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Neuromarketing And Big Data Analytics For Strategic Consumer Engagement

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Neuromarketing And Big Data Analytics For Strategic Consumer Engagement Emerging Research And Opportunities

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Author : de Sousa, Joana Coutinho
language : en
Publisher: IGI Global
Release Date : 2017-12-30

Neuromarketing And Big Data Analytics For Strategic Consumer Engagement Emerging Research And Opportunities written by de Sousa, Joana Coutinho and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-12-30 with Business & Economics categories.

A new sub-area of marketing is emerging called neuromarketing. It combines psychology, neuroscience, and economics with the study of consumer motivations. This is leading to the creation of new technological approaches that enable companies to read the customer's mind and tailor marketing practices, products, and services. Neuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities provides emerging information on the issues involved in the field of neuromarketing, including models, technologies, and the methodology of this field. Highlighting the intricacies of neuroscience, biometrics, multimedia technology, marketing strategy, and big data management, this book is an ideal resource for researchers, neuroscientists, marketers, suppliers, customers, and investors seeking current research on the integration of new neuromarketing trends and technologies.

Neuromarketing And Big Data Analytics For Strategic Consumer Engagement

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Author : Joana Coutinho de Sousa
language : en
Publisher: Business Science Reference
Release Date : 2017-12-30

Neuromarketing And Big Data Analytics For Strategic Consumer Engagement written by Joana Coutinho de Sousa and has been published by Business Science Reference this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-12-30 with Business & Economics categories.

Analyzing The Strategic Role Of Neuromarketing And Consumer Neuroscience

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Author : Atli, Dincer
language : en
Publisher: IGI Global
Release Date : 2020-06-19

Analyzing The Strategic Role Of Neuromarketing And Consumer Neuroscience written by Atli, Dincer and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-19 with Business & Economics categories.

Marketing research in modern business has developed to include more than just data analytics. Today, an emerging interest within scientific marketing researches is the movement away from consumer research toward the use of direct neuroscientific approaches called neuromarketing. For companies to be profitable, they need to utilize the neuromarketing approach to understand how consumers view products and react to marketing, both consciously and unconsciously. Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience is a key reference source that provides relevant theoretical frameworks and the latest empirical research findings in the neuromarketing field. While highlighting topics such as advertising technologies, consumer behavior, and digital marketing, this publication explores cognitive practices and the methods of engaging customers on a neurological level. This book is ideally designed for marketers, advertisers, product developers, brand managers, consumer behavior analysts, consumer psychologists, managers, executives, behaviorists, business professionals, neuroscientists, academicians, and students.

Defining Measuring And Managing Consumer Experiences

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Author : Annarita Sorrentino
language : en
Publisher: Routledge
Release Date : 2020-09-30

Defining Measuring And Managing Consumer Experiences written by Annarita Sorrentino and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-30 with Business & Economics categories.

This book offers a comprehensive overview of the challenges that marketing faces in understanding, managing and measuring the dynamics of modern consumer behaviours and successfully managing the customer experience. The reader will gain a deeper knowledge of the approaches to consumer behaviour and learn about the theoretical and empirical challenges of studying customer experience management. It also considers the post-modern consumer, which requires a move beyond the purely rationalist perspective of traditional marketing and provides methodological support for firms and scholars who wish to measure cognitive, emotional and behavioural consumer reactions. More specifically, it explores the changes in consumer behaviours, the limitations of traditional measurement approaches and the importance of capturing small insights with neuromarketing metrics, with a chapter contributed by a leading expert. A new three-point perspective on consumer behaviours is set out that combines behaviour (what people do) with the declared (what people say) and the perceived (what people feel). This approach acknowledges the complexity of consumer behaviours and the methodological bias derived from the use of the traditional techniques (principally the survey) or from big data. Only a holistic perspective can capture the heterogeneous nature of consumer behaviour. The book thereby takes up the theoretical debate about the definition, management and measurement of customer behaviour. It also examines measurement methodologies, an area that has received little attention elsewhere. Besides addressing the scientific community in the field, the book will also be a valuable practical resource for marketing managers, entrepreneurs and consultants who want to implement innovative strategies to manage the customer experience.

Application Of Gaming In New Media Marketing

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Author : Mishra, Pratika
language : en
Publisher: IGI Global
Release Date : 2018-09-07

Application Of Gaming In New Media Marketing written by Mishra, Pratika and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-07 with Business & Economics categories.

