Neuro Design

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Neuro Design

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Author : Darren Bridger
language : en
Publisher: Kogan Page Publishers
Release Date : 2017-02-03

Neuro Design written by Darren Bridger and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-02-03 with Business & Economics categories.

COMMENDED: Business Book Awards 2018 - Thought Leader Category Today, businesses of all sizes generate a great deal of creative graphic media and content, including websites, presentations, videos and social media posts. Most big companies, including the likes of Procter & Gamble, Coca-Cola, Tesco and Google, now use neuroscience research and theories to optimize their digital content. Neuro Design opens up this new world of neuromarketing design theories and recommendations, and describes insights from the growing field of neuroaesthetics that will enable readers to enhance customer engagement through their website, and boost profitability. Neuro Design emphasizes the importance of understanding consumers' non-conscious reactions to design and how brands can use them to improve performance, and increase the credibility and persuasiveness of their content. Including practical methods such as neuro-research for testing websites, plus real world case studies from P&G, Coca-Cola, Google and neuroscientific advertising for Nielson, this is the essential handbook for any marketer looking to improve engagement with their creative graphic content. Also covering visuospatial resonance, banner blindness, visual saliency, the Gestalt Psychology Model, the halo effect and much more, Neuro Design will equip any marketer with the design techniques they need to engage with consumers. Online resources include web links to inspiring reading, and further website resources.

Neuro Web Design

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Author : Susan Weinschenk
language : en
Publisher: Peachpit Press
Release Date : 2009-03-30

Neuro Web Design written by Susan Weinschenk and has been published by Peachpit Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-03-30 with Computers categories.

“While you’re reading Neuro Web Design, you’ll probably find yourself thinking ‘I already knew that…’ a lot. But when you’re finished, you’ll discover that your ability to create effective web sites has mysteriously improved. A brilliant idea for a book, and very nicely done.” – Steve Krug, author of Don’t Make Me Think! A Common Sense Approach to Web Usability Why do people decide to buy a product online? Register at your Web site? Trust the information you provide? Neuro Web Design applies the research on motivation, decision making, and neuroscience to the design of Web sites. You will learn the unconscious reasons for people’s actions, how emotions affect decisions, and how to apply the principles of persuasion to design Web sites that encourage users to click. Neuro Web Design employs “neuro-marketing” concepts, which are at the intersection of psychology and user experience. It’s scientific, yet you’ll find it accessible, easy to read, and easy to understand. By applying the concepts and examples in this book, you’ll be able to dramatically increase the effectiveness and conversion rates of your own Web site.

The Design Of Experiments In Neuroscience

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Author : Mary Harrington
language : en
Publisher: Cambridge University Press
Release Date : 2020-02-06

The Design Of Experiments In Neuroscience written by Mary Harrington and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-02-06 with Medical categories.

A student guide to neuroscience research including how to select a topic, analyze data, and present research.

Neurodesign And Neuromarketing Startup Guide

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Author : Dr. Anirban Chowdhury
language : en
Publisher: Educreation Publishing
Release Date :

Neurodesign And Neuromarketing Startup Guide written by Dr. Anirban Chowdhury and has been published by Educreation Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on with Self-Help categories.

Audiences of this book will be introduced to different ‌neurodesign and neuromarketing techniques.Readers will be aware of potentials of these techniques in the context of a product or a service or a brand acceptance by the target users. Apart from that, this book will help to plan ‌neurodesign and neuromarketing business and targeting clients for the same. In addition,This book will guide an entrepreneur to establish the ‌neurodesign and neuromarketing startups.

The Gamer S Brain

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Author : Celia Hodent
language : en
Publisher: CRC Press
Release Date : 2017-08-10

The Gamer S Brain written by Celia Hodent and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-10 with Computers categories.

Making a successful video game is hard. Even games that are successful at launch may fail to engage and retain players in the long term due to issues with the user experience (UX) that they are delivering. The game user experience accounts for the whole experience players have with a video game, from first hearing about it to navigating menus and progressing in the game. UX as a discipline offers guidelines to assist developers in creating the experience they want to deliver, shipping higher quality games (whether it is an indie game, AAA game, or "serious game"), and meeting their business goals while staying true to their design and artistic intent. In a nutshell, UX is about understanding the gamer’s brain: understanding human capabilities and limitations to anticipate how a game will be perceived, the emotions it will elicit, how players will interact with it, and how engaging the experience will be. This book is designed to equip readers of all levels, from student to professional, with neuroscience knowledge and user experience guidelines and methodologies. These insights will help readers identify the ingredients for successful and engaging video games, empowering them to develop their own unique game recipe more efficiently, while providing a better experience for their audience. Key Features Provides an overview of how the brain learns and processes information by distilling research findings from cognitive science and psychology research in a very accessible way. Topics covered include: "neuromyths", perception, memory, attention, motivation, emotion, and learning. Includes numerous examples from released games of how scientific knowledge translates into game design, and how to use a UX framework in game development. Describes how UX can guide developers to improve the usability and the level of engagement a game provides to its target audience by using cognitive psychology knowledge, implementing human-computer interaction principles, and applying the scientific method (user research). Provides a practical definition of UX specifically applied to games, with a unique framework. Defines the most relevant pillars for good usability (ease of use) and good "engage-ability" (the ability of the game to be fun and engaging), translated into a practical checklist. Covers design thinking, game user research, game analytics, and UX strategy at both a project and studio level. Offers unique insights from a UX expert and PhD in psychology who has been working in the entertainment industry for over 10 years. This book is a practical tool that any professional game developer or student can use right away and includes the most complete overview of UX in games existing today.

