Brainfluence
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Brainfluence
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Author : Roger Dooley
language : en
Publisher: John Wiley & Sons
Release Date : 2011-11-22
Brainfluence written by Roger Dooley and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-11-22 with Business & Economics categories.
Practical techniques for applying neuroscience and behavior research to attract new customers Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. With quick and easy takeaways offered in 60 short chapters, this book contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums. This scientific approach to marketing has helped many well-known brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence offers short, easy-to-digest ideas that can be accessed in any order. Discover ways for brands and products to form emotional bonds with customers Includes ideas for small businesses and non-profits Roger Dooley is the creator and publisher of Neuromarketing, the most popular blog on using brain and behavior research in marketing, advertising, and sales Brainfluence delivers the latest insights and research, giving you an edge in your marketing, advertising, and sales efforts.
Success From Anywhere
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Author : Karen Mangia
language : en
Publisher: John Wiley & Sons
Release Date : 2021-12-09
Success From Anywhere written by Karen Mangia and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-12-09 with Business & Economics categories.
What would happen to your team, and your organization, if everyone knew how to change the game – and make success a daily occurrence? Companies and individuals are looking for more freedom: personal freedom, creative freedom, and freedom to rethink what work really means. From dealing with COVID-19, facing diversity issues, battling burnout, zoom fatigue and more, organizations are stretched thin and must find a way to help their employees find balance and freedom in order to thrive in these unprecedented times. In Success From Anywhere: Create Your Own Future of Work from the Inside Out, bestselling author and veteran Salesforce executive Karen Mangia delivers an eyes-wide-open discussion on the future of work and what it means to find personal and professional success in the new workforce. Whether you’re in a hybrid environment, or working from home, you know the importance of connection and teamwork. This compelling, practical guide explains how success is something organizations discover from the inside out – creating greater engagement, retention, and professional impact from a new understanding of the future of work. With commentary from business leaders like Tom Peters, as well as guidance from leading scientists like David Eagleman and Kelly McGonigal, Success From Anywhere shows professionals how to build success into every organizational design – regardless of company culture, leadership, or industry – and offers actionable insights on a range of timely and relevant subjects, including: Rethinking the foundations of what work really means, including work-life balance, the future of work, and where peak performance really comes from The origins of intolerance, and how to access greater diversity, inclusion, and belonging inside every organization Creating a high-impact culture in the anxious and stressful pandemic environment by redesigning the game – and creating your own rules How to overcome feelings of constriction and confinement, to find new possibilities, for your own career Getting past the feeling that you have to “do it all” in order to succeed Powerful scientific insights into stress-relief, battling burnout and becoming your best self Perfect for anyone wanting to create greater professional impact, whether working from home, leading a hybrid team, or just trying to access greater personal freedom, this principles-based guidebook will earn a spot in the libraries of executives, managers, leaders, and employees who care about creating innovative and inclusive organizations. Discover how to adapt to these changing times and the uncertain times ahead with a new playbook for yourself, your career, and your organization – that playbook is Success From Anywhere.
Neuromarketing
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Author : Patrick Renvoise
language : en
Publisher: HarperCollins Leadership
Release Date : 2007-09-30
Neuromarketing written by Patrick Renvoise and has been published by HarperCollins Leadership this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-09-30 with Business & Economics categories.
The latest brain research is changing the way we think about sales. How can this help you increase your business? With people being inundated with thousands of daily sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness. Unveiling the latest brain research and revolutionary marketing practices, authors Patrick Renvoisé and Christophe Morin teach highly effective techniques to help you deliver powerful, unique, and memorable presentations that will have a major, lasting impact on potential buyers. In Neuromarketing, Renvoisé and Morin will help you learn: The six stimuli that always trigger a response The four steps to align content and delivery of your message The six message building blocks to address the "old brain" The seven powerful impact boosters to set your delivery apart from the rest Once you know how the decision-making part of the brain works, you'll quickly begin to deliver more convincing sales presentations, close more deals, create more effective marketing strategies, and radically improve your ability to influence others.
The Self Reliant Entrepreneur
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Author : John Jantsch
language : en
Publisher: John Wiley & Sons
Release Date : 2019-10-22
The Self Reliant Entrepreneur written by John Jantsch and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-22 with Business & Economics categories.
A guide for creating a deeper relationship with the entrepreneurial journey The Self-Reliant Entrepreneur offers overworked and harried entrepreneurs, and anyone who thinks like one, a much-needed guide for tapping into the wisdom that is most relevant to the entrepreneurial life. The book is filled with inspirational meditations that contain the thoughts and writings of notable American authors. Designed as a daily devotional, it is arranged in a calendar format, and features readings of transcendentalist literature and others. Each of The Self-Reliant Entrepreneur meditations is followed by a reflection and a challenging question from John Jantsch. He draws on his lifetime of experience as a successful coach for small business and startup leaders to offer an entrepreneurial context. Jantsch shows how entrepreneurs can learn to trust their ideas and overcome the doubt and fear of everyday challenges. The book contains: A unique guide to meditations, especially designed for entrepreneurs A range of topics such as self-awareness, trust, creativity, resilience, failure, growth, freedom, love, integrity, and passion An inspirational meditation for each day of the year. . . including leap year Reflections from John Jantsch, small business marketing expert and the author of the popular book Duct Tape Marketing Written for entrepreneurs, as well anyone seeking to find a deeper meaning in their work and life, The Self-Reliant Entrepreneur is a practical handbook for anyone seeking to embrace the practice of self-trust.
Unleash Your Primal Brain
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Author : Tim Ash
language : en
Publisher: Tim Ash Enterprises Press
Release Date : 2020-06-29
Unleash Your Primal Brain written by Tim Ash and has been published by Tim Ash Enterprises Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-29 with Psychology categories.
Understand what makes us human! This book is about the commonalities all 8,000,000,000 people on earth share. Our ancestors were molded by ruthless survival pressures from the earliest days of life on the planet. Adaptations which worked long ago are still inside of us – also shared with insects and reptiles. Later additions are common to all mammals from the tiniest shrews to the most massive whales. Some capabilities were bolted on relatively recently, and are only shared with our primate cousins. And the runaway explosion of humans on the planet can only be explained by our own bizarre species-level evolution. The only way to understand how our brains work is to examine the complete evolutionary arc. Find out why your primal brain is in charge, and your logical mind is usually asleep Learn what makes people unique among all other animals Understand the biased shortcuts your brain takes to make decisions Discover how culture has evolved us for learning and cooperation Find out how fairness and group conformity impact our behavior Understand the real purpose of memory, sleep, and dreaming Learn how stories allow us to mind-meld with other people Should I read this book? Yes – if you have a brain and want to understand how it works!… Personal development – Improve your memory, strengthen personal relationships and community, understand your motivations and drives, make peace with your emotional nature Relationships – Learn why you have an affinity for certain kinds of cultures and beliefs, understand gender differences and deep-seated emotional needs, get insights into children’s development, create stronger friendships Business – This book can be mined for insights about leadership, group cooperation, motivation, marketing and persuasion, sales, and effective communication
Brainfluence
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Author : Roger Dooley
language : en
Publisher: John Wiley & Sons
Release Date : 2011-10-21
Brainfluence written by Roger Dooley and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-21 with Business & Economics categories.
Practical techniques for applying neuroscience and behavior research to attract new customers Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. With quick and easy takeaways offered in 60 short chapters, this book contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums. This scientific approach to marketing has helped many well-known brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence offers short, easy-to-digest ideas that can be accessed in any order. Discover ways for brands and products to form emotional bonds with customers Includes ideas for small businesses and non-profits Roger Dooley is the creator and publisher of Neuromarketing, the most popular blog on using brain and behavior research in marketing, advertising, and sales Brainfluence delivers the latest insights and research, giving you an edge in your marketing, advertising, and sales efforts.
Be Exceptional Master The Five Traits That Set Extraordinary People Apart
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Author : Joe Navarro
language : en
Publisher: HarperCollins UK
Release Date : 2021-07-08
Be Exceptional Master The Five Traits That Set Extraordinary People Apart written by Joe Navarro and has been published by HarperCollins UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-08 with Body, Mind & Spirit categories.
From internationally bestselling author and retired FBI agent Joe Navarro, a ground-breaking look at the five powerful principles that set exceptional individuals apart
The Persuasion Code
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Author : Christophe Morin
language : en
Publisher: John Wiley & Sons
Release Date : 2018-09-11
The Persuasion Code written by Christophe Morin and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-11 with Business & Economics categories.
The Persuasion Code Capture, convince, and close—scientifically Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMapTM. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful by unveiling a credible and practical approach towards creating a breakthrough persuasion strategy. This book will satisfy your interest in neuromarketing, scientific persuasion, sales, advertising effectiveness, website conversion, marketing strategy and sales presentations. It’ll teach you the value of the award-winning persuasion model NeuroMapTM : the only model based on the science of how your customers use their brain to make any decision including a buying decision. You will appreciate why this scientific approach has helped hundreds of companies and thousands of executives achieve remarkable results. Written by the founders of SalesBrain who pioneered the field of neuromarketing SalesBrain has trained more than 100,000 executives worldwide including over 15,000 CEO Includes guidance for creating your own neuromarketing plan Advance your business or career by creating persuasive messages based on the working principle of the brain.
Webs Of Influence
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Author : Nathalie Nahai
language : en
Publisher: Pearson UK
Release Date : 2012-12-14
Webs Of Influence written by Nathalie Nahai and has been published by Pearson UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-14 with Business & Economics categories.
As legions of businesses scramble to set up virtual-shop, we face an unprecedented level of competition to win over and keep new customers online. At the forefront of this battleground is your ability to connect with your customers, nurture your relationships and understand the psychology behind what makes them click. In this book The Web Psychologist, Nathalie Nahai, expertly draws from the worlds of psychology, neuroscience and behavioural economics to bring you the latest developments, cutting edge techniques and fascinating insights that will lead to online success. Webs of Influence delivers the tools you need to develop a compelling, influential and profitable online strategy which will catapult your business to the next level – with dazzling results.
Smart Persuasion
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Author : Philippe AIMÉ
language : en
Publisher: Convertize
Release Date : 2019-03-01
Smart Persuasion written by Philippe AIMÉ and has been published by Convertize this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-01 with Business & Economics categories.
Conversions begin in the brain. Every purchase starts with a decision, and every decision is shaped by consumer psychology. This book explains how mental shortcuts (cognitive biases) affect your customers' decision making and shows you how to be more persuasive online. Philippe Aimé and Jochen Grünbeck are optimisation addicts and have been at the forefront of digital marketing since the beginning. Inspired by behavioural economists like Daniel Kahneman, Dan Ariely and Richard Thaler, the techniques described in Smart Persuasion leverage powerful decision-making biases to make marketing more effective. Alongside these behavioural insights, Smart Persuasion incorporates research from marketing experts such as Jonah Berger, Robert Cialdini and Roger Dooley. Principles relating to attention and perception, as well as the cognitive effects that make consumers predictably irrational, are distilled into concrete website optimisation strategies. Drawing from hundreds of unique studies, Smart Persuasion lists proven effects such as Anchoring and Framing. Each one is illustrated with case-studies, examples and ideas that you can apply immediately. Using the persuasive strategies outlined in this book will allow you to influence consumers more effectively, unlocking your website's potential. All profits from the sale of this book help provide educational resources for children in Africa.