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Neue Chancen In China

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Neue Chancen In China

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Author : Hans Joachim Fuchs
language : de
Publisher: FinanzBuch Verlag
Release Date : 2012-05-04

Neue Chancen In China written by Hans Joachim Fuchs and has been published by FinanzBuch Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-04 with Business & Economics categories.

China hat aus den jüngsten Finanz- und Schuldenkrisen, die vom Westen ausgelöst wurden, gelernt: Das Land ist dabei, seine Wirtschaft radikal neu auszurichten. Um weniger von der Nachfrage aus dem Ausland abhängig zu sein, soll die Volksrepublik von einer Exportnation zur Konsumgesellschaft werden. Um den Binnenkonsum massiv ausweiten zu können, wird die Regierung die Kaufkraft der Haushalte deutlich erhöhen. China plant, seine Importe in den nächsten fünf Jahren auf 2,7 Billionen USD zu verdoppeln. Gleichzeitig wird eine Hightech-Nation entstehen, in der umweltfreundliche und energiesparende Zukunftstechnologien eine herausragende Rolle spielen. Es geht zukünftig um Innovation, höhere Qualität und Nachhaltigkeit. Aus Made in China wird Designed in China. In dieser Entwicklung, die vom neuen Fünfjahresplan vorgegeben wird, liegen völlig neue Chancen, aber auch nicht zu unterschätzende Risiken für deutsche Unternehmen. Einerseits sind deutsche Produkte auf den chinesischen Konsumgütermärkten sehr begehrt, deutsche Markenhersteller machen im Reich der Mitte inzwischen satte Gewinne. Andererseits wird sich der Kampf um das geistige Eigentum weiter zuspitzen, weil die chinesischen Investitionsgüterbranchen planmäßig durch westliches Know-how aufgewertet werden sollen. Die chinesische Produkt- und Markenpiraterie sowie die Industriespionage werden uns in den nächsten Jahren noch mehr herausfordern. Die Autoren sind Unternehmensberater bei CHINABRAND CONSULTING, einer deutschen Managementberatung für das Geschäft in China (B2B und B2C). CHINABRAND berät Markenunternehmen, die selbst bereits über langjährige China-Erfahrung verfügen, bei anspruchsvollen Aufgaben in Bezug auf Markt, Wettbewerb und geistiges Eigentum. Darüber hinaus ist das Beratungshaus in den Bereichen Supervision und Gutachten bei Chinaprojekten tätig. CHINABRAND verfolgt einen im kollektivistischen China erforderlichen ganzheitlichen und integrierten Ansatz, der verschiedene Strategien, Methoden und Instrumente miteinander kombiniert. Die wichtigsten Beratungsfelder sind Anti-Counterfeiting und Schutz des geistigen Eigentums, Innovation sowie Wettbewerbs-, Wachstums- und Markenstrategien.

Neue Chancen In China

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Author : Hans Joachim Fuchs
language : de
Publisher: FinanzBuch Verlag
Release Date : 2012-05-04

Rethinking The Silk Road

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Author : Maximilian Mayer
language : en
Publisher: Springer
Release Date : 2017-11-05

Rethinking The Silk Road written by Maximilian Mayer and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-05 with Political Science categories.

Focused on the "Belt and Road Initiative", this book discusses China’s opportunities to translate economic leverage into political outcomes. The central question is how China’s expanding economic influence will transform the Eurasian political landscape. Proposed in late 2013 by President Xi Jinping, the Belt and Road is the most ambitious foreign policy approach adopted thus far and represents the culmination of China’s search for a grand strategic narrative. Comparative methods and diverse conceptual frameworks are applied to contextualize and explore the political, economic, and cultural ramifications of the Belt and Road in order to shed light on its transformative significance, risks and opportunities.

Neue Chancen In China

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Author : Hans Joachim Fuchs
language : de
Publisher:
Release Date : 2012

Neue Chancen In China written by Hans Joachim Fuchs and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Investments, Foreign categories.

