Neuromarketing E Copywriting 2 Libri In 1
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Neuromarketing E Copywriting 2 Libri In 1
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Author : Francesco Mariani
language : it
Publisher:
Release Date : 2021-03-31
Neuromarketing E Copywriting 2 Libri In 1 written by Francesco Mariani and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-31 with categories.
Quali sono i processi inconsci che conducono all''acquisto? Desideri saper vendere qualsiasi cosa a qualsiasi lettore? Sei un imprenditore e cerchi strategie per aumentare il tasso di conversione? L''evoluzione delle tecniche di marketing durante l''era digitale rende necessario informarsi ed aggiornarsi riguardo le ultime tendenze. Comprendere gli aspetti teorici del neuromarketing e gli aspetti pratici del copywriting permette di ottenere un enorme vantaggio competitivo rispetto la maggior parte delle attività che ancora ignorano l''importanza della psicologia e della persuasione nel business. Padroneggiare queste discipline è anche il modo migliore per aumentare le vendite senza spendere più soldi in pubblicità, poiché ad essere aumentato è il tasso di conversione. Questo libro comprende due diversi volumi: Neuromarketing e Copywriting, i quali ti guideranno nell''affascinante mondo della persuasione applicata al marketing. VOUME 1: NEUROMARKETING Il neuromarketing è una dottrina che unisce la neuroscienza al marketing: conoscerne i principi fondamentali significa comprendere quali meccanismi cerebrali avvengono nei consumatori durante i processi di acquisto di un prodotto o servizio. La disciplina si basa sul principio secondo cui il 95% delle decisioni di acquisto dipende da processi che si attivano a livello inconscio, cioè irrazionale. Questo volume si pone quindi l''obiettivo di illustrare il neuromarketing in maniera chiara ed approfondita. Leggendo questo volume otterrai, ad esempio, risposte complete ed approfondite alle seguenti domande: Quali sono le differenze tra marketing e neuromarketing? Qual è il processo decisionale che avviene quando si sta decidendo se effettuare un acquisto? Quali sono i fattori che influenzano il processo decisionale del cliente? Come puoi prevedere e sfruttare le emozioni del consumatore? Cosa sono i bias cognitivi e come puoi sfruttarli a tuo vantaggio? Quali leve puoi utilizzare per convincere una persona a compiere un''azione? Quali sono i fattori impercettibili nell''ambiente che portano all''acquisto? Come puoi applicare concretamente il neuromarketing a un business online o a un''attività fisica? Come puoi conoscere e padroneggiare le tecniche di neuromarketing? E non è tutto... VOLUME 2: COPYWRITING L''obiettivo del copywriting è quello di scrivere testi capaci di persuadere il lettore a compiere una specifica azione, di solito un acquisto. Ciò viene raggiunto grazie ad alcune precise tecniche di scrittura persuasiva: questo volume ti insegnerà quali. Leggendo questo volume non apprenderai semplici nozioni teoriche, ma veri e propri approcci pratici e strategie su come creare testi in grado di persuadere i lettori. Ad esempio, troverai riposte alle seguenti domande: Qual è l''approccio da utilizzare per scrivere testi di successo? Cosa vuol dire realmente persuadere? Quali sono le migliori tecniche di scrittura persuasiva? Come puoi comprendere ed utilizzare a tuo vantaggio il punto di vista del lettore? Come puoi utilizzare lo storytelling per creare copy estremamente efficaci? Quali sono le caratteristiche dei cosiddetti copy killer e come puoi imparare a scriverli? Quali sono le migliori strategie da utilizzare per il copywriting sul web? Quali sono le migliori tecniche di scrittura persuasiva per i social media? Quali sono i trucchi e i consigli che fanno la differenza in un testo persuasivo? E non è tutto... Il neuromarketing e il copywriting sono probabilmente le due discipline più efficaci nel marketing e nella vendita online attualmente. Sfrutta l''enorme potenziale della persuasione, scorri in alto, clicca sul pulsante "Acquista Ora" e utilizza immediatamente le nuove conoscenze a tuo vantaggio!
