Neuroestetica Computazionale La Nuova Frontiera Del Marketing Digitale
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Neuroestetica Computazionale La Nuova Frontiera Del Marketing Digitale
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Author : Mattia Martone
language : it
Publisher:
Release Date : 2020-08-09
Neuroestetica Computazionale La Nuova Frontiera Del Marketing Digitale written by Mattia Martone and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-09 with Psychology categories.
La neuroestetica computazionale è la nuova disciplina che integra il neuromarketing, la psicologia e le scienze informatiche per sviluppare contenuti digitali allineati alle caratteristiche psicografiche, come i tratti di personalità, degli utenti. Neuroestetica computazionale è il termine coniato da Mattia Martone, co-fondatore del centro di ricerca PXR Italy, per legittimare la nascita di questa disciplina innovativa. Il libro presenta una struttura divisa in due macrosezioni. La prima descrive il concetto di estetica dei contenuti nella società digitale odierna, caratterizzata dai fenomeni della personalizzazione e dei big data, e delinea le origini della neuroestetica computazionale. La seconda macrosezione illustra gli approcci psicologici all'estetica dei contenuti che si sono susseguiti nel corso del tempo. Il testo rappresenta il punto di origine di una disciplina destinata ad arricchire il mondo del marketing digitale (e non solo) poiché fornisce le basi per lo sviluppo di prodotti e servizi disruptive.
Neuromarketing For Dummies
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Author : Mariano Diotto
language : it
Publisher: HOEPLI EDITORE
Release Date : 2023-06-30T00:00:00+02:00
Neuromarketing For Dummies written by Mariano Diotto and has been published by HOEPLI EDITORE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-06-30T00:00:00+02:00 with Business & Economics categories.
Il neuromarketing è un nuovo campo di studio in cui i ricercatori indagano le risposte del cervello dei consumatori ai messaggi pubblicitari. Le neuroscienze, la semiotica, la psicologia sociale, la psicologia della comunicazione e l’economia comportamentale oggi forniscono nuovi modi di rispondere all’antica domanda: perché i consumatori acquistano? Neuromarketing for Dummies va oltre le mode del momento per spiegare le ultime scoperte scientifiche in questo campo di ricerca, mostrando alle aziende, ai marketer, ai pubblicitari e ai creativi come funziona davvero il neuromarketing e come possono usarlo a proprio vantaggio.
Computational Neuroaesthetics
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Author : Mattia Martone
language : en
Publisher: PXR Italy
Release Date : 2020-08-09
Computational Neuroaesthetics written by Mattia Martone and has been published by PXR Italy this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-09 with Psychology categories.
Computational Neuroaesthetics is the new discipline that integrates neuromarketing, psychology and computer science to develop digital contents aligned to users' psychological characteristics, such as personality traits. Computational Neuroaesthetics is the term coined by Mattia Martone, co-founder of PXR Italy Research Center, to legitimize the birth of this innovative discipline. The book presents a structure divided into two macro-sections. The first one describes the concept of contents' aesthetics in today's digital society, characterized by the phenomena of personalization and big data, and outlines the origins of Computational Neuroaesthetics. The second macro-section illustrates the psychological approaches to contents' aesthetics. The text represents the origin of a discipline destined to enrich the world of digital marketing (and not only this field) because it provides the basis for the development of disruptive products and services.
Equality Freedom And Democracy
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Author : Leonardo Morlino
language : en
Publisher: Oxford University Press
Release Date : 2020
Equality Freedom And Democracy written by Leonardo Morlino and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020 with Political Science categories.
"In the intellectual life of a scholar, it is not infrequent for a research question to rattle around in the back of the mind for years. Then all of a sudden comes the realisation that the time is ripe to tackle the topic, and that an attempt has to be made at presenting, discussing and empirically analysed it. I will not go into the reasons why I think that this is now the right moment to address the question on the implementation of the two traditional democratic values, and their transformations over recent years, partly as a consequence of the economic crisis, and its prospective sustainability. Maybe in his Discorsi Machiavelli was only right when he recommends going back to values in times of crisis. There are, of course, other objective and subjective reasons, and the former will emerge directly and indirectly in the first chapter"--.
The Point Of Being
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Author : Cristina Miranda de Almeida
language : en
Publisher: Cambridge Scholars Publishing
Release Date : 2014-06-19
The Point Of Being written by Cristina Miranda de Almeida and has been published by Cambridge Scholars Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-19 with Art categories.
