Names In The Economy
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Names In The Economy
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Author : Terhi Ainiala
language : en
Publisher: Cambridge Scholars Publishing
Release Date : 2014-07-18
Names In The Economy written by Terhi Ainiala and has been published by Cambridge Scholars Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-18 with Language Arts & Disciplines categories.
The economy has an increasingly powerful role in the contemporary global world. Academic scholars who study names have recognised this, and, as such, onomastic research has expanded from personal and place names towards names that reflect the new commercial culture. Companies are aware of the significance of naming. Brand, product and company names play an important role in business. Culture produces names and names produce culture. Commercial names shape cultures, on the one hand, and changes in cultures may affect commercial names on the other. The world of the economy and business has created its own culture of names, but this naming culture may also affect other names; even place names and personal names are influenced by it. Names in the Economy: Cultural Prospects is composed of 20 articles that were produced from a collection of papers presented in 2012 at the fourth Names in the Economy symposium in Turku, Finland. These articles will equally be of interest to both academics and professionals. The goal of this book is multidisciplinary and theoretically diverse: it contemplates commercial-bound names from the viewpoints of linguistics and onomastics, as well as marketing and branding research. In addition to traditional onomastic standpoints, there are newer linguistic theories, sociological and communicational views, multimodality theory, and branding theories. The authors are scholars from three continents and from ten different countries.
Names Of Members 1821 1872 Rules Of The Club And List Of Questions Discussed 1860 1872
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Author : Political Economy Club of London
language : en
Publisher:
Release Date : 1992
Names Of Members 1821 1872 Rules Of The Club And List Of Questions Discussed 1860 1872 written by Political Economy Club of London and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Economics categories.
Names Of Members 1821 1872 Rules Of The Club And List Of Questions Discussed 1860 1872
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Author :
language : en
Publisher:
Release Date : 1872
Names Of Members 1821 1872 Rules Of The Club And List Of Questions Discussed 1860 1872 written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1872 with Economics categories.
Onomastics Goes Business
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Author : Holger Wochele
language : de
Publisher: Logos Verlag Berlin
Release Date : 2012
Onomastics Goes Business written by Holger Wochele and has been published by Logos Verlag Berlin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with 14 categories.
Over the last few decades, onomastics has widened its research focus from a largely theoretical and often historical approach to a more synchronic and `applied' orientation. This re-orientation has also brought about a growing interest in name types, such as brand, product, and company names, which play an important role in business and the economy. Not only in the special sections on conferences of the International Council of Onomastic Sciences (ICOS), but also elsewhere a certain tradition has been established organising independent symposia devoted to names in business and the economy. In October 2005 the workshop "Wirtschaft, Kommunikation und Sprache" ("Economy, Communication, and Language") took place during the Austrian Linguistics Conference in Graz. The series of symposia "Names in the Economy" started officially in Antwerp in 2006. The second symposium was organised in Vienna in 2007, a third symposium was held in Amsterdam in June 2009 and a fourth in June 2012, in Turku/Finland.The present volume contains most of the papers given at the international symposium on Names in the Economy, held at the Wirtschaftsuniversitat Wien from 15 to 16 June 2007. Most of these correspond to presentations given there, but some develop ideas that emerged during discussions at the conference. It was the editors' conscious decision not to follow the general tendency to use English as the sole academic language but rather to publish in a variety of different languages. The contributors to this volume come from different academic and non-academic backgrounds and are at different stages of their careers.The book is divided into four sections: after various general studies (1) come contributions on the genesis and structure of brand names (2) and on diachronic aspects of brand names (3). The volume concludes with a number of case studies (4).
Soviet Economists Of The Twenties
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Author : Naum Jasny
language : en
Publisher: Cambridge University Press
Release Date : 2008-10-14
Soviet Economists Of The Twenties written by Naum Jasny and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-10-14 with Biography & Autobiography categories.
Stalin's abrupt resolution of the crucial Soviet economic debate of the twenties forced upon many the alternative of imprisonment or flight.
