Nation Brand Perception And Attitude From Citizen And Non Citizen Perspectives In Vietnam
DOWNLOAD
Download Nation Brand Perception And Attitude From Citizen And Non Citizen Perspectives In Vietnam PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Nation Brand Perception And Attitude From Citizen And Non Citizen Perspectives In Vietnam book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Nation Brand Perception And Attitude From Citizen And Non Citizen Perspectives In Vietnam
DOWNLOAD
Author : Van Ha Luong
language : en
Publisher: GRIN Verlag
Release Date : 2017-05-04
Nation Brand Perception And Attitude From Citizen And Non Citizen Perspectives In Vietnam written by Van Ha Luong and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-05-04 with Business & Economics categories.
Master's Thesis from the year 2016 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 16, ESCP Europe Business School - Campus Paris, course: Nation branding, language: English, abstract: This thesis aims to explore the perception and attitude on the Nation Brand of Vietnam from the perspectives of its people and outside residents (hereinafter referred to as Citizens and Non-citizens) based on the Anholt's Hexagon conceptual framework (a Nation Brand framework suggested by Simon Anholt). The study also examined the impact of the elements that make up Nation Brand on the attitude of its audiences. An online survey approach was used to collect the data with a sample of 436 Vietnamese Citizens and 100 non-citizens. Exploratory Factor Analysis (EFA) and Multiple Linear Regression then were employed to analyze the data with SPSS software. Findings of this empirical research indicate that Vietnam is perceived by its Citizens through only Tourism, Political efforts of the government (Governance), People and Export dimensions while all six dimensions of Anholt's Hexagon (People, Tourism, Governance, Investment, Culture, Export) existed in the perception of non-citizens. Implications also exist for policy makers and stakeholders about the importance of each elements of Nation brand on audiences’ attitude.
Brand New Justice
DOWNLOAD
Author : Simon Anholt
language : en
Publisher: Routledge
Release Date : 2006-08-11
Brand New Justice written by Simon Anholt and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-08-11 with Business & Economics categories.
Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour of the economically underprivileged. Brand New Justice, now in a revised paperback edition, systematically analyses the success stories of the Top Thirteen nations, demonstrating that their wealth is based on the 'last mile' of the commercial process: buying raw materials and manufacturing cheaply in third world countries, these countries realise their lucrative profits by adding value through finishing, packaging and marketing and then selling the branded product on to the end-user at a hugely inflated price. The use of sophisticated global media techniques alongside a range of creative marketing activities are the lynchpins of this process. Applying his observations on economic history and the development and impact of global marketing, Anholt presents a cogent plan for developing nations to benefit from globalization. So long the helpless victim of capitalist trading systems, he shows that they can cross the divide and graduate from supplier nation to producer nation. Branding native produce on a global scale, making a commercial virtue out of perceived authenticity and otherness and fully capitalising on the 'last mile' benefits are key to this graduation and fundamental to forging a new global economic balance. Anholt argues with a forceful logic, but also backs his hypothesis with enticing glimpses of this process actually beginning to take place. Examining activities in India, Thailand, Russia and Africa among others, he shows the risks, challenges and pressures inherent in 'turning the tide', but above all he demonstrates the very real possibility of enlightened capitalism working as a force for good in global terms.
Nation Branding
DOWNLOAD
Author : Keith Dinnie
language : en
Publisher: Routledge
Release Date : 2015-08-27
Nation Branding written by Keith Dinnie and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-08-27 with Business & Economics categories.
Nation Branding: Concepts, Issues, Practice was the ground-breaking first textbook to provide an overview of this recently established but fast-growing practice, in which the principles of brand management are applied to countries rather than companies. Many governments have invested in nation branding in order to strengthen their country's influence, improve its reputation, or boost tourism, trade and investment. This new edition has been comprehensively revised and its influential original framework modified to reflect the very latest changes to this still-developing field. It remains an accessible blend of theory and practice rich with international examples and contributions. Updates to this edition: New international cases of countries as diverse as China, United Arab Emirates, Ghana, Cuba, India, Great Britain and many more; New contributions from distinguished scholars, diplomats and businesspeople providing a range of case studies, practitioner insights and academic perspectives; New Companion Website to support the book featuring instructor aids such as PowerPoint presentations for each chapter and an instructor manual; This much-anticipated update to an influential book is an essential introduction to nation branding for students and policy makers.
National Branding
DOWNLOAD
Author : Jurica Kis
language : en
Publisher: GRIN Verlag
Release Date : 2008-11-24
National Branding written by Jurica Kis and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-11-24 with Business & Economics categories.