Blindsight

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Author : Matt Johnson
language : en
Publisher: BenBella Books
Release Date : 2020-05-19

Blindsight written by Matt Johnson and has been published by BenBella Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-19 with Business & Economics categories.

Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they've been influencing you all along. Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that. With eye-opening science, engaging stories, and fascinating real-world examples, neuroscientist Matt Johnson and marketer Prince Ghuman dive deep into the surprising relationship between brains and brands. In Blindsight, they showcase how marketing taps every aspect of our mental lives, covering the neuroscience of pain and pleasure, emotion and logic, fear and safety, attention and addiction, and much more. We like to think of ourselves as independent actors in control of our decisions, but the truth is far more complicated. Blindsight will give you the ability to see the unseeable when it comes to marketing, so that you can consume on your own terms. On the surface, you will learn how the brain works and how brands design for it. But peel back a layer, and you'll find a sharper image of your psychology, reflected in your consumer behavior. This book will change the way you view not just branding, but yourself, too.

Mind In Architecture

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Author : Sarah Robinson
language : en
Publisher: MIT Press
Release Date : 2015-04-10

Mind In Architecture written by Sarah Robinson and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-04-10 with Architecture categories.

"This book has its origins at the Minding Design symposium that took place at Taliesin West in November, 2012, an event sponsored by the Frank Lloyd Wright Foundation and Taliesin, the Frank Lloyd Wright School of Architecture."

Designing Eeg Experiments For Studying The Brain

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Author : Aamir Saeed Malik
language : en
Publisher: Academic Press
Release Date : 2017-05-25

Designing Eeg Experiments For Studying The Brain written by Aamir Saeed Malik and has been published by Academic Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-05-25 with Psychology categories.

Designing EEG Experiments for Studying the Brain: Design Code and Example Datasets details the design of various brain experiments using electroencephalogram (EEG). Providing guidelines for designing an EEG experiment, it is primarily for researchers who want to venture into this field by designing their own experiments as well as those who are excited about neuroscience and want to explore various applications related to the brain. The first chapter describes how to design an EEG experiment and details the various parameters that should be considered for success, while remaining chapters provide experiment design for a number of neurological applications, both clinical and behavioral. As each chapter is accompanied with experiment design codes and example datasets, those interested can quickly design their own experiments or use the current design for their own purposes. Helpful appendices provide various forms for one's experiment including recruitment forms, feedback forms, ethics forms, and recommendations for related hardware equipment and software for data acquisition, processing, and analysis. - Written to assist neuroscientists in experiment designs using EEG - Presents a step-by-step approach to designing both clinical and behavioral EEG experiments - Includes experiment design codes and example datasets - Provides inclusion and exclusion criteria to help correctly identify experiment subjects and the minimum number of samples - Includes appendices that provide recruitment forms, ethics forms, and various subjective tests associated with each of the chapters

Design Thinking Research

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Author : Hasso Plattner
language : en
Publisher: Springer
Release Date : 2015-09-08

Design Thinking Research written by Hasso Plattner and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-08 with Business & Economics categories.

This book summarizes the results of Design Thinking Research carried out at Stanford University in Palo Alto, California, USA and Hasso Plattner Institute in Potsdam, Germany. The authors offer readers a closer look at Design Thinking with its processes of innovations and methods. The contents of the articles range from how to design ideas, methods and technologies via creativity experiments and wicked problem solutions, to creative collaboration in the real world and the connectivity of designers and engineers. But the topics go beyond this in their detailed exploration of design thinking and its use in IT systems engineering fields and even from a management perspective. The authors show how these methods and strategies work in companies, introduce new technologies and their functions and demonstrate how Design Thinking can influence as diverse a topic area as marriage. Furthermore, we see how special design thinking use functions in solving wicked problems in complex fields. Thinking and creating innovations are basically and inherently human – so is Design Thinking. Due to this, Design Thinking is not only a factual matter or a result of special courses nor of being gifted or trained: it’s a way of dealing with our environment and improving techniques, technologies and life.

Different Brains Different Approaches

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Author : Huub van Osch
language : en
Publisher: BIS Publishers
Release Date : 2017-01-31

Different Brains Different Approaches written by Huub van Osch and has been published by BIS Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-31 with Business & Economics categories.

The first scientific but easy useable guide for successful neuro advertising towards men and women.