Differentiate Or Die
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Author : Jack Trout
language : en
Publisher: John Wiley & Sons
Release Date : 2010-12-28
Differentiate Or Die written by Jack Trout and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-12-28 with Business & Economics categories.
A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique insight to show you how to bind customers to your products for long-term success and loyalty. This edition includes new case studies, new research, and updated examples from around the world.
The Consulting Bible
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Author : Alan Weiss
language : en
Publisher: John Wiley & Sons
Release Date : 2011-04-05
The Consulting Bible written by Alan Weiss and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-04-05 with Business & Economics categories.
Everything you need to know about building a successful, world-class consulting practice Whether you are a veteran consultant or new to the industry, an entrepreneur or the principal of a small firm, The Consulting Bible tells you absolutely everything you need to know to create and expand a seven-figure independent or boutique consulting practice. Expert author Alan Weiss, who coaches consultants globally and has written more books on solo consulting than anyone in history, shares his expertise comprehensively. Learn and appreciate the origins and evolution of the consulting profession Launch your practice or firm and propel it to top performance Implement your consulting strategies in public and private organizations, large or small, global or domestic Select from the widest variety of consulting methodologies Achieve lasting success in your professional career and personal goals The author is recognized as "one of the most highly regarded independent consultants in America" by the New York Post and "a worldwide expert in executive education" by Success Magazine Whether you're just starting out or looking for the latest trends in modern practice, The Consulting Bible gives you an unparalleled toolset to build a thriving consultancy.
Marketing 4 0
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Author : Philip Kotler
language : en
Publisher: John Wiley & Sons
Release Date : 2016-11-17
Marketing 4 0 written by Philip Kotler and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-17 with Business & Economics categories.
Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand—and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today. Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen. Discover the new rules of marketing Stand out and create WOW moments Build a loyal and vocal customer base Learn who will shape the future of customer choice Every few years brings a "new" marketing movement, but experienced marketers know that this time its different; it's not just the rules that have changed, it's the customers themselves. Marketing 4.0 provides a solid framework based on a real-world vision of the consumer as they are today, and as they will be tomorrow. Marketing 4.0 gives you the edge you need to reach them more effectively than ever before.
Artificial Intelligence The Basics
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Author : Kevin Warwick
language : en
Publisher: Routledge
Release Date : 2013-03-01
Artificial Intelligence The Basics written by Kevin Warwick and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-01 with Philosophy categories.
'if AI is outside your field, or you know something of the subject and would like to know more then Artificial Intelligence: The Basics is a brilliant primer.' - Nick Smith, Engineering and Technology Magazine November 2011 Artificial Intelligence: The Basics is a concise and cutting-edge introduction to the fast moving world of AI. The author Kevin Warwick, a pioneer in the field, examines issues of what it means to be man or machine and looks at advances in robotics which have blurred the boundaries. Topics covered include: how intelligence can be defined whether machines can 'think' sensory input in machine systems the nature of consciousness the controversial culturing of human neurons. Exploring issues at the heart of the subject, this book is suitable for anyone interested in AI, and provides an illuminating and accessible introduction to this fascinating subject.
The Green Marketing Manifesto
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Author : John Grant
language : en
Publisher: John Wiley & Sons
Release Date : 2009-08-11
The Green Marketing Manifesto written by John Grant and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-08-11 with Business & Economics categories.
