Narratives In Public Communication
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Narratives In Public Communication
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Author : Fuyuan Shen
language : en
Publisher: Taylor & Francis
Release Date : 2023-07-04
Narratives In Public Communication written by Fuyuan Shen and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-04 with Business & Economics categories.
This volume explores the applications of narrative and storytelling in corporate, public health, and political communications, and its implications for those fields. Using diverse research methods including surveys, experiments, case studies, and content analyses, an international team of authors first explore conceptual and theoretical issues of narrative persuasion, then examine the impact and application of narratives in science communication, political advertising, corporate communication, and social movement before discussing the use of stories in community building, identity construction, and civic engagement. This timely volume will be of interest to academics, researchers, and graduate students who are interested in narratives and communications, within the areas of public relations, public communication, organizational communication, strategic communication, risk and crisis communication, and political communication.
Strategic Narratives
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Author : Alister Miskimmon
language : en
Publisher: Routledge
Release Date : 2014-02-18
Strategic Narratives written by Alister Miskimmon and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-18 with Political Science categories.
Communication is central to how we understand international affairs. Political leaders, diplomats, and citizens recognize that communication shapes global politics. This has only been amplified in a new media environment characterized by Internet access to information, social media, and the transformation of who can communicate and how. Soft power, public diplomacy 2.0, network power – scholars and policymakers are concerned with understanding what is happening. This book is the first to develop a systematic framework to understand how political actors seek to shape order through narrative projection in this new environment. To explain the changing world order – the rise of the BRICS, the dilemmas of climate change, poverty and terrorism, the intractability of conflict – the authors explore how actors form and project narratives and how third parties interpret and interact with these narratives. The concept of strategic narrative draws together the most salient of international relations concepts, including the links between power and ideas; international and domestic; and state and non-state actors. The book is anchored around four themes: order, actors, uncertainty, and contestation. Through these, Strategic Narratives shows both the possibilities and the limits of communication and power, and makes an important contribution to theorizing and studying empirically contemporary international relations. International Studies Association: International Communication Best Book Award
Storytelling In All Aspects
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Author : Seda Mengü
language : en
Publisher: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
Release Date : 2017
Storytelling In All Aspects written by Seda Mengü and has been published by Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Business & Economics categories.
The main objective of this book is to highlight the most effective use of storytelling in several areas related to communication and the media. Thus, gender studies, political communication, digital media, advertising, crisis communication and PR activities as well as corporate social responsibility have been surveyed with regard to storytelling. The topics covered are: the use of storytelling techniques in advertisements from a gender perspective, storytelling in global advertising, storytelling in corporate social responsibility campaigns through social media, storytelling in Public Relations, storytelling in crisis communication, 'storytelling' in the construction of political power: Image creation for political leaders in Turkey.
Public Speaking Communication Guide 2 Books In 1
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Author : George Diamond and Mark Spekstone
language : en
Publisher: Youcanprint
Release Date : 2021-09-16
Public Speaking Communication Guide 2 Books In 1 written by George Diamond and Mark Spekstone and has been published by Youcanprint this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-16 with Business & Economics categories.
Have you been desiring to improve your public speaking and storytelling abilities to boost your business or personal brand and have tried all manner of things to be more composed, charismatic and come up with captivating stories to keep your audiences concerned but the results seem dismal? And are you looking for a guide that will help you unlock the world of effective public speaking and storytelling so that you come off as authentic and give your presentations greater impact while moving crowds like some of your favorite public speakers? If you've answered YES, keep reading… You Are About To Discover Exactly How To Master The Craft Of Public Speaking And Blend It With Effective Storytelling To Propel Your Business And Personal Brand To The Next Level! In business, stories have a powerful meaning and function besides offering entertainment value. They connect people with other people, brands and businesses; provide context, meaning and evoke a sense of purpose. Notably, stories are as important as the ability to tell them. Good stories go hand in hand with good public speaking skills- but unfortunately, you might be good in one and not the other, or none altogether. Like most people who understand the importance of having great storytelling and public speaking skills, you might often wonder: How do I create and tell good stories in business? What kind of stories are the best? How do I overcome my fear of speaking in public? How do I write a good speech? If so, then this beginners' 2 in 1 book is clearly the perfect resource for you. You will learn how to create and tell stories that inspire and convert, as well as how to confidently relay them through public speaking best practices. More precisely, you'll learn: • What brand storytelling refers to • The benefits of storytelling in business • Great examples of storytelling done right • How to tell a compelling story in simple steps • Why it's important to explore storytelling in business • What makes a powerful story so? • What you need to know about storytelling in finance • How you can find a suitable story • Why statistics don't sell and stories do • How to speak in public confidently • Why public speaking makes us nervous • The symptoms of glassophobia • How to create a good speech • How to speak in public like a pro • How to overcome fear for effective public speaking • Why public speaking matters nowadays • How to become an efficient public speaker by optimizing your pitch, tempo and inflection • The most important things you need to consider to be a good public speaker • How to analyze your audience …And much more! Humans are naturally receptive to stories and communication that helps them empathize, relate, understand and remember. They also respond pretty well to confidence and credible content. You can imagine what you can achieve by being a good storyteller and public speaker… How much you can gain from convinced, engaged and loyal listeners. I know that would mean a lot for your business and personal brand. And that's just what this 2 in 1 book will help you to achieve, even if you consider yourself awkward, not creative, inexperienced and more! Scroll up and click Buy Now With 1-Click or Buy Now to get started!