Seminar paper from the year 2008 in the subject Economy - Theory of Competition, Competition Policy, grade: 1,3, LMU Munich (Volkswirtschaftliche Fakultät), course: Economic Geography, language: English, abstract: The globalization, describing the process of the increasing linkage between countries due to modernization, is the formative phenomena at the present. Whereas for the consumer this development leads to an enlarged range of products and services to choose from, for the supplier this means an increased competition. Companies have to install subsidiaries all over the world, in order to participate in this globalized competition. But not only companies face this strongly competitive structure, nations also deal with this problem. They have to find right answers for questions like: “Why should a company invest in our country?”, “Why should a tourist visit our country?” or “Why should someone want to live in our country?” (Association for Place Branding and & Public Democracy 2007a, date of retrieval: 06.06.2008). A significant answer to these questions can be provided by the image of the nation, since every nation has its perception, history and culture, being responsible for the formation of an image. According to this image, people have associations about a nation, which influence them in their decision making process. These associations might not always be positive, especially in times when the image is for example incorrect or outdated (Anholt 2006a: 98). Then the image is no longer able to support the nation’s economical, political or developmental goals. In order to avoid this, nations have to find new ways to promote themselves, and to attract the attention of people, might they be tourists, high potentials or investors. One of these new ways is National Branding. A concept, that already proved its positive effect on products by increasing the sales volume and the customer retention, seems to be the right idea for nations to face this challenge. The following paper deals with the difficulty of adopting the concept of branding for the national level, and thus to attract the nation’s target group and to mark a decisive advantage over other nations. The approach is based on a theoretical and practical chapter about National Branding, and closing up with a possible future development and a conclusion.
Nation Branding
DOWNLOAD
Author : Keith Dinnie
language : en
Publisher: Routledge
Release Date : 2010-05-14
Nation Branding written by Keith Dinnie and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-05-14 with Business & Economics categories.
Nation Branding: Concepts, Issues, Practice is a comprehensive and exciting text that demonstrates why nations are embracing the principles of brand management. It clearly explains how the concepts and techniques of branding can be adapted to the context of nations- as opposed to the more usual context of products, services, or companies. Concepts grounded in the brand management literature such as brand identity, brand image, brand positioning, and brand equity, are transposed to the domain of nation branding and supported by country case insights that provide vivid illustrations of nation branding in practice. Nation branding is a means by which more and more nations are attempting to compete on the global stage. Current practice in nation branding is examined and future horizons traced. The book provides: * The first overview of its kind on nation branding * A blend of academic theory and real world practice in an accessible, readable fashion * A clear and detailed adaptation of existing brand theory to the emerging domain of nation branding * An original conceptual framework and models for nation branding * A rich range of international examples and over 20 contributions by leading experts from around the world Country case insights on nation branding strategies currently being utilized by nations such as Japan, Egypt, Brazil, Switzerland, Iceland, and Russia Clearly and coherently structured, the book is an essential introduction to nation branding for both students and policymakers and will be an essential text for those interested in this fast growing area.
Competitive Identity
DOWNLOAD
Author : Simon Anholt
language : en
Publisher: Springer
Release Date : 2006-11-13
Competitive Identity written by Simon Anholt and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-11-13 with Business & Economics categories.
Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity.
Bulletin Of The Atomic Scientists
DOWNLOAD
Author :
language : en
Publisher:
Release Date : 1970-06
Bulletin Of The Atomic Scientists written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1970-06 with categories.
The Bulletin of the Atomic Scientists is the premier public resource on scientific and technological developments that impact global security. Founded by Manhattan Project Scientists, the Bulletin's iconic "Doomsday Clock" stimulates solutions for a safer world.
Destination Branding
DOWNLOAD
Author : Nigel Morgan
language : en
Publisher: Routledge
Release Date : 2007-06-07
Destination Branding written by Nigel Morgan and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-06-07 with Business & Economics categories.
In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca Cola', 'Nike' and 'Sony' in an effort to differentiate their identities and to emphasize the uniqueness of their product. By focusing on a range of global case studies, Destination Branding demonstrates that the adoption of a highly targeted, consumer research-based, multi-agency 'mood branding' initiative leads to success every time.
Trip To Hanoi
DOWNLOAD
Author : Susan Sontag
language : en
Publisher:
Release Date : 1969
Trip To Hanoi written by Susan Sontag and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1969 with Hanoi (Vietnam) categories.
"In May of 1968, Susan Sontag visited Hanoi. The report of her trip is neither a political treatise nor a travelogue, but a sensitive observer's response to a world totally foreign to the Western mind. During her trip, Susan Sontag discovered her preconception of North Vietnam and it's people had little relevance to the actual situation. By reassessing her own point of view, Miss Sontag creates a startling picture of life in Hanoi"--Page 4 of cover
Global Trends 2040
DOWNLOAD
Author : National Intelligence Council
language : en
Publisher: Cosimo Reports
Release Date : 2021-03
Global Trends 2040 written by National Intelligence Council and has been published by Cosimo Reports this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03 with categories.
"The ongoing COVID-19 pandemic marks the most significant, singular global disruption since World War II, with health, economic, political, and security implications that will ripple for years to come." -Global Trends 2040 (2021) Global Trends 2040-A More Contested World (2021), released by the US National Intelligence Council, is the latest report in its series of reports starting in 1997 about megatrends and the world's future. This report, strongly influenced by the COVID-19 pandemic, paints a bleak picture of the future and describes a contested, fragmented and turbulent world. It specifically discusses the four main trends that will shape tomorrow's world: - Demographics-by 2040, 1.4 billion people will be added mostly in Africa and South Asia. - Economics-increased government debt and concentrated economic power will escalate problems for the poor and middleclass. - Climate-a hotter world will increase water, food, and health insecurity. - Technology-the emergence of new technologies could both solve and cause problems for human life. Students of trends, policymakers, entrepreneurs, academics, journalists and anyone eager for a glimpse into the next decades, will find this report, with colored graphs, essential reading.