Naming For Power
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Author : Naseem Javed
language : en
Publisher: Linkbridge Publishing, Incorporated
Release Date : 1993
Naming For Power written by Naseem Javed and has been published by Linkbridge Publishing, Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Business & Economics categories.
Offers timely advice on corporate naming for business, products, services and technologies. This essential business book deals with an often overlooked aspect of success in our global economy: the power and effect of a name. If a company wants to create an image, be profitable and SURVIVE, choosing a name is critical.
What Money Wants
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Author : Noam Yuran
language : en
Publisher: Stanford University Press
Release Date : 2014-03-26
What Money Wants written by Noam Yuran and has been published by Stanford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-26 with Social Science categories.
One thing all mainstream economists agree upon is that money has nothing whatsoever to do with desire. This strange blindness of the profession to what is otherwise considered to be a basic feature of economic life serves as the starting point for this provocative new theory of money. Through the works of Karl Marx, Thorstein Veblen, and Max Weber, What Money Wants argues that money is first and foremost an object of desire. In contrast to the common notion that money is but an ordinary object that people believe to be money, this book explores the theoretical consequences of the possibility that an ordinary object fulfills money's function insofar as it is desired as money. Rather than conceiving of the desire for money as pathological, Noam Yuran shows how it permeates economic reality, from finance to its spectacular double in our consumer economy of addictive shopping. Rich in colorful and accessible examples, from the work of Charles Dickens to Reality TV and commercials, this book convinces us that we must return to Marx and Veblen if we are to understand how brand names, broadcast television, and celebrity culture work. Analyzing both classical and contemporary economic theory, it reveals the philosophical dimensions of the controversy between orthodox and heterodox economics.
Names Fashioned By Gender
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Author : Thenjiwe Meyiwa
language : en
Publisher: Taylor & Francis
Release Date : 2023-12-01
Names Fashioned By Gender written by Thenjiwe Meyiwa and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-12-01 with Social Science categories.
Names are very powerful and significant, especially in the African context. Across societies, there is a universal, albeit taken-for-granted fact that all human beings have names. Names Fashioned by Gender is a collection of essays on onomastics—a linguistics field of study focusing on the origin, form, history and use of proper names. The study of naming potentially provides significant evidence about the role of gender in the assimilation and/or enculturation processes as personal names evoke insight into the construction of gender and personhood in African societies. The book takes intellectual course from the idea that how names are viewed and used is heavily context-dependent and gendered. It demonstrates that personal names are narratives derived from different contexts within various cultures and circumstances subsequently imposing different identities on name bearers. Through persuasive essays, this book elucidates that naming is an activity that needs to be conducted cautiously because names tend to determine the destiny and character of an individual. Print editions not for sale in Sub-Saharan Africa.
A Dictionary Of Popular Names Of The Plants Which Furnish The Natural And Acquired Wants Of Man In All Matters Of Domestic And General Economy
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Author : John Smith
language : en
Publisher:
Release Date : 1882
A Dictionary Of Popular Names Of The Plants Which Furnish The Natural And Acquired Wants Of Man In All Matters Of Domestic And General Economy written by John Smith and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1882 with Botany, Economic categories.
Understanding The Global Economy
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Author : Howard Richards
language : en
Publisher: Peace Education Books
Release Date : 2004
Understanding The Global Economy written by Howard Richards and has been published by Peace Education Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Political Science categories.
Understanding the Global Economy names the first step in coping with or transforming the flawed global ethics. To that end, the author explains the economic theory, social science, and thought that formed the basis of the global system. Applied to the sense of our current crisis, this book shows the ethics and forces that make the global market work as it does and how it fails. It presents a balance of the historical basis for global markets with the relevant economic theories, ethics, ideology, inclusive research of all the leading scholars, the current issues of the crisis, and the failed solutions. Through the intellectual background with an expose of the current crisis, the author leads us to a seemingly ironic prescription, which he lives—the willing, caring heart of humanity that knows no bounds. The book presents the solution by an analysis of the economic history from antiquity through the present, observations and research of the likely solutions, and decades of proactive work to enact the lasting solution.