The advent of the internet largely changed the landscape of marketing to adopt a wide variety of communication techniques and creative selling on virtual platforms. Gaming provides a highly pervasive and influential mode of offering new media communication to consumers that can be further improved by digital innovation. Application of Gaming in New Media Marketing is a collection of vital research on the methods and applications of gaming in marketing, including its growth, recent trends, practices, issues, and main challenges. Highlighting a range of topics including digital advertising, media planning, and social media marketing, this book is ideally designed for marketers, software developers, managers, business researchers, academicians, and graduate-level students seeking current research on new and innovative methods to reach and connect with audiences through games in a highly interactive, measurable, and focused way.

Discussions Of Inclusive Education Within African Contexts

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Author : Chitiyo, Jonathan
language : en
Publisher: IGI Global
Release Date : 2024-03-28

Discussions Of Inclusive Education Within African Contexts written by Chitiyo, Jonathan and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-28 with Education categories.

Despite global efforts to promote inclusive education, many African countries need help implementing inclusive practices in their educational systems. The lack of guidelines and preparedness among school practitioners often hinders the effective inclusion of students with disabilities in mainstream education. This results in a significant number of students with disabilities being marginalized and deprived of their right to quality education. Discussions of Inclusive Education Within African Contexts addresses this pressing issue to equip school practitioners with the knowledge and strategies to implement inclusive practices effectively. The book draws on global best practices and frameworks, such as the Salamanca statement, to provide practical guidance tailored to the unique challenges faced by African educational systems.

Examining Stereotypes And Parenting Behaviours Of South Asian Heritage Parents Discourse And Case Studies

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Author : Bhandari, Renu
language : en
Publisher: IGI Global
Release Date : 2024-06-17

Examining Stereotypes And Parenting Behaviours Of South Asian Heritage Parents Discourse And Case Studies written by Bhandari, Renu and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-17 with Family & Relationships categories.

In the field of academic scholarship, the study of parenting has been extensive, yet it has often been unable to capture the full essence of this complex endeavor. The existing literature has often confined itself to the boundaries of individual disciplines. This limitation has hindered our understanding of the intricate interplay between these aspects and the values and beliefs that guide parenting. Furthermore, in the context of South Asian parents in the UK, the existing research has typically focused on parents from East and Southeast Asia, often leaving the unique experiences of South Asian parents overlooked. Examining Stereotypes and Parenting Behaviors of Asian Heritage Parents: Discourse and Case Studies offers a pioneering solution to this problem. It represents a groundbreaking initiative to break free from the constraints of traditional research methodologies and provide an unfiltered, in-depth look at the real narratives of South Asian parents in the UK. By weaving together the psychological, emotional, social, and cultural dimensions of parenting, this book uncovers a holistic view of this complex journey, one that transcends the limitations of sociology, psychology, or cultural studies. It does not aim to solve problems but rather seeks to capture authentic "family stories" and parenting experiences directly from the voices of the parents themselves.

Neurosensory And Neuromarketing Impacts On Consumer Behavior

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Author : Malik, Reena
language : en
Publisher: IGI Global
Release Date : 2024-10-11

Neurosensory And Neuromarketing Impacts On Consumer Behavior written by Malik, Reena and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-10-11 with Business & Economics categories.

The intersection of neurosensory and neuromarketing continues to reshape our understanding of consumer behavior, exploring the impact of sensory experiences and cognitive processes on purchasing decisions. Neurosensory research examines how sensory stimuli affect brain activity and emotional responses. Neuromarketing applies these findings to develop strategies to engage and persuade consumers to buy products, effectively crafting marketing plans, experiences, tactics. Further exploration of the integration of neuroscience into marketing may help businesses improve their approach to consumer behavior studies, leading to more impactful and targeted marketing efforts. Neurosensory and Neuromarketing Impacts on Consumer Behavior examines the positive impact of neuroscience and sensory studies on marketing and consumer behavior. The role of intelligent technologies in neuromarketing and the effects of these tactics on various demographics are explored. This book covers topics such as neuroscience, social media, and artificial intelligence, and is a useful resource for business owners, psychologists, policymakers, computer engineers, scientists, researchers, and academicians.

Study Guide To Neuromarketing

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Author : Cybellium
language : en
Publisher: Cybellium Ltd
Release Date : 2024-10-26

Study Guide To Neuromarketing written by Cybellium and has been published by Cybellium Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-10-26 with Business & Economics categories.

Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com

Neuromarketing And Big Data Analytics For Strategic Consumer Engagement

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