale over which risks to cultural properties must be considered is measured in centuries. Feedback on the consequences of preventive conservation decisions taken is too slow and too confounded to support meaningful experience-based learning. A risk-based approach to decision-making is necessary."
Computing In The Humanities
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Author : Peter C. Patton
language : en
Publisher: Lexington, Mass. : Lexington Books
Release Date : 1981
Computing In The Humanities written by Peter C. Patton and has been published by Lexington, Mass. : Lexington Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1981 with Education categories.
The Expansion Of Management Knowledge
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Author : Kerstin Sahlin-Andersson
language : en
Publisher: Stanford University Press
Release Date : 2002
The Expansion Of Management Knowledge written by Kerstin Sahlin-Andersson and has been published by Stanford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
The past few decades have witnessed a dramatic expansion of management education, consulting, and the formalization of management practice, with a widespread diffusion of management ideas across sectors and continents. This book describes and analyzes this worldwide flow of management ideas and the key carriers of these ideas.