Neuro Design

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Neuro Design

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Author : Darren Bridger
language : en
Publisher: Kogan Page Publishers
Release Date : 2017-02-03

Neuro Design written by Darren Bridger and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-02-03 with Business & Economics categories.

COMMENDED: Business Book Awards 2018 - Thought Leader Category Today, businesses of all sizes generate a great deal of creative graphic media and content, including websites, presentations, videos and social media posts. Most big companies, including the likes of Procter & Gamble, Coca-Cola, Tesco and Google, now use neuroscience research and theories to optimize their digital content. Neuro Design opens up this new world of neuromarketing design theories and recommendations, and describes insights from the growing field of neuroaesthetics that will enable readers to enhance customer engagement through their website, and boost profitability. Neuro Design emphasizes the importance of understanding consumers' non-conscious reactions to design and how brands can use them to improve performance, and increase the credibility and persuasiveness of their content. Including practical methods such as neuro-research for testing websites, plus real world case studies from P&G, Coca-Cola, Google and neuroscientific advertising for Nielson, this is the essential handbook for any marketer looking to improve engagement with their creative graphic content. Also covering visuospatial resonance, banner blindness, visual saliency, the Gestalt Psychology Model, the halo effect and much more, Neuro Design will equip any marketer with the design techniques they need to engage with consumers. Online resources include web links to inspiring reading, and further website resources.

Neuro Web Design

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Author : Susan Weinschenk
language : en
Publisher: Peachpit Press
Release Date : 2009-03-30

Neuro Web Design written by Susan Weinschenk and has been published by Peachpit Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-03-30 with Computers categories.

“While you’re reading Neuro Web Design, you’ll probably find yourself thinking ‘I already knew that…’ a lot. But when you’re finished, you’ll discover that your ability to create effective web sites has mysteriously improved. A brilliant idea for a book, and very nicely done.” – Steve Krug, author of Don’t Make Me Think! A Common Sense Approach to Web Usability Why do people decide to buy a product online? Register at your Web site? Trust the information you provide? Neuro Web Design applies the research on motivation, decision making, and neuroscience to the design of Web sites. You will learn the unconscious reasons for people’s actions, how emotions affect decisions, and how to apply the principles of persuasion to design Web sites that encourage users to click. Neuro Web Design employs “neuro-marketing” concepts, which are at the intersection of psychology and user experience. It’s scientific, yet you’ll find it accessible, easy to read, and easy to understand. By applying the concepts and examples in this book, you’ll be able to dramatically increase the effectiveness and conversion rates of your own Web site.

Neurodesign And Neuromarketing Startup Guide

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Author : Dr. Anirban Chowdhury
language : en
Publisher: Educreation Publishing
Release Date :

Neurodesign And Neuromarketing Startup Guide written by Dr. Anirban Chowdhury and has been published by Educreation Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on with Self-Help categories.

Audiences of this book will be introduced to different ‌neurodesign and neuromarketing techniques.Readers will be aware of potentials of these techniques in the context of a product or a service or a brand acceptance by the target users. Apart from that, this book will help to plan ‌neurodesign and neuromarketing business and targeting clients for the same. In addition,This book will guide an entrepreneur to establish the ‌neurodesign and neuromarketing startups.

Neuroarchitecture

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Author : Ian Ritchie
language : en
Publisher: John Wiley & Sons
Release Date : 2020-12-21

Neuroarchitecture written by Ian Ritchie and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-21 with Architecture categories.

Applying the insights of neuroscience to architecture has the potential to deliver buildings and spaces that measurably promote well-being and create healthier or more effective environments for specific activities. There is, however, a risk that neuroarchitecture will become just another buzzword, a passing architectural fashion or a marketing exercise just as 'eco', 'green' and 'sustainable' have become. This issue of AD offers the reader an alternative to 'neuro' sound-bites and exposes them to the thinking which led to the design of the Sainsbury Wellcome Centre for Neural Circuits and Behaviour (SWC), a pioneering medical research facility designed to foster collaboration between researchers. Multi award winning, the SWC was one of the first buildings in the world designed to take into account what has been learned about how the work space affects behaviour and is a highly effective building in which to work. Readers will gain a richer, deeper insight into the complex mental and existential aspects of architecture, design, and our many senses, how they interact and might interact in the future, and how that knowledge can be used to design more effective buildings and built environments.

Neuro Web Design What Makes Them Click

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Author : Susan Weinschenk
language : en
Publisher:
Release Date : 2008

Neuro Web Design What Makes Them Click written by Susan Weinschenk and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Consumer behavior categories.