Emerging Market Multinationals And Europe

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Author : Andreas Breinbauer
language : en
Publisher: Springer Nature
Release Date : 2019-11-15

Emerging Market Multinationals And Europe written by Andreas Breinbauer and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-15 with Business & Economics categories.

Recently, there have been public concerns about the impact of emerging market multinationals. The expansion of China's multinationals to Europe and the Belt and Road Initiative is a prominent example that has kindled hope but also started to increase awareness of the long-term implications. Based on a systematic analysis of internationalization theories, the role of foreign direct investment and multinational companies combined with in-depth empirical research using case studies in Turkey, Russia, Latin America, Asia and Europe, this timely edited volume addresses opportunities and concerns related to this new trend. It also provides new insights that are highly relevant for scholars, policy makers, regional business agencies and students, as well as the public at large. By focusing on the (potential) impact of the expansion of emerging market multinationals on Europe and by including a long-term perspective, the book offers a fresh perspective on a highly controversial issue.

China And The Credit Crisis

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Author : Giles Chance
language : en
Publisher: John Wiley & Sons
Release Date : 2012-11-27

China And The Credit Crisis written by Giles Chance and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-27 with Business & Economics categories.

The western world attributed China’s role as world’s largest financer of the developed world and third largest economy in the world to new economic efficiencies, a revolution in risk management and its own wise policies. China and the Credit Crisis argues that if the extent of the role played in the new prosperity by an emerging China, and the fundamental nature of the changes it brought had been better understood, more appropriate policies and actions would have been adopted at the time which could have avoided the crash, or at least limited its impact. China’s Credit Crisis examines the larger role that China will play in the recovery from the current credit crisis and in the post-crisis world. It addresses the major questions which arise from the financial crisis and discuss the landscape of the post-credit crisis world, initially by continuing to provide growth to a world deep in recession, and later by sharing global economic and political leadership

Search Engine Marketing For The Chinese Market

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Author : Anita Gerstmayr
language : en
Publisher: GRIN Verlag
Release Date : 2014-06-03

Search Engine Marketing For The Chinese Market written by Anita Gerstmayr and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-03 with Business & Economics categories.

Bachelor Thesis from the year 2013 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1, FH OÖ Standort Steyr, course: Marketing & E-Business, language: English, abstract: Globalization has brought new opportunities to developing countries, and within the last few decades, especially the People’s Republic of China transformed itself from a developing nation behind the bamboo curtain to one of the most influential nations on the world market. China’s online population is growing very fast and counted already more than 560 million users in 2012, with a share of more than 70% of mobile Internet users. The Internet has become an indispensable tool for finding information quickly using a search engine. Therefore, for companies trading in China, their website will undoubtedly be vital in enhancing their public image and increasing sales volumes, and improving this website through search engine marketing (SEM) will be crucial to succeed. Due to huge cultural differences and governmental censorship of the Internet in mainland China, doing online business in this country is definitely different as in the Western world. To find out what is necessary for launching an international company website in China successfully, this paper describes and critically analyses the basic knowledge about China’s online users and its online media world as well as search engines available in China and the challenges Chinese internet users face because of The Great Firewall. Aiming to provide key input for effective search engine marketing, this thesis combines theoretical background from various literary sources with the results of the author’s online survey and interviews with four online marketing experts, who give an insight into their in-depth know-how of China's online marketing world and to provide advice on effective SEM for China’s leading search engine Baidu. Clearly, as this papers shows, practising successful SEO depends on the combination of many different factors and actions. Writing original content, proper usage of keywords, incoming links from authoritative sites and other Baidu-sites are just some issues to be considered. Furthermore a Chinese ISP and content written in well-articulated “Simplified Chinese” are other keys to success. Doing SEA for Baidu is quite challenging, especially for foreigners, because it requires experience with SEA, cultural understanding and perfect knowledge of Chinese to find the right keywords and handle Baidu’s SEA and Analytics tool. Nevertheless, understanding China’s culture and language is an important factor achieving good online visibility in China.

