Neuromarketing For Dummies
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Neuromarketing For Dummies
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Author : Stephen J. Genco
language : en
Publisher: John Wiley & Sons
Release Date : 2013-07-29
Neuromarketing For Dummies written by Stephen J. Genco and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-29 with Business & Economics categories.
Learn how to use neuromarketing and understand the sciencebehind it Neuromarketing is a controversial new field whereresearchers study consumers' brain responses toadvertising and media. Neuromarketing and the brain sciencesbehind it provide new ways to look at the age-oldquestion: why do consumers buy? NeuromarketingFor Dummies goes beyond the hype to explain thelatest findings in this growing and oftenmisunderstood field, and shows business owners andmarketers how neuromarketing really works and how theycan use it to their advantage. You'll get a firm grasp onneuromarketing theory and how it is impacting researchin advertising, in-store and online shopping,product and package design, and much more. Topicsinclude: How neuromarketing works Insights from the latest neuromarketing research How to apply neuromarketing strategies to any level ofadvertising or marketing, on any budget Practical techniques to help your customers develop bonds withyour products and services The ethics of neuromarketing Neuromarketing for Dummies demystifies the topic forbusiness owners, students, and marketers and offers practical waysit can be incorporated into your existing marketing plans.
Neuromarketing For Dummies
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Author : Mariano Diotto
language : it
Publisher:
Release Date : 2023
Neuromarketing For Dummies written by Mariano Diotto and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023 with Business & Economics categories.
Consumer Neuroscience
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Author : Moran Cerf
language : en
Publisher: MIT Press
Release Date : 2017-11-16
Consumer Neuroscience written by Moran Cerf and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-16 with Business & Economics categories.
A comprehensive introduction to using the tools and techniques of neuroscience to understand how consumers make decisions about purchasing goods and services. Contrary to the assumptions of economists, consumers are not always rational actors who make decisions in their own best interests. The new field of behavioral economics draws on the insights of psychology to study non-rational decision making. The newer field of consumer neuroscience draws on the findings, tools, and techniques of neuroscience to understand how consumers make judgments and decisions. This book is the first comprehensive treatment of consumer neuroscience, suitable for classroom use or as a reference for business and marketing practitioners. After an overview of the field, the text offers the background on the brain and physiological systems necessary for understanding how they work in the context of decision making and reviews the sensory and perceptual mechanisms that govern our perception and experience. Chapters by experts in the field investigate tools for studying the brain, including fMRI, EEG, eye-tracking, and biometrics, and their possible use in marketing. The book examines the relation of attention, memory, and emotion to consumer behavior; cognitive factors in decision making; and the brain's reward system. It describes how consumers develop implicit associations with a brand, perceptions of pricing, and how consumer neuroscience can encourage healthy behaviors. Finally, the book considers ethical issues raised by the application of neuroscience tools to marketing. Contributors Fabio Babiloni, Davide Baldo, David Brandt, Moran Cerf, Yuping Chen, Patrizia Cherubino, Kimberly Rose Clark, Maria Cordero-Merecuana, William A. Cunningham, Manuel Garcia-Garcia, Ming Hsu, Ana Iorga, Philip Kotler, Carl Marci, Hans Melo, Kai-Markus Müller, Brendan Murray, Ingrid L. C. Nieuwenhuis, Graham Page, Hirak Parikh, Dante M. Pirouz, Martin Reimann, Neal J. Roese, Irit Shapira-Lichter, Daniela Somarriba, Julia Trabulsi, Arianna Trettel, Giovanni Vecchiato, Thalia Vrantsidis, Sarah Walker
Marketing For Dummies
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Author : Jeanette Maw McMurtry
language : en
Publisher: John Wiley & Sons
Release Date : 2022-09-30
Marketing For Dummies written by Jeanette Maw McMurtry and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-30 with Business & Economics categories.
