Navigating The Modern Crm Landscape A Practical Guide For It Leaders And Sales Professionals 2025
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Navigating The Modern Crm Landscape A Practical Guide For It Leaders And Sales Professionals 2025
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Author : Devanand Ramachandran, Dr Karan Singh
language : en
Publisher: YASHITA PRAKASHAN PRIVATE LIMITED
Release Date :
Navigating The Modern Crm Landscape A Practical Guide For It Leaders And Sales Professionals 2025 written by Devanand Ramachandran, Dr Karan Singh and has been published by YASHITA PRAKASHAN PRIVATE LIMITED this book supported file pdf, txt, epub, kindle and other format this book has been release on with Computers categories.
PREFACE In today’s fast-paced and ever-evolving business environment, Customer Relationship Management (CRM) systems have emerged as essential tools that empower organizations to enhance their customer interactions, optimize business processes, and drive growth. The shift towards digital transformation has made CRM not just a tool, but a strategic pillar that enables businesses to forge stronger, more personalized connections with their customers. As an IT leader or sales professional, understanding the CRM landscape is crucial for maximizing its potential. However, navigating the complexities of CRM systems—ranging from their implementation to integration with other enterprise applications—can be overwhelming. This book, Navigating the Modern CRM Landscape: A Practical Guide for IT Leaders and Sales Professionals, is written with the intent to demystify these challenges and offer actionable insights to professionals in both IT and sales domains. Through the chapters, we explore CRM solutions’ evolution from traditional tools to the sophisticated, AI-powered systems of today. This guide provides practical advice on selecting, implementing, and managing CRM systems that align with your organization’s strategic goals. Whether you are looking to enhance customer engagement, improve operational efficiency, or drive sales, the insights shared here will equip you with the tools needed to succeed. The integration of technology with business processes is no longer an option but a necessity. This book focuses on the dual perspective of IT leaders who must ensure the CRM systems are robust, secure, and scalable, and sales professionals who aim to leverage CRM to enhance customer relationships and drive revenue. By bridging these two vital roles, we aim to provide a comprehensive roadmap for achieving CRM excellence. As we journey through the modern CRM landscape, this book will guide you through key concepts such as data management, automation, artificial intelligence, and personalization all while maintaining a practical approach to real-world applications. With case studies, expert opinions, and step-by-step guidance, Navigating the Modern CRM Landscape is not just a theoretical exploration but a hands-on guide designed to address the challenges of today’s IT and sales professionals. I hope that this book serves as an essential resource to professionals looking to harness the full potential of CRM systems in a modern business world. By providing the right insights, strategies, and practical solutions, it is my belief that you, the reader, will be empowered to make informed decisions, streamline processes, and drive success in your organization. .Authors
Digital And Social Media Marketing
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Author : Nripendra P. Rana
language : en
Publisher: Springer Nature
Release Date : 2019-11-11
Digital And Social Media Marketing written by Nripendra P. Rana and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-11 with Business & Economics categories.
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Brilliant Project Management
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Author : Stephen Barker
language : en
Publisher: Pearson UK
Release Date : 2015-01-06
Brilliant Project Management written by Stephen Barker and has been published by Pearson UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-06 with Business & Economics categories.
Ensure that your projects succeed every time Whether you are organising an important event or heading up a large team, running a project can be a daunting process. Spiralling costs and missed deadlines are part of everyday life for many project managers - in fact, more projects fail than succeed! But project management doesn't have to be this way. & nbsp; & nbsp;It is possible to manage projects that consistently meet deadlines and come in within budget. Brilliant Project Management shows you how. Drawing on over 30 years of experience, you'll discover how to ensure your projects succeed every time. & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; Make a success of any project Deliver on your promises Save money, time and your sanity! It's & nbsp;the ultimate guide to becoming a brilliant project manager
Customer Relationship Management
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Author : Francis Buttle
language : en
Publisher: Routledge
Release Date : 2009
Customer Relationship Management written by Francis Buttle and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business & Economics categories.
This title presents an holistic view of CRM, arguing that its essence concerns basic business strategy - developing and maintaining long-term, mutually beneficial relationships with strategically significant customers - rather than the operational tools which achieve these aims.
Hybrid Workplace The Insights You Need From Harvard Business Review
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Author : Harvard Business Review
language : en
Publisher: Harvard Business Press
Release Date : 2022-03-15
Hybrid Workplace The Insights You Need From Harvard Business Review written by Harvard Business Review and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-03-15 with Business & Economics categories.
Reinvent your organization for the hybrid age. Hybrid work is here to stay—but what will it look like at your company? If your organization is holding on to inflexible, pre-pandemic policies about where—and when—your people work, it may be risking a mass exodus of talent. Designing a hybrid workplace that furthers your business goals while staying true to your culture requires balancing experimentation with rigorous planning. Hybrid Workplace: The Insights You Need from Harvard Business Review will help you adopt the best technological, cultural, and new management practices to seize the benefits and avoid the pitfalls of the hybrid age. Business is changing. Will you adapt or be left behind? Get up to speed and deepen your understanding of the topics that are shaping your company's future with the Insights You Need from Harvard Business Review series. Featuring HBR's smartest thinking on fast-moving issues—blockchain, cybersecurity, AI, and more—each book provides the foundational introduction and practical case studies your organization needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow. You can't afford to ignore how these issues will transform the landscape of business and society. The Insights You Need series will help you grasp these critical ideas—and prepare you and your company for the future.
