My Life In Advertising And Scientific Advertising
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My Life In Advertising And Scientific Advertising
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Author : Claude C. Hopkins
language : en
Publisher: McGraw-Hill
Release Date : 1998
My Life In Advertising And Scientific Advertising written by Claude C. Hopkins and has been published by McGraw-Hill this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Biography & Autobiography categories.
Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one easy-to-carry volume and discover his fixed principles and basic fundamentals that still prevail today.
Scientific Advertising
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Author : Claude C. Hopkins
language : en
Publisher: David De Angelis
Release Date : 2022-09-06
Scientific Advertising written by Claude C. Hopkins and has been published by David De Angelis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-06 with Business & Economics categories.
The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct methods of procedure have been proved and established. We know what is most effective, and we act on basic laws. Advertising, once a gamble, has thus become, under able direction, one of the safest business ventures. Certainly, no other enterprise with comparable possibilities need involve so little risk. Therefore, this book deals, not with theories and opinions, but with well-proved principles and facts. It is written as a text book for students and a safe guide for advertisers. Every statement has been weighed. The book is confined to established fundamentals. If we enter any realms of uncertainty we shall carefully denote them. The present status of advertising is due to many reasons. Much national advertising has long been handled by large organizations known as advertising agencies. Some of these agencies, in their hundreds of campaigns, have tested and compared the thousands of plans and ideas. The results have been watched and recorded, so no lessons have been lost. Such agencies employ a high grade of talent. None but able and experienced men can meet the requirements in national advertising. Working in cooperation, learning from each other and from each new undertaking, some of these men develop into masters. Individuals may come and go, but they leave their records and ideas behind them. These become a part of the organization's equipment, and a guide to all who follow. Thus, in the course of decades, such agencies become storehouses of advertising experiences, proved principles, and methods. The larger agencies also come into intimate contact with experts in every department of business. Their clients are usually dominating concerns. So they see the results of countless methods and polices. They become a clearing house for everything pertaining to merchandising. Nearly every selling question which arises in business is accurately answered by many experiences. Under these conditions, where they long exist, advertising and merchandising become exact sciences. Every course is charted. The compass of accurate knowledge directs the shortest, safest, cheapest course to any destination. We learn the principles and prove them by repeated tests. This is done through keyed advertising, by traced returns, largely by the use of coupons. We compare one way with many others, backward and forward, and record the results. When one method invariably proves best, that method becomes a fixed principle.
My Life In Advertising And Scientific Advertising
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Author : Claude C. Hopkins
language : en
Publisher:
Release Date : 2022-10-08
My Life In Advertising And Scientific Advertising written by Claude C. Hopkins and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-10-08 with categories.
Bringing the best of Claude C. Hopkins together. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today. 1) Scientific Advertising is a book written by Claude C Hopkins and is cited by many advertising and marketing personalities (such as David Ogilvy, Gary Halbert, and Jay Abraham) as a ""must-read"" book. The Book contains many principles that are common in all performance-based marketing today, such as the idea of testing and measuring ad effectiveness, writing to one person, understanding and using psychology, basing advertising on sales, eliminating risk, learning what the thousands want to understand what the millions will buy. It is indeed impossible to say one understands advertising without having a thorough grasp on the material in this book. David Ogilvy wrote that ""Nobody should be allowed to have anything to do with advertising until he has read this book seven times and The book is widely considered the foundation of direct marketing. 2) "My Life in Advertising" is an autobiography detailing the life of advertising genius Claude C. Hopkins (author of the business classic "Scientific Advertising"). This book is not written as a personal history, but as a business story. The chief object behind every chapter is to offer helpful suggestions to those who will follow his advice. As practical as it is interesting, "My Life in Advertising" is a must-read book for anyone wanting to understand the secrets of how to sell. Many of his strategies and techniques still apply today, even for internet marketing.
My Life In Advertising
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Author : Claude Hopkins
language : en
Publisher: Lulu.com
Release Date : 1966
My Life In Advertising written by Claude Hopkins and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 1966 with categories.
Claude C Hopkins Scientific Advertising With My Life In Advertising
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Author : Robert C. Worstell
language : en
Publisher: Masters of Copywriting
Release Date : 2020-05-25
Claude C Hopkins Scientific Advertising With My Life In Advertising written by Robert C. Worstell and has been published by Masters of Copywriting this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-25 with categories.
"Scientific Advertising" is still regarded as one of the all-time great classics in advertising. This book was originally written in 1923 and is considered by many to be the greatest book on advertising ever written. Test marketing, copy research, coupon sampling, market research, and many more of the "standard" marketing techniques businesses are currently using can all be traced back to the original version of this book. Jay Abraham, highly regarded as one of the greatest marketing consultants of the 20th century, says that he has read the original "Scientific Advertising" by Claude Hopkins over 50 times and has learned something new every time he has read from it. As you read and apply this, realize that the growth of your business can no longer be a "hit-and-miss" operation - where you could be digging just feet or inches away from striking the "mother lode" in your industry, but still be painfully unaware it's there. You can turn your business marketing into step-by-step "Scientific" growth of where you will know exactly what works for your business promotion ...and what doesn't work. Claude C. Hopkins (1866-1932) was one of the great advertising pioneers. He believed advertising existed only to sell something and should be measured and justified by the results it produced. To track the results of his advertising, he used key coded coupons and then tested headlines, offers and propositions against one another. He used the analysis of these measurements to continually improve his ad results, driving responses and the cost effectiveness of his clients' advertising spend. His classic book, "Scientific Advertising," was published in 1923, following his retirement from Lord & Thomas, where he finished his career as president and chairman. This book was followed, in 1927, by his autobiographical work "My Life in Advertising." - - - - From the First Great Copywriter The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct method of procedure have been proved and established. We know what is most effective, and we act on basic law. Advertising, once a gamble, has thus become, under able direction, one of the safest business ventures. Certainly no other enterprise with comparable possibilities need involve so little risk. Therefore, this book deals, not with theories and opinions, but with well-proved principles and facts. The book is confined to establish fundamentals. Under these conditions, where they long exist, advertising and merchandising become exact sciences. Every course is charted. The compass of accurate knowledge directs the shortest, safest, cheapest course to any destination. We hope that this book will throw some new lights on the subject. - Claude C. Hopkins This classic is still in daily use by top entrepreneurs and corporations. Timeless, trustworthy, classic. Learn what you need to know to get a leap on your fellow advertising and marketing creators. By studying what everyone else should know - and may... This collection containing: Scientific Advertising My Life in Advertising along with A Common Sense Approach to Marketing Get Your Copy Now.