We are currently eating, sleeping and breathing a new found religion of everything ‘green’. At the very heart of responsibility is industry and commerce, with everyone now racing to create their ‘environmental’ business strategy. In line with this awareness, there is much discussion about the ‘green marketing opportunity’ as a means of jumping on this bandwagon. We need to find a sustainable marketing that actually delivers on green objectives, not green theming. Marketers need to give up the many strategies and approaches that made sense in pure commercial terms but which are unsustainable. True green marketing must go beyond the ad models where everything is another excuse to make a brand look good; we need a green marketing that does good. The Green Marketing Manifesto provides a roadmap on how to organize green marketing effectively and sustainably. It offers a fresh start for green marketing, one that provides a practical and ingenious approach. The book offers many examples from companies and brands who are making headway in this difficult arena, such as Marks & Spencer, Sky, Virgin, Toyota, Tesco, O2 to give an indication of the potential of this route. John Grant creates a ‘Green Matrix’ as a tool for examining current practice and the practice that the future needs to embrace. This book is intended to assist marketers, by means of clear and practical guidance, through a complex transition towards meaningful green marketing. Includes a foreword by Jonathon Porritt.
The Persuasion Code
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Author : Christophe Morin
language : en
Publisher: John Wiley & Sons
Release Date : 2018-09-11
The Persuasion Code written by Christophe Morin and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-11 with Business & Economics categories.
The Persuasion Code Capture, convince, and close—scientifically Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful by unveiling a credible and practical approach towards creating a breakthrough persuasion strategy. This book will satisfy your interest in neuromarketing, scientific persuasion, sales, advertising effectiveness, website conversion, marketing strategy and sales presentations. It’ll teach you the value of the award-winning persuasion model NeuroMapTM : the only model based on the science of how your customers use their brain to make any decision including a buying decision. You will appreciate why this scientific approach has helped hundreds of companies and thousands of executives achieve remarkable results. Written by the founders of SalesBrain who pioneered the field of neuromarketing SalesBrain has trained more than 100,000 executives worldwide including over 15,000 CEO Includes guidance for creating your own neuromarketing plan Advance your business or career by creating persuasive messages based on the working principle of the brain.
Oversubscribed
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Author : Daniel Priestley
language : en
Publisher: John Wiley & Sons
Release Date : 2015-05-11
Oversubscribed written by Daniel Priestley and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-11 with Business & Economics categories.
Don't fight for customers, let them fight over you! Have you ever queued for a restaurant? Pre-ordered something months in advance? Fought for tickets that sell out in a day? Had a hairdresser with a six-month waiting list? There are people who don't chase clients, clients chase them. In a world of endless choices, why does this happen? Why do people queue up? Why do they pay more? Why will they book months in advance? Why are these people and products in such high demand? And how can you get a slice of that action? In Oversubscribed, entrepreneur and bestselling author Daniel Priestley explains why…and, most importantly, how. This book is a recipe for ensuring demand outstrips supply for your product or service, and you have scores of customers lining up to give you money. Oversubscribed: Shows leaders, marketers, and entrepreneurs how they can get customers queuing up to use their services and products while competitors are forced to fight for business Explains how to become oversubscribed, even in a crowded marketplace Is full of practical tips alongside inspiring examples to alter our mindsets and get us bursting with ideas Is written by a successful entrepreneur who's used these ideas to excel in the ventures he has launched
The 22 Immutable Laws Of Marketing
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Author : Al Ries
language : en
Publisher: Profile Books(GB)
Release Date : 1994
The 22 Immutable Laws Of Marketing written by Al Ries and has been published by Profile Books(GB) this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Marketing categories.
Ries and Trout share their rules for certain successes in the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace.
Neuro Sell
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Author : Simon Hazeldine
language : en
Publisher: Kogan Page Publishers
Release Date : 2013-11-03
Neuro Sell written by Simon Hazeldine and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-03 with Business & Economics categories.
Anyone involved in sales faces huge challenges these days, from fierce global competition and increased pressure on margins to the power of internet-savvy buyers and difficulties with getting time with prospective buyers. To succeed in sales, something more than the traditional techniques is needed. Neuro-Sell presents an effective, brain-based approach to selling that is sensitive to what's going on in the customer's mind. Neuro-Sell helps readers understand the importance of the unconscious and get below the surface of what people say to recognise what they really mean. Packed with examples, quizzes, templates and interactive exercises, it develops readers' skills in building sales relationships with the four main types of buyer and outlines the five stages of neuro-negotiating that will help give readers the competitive edge.