Nachhaltige Transformation Einer Fiktiven Luxusmarke Mit Bezug Auf Soziale Medien
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Nachhaltige Transformation Einer Fiktiven Luxusmarke Mit Bezug Auf Soziale Medien
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Author :
language : de
Publisher: GRIN Verlag
Release Date : 2023-06-21
Nachhaltige Transformation Einer Fiktiven Luxusmarke Mit Bezug Auf Soziale Medien written by and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-06-21 with Business & Economics categories.
Studienarbeit aus dem Jahr 2022 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,0, International School of Management, Standort Dortmund , Sprache: Deutsch, Abstract: Anhand einer digitalen Verjüngungsstrategie wird in der vorliegenden Arbeit detailliert gezeigt, wie die fiktive Marke "Celine" spezielle Instrumente nutzt, um eine jüngere Zielgruppe anzusprechen. Im Zuge der Digitalisierung bietet Design Thinking eine geeignete Methode, um menschenzentrierte Innovationen zu kreieren. Das stetig veränderte Konsumentenverhalten fordert Luxusmarken dazu auf, neue Geschäftsmodelle zu entwickeln. Mittels eines Sechs-Schritte-Prozesses wird im Folgenden veranschaulicht, wie eine Design-Thinking-Challenge erfolgreich umgesetzt werden kann. Auf der Grundlage dieser Theorie werden das Vorgehen sowie die Ergebnisse einer Design-Thinking-Challenge dargestellt. Weiterhin wird das SOSTAC-Modell für die Erstellung eines detaillierten, digitalen Kommunikationsplans verwendet. Wie es der Luxuskosmetikmarke Givenchy Beauty gelingt, eine nachhaltige Entwicklung umzusetzen, wird ebenfalls nachfolgend untersucht.
Living Labs
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Author : David V. Keyson
language : en
Publisher: Springer
Release Date : 2016-09-28
Living Labs written by David V. Keyson and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-28 with Technology & Engineering categories.
This book presents the results of a multi-annual project with sustainable Living Labs in the United Kingdom, Sweden, Germany and the Netherlands. Living Labs – as initiated by the authors – have proved to be very promising research, design, co-creation and communication facilities for the development and implementation of sustainable innovations in the home. The book provides an inspiring introduction to both the methodology and business modelling for the Living Lab facilities. Understanding daily living at home is key to designing products and services that support households in their transition to more sustainable lifestyles. This book not only explores new ways of gaining insights into daily practices, but also discusses developing and testing design methods to create sustainable solutions for households. These new methods and tools are needed because those available are either ineffective or cause rebound-effects. Intended for researchers and designers with an interest in the transition to sustainable lifestyles, it also appeals to company leaders interested in new ways of developing sustainable innovations and offers suggestions for effectively applying Living Labs for sustainable urban development.
Autonomous Driving
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Author : Markus Maurer
language : en
Publisher: Springer
Release Date : 2016-05-21
Autonomous Driving written by Markus Maurer and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-21 with Technology & Engineering categories.
This book takes a look at fully automated, autonomous vehicles and discusses many open questions: How can autonomous vehicles be integrated into the current transportation system with diverse users and human drivers? Where do automated vehicles fall under current legal frameworks? What risks are associated with automation and how will society respond to these risks? How will the marketplace react to automated vehicles and what changes may be necessary for companies? Experts from Germany and the United States define key societal, engineering, and mobility issues related to the automation of vehicles. They discuss the decisions programmers of automated vehicles must make to enable vehicles to perceive their environment, interact with other road users, and choose actions that may have ethical consequences. The authors further identify expectations and concerns that will form the basis for individual and societal acceptance of autonomous driving. While the safety benefits of such vehicles are tremendous, the authors demonstrate that these benefits will only be achieved if vehicles have an appropriate safety concept at the heart of their design. Realizing the potential of automated vehicles to reorganize traffic and transform mobility of people and goods requires similar care in the design of vehicles and networks. By covering all of these topics, the book aims to provide a current, comprehensive, and scientifically sound treatment of the emerging field of “autonomous driving".
Sustainable Logistics
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Author : Wolf-Rüdiger Bretzke
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-12-14
Sustainable Logistics written by Wolf-Rüdiger Bretzke and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-14 with Technology & Engineering categories.
Currently the notion of "sustainability" is used in an inflationary manner. Therefore the authors start with a definition which is stable to serve as an anchor for further research as well as for discussions among scientists, managers and politicians, ideally across different disciplines. The character of this book is purely conceptual. The argumentation is based on comparison of new and demanding requisites with existing models (process and network architectures in the field of logistics). Formerly neglected impacts on the environment will be included. Main features of a new approach will be developed which are capable to avoid these impacts and to align logistics with the requirements of sustainability. In order to make logistics sustainable large parts will have to be reinvented. The focus needs to be on decoupling transportation activities from economic growth rates.