Pump up your business with the latest, greatest marketing techniques This updated edition of Marketing for Dummies will walk you through the latest marketing technologies and methods, including customer experience, retargeting, digital engagement across all channels and devices, organic and paid SEO, Google ads, social media campaigns and posts, influencer and content marketing, and so much more. You’ll discover what works, what doesn’t, and what is best for your business and budget. Learn the marketing and sales strategies that work in any economy Discover how to engage customers with trust and enthusiasm Understand post-pandemic changes in consumer attitudes Discover new tools and technologies for finding customers and inspiring loyalty Adapt your brand, pricing, and sales approach to make your business more valuable Avoid common marketing mistakes and learn how to measure the impact of your efforts In a post-pandemic, up or down economy, it’s harder than ever to meet highly complex and ever-changing customer expectations. The top-selling Marketing For Dummies covers basics like sales strategy, channel selection and development, pricing, and advertising. We also teach you complex elements like personalization, customer behavior, purchasing trends, ESG ratings, and market influences. With this complete guide, you can build a business that not only competes in a challenging market, but wins. For small to mid-size business owners and marketing professionals, Marketing For Dummies lets you harness the latest ideas to drive traffic, boost sales, and move your business forward.
Neuroscience For Dummies
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Author : Frank Amthor
language : en
Publisher: John Wiley & Sons
Release Date : 2016-04-14
Neuroscience For Dummies written by Frank Amthor and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-14 with Medical categories.
Get on the fast track to understanding neuroscience Investigating how your senses work, how you move, and how you think and feel, Neuroscience For Dummies, 2nd Edition is your straight-forward guide to the most complicated structure known in the universe: the brain. Covering the most recent scientific discoveries and complemented with helpful diagrams and engaging anecdotes that help bring the information to life, this updated edition offers a compelling and plain-English look at how the brain and nervous system function. Simply put, the human brain is an endlessly fascinating subject: it holds the secrets to your personality, use of language, memories, and the way your body operates. In just the past few years alone, exciting new technologies and an explosion of knowledge have transformed the field of neuroscience—and this friendly guide is here to serve as your roadmap to the latest findings and research. Packed with new content on genetics and epigenetics and increased coverage of hippocampus and depression, this new edition of Neuroscience For Dummies is an eye-opening and fascinating read for readers of all walks of life. Covers how gender affects brain function Illustrates why some people are more sensitive to pain than others Explains what constitutes intelligence and its different levels Offers guidance on improving your learning What is the biological basis of consciousness? How are mental illnesses related to changes in brain function? Find the answers to these and countless other questions in Neuroscience For Dummies, 2nd Edition
Introduction To Neuromarketing Consumer Neuroscience
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Author : Thomas Zoega Ramsoy
language : en
Publisher: Neurons Incorporated
Release Date : 2015-05-13
Introduction To Neuromarketing Consumer Neuroscience written by Thomas Zoega Ramsoy and has been published by Neurons Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-13 with categories.
How do we make decisions on what to buy and what to pay for it? Why are we affected by brands and pricing when making our choices or just experiencing something? Traditional approaches to such questions have relied on the behavioural and social sciences. However, today we see a dramatic shift in our understanding of consumption behaviours. Recent advances in modern neuroscience, and how it combines with economics and psychology, have allowed us to study of how different brain functions serve consumer behaviour. A commercial industry is emerging that offers novel ways to assess consumer attention, emotion and memory. This book, written by one of the leading figures in neuromarketing and consumer neuroscience, offers a comprehensive insight into the workings of the brain and its mind, and how this knowledge can inform our understanding of consumption behaviours. The book offers both basic and front-end academic insights, and includes chapters on sensation and perception; attention and consciousness; emotion and feeling; memory and learning; motivation and preference; and decision making. It also offers up to date and comprehensive insight about how the tools of neuroscience can be applied to assess consumer cognition and emotion. This book works as a landmark for this emerging academic and commercial disciplines, and to become a standard book of reference, just as the textbooks by Kotler and Keller have been for advertising and marketing.