The Design Of Experiments In Neuroscience

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Author : Mary Harrington
language : en
Publisher: SAGE
Release Date : 2011

The Design Of Experiments In Neuroscience written by Mary Harrington and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Medical categories.

Originally published in 2006, the second edition of The Design of Experiments in Neuroscience continues to be an excellent and eminently readable guideline for students beginning their scientific careers. Although all of the examples are specific to neuroscience, this slender volume offers valuable illumination on core practices, principles, and experimental approaches pertinent for all new researchers. Chapter topics cover recognizing pseudoscience, ethics, how to critically read journal articles, how to pick an experimental question, basic research design, controlling variables, and tips for becoming an independent investigator. Each of the eight chapters provides descriptive figures and extra information boxes, questions to check reader comprehension, additional thought questions, further reading suggestions, and Web resources. The six appendixes are as valuable as the main text, including information on working with data, writing research papers, a sample paper, questions and exercises for review, a glossary, and answers to chapter questions. Neuroscientist Harrington (Smith College) has created a wonderful resource that should be a must read for every neuroscientist in training, if not all novice scientists. Summing Up: Highly recommended. Upper-division undergraduates and graduate students. Upper-division Undergraduates; Graduate Students. Reviewed by C. L. Iwema.

The Design Of Experiments In Neuroscience

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Author : Mary Harrington
language : en
Publisher: Cambridge University Press
Release Date : 2020-02-06

The Design Of Experiments In Neuroscience written by Mary Harrington and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-02-06 with Medical categories.

A student guide to neuroscience research including how to select a topic, analyze data, and present research.

Neuro Web Design

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Author : Susan Weinschenk
language : en
Publisher: Peachpit Press
Release Date : 2009

Neuro Web Design written by Susan Weinschenk and has been published by Peachpit Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business & Economics categories.

"While you're reading Neuro Web Design, you'll probably find yourself thinking 'I already knew that...' a lot. But when you're finished, you'll discover that your ability to create effective web sites has mysteriously improved. A brilliant idea for a book, and very nicely done." -- Steve Krug, author of Don't Make Me Think! A Common Sense Approach to Web Usability Why do people decide to buy a product online? Register at your Web site? Trust the information you provide? Neuro Web Design applies the research on motivation, decision making, and neuroscience to the design of Web sites. You will learn the unconscious reasons for people's actions, how emotions affect decisions, and how to apply the principles of persuasion to design Web sites that encourage users to click. Neuro Web Design employs "neuro-marketing" concepts, which are at the intersection of psychology and user experience. It's scientific, yet you'll find it accessible, easy to read, and easy to understand. By applying the concepts and examples in this book, you'll be able to dramatically increase the effectiveness and conversion rates of your own Web site.

Neuro Web Design

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Author : Susan Weinschenk, PH D
language : en
Publisher: Independently Published
Release Date : 2022-01-27

Neuro Web Design written by Susan Weinschenk, PH D and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-27 with categories.

WHY DO PEOPLE DECIDE TO BUY A PRODUCT? Trust the information you provide? Take action at your web site? Neuro Web Design applies the research on motivation, decision making and neuroscience to design. You will learn the unconscious reasons for people's actions, how emotions affect decisions, and how to apply the principles of persuasion to design products that encourage people to click.

Principles Of Neural Design

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Author : Peter Sterling
language : en
Publisher: MIT Press
Release Date : 2017-06-09

Principles Of Neural Design written by Peter Sterling and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-06-09 with Science categories.

Two distinguished neuroscientists distil general principles from more than a century of scientific study, “reverse engineering” the brain to understand its design. Neuroscience research has exploded, with more than fifty thousand neuroscientists applying increasingly advanced methods. A mountain of new facts and mechanisms has emerged. And yet a principled framework to organize this knowledge has been missing. In this book, Peter Sterling and Simon Laughlin, two leading neuroscientists, strive to fill this gap, outlining a set of organizing principles to explain the whys of neural design that allow the brain to compute so efficiently. Setting out to “reverse engineer” the brain—disassembling it to understand it—Sterling and Laughlin first consider why an animal should need a brain, tracing computational abilities from bacterium to protozoan to worm. They examine bigger brains and the advantages of “anticipatory regulation”; identify constraints on neural design and the need to “nanofy”; and demonstrate the routes to efficiency in an integrated molecular system, phototransduction. They show that the principles of neural design at finer scales and lower levels apply at larger scales and higher levels; describe neural wiring efficiency; and discuss learning as a principle of biological design that includes “save only what is needed.” Sterling and Laughlin avoid speculation about how the brain might work and endeavor to make sense of what is already known. Their distinctive contribution is to gather a coherent set of basic rules and exemplify them across spatial and functional scales.