The Science Of Stories
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Author : M. Jones
language : en
Publisher: Springer
Release Date : 2014-12-03
The Science Of Stories written by M. Jones and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-03 with Political Science categories.
The study of narratives in a variety of disciplines has grown in recent years as a method of better explaining underlying concepts in their respective fields. Through the use of Narrative Policy Framework (NPF), political scientists can analyze the role narrative plays in political discourse.
Innovations And Implications Of Persuasive Narrative
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Author : Stephanie G. Schartel Dunn
language : en
Publisher:
Release Date : 2020
Innovations And Implications Of Persuasive Narrative written by Stephanie G. Schartel Dunn and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020 with Persuasion (Rhetoric) categories.
"Narratives and storytelling are how we create shared meaning and experience the world with others. Implications of narrative are vast and apply to many disciplines. The persuasive function of narrative can be seen in marketing, advertising, strategic social media, and public relations whose practitioners are using narrative based strategies to deeply engage audiences. This interdisciplinary volume seeks to explore the range of applications and implications of using persuasive narrative and storytelling. Persuasive strategies include the use of influencers, celebrities, virtual reality, interactive games, and content marketing (among others). We explore the impact of the innovative strategies that persuaders are using to capture attention and actively engage audiences. Through a variety of theoretical, qualitative, and quantitative approaches, this book focuses on the application and outcomes of narrative strategy. Ultimately we see this collection as a way to inspire narrative research into new directions and applications in Media, Marketing, Public Relations, Advertising, and Strategic Communication fields"--
News Narratives And News Framing
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Author : Karen S. Johnson-Cartee
language : en
Publisher: Rowman & Littlefield
Release Date : 2005
News Narratives And News Framing written by Karen S. Johnson-Cartee and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Biography & Autobiography categories.
News Narratives and News Framing is a revealing look at how the media's construction of news affects our political, economic, and social realities. In this introduction to the theory behind news framing, Karen Johnson-Cartee pulls together elements from communication, journalism, politics, and sociology to create a picture of how news forms these realities for the public. With its comprehensive reference section and suggestions on how to influence the news agenda, this is a beneficial resource for students in political communication, media criticism, and communication theory. Visit our website for sample chapters!
Power Performance
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Author : Tony Silvia
language : en
Publisher: John Wiley & Sons
Release Date : 2011-03-21
Power Performance written by Tony Silvia and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-21 with Language Arts & Disciplines categories.
This book is a unique and definitive guide to the skills necessary for on-camera journalism and offers an invaluable behind-the-scenes look at the profession. Tailors the traditional skills of writing, reporting, and producing to the needs of journalists working in front of the camera Includes chapters devoted to the role of the storyteller, reporting the story across multiple platforms, and presenting the story on-camera Incorporates profiles of leading multimedia journalists and public relations practitioners Addresses the key ethical issues for the profession Offers practical advice for putting presentation skills to work Storytelling skills covered can be applied to a variety of traditional and new media formats including television news, radio, and podcasts
Storytelling For Media
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Author : Joachim Friedmann
language : en
Publisher: UTB
Release Date : 2021-09-06
Storytelling For Media written by Joachim Friedmann and has been published by UTB this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-06 with Social Science categories.
The term “storytelling” is gaining prominence both in academia and industry — rightly so — because narrative techniques allow for particularly effective and sustainable communication. Stories are what catch our attention, move us, teach us to empathise, and create strong memories. This introduction to the strategies of storytelling uses fundamental scientific texts as well as dramaturgical guides and practical examples. Dr. Joachim Friedmann, professor and writer of scripts for tv, comics, and games, presents a both theoretically-sound and practically-applicable guide for the analysis and design of narratives in various media, not only for students, but for everyone who wants to understand how stories are created.
Narratives Health And Healing
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Author : Lynn M. Harter
language : en
Publisher: Routledge
Release Date : 2006-04-21
Narratives Health And Healing written by Lynn M. Harter and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-04-21 with Health & Fitness categories.
This distinctive collection explores the use of narratives in the social construction of wellness and illness. Narratives, Health, and Healing emphasizes what the process of narrating accomplishes--how it serves in the health communication process where people define themselves and present their social and relational identities. Organized into four parts, the chapters included here examine health narratives in interpersonal relationships, organizations, and public fora. The editors provide an extensive introduction to weave together the various threads in the volume, highlight the approach and contribution of each chapter, and bring to the forefront the increasingly important role of narrative in health communication. This volume offers important insights on the role of narrative in communicating about health, and it will be of great interest to scholars and graduate students in health communication, health psychology, and public health. It is also relevant to medical, nursing, and allied health readers.