Modern Mentoring
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Author : Randy Emelo
language : en
Publisher: ASTD
Release Date : 2015
Modern Mentoring written by Randy Emelo and has been published by ASTD this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Business & Economics categories.
Don't Put Mentoring in a Box -- Creating a Modern Mentoring Culture -- Land and Expand -- Trust in the Social Era -- Virtual Reputation and Modern Mentoring -- Enabling Meaningful Communication and Collaboration -- Peer-to-Peer Learning in Mentoring Networks -- Modern Mentoring and the 70-20-10 Learning Model -- What's in It for Me?
Managing Customer Experience And Relationships
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Author : Don Peppers
language : en
Publisher: John Wiley & Sons
Release Date : 2022-04-26
Managing Customer Experience And Relationships written by Don Peppers and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-04-26 with Business & Economics categories.
Every business on the planet is trying to maximize the value created by its customers Learn how to do it, step by step, in this newly revised Fourth Edition of Managing Customer Experience and Relationships: A Strategic Framework. Written by Don Peppers and Martha Rogers, Ph.D., recognized for decades as two of the world's leading experts on customer experience issues, the book combines theory, case studies, and strategic analyses to guide a company on its own quest to position its customers at the very center of its business model, and to "treat different customers differently." This latest edition adds new material including: How to manage the mass-customization principles that drive digital interactions How to understand and manage data-driven marketing analytics issues, without having to do the math How to implement and monitor customer success management, the new discipline that has arisen alongside software-as-a-service businesses How to deal with the increasing threat to privacy, autonomy, and competition posed by the big tech companies like Facebook, Amazon, and Google Teaching slide decks to accompany the book, author-written test banks for all chapters, a complete glossary for the field, and full indexing Ideal not just for students, but for managers, executives, and other business leaders, Managing Customer Experience and Relationships should prove an indispensable resource for marketing, sales, or customer service professionals in both the B2C and B2B world.
The Granularity Of Growth
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Author : Patrick Viguerie
language : en
Publisher: John Wiley & Sons
Release Date : 2011-01-13
The Granularity Of Growth written by Patrick Viguerie and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-13 with Business & Economics categories.
While growth is a top priority for companies of all sizes, it can be extremely difficult to create and maintain—especially in today’s competitive business environment. The Granularity of Growth will put you in a better position to succeed as it reveals why growth is so important, what enables certain companies to grow so spectacularly, and how to ensure that growth comes from multiple sources as you take both a broad and a granular view of your markets.
Cracking The Sales Management Code The Secrets To Measuring And Managing Sales Performance
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Author : Jason Jordan
language : en
Publisher: McGraw Hill Professional
Release Date : 2011-10-14
Cracking The Sales Management Code The Secrets To Measuring And Managing Sales Performance written by Jason Jordan and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-14 with Business & Economics categories.
Boost sales results by zeroing in on the metrics that matter most “Sales may be an art, but sales management is a science. Cracking the Sales Management Code reveals that science and gives practical steps to identify the metrics you must measure to manage toward success.” —Arthur Dorfman, National Vice President, SAP “Cracking the Sales Management Code is a must-read for anyone who wants to bring his or her sales management team into the 21st century.” —Mike Nathe, Senior Vice President, Essilor Laboratories of America “The authors correctly assert that the proliferation of management reporting has created a false sense of control for sales executives. Real control is derived from clear direction to the field—and this book tells how do to that in an easy-to-understand, actionable manner.” —Michael R. Jenkins, Signature Client Vice President, AT&T Global Enterprise Solutions “There are things that can be managed in a sales force, and there are things that cannot. Too often sales management doesn’t see the difference. This book is invaluable because it reveals the manageable activities that actually drive sales results.” —John Davis, Vice President, St. Jude Medical “Cracking the Sales Management Code is one of the most important resources available on effective sales management. . . . It should be required reading for every sales leader.” —Bob Kelly, Chairman, The Sales Management Association “A must-read for managers who want to have a greater impact on sales force performance.” —James Lattin, Robert A. Magowan Professor of Marketing, Graduate School of Business, Stanford University “This book offers a solution to close the gap between sales processes and business results. It shows a new way to think critically about the strategies and tactics necessary to move a sales team from good to great!” —Anita Abjornson, Sales Management Effectiveness, Abbott Laboratories About the Book: There are literally thousands of books on selling, coaching, and leadership, but what about the particulars of managing a sales force? Where are the frameworks, metrics, and best practices to help you succeed? Based on extensive research into how world-class companies measure and manage their sales forces, Cracking the Sales Management Code is the first operating manual for sales management. In it you will discover: The five critical processes that drive sales performance How to choose the right processes for your own team The three levels of sales metrics you must collect Which metrics you can “manage” and which ones you can’t How to prioritize conflicting sales objectives How to align seller activities with business results How to use CRM to improve the impact of coaching As Neil Rackham writes in the foreword: “There’s an acute shortage of good books on the specifics of sales management. Cracking the Sales Management Code is about the practical specifics of sales management in the new era, and it fills a void.” Cracking the Sales Management Code fills that void by providing foundational knowledge about how the sales force works. It reveals the gears and levers that actually control sales results. It adds clarity to things that you intuitively know and provides insight into things that you don’t. It will change the way you manage your sellers from day to day, as well as the results you get from year to year.
Behind The Cloud
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Author : Marc Benioff
language : en
Publisher: John Wiley & Sons
Release Date : 2009-10-19
Behind The Cloud written by Marc Benioff and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-10-19 with Business & Economics categories.
How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46-billion dollar industry, Benioff's story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate. In Behind the Cloud, Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish.