Nation And Destination
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How To Brand Nations Cities And Destinations
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Author : T. Moilanen
language : en
Publisher: Springer
Release Date : 2008-12-14
How To Brand Nations Cities And Destinations written by T. Moilanen and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-12-14 with Business & Economics categories.
Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand.
Nation And Destination
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Author : Jeffrey Sissons
language : en
Publisher: [email protected]
Release Date : 1999
Nation And Destination written by Jeffrey Sissons and has been published by [email protected] this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Social Science categories.
Destination Branding
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Author : Nigel Morgan
language : en
Publisher: Routledge
Release Date : 2010
Destination Branding written by Nigel Morgan and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Business & Economics categories.
Essor at the University of Wales Institute, Cardiff, UK. Roger Pride is Director of Marketing, Welsh Assembly Government
Handbook On Tourism Destination Branding
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Author :
language : en
Publisher: World Tourism Organization (Unwto)
Release Date : 2009
Handbook On Tourism Destination Branding written by and has been published by World Tourism Organization (Unwto) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business & Economics categories.
Tourism has become one of the world's fastest growing economic sectors in recent years. Governments around the world are increasingly recognising the power of tourism to boost their nation's development and prosperity. As more tourism destinations emerge and competition for visitors becomes more intense, a destination's ability to project itself on the world stage and differentiate itself from others is ever more important. Recognising the value of successfully building and managing a destination's brand, the European Travel Commission (ETC) and World Tourism Organization (UNWTO) have commissioned this Handbook to provide a useful and practical guide for both marketing novices and experienced destination managers. The Handbook on Tourism Destination Branding provides a step-by-step guide to the branding process accompanied by strategies for brand management. Case studies are featured throughout the Handbook to illustrate the various concepts, present best practices from destinations around the world and provide fresh insight into destination branding. The Handbook concludes with a section on evaluating brand impact and a set of practical recommendations.
Commercial Nationalism And Tourism
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Author : Leanne White
language : en
Publisher: Channel View Publications
Release Date : 2017-01-19
Commercial Nationalism And Tourism written by Leanne White and has been published by Channel View Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-19 with Business & Economics categories.
This book combines academic analysis and critical exploration to examine national narratives in the context of tourism and events around the world. It explores how particular narratives are woven to tell (and sell) a national story. By deconstructing images of the nation, it closely examines how national texts create key archival imagery that can promote tourism and events while also shaping national identity. It investigates the complex relationship between state appropriation of marketing strategies and the commercial use of nationalist discourses. The book aims to demystify the ways in which the nation is imagined by key organisers and organisations and then communicated to millions.
Tourism And National Identity
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Author : Elspeth Frew
language : en
Publisher: Taylor & Francis
Release Date : 2011-03-15
Tourism And National Identity written by Elspeth Frew and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-15 with Business & Economics categories.
"This is the first volume to fully explore the relationship between Tourism and National Identity and multiple ways in which cultural tourism, events and celebrations contribute to national identity. By doing so the book provides important insights into how planners and managers can better manage attractions and events in the future. The book achieves this by reviewing core topics critical to the understanding of this relationship including: tourism branding, stereotyping and national identity; tourism-related representation and experience of national identity (such as when tourists travel to particular nations and what this means in relation to their identity); tourism visitation/site/event management; and, the relationship to cultural tourism. The book looks at a range of international tourist sites and events, combines multidisciplinary perspectives and international cases to provide a solid thorough academic analysis. Written by an international team of leading academics this book will be of interest to students, researchers & academics in Tourism and related disciplines such as Events and Cultural Geography"--
Vietnam
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Author : G. Vijay Kumar Reddy
language : en
Publisher:
Release Date : 2012
Vietnam written by G. Vijay Kumar Reddy and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with categories.
Continuous wars in the Indochina region from the French colonial times and the Vietnam war against the US had adverse effects on the development of the region. The US trade embargo against Vietnam during 1975-1994 and the national system of budget subsidies caused Vietnam's economy and tourism to collapse. Vietnam's launching of 'doi moi' in 1986 has given impetus to the tourism sector in Vietnam. The paper aims to provide an overview of Vietnam's tourism industry. It also looks into the problems and prospects of Vietnamese tourism despite the difficulties due to natural disasters, man-made calamities, serious pandemic diseases and global financial crisis.
Destination Brands
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Author : Nigel Morgan
language : en
Publisher: Routledge
Release Date : 2012-05-23
Destination Brands written by Nigel Morgan and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-23 with Business & Economics categories.
This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.
Global Developments In Nation Branding And Promotion Theoretical And Practical Approaches
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Author : Masouras, Andreas
language : en
Publisher: IGI Global
Release Date : 2023-07-17
Global Developments In Nation Branding And Promotion Theoretical And Practical Approaches written by Masouras, Andreas and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-17 with Business & Economics categories.
By taking corporate marketing concepts and applying them to countries, nation branding is a way for these regions to enhance their reputations and project a desired image for international recognition. New modes of publicity and marketing geared towards geographic location fall into this category, leading nation branding to have vast benefits for the economies and societies of countries. New marketing strategies have emerged and are being adopted to consequently brand countries with the purpose of economic growth. By studying these emerging strategies and methods, nations can best develop a desired brand and reputation to foster growth and prosperity. Global Developments in Nation Branding and Promotion: Theoretical and Practical Approaches presents the functionality of nation branding in benefiting the positioning and identity promotion of nations. The chapters address theoretical considerations of the nature of nation brands and their implications in measuring branding inference. Covering topics such as country of origin association, memory politics, and international relations, this premier reference source is an excellent resource for brand managers, politicians, government officials, marketers, communication consultants, business leaders and executives, students and educators of higher education, researchers, and academicians.
Destination Branding
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Author : Amit Kumar Singh
language : en
Publisher:
Release Date : 2010
Destination Branding written by Amit Kumar Singh and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Branding (Marketing) categories.
All products require a branding effort to successfully complete for customers, and places are no exception. Destination Branding is all about discovering the true essence of a place (city, state, nation), developing it into core competency by incorporating all the attributes associated and communicating the same to the target audience in a favourable manner. Most of the destinations in this world have no idea as to how they are perceived outside their little world. This eventually calls for a strategic branding initiative, in order to portray the image of a city, state or a country, in such a manner that the world perceives their image the way they want them to. This helps them to garner global attention and carve out a niche that expresses a unique identity and personality of the destination and differentiates it from its competitors. Nowadays, an intense competition among the nation-states can be witnessed in order to position themselves as perfect destinations for tourism and investment. Place are creating their brand identity around do reputations and attitudes in the same way as the corporate does. Nevertheless, evaluating the brand building measures and interpreting the perception and response of the target audience are uphill tasks. Some of the major aspects of Place Branding, covered in this book are: Conceptual understanding of the destination branding process; How to structure, implement, and manage it; Comparative analysis of a product brand and a nation brand; Unmanageable dimensions of a Destination Brand; Case studies of India, Dubai, Kerala, Singapore, and Malaysia.
