Nachhaltigkeit Oder Greenwashing Strategische Kommunikation Am Beispiel Der Modefirma H M
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Nachhaltigkeit Oder Greenwashing Strategische Kommunikation Am Beispiel Der Modefirma H M
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Author : Anonym
language : de
Publisher:
Release Date : 2021-06-14
Nachhaltigkeit Oder Greenwashing Strategische Kommunikation Am Beispiel Der Modefirma H M written by Anonym and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-14 with categories.
Bachelorarbeit aus dem Jahr 2019 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,3, Universität Erfurt, Sprache: Deutsch, Abstract: Diese Arbeit beschäftigt sich mit der Analyse der strategischen Kommunikation von Nachhaltigkeit in Bezug auf die Modefirma H&M. Eine Auseinandersetzung mit dieser Firma ist relevant und erscheint als interessant, weil der Verkauf von preisgünstigen Textilien den Kerninhalt des Unternehmens bildet. Hinzu kommt, dass das Unternehmen von einer globalen Herstellungskette profitiert und die enormen Lohnunterschiede zwischen Europa und Asien nutzt, um die Konsumenten mit preisgünstigen Textilien zu versorgen. Aus den zuvor erläuterten Aspekten ergibt sich für diese Arbeit folgende Forschungsfrage: Kann ein Modeunternehmen, wie H&M überhaupt verantwortungsbewusst beziehungsweise nachhaltig handeln oder versteckt sich hinter dem Nachhaltigkeitskonzept von H&M lediglich eine Kommunikationsstrategie? Um auf die vorliegende Fragestellung einzugehen, wird zunächst das Verständnis von Nachhaltigkeit, Greenwashing und strategische Kommunikation geklärt. Nach der theoretischen Einführung in das Thema werden anhand von einschlägiger Fachliteratur Kriterien entwickelt, die den Grundstein der darauffolgenden Analyse des Nachhaltigkeitsberichtes von H&M bilden. Ziel der Arbeit soll es sein, auf Grundlage des theoretisch erarbeiteten Teils und anhand der erarbeiteten Kriterien, eine Evaluation der Modefirma H&M bezüglich Nachhaltigkeit oder Greenwashing durchführen zu können.
Environmental Change And Agricultural Sustainability In The Mekong Delta
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Author : Mart A. Stewart
language : en
Publisher: Springer Science & Business Media
Release Date : 2011-05-13
Environmental Change And Agricultural Sustainability In The Mekong Delta written by Mart A. Stewart and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-05-13 with Science categories.
The Mekong Delta of Vietnam is one of the most productive agricultural areas in the world. The Mekong River fans out over an area of about 40,000 sq kilometers and over the course of many millennia has produced a region of fertile alluvial soils and constant flows of energy. Today about a fourth of the Delta is under rice cultivation, making this area one of the premier rice granaries in the world. The Delta has always proven a difficult environment to manipulate, however, and because of population pressures, increasing acidification of soils, and changes in the Mekong’s flow, environmental problems have intensified. The changing way in which the region has been linked to larger flows of commodities and capital over time has also had an impact on the region: For example, its re-emergence in recent decades as a major rice-exporting area has linked it inextricably to global markets and their vicissitudes. And most recently, the potential for sea level increases because of global warming has added a new threat. Because most of the region is on average only a few meters above sea level and because any increase of sea level will change the complex relationship between tides and down-river water flow, the Mekong Delta is one of the areas in the world most vulnerable to the effects of climate change. How governmental policy and resident populations have in the past and will in coming decades adapt to climate change as well as several other emerging or ongoing environmental and economic problems is the focus of this collection.
Sylvicultura Oeconomica
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Author : Hans Carl von Carlowitz
language : en
Publisher: Legare Street Press
Release Date : 2022-10-26
Sylvicultura Oeconomica written by Hans Carl von Carlowitz and has been published by Legare Street Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-10-26 with History categories.
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Stakeholders Matter
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Author : Sybille Sachs
language : en
Publisher: Cambridge University Press
Release Date : 2011-09-15
Stakeholders Matter written by Sybille Sachs and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-09-15 with Business & Economics categories.
The dominant shareholder-value model has led to mismanagement, market failure and a boost to regulation, as spectacularly demonstrated by the events surrounding the recent financial crisis. Stakeholders Matter challenges the basic assumptions of this model, in particular traditional economic views on the theory of the firm and dominant theories of strategic management, and develops a new understanding of value creation away from pure self-interest toward mutuality. This new 'stakeholder paradigm' is based on a network view, whereby mutuality enhances benefits and reduces risks for the firm and its stakeholders. The understanding of mutual value creation is operationalized according to the license to operate, to innovate and to compete. The book develops a vision for a strategy in society in which, rather than the invisible hand of the market, it the visible hands of the firm and the stakeholders that lead to an overall increase in the welfare of society.