Jorge Ishizawa
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Author :
language : en
Publisher: IICA
Release Date :
Jorge Ishizawa written by and has been published by IICA this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Green Swans
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Author : John Elkington
language : en
Publisher: Greenleaf Book Group
Release Date : 2020-04-07
Green Swans written by John Elkington and has been published by Greenleaf Book Group this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-07 with Business & Economics categories.
Even leading capitalists admit that capitalism is broken. Green Swans is a manifesto for system change designed to serve people, planet, and prosperity. In his twentieth book, John Elkington—dubbed the “Godfather of Sustainability”—explores new forms of capitalism fit for the twenty-first century. If Nassim Nicholas Taleb’s “Black Swans” are problems that can take us exponentially toward breakdown, then “Green Swans” are solutions that take us exponentially toward breakthrough. The success—and survival—of humanity now depends on how we rein in the first and accelerate the second. Green Swans draws on Elkington’s firsthand experience in some of the world’s best-known boardrooms and C-suites. Using case studies, real-world examples, and profiles on emergent technologies, Elkington shows how the weirdest “Ugly Ducklings” of today’s world may turn into tomorrow’s world-saving Green Swans. This book is a must-read for business leaders in corporations great and small who want to help their businesses survive the coming shift in global priorities over the next decade and expand their horizons from responsibility, through resilience, and onto regeneration.
Advances In Economic Psychology
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Author : Gerrit Antonides
language : en
Publisher:
Release Date : 1997-03-11
Advances In Economic Psychology written by Gerrit Antonides and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-03-11 with Business & Economics categories.
Economic psychology uses psychological theories to explore, assess and explain economic theories and behavior. One example is the use of motivation theory to gain insight into consumer behavior. This book explores this unique area of research and covers consumer behavior, financial behavior, business decision-making, cross-cultural research, and experimental research.
The Eib Circular Economy Guide
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Author : European Investment Bank
language : en
Publisher: European Investment Bank
Release Date : 2020-05-25
The Eib Circular Economy Guide written by European Investment Bank and has been published by European Investment Bank this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-25 with Business & Economics categories.
The EIB Circular Economy Guide aims to promote a common understanding of circular economy, and raise awareness about and promote circular solutions. The Guide provides information about EIB's lending and advisory activities in this field, and communicates our vision of how the EIB can further support the transition to a circular economy. The Guide is a living document that will be updated in response to our evolving understanding of circular economy needs, opportunities and risks, and growing experience with the appraisal and financing of circular economy projects.
A Companion To Environmental Philosophy
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Author : Dale Jamieson
language : en
Publisher: John Wiley & Sons
Release Date : 2008-04-15
A Companion To Environmental Philosophy written by Dale Jamieson and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-04-15 with Philosophy categories.
A Companion to Environmental Philosophy is a pioneering work in the burgeoning field of environmental philosophy. This ground-breaking volume contains thirty-six original articles exemplifying the rich diversity of scholarship in this field. Contains thirty-six original articles, written by international scholars. Traces the roots of environmental philosophy through the exploration of cultural traditions from around the world. Brings environmental philosophy into conversation with other fields and disciplines such as literature, economics, ecology, and law. Discusses environmental problems that stimulate current debates.
Vital Village
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Author : Wolfgang Schneider
language : de
Publisher: transcript Verlag
Release Date : 2017-10-31
Vital Village written by Wolfgang Schneider and has been published by transcript Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-31 with Business & Economics categories.
Due to global processes of transformation and the social challenges posed by demographic change, rural areas increasingly demand attention from politics and the public sphere. The contributions in this volume demonstrate how in different European countries it is mainly the cultural players who offer suggestions for an organization of the changing forms of communal life that is keeping with the times. The arts in particular have proven to be able of providing fresh impetus and new insights. This compendium of theory and practice combines outcomes of studies in cultural policy, introduces exemplary models and thus constitutes a first attempt at determining the position of innovative cultural work in rural areas. All essays both in English and German. Durch globale Transformationsprozesse und die gesellschaftlichen Herausforderungen des demographischen Wandels rücken ländliche Räume immer mehr in den Fokus von Politik und Öffentlichkeit. Die Beiträge des Bandes zeigen für verschiedene europäische Länder, dass vor allem Kulturakteure relevante Anregungen für die zeitgemäße Gestaltung des sich verändernden Zusammenlebens geben. Insbesondere die Künste stellen dabei einen Nährboden für weiterführende Impulse dar. Dieses Handbuch für Theorie und Praxis führt Ergebnisse der Kulturpolitikforschung zusammen, stellt beispielhafte Modelle vor und wagt somit erstmals eine Positionsbestimmung innovativer Kulturarbeit in ländlichen Räumen. Alle Beiträge sind in Englisch und Deutsch enthalten.