Neuromarketing
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Author : Patrick Renvoise
language : en
Publisher: HarperCollins Leadership
Release Date : 2007-09-30
Neuromarketing written by Patrick Renvoise and has been published by HarperCollins Leadership this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-09-30 with Business & Economics categories.
The latest brain research is changing the way we think about sales. How can this help you increase your business? With people being inundated with thousands of daily sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness. Unveiling the latest brain research and revolutionary marketing practices, authors Patrick Renvoisé and Christophe Morin teach highly effective techniques to help you deliver powerful, unique, and memorable presentations that will have a major, lasting impact on potential buyers. In Neuromarketing, Renvoisé and Morin will help you learn: The six stimuli that always trigger a response The four steps to align content and delivery of your message The six message building blocks to address the "old brain" The seven powerful impact boosters to set your delivery apart from the rest Once you know how the decision-making part of the brain works, you'll quickly begin to deliver more convincing sales presentations, close more deals, create more effective marketing strategies, and radically improve your ability to influence others.
Neuromarketing Essentials
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Author : Peter Steidl
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2016-04-04
Neuromarketing Essentials written by Peter Steidl and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-04 with Consumers categories.
Get into the consumer's mind by exploring your own mind through a series of thought experiments.
White Papers For Dummies
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Author : Gordon Graham
language : en
Publisher: John Wiley & Sons
Release Date : 2013-03-20
White Papers For Dummies written by Gordon Graham and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-20 with Business & Economics categories.
A fast and easy way to write winning white papers! Whether you’re a marketing manager seeking to use whitepapers to promote your business, or a copywriter keen to break intothis well-paying field, White Papers For Dummies gives you awealth of practical, hands-on advice from one of the world’sleading experts in the field. The fact-based documents known as white papers have been calledthe “king of content.” No other B2B marketing piece cando more to generate leads, nurture prospects, and buildmindshare. Where white papers were once used only by technology firms, theyare becoming “must-have” items in the marketing toolkitfor almost any B2B firm. Practically every startup must produce awhite paper as part of its business planning. But writing effective white papers is a big challenge. Now youcan benefit from the experience of a white paper specialistwho’s done more than 200 projects for clients from SiliconValley to Finland, from mighty Google to tiny startups. AuthorGordon Graham—also known as That White PaperGuy—provides dozens of tips and tricks to help your projectcome together faster and easier. White Papers For Dummies will help you to: Quickly determine if your B2B firm could benefit from a whitepaper Master the three phases of every white paper project: planning, production, and promotion Understand when and how to use the three main types of whitepaper Decide which elements to include and which to leave out Learn the best practices of seasoned white paper researchersand writers Choose from 40 different promotional tactics to get the wordout Avoid common mistakes that many beginners make
80 20 Sales And Marketing
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Author : Perry Marshall
language : en
Publisher: Entrepreneur Press
Release Date : 2013-07-22
80 20 Sales And Marketing written by Perry Marshall and has been published by Entrepreneur Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-22 with Business & Economics categories.
Guided by famed marketing consultant and best-selling author Perry Marshall, sales and marketing professionals save 80 percent of their time and money by zeroing in on the right 20 percent of their market — then apply 80/202 and 80/203 to gain 10X, even 100X the success. With a powerful 80/20 software tool (online, included with the book), sellers and marketers uncover how to slash time-wasters; advertise to hyper-responsive buyers and avoid tire-kickers; gain coveted positions on search engines; differentiate themselves from competitors and gain esteem in their marketplace. With the included tools they’ll see exactly how much money they’re leaving on the table, and how to put it back in their pockets. Sellers will identify untapped markets, high-profit opportunities and incremental improvements, gaining time and greater profit potential. Supported by online tools from Marshall, including The 80/20 Power Curve, a tool that helps you see invisible money, and a Marketing DNA Test, a personal assessment that zeroes in on one’s natural selling assets, this timeless guide promises to change the game for seasoned and novice marketers and sellers.