Sage Brief Guide To Corporate Social Responsibility
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Author : Sage Publications
language : en
Publisher: SAGE
Release Date : 2012
Sage Brief Guide To Corporate Social Responsibility written by Sage Publications and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
Designed to serve as a supplemental text for courses in business ethics, corporate social responsibility, corporate strategy, and organizational behaviour, this text is also an indispensible companion text for business students to use throughout their full programme of study. It provides objective coverage of key issues in corporate social responsibility, the obligation of companies to various stakeholder groups, the contribution of business to society and culture, and the relationship between organizations and the quality of the environment. Key features of the text include the following: A Reader's Guide that explains how to use the volume Keyword entries featuring comprehensive essays on such crucial topics as strategic corporate social responsibility, strategic philanthropy, corporate social performance, and social audits. A listing of references and suggested readings for each entry, so that readers can find more information on topics of particular interest.
Perspectives In Urban Ecology
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Author : Wilfried Endlicher
language : en
Publisher: Springer Science & Business Media
Release Date : 2011-06-21
Perspectives In Urban Ecology written by Wilfried Endlicher and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-06-21 with Technology & Engineering categories.
This book gives an interdisciplinary overview on urban ecology. Basic understanding of urban nature development and its social reception are discussed for the European Metropolitan Area of Berlin. Furthermore, we investigate specific consequences for the environment, nature and the quality of life for city dwellers due to profound changes such as climate change and the demographic and economic developments associated with the phenomena of shrinking cities. Actual problems of urban ecology should be discussed not only in terms of natural dimensions such as atmosphere, biosphere, pedosphere and hydrosphere but also in terms of social and cultural dimensions such as urban planning, residence and recreation, traffic and mobility and economic values. Our research findings focus on streets, new urban landscapes, intermediate use of brown fields and the relationships between urban nature and the well-being of city dwellers. Finally, the book provides a contribution to the international discussion on urban ecology.
The U S Textile Mill Products Industry
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Author :
language : en
Publisher:
Release Date : 1983
The U S Textile Mill Products Industry written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1983 with Business & Economics categories.
Corporate Communication Identity Image And Social Responsibility
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Author :
language : en
Publisher: GRIN Verlag
Release Date : 2010-05-07
Corporate Communication Identity Image And Social Responsibility written by and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-05-07 with Business & Economics categories.
Seminar paper from the year 2010 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, Griffith University, language: English, abstract: Diese Arbeit liefert Theorie zu den Themen Corporate Communication, Corporate Identity, Corporate Image und Corporate Social Responsibility. Zudem bereitet sie diese Themen für die Firma BMW auf. ... is about the organisation’s communication activities, its identity and image, as well as its CSR programme. [...] 2 Corporate communication activities and tools This section first defines corporate communication and secondly presents BMW’s current communication activities and tools. 2.1 Theory – Corporate Communication Corporate communication is a key factor for the success of an organisation. “By ‘corporate communication’ we mean the corporation’s voice and the images it projects of itself [...]” (Argenti & Forman, 2002, p. 4). According to Argenti and Forman (2002, p. 4), “corporate reputation, corporate advertising and advocacy, employee communications, investor relations, government relations, media management, and crisis communications” are part of corporate communication. [...] 4 Corporate Image This chapter defines corporate image and describes the image of BMW. 4.1 Theory – Corporate Image Corporate image is the stakeholders’ perception of an organisation. According to Argenti (2009), an organisation normally has different images because it has diverse constituencies with different point of views. “The corporate image comprises all the visual, verbal and behavioral elements that make up the organization. [...]. If managed effectively, it should protect the organization against competition [...].” (Howard, 1998, p.3). [...]
H2h Marketing
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Author : Philip Kotler
language : en
Publisher: Springer Nature
Release Date : 2023-07-18
H2h Marketing written by Philip Kotler and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-18 with Business & Economics categories.
H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. Following the authors' successful book on H2H Marketing, this book brings foward selected case studies showcasing various aspects of the concept, its fundamental elements, and its implementation.
Scenario Based Strategic Planning
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Author : Burkhard Schwenker
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-12-05
Scenario Based Strategic Planning written by Burkhard Schwenker and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-05 with Business & Economics categories.
In a world characterized by increasing complexity and volatility, managers must be able to flexibly adapt their strategies to changing environmental conditions. Traditional strategic management frameworks often fail in this context. Therefore, we present "scenario-based strategic planning" as a framework for strategic management in an uncertain world. Previous approaches to scenario planning were complex and focused on the long term, but the approach developed by Roland Berger and the Center for Strategy and Scenario Planning at HHL Leipzig Graduate School of Management is different. By designing appropriate tools and integrating scenario planning into strategic planning, we have made our approach less complex and easier for firms to apply. We illustrate the approach with examples from different industries.