My Life In Advertising
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Author : Claude C. Hopkins
language : en
Publisher:
Release Date : 2013-03-01
My Life In Advertising written by Claude C. Hopkins and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-01 with categories.
Bonded Leather binding
My Life In Advertising Scientific Advertising
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Author : Claude C. Hopkins
language : en
Publisher:
Release Date : 1997
My Life In Advertising Scientific Advertising written by Claude C. Hopkins and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Advertising categories.
Test marketing. Coupon sampling. Copy research. All are standard practices in today's world of advertising. All were invented by Claude C. Hopkins (1866-1932), who worked for various advertisers including Bissell Carpet Sweeper Company, Swift & Company and Dr. Shoop's patent medicine company until, at the age of 41, he was hired by Albert Lasker to write copy for Lord & Thomas advertising agency (forerunner to today's Foote, Cone & Belding). He stayed for 18 years. Scientific Advertising and My Life in Advertising remain essential, vital guideposts for present and future generations of advertising professionals.
Summary My Life In Advertising By Claude Hopkins
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Author : Shortcut Edition
language : en
Publisher: Shortcut Edition
Release Date : 2021-06-09
Summary My Life In Advertising By Claude Hopkins written by Shortcut Edition and has been published by Shortcut Edition this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-09 with Business & Economics categories.
* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. By reading this summary, you will discover the professional adventure of Claude C. Hopkins, as well as the main lessons he learned from his experience. You will also discover that : Claude C. Hopkins' modest origins allowed him to excel in his work; The only way to succeed is to work, and the field is the only valid place to learn; Work can and must be considered as a game to be practiced with pleasure and assiduity; Mail-order selling, because of its specificities, allows the implementation of fundamental principles or "scientific advertising"; The advertiser has heavy responsibilities and takes real risks, which is why he must be all the more careful and methodical; The advertising profession is less lucrative than it seems, and its collaboration with brands is precarious; Claude C. Hopkins has been successful in applying his knowledge of advertising to entrepreneurship. Claude C. Hopkins has an outstanding professional experience. In "My Life in Advertising", he reveals the path that led him to the top. A pioneer, an exceptional professional, he shows the way for his successors to do better than he did. For him, work is at the origin of all successes, his own as well as those of advertising campaigns. You too, get involved in advertising! *Buy now the summary of this book for the modest price of a cup of coffee!
My Life In Advertising And Scientific Advertising
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Author : Claude Hopkins
language : en
Publisher: McGraw Hill Professional
Release Date : 1998
My Life In Advertising And Scientific Advertising written by Claude Hopkins and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Biography & Autobiography categories.
Test marketing. Coupon sampling. Copy research. All are standard practices in today's world of advertising. All were invented by Claude C. Hopkins (1866-1932), who worked for various advertisers including Bissell Carpet Sweeper Company, Swift & Company and Dr. Shoop's patent medicine company until, at the age of 41, he was hired by Albert Lasker to write copy for Lord & Thomas advertising agency (forerunner to today's Foote, Cone & Belding). He stayed for 18 years. Scientific Advertising and My Life in Advertising remain essential, vital guideposts for present and future generations of advertising professionals. - Publisher.
A Legacy In Advertising
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Author : Clauce Hopkins
language : en
Publisher:
Release Date : 2013-06-17
A Legacy In Advertising written by Clauce Hopkins and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-17 with categories.
Everything you need to know about making ads that sell is here. A Legacy in Advertising has transformed the lives of many small business owners by providing them with the ultimate proven money-making ideas. These include: How to find customers, how to gain their business, how to make risk-free promotions and measure their results, how to make your ads visible and original, and much more... Here is an example of the wrong way and the money-making way: The wrong way: --20% off. Easy-Breezy brush. Now $3.99 The money making way : Having difficulty keeping your hair straight after washing it? "Easy-Breezy's arch shaped bristles brush thru the hair stimulating a greater flow of the natural oil in your head, keeping the hair in place longer, while preventing frizzy hair, static and puffiness ..." --Easy-Breezy is a hand-massage without effort! This last ad produced $36,827 in sales. 5,000% more than the first one. Media experts described A Legacy in Advertising as a step-by-step guide involving the author's 30 years of experience, his case studies and tested principles that will guide you through the secrets needed to submerge your customers in the dream of every product you sell. No matter what it is! This incredible book is a must have for anyone serious about making money through advertising online or in print. It includes the full and original publications of Claude C. Hopkins best-selling books, My Life in Advertising and Scientific Advertising, and a collection of more than 150 of the author's most profitable hard-to-find ads for you to own!