Current digital processes of production, reproduction and distribution of information affect the perception of time, space, matter, senses and identity. This book explores the research question: what are the psycho-physiological dimensions of the ways people experience their presence in the world and the world’s presence in them? Because they deal principally with issues of perception and sentience, with a particular emphasis on art, there is in all chapters an invitation to experience a shift of perception. An embodied sensation of the world and a re-sensorialization of the environment are described to complement the visually-biased perspective with a renewed sense of humans’ relationship to their spatial and material surrounding. As such, this book presents the topological reunion of sensation and cognition, of sense and sensibility and of body, self and world. The perception of the “Point of Being”, to which the various chapters of this book invite the reader, proposes an alternative to the “Point of View” inherited from the Renaissance; it offers a way to situate the sense of self through the physical, digital and electronic domains that shape physical, social, cultural, economic and spiritual conditions at the beginning of the twenty-first century. Nine authors explore different ways in which the paradigm of the Point of Being can bridge the interval, the discontinuity, between subjects and objects that began with the diffusion of the phonetic alphabet. The Point of Being is a signpost on that journey.
Orlando In Love
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Author : Matteo Maria Boiardo
language : en
Publisher: Parlor Press LLC
Release Date : 2004
Orlando In Love written by Matteo Maria Boiardo and has been published by Parlor Press LLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Fiction categories.
Like Ariosto's Orlando Furioso and Tasso's Jerusalem Delivered, Boiardo's chivalric stories of lords and ladies first entertained the culturally innovative court of Ferrara in the Italian Renaissance. Inventive, humorous, inexhaustible, the story recounts Orlando's love-stricken pursuit of "the fairest of her Sex, Angelica" (in Milton's terms) through a fairyland that combines the military valors of Charlemagne's knights and their famous horses with the enchantments of King Arthur's court. Today it seems more than ever appropriate to offer a new, unabridged edition of Boiardo's Orlando Innamorato, the first Renaissance epic about the common customs of, and the conflicts between, Christian Europe and Islam. Having extensively revised his earlier translation for general readers, Charles Ross has added headings and helpful summaries to Boiardo's cantos. Tenses have been regularized, and terms of gender and religion have been updated, but not so much as to block the reader's encounter with how Boiardo once viewed the world. Charles Stanley Ross has degrees from Harvard College and the University of Chicago and teaches English and comparative literature at Purdue University. "Neglect of Italian romances robs us of a whole species of pleasure and narrows our very conception of literature. It is as if a man left out Homer, or Elizabethan drama, or the novel. For like these, the romantic epic of Italy is one of the great trophies of the European genius: a genuine kind, not to be replaced by any other, and illustrated by an extremely copious and brilliant production. It is one of the successes, the undisputed achievements." -C. S. Lewis
Architecture And Embodiment
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Author : Harry Francis Mallgrave
language : en
Publisher: Routledge
Release Date : 2013-06-26
Architecture And Embodiment written by Harry Francis Mallgrave and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-26 with Architecture categories.
In recent years we have seen a number of dramatic discoveries within the biological and related sciences. Traditional arguments such as "nature versus nurture" are rapidly disappearing because of the realization that just as we are affecting our environments, so too do these altered environments restructure our cognitive abilities and outlooks. If the biological and technological breakthroughs are promising benefits such as extended life expectancies, these same discoveries also have the potential to improve in significant ways the quality of our built environments. This poses a compelling challenge to conventional architectural theory... This is the first book to consider these new scientific and humanistic models in architectural terms. Constructed as a series of five essays around the themes of beauty, culture, emotion, the experience of architecture, and artistic play, this book draws upon a broad range of discussions taking place in philosophy, psychology, biology, neuroscience, and anthropology, and in doing so questions what implications these discussions hold for architectural design. Drawing upon a wealth of research, Mallgrave argues that we should turn our focus away from the objectification of architecture (treating design as the creation of objects) and redirect it back to those for whom we design: the people inhabiting our built environments.
Central Bank Independence
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Author : Geoffrey E. Wood
language : en
Publisher:
Release Date : 1993
Central Bank Independence written by Geoffrey E. Wood and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Business & Economics categories.
CONTENTS: Introduction; The Meaning of Independence; Why Independence?; The Data & its Analysis; Conclusions.
Neuromania
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Author : Paolo Legrenzi
language : en
Publisher: Oxford University Press
Release Date : 2011-05-12
Neuromania written by Paolo Legrenzi and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-05-12 with Philosophy categories.
Neuroeconomics, neuromarketing, neuroaesthetics, and neurotheology are just a few of the novel disciplines that have been inspired by a combination of ancient knowledge along with recent discoveries about how the human brain works.This fascinating and thought provoking new book critically questions our love affair with brain imaging.
Architecture And Atmosphere
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Author : Juhani Pallasmaa
language : en
Publisher:
Release Date : 2015-01-01
Architecture And Atmosphere written by Juhani Pallasmaa and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-01 with categories.
The Architecture and Atmosphere seminar was held in June 2014 as part of the centennial celebration of the Tapio Wirkkala - Rut Bryk Foundation. This book, the second volume of the Design Reader series, presents the proceedings of the event with contributions from leading thinkers in architecture and aesthetic theory.