China And Europe In 21st Century Global Politics

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Author : Frauke Austermann
language : en
Publisher: Cambridge Scholars Publishing
Release Date : 2014-01-15

China And Europe In 21st Century Global Politics written by Frauke Austermann and has been published by Cambridge Scholars Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-15 with Political Science categories.

China and Europe both decisively shape twenty-first century global politics. Successful cooperation between Europe and China continues, notably in climate change mitigation, or finding a way out of the financial crisis. Relations are also increasingly institutionalised, such as through Summits or High-Level Dialogues. However, although in 2013 the EU and China have celebrated the 10-year-anniversary of their Strategic Partnership, struggles have re-emerged, in relation to human rights, intervention in crisis regions such as Syria, and trade subsidisation and protectionism in areas such as the solar energy industry. Given this simultaneous presence of partnership and competition, this edited volume investigates if Sino-European relations have become what Henry Kissinger has termed a “co-evolution”: both China and Europe “pursue their domestic imperatives, cooperating where possible, and adjust their relations to minimize conflict”. The volume sheds light on four key areas of Europe-China relations: first, high politics and security relations; second, the European sovereign debt crisis; third, energy and environmental issues; and fourth, soft power and public diplomacy. As the volume is authored by Chinese and European early-stage scholars in equal numbers, it adds a balance of perspectives and a future-oriented outlook to the still-low but increasing number of works on Europe/EU-China relations.

Chance Change In China

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Author : A. S. Roe
language : en
Publisher: Forgotten Books
Release Date : 2015-06-24

Chance Change In China written by A. S. Roe and has been published by Forgotten Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-24 with Social Science categories.

Excerpt from Chance Change in China As we stepped on shore at Hongkong, behold the streets were gay with many coloured flags in honour of the birth of the "People's Kingdom." A high official in the Imperial service, hurrying with all speed to Peking, laughed sceptically at the mere suggestion. "Who is this Sun Yat Sen? " he said, "many in the north have not even heard his name." Our Imperial friend, however, preferred not to go on shore at Hongkong. He stayed in seclusion on board the steamer and took the precaution to have his queue removed before our arrival in Shanghai. Hongkong was certainly a little premature in its rejoicings, but during those first momentous days of the Chinese Republic some confusion arose in regard to dates. I remember no fewer than three "New Year's days," one according to the Western calendar, one by order of the Nanking Government on January 15th, and one on the old Chinese date at the beginning of February. In Shanghai the new era showed itself in many ways. Rents of houses, of every kind of lodging, rose by leaps and bounds, for all the world had brought his wife and his wealth to dwell in the safety of foreign Concessions until the storm had blown past. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.

China And The New Silk Road

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Author : Harald Pechlaner
language : en
Publisher: Springer Nature
Release Date : 2020-05-04

China And The New Silk Road written by Harald Pechlaner and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-04 with Business & Economics categories.

This book studies the Chinese “Belt and Road Initiative” (BRI), also called "New Silk Road", and focuses on its regional and local effects. Written by experts from various fields, it presents a range of case studies on the geopolitical, socio-economic, ecological and cultural implications of the BRI for European regions and their stakeholders. The book is divided into four parts, the first of which discusses the history of and China’s motivations for the BRI. The second part explores the global phenomenon from a number of regional standpoints. In turn, the third part presents studies on the political, socio-economic, cultural and ecological implications of the New Silk Road project. The final part highlights the tourism prospects in connection with the Silk Road project, as tourism has established itself as an important economic sector in many regions along the historic Silk Road. This book will appeal to scholars of economics, international relations and tourism, decision-makers, managers, chambers of commerce and entrepreneurs with special interests in establishing collaboration with the Chinese market.

Neue Chancen In China

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