Neurosciences In India
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Neurosciences In India
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Author : Sunil K. Pandya
language : en
Publisher:
Release Date : 1989
Neurosciences In India written by Sunil K. Pandya and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Neurosciences categories.
Evolution Of Neurosciences In India
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Author : Neurological Society of India
language : en
Publisher:
Release Date : 1998
Evolution Of Neurosciences In India written by Neurological Society of India and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with categories.
Decade Of The Brain
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Author : Indo-US Scientific Symposium: Mental Health and Neurosciences in the Decade of the Brain. 1993, Bangalore
language : en
Publisher:
Release Date : 1995
Decade Of The Brain written by Indo-US Scientific Symposium: Mental Health and Neurosciences in the Decade of the Brain. 1993, Bangalore and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with categories.
Neuromarketing In India
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Author : Tanusree Dutta
language : en
Publisher: Routledge
Release Date : 2018-06-27
Neuromarketing In India written by Tanusree Dutta and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-27 with Business & Economics categories.
How to understand human behaviour has been a very intriguing question to medicine, computer science, economics, psychology and finance. Each discipline has been trying to study and predict human behaviour through surveys, laboratory-based experiments, questionnaires, interviews, statistics, focus groups; the list is endless. The lack of precision in the existing techniques to predict human behaviour has motivated researchers to move beyond the traditional and search for new and improved techniques. Neuroscience has stepped in to fill this gap. It is based on the assumption that human behaviour is a complex process which has a neural basis and the locus of this process is the higher centre of the brain. Both conscious and unconscious processing of stimulus in the brain is responsible for generating behaviour. So if we could develop a deeper understanding of how the brain functions to generate behaviour, we would be more confident in our understanding and prediction of consumer behaviour. The use of neuroscientific techniques, like functional Magnetic Resonance Imaging (fMRI), Electroencephalography (EEG), Evoked Response Potential (ERP), and sensors to measure changes in one's physiological state, to understand the mind of the consumer has just begun, and professionals in the field see a huge opportunity for neuromarketing in India. In the domain of neuromarketing, one important question relates to the distinction between Indian and other global consumers of commercial products. Are we different from consumers across the globe? The answer is probably ‘yes’. This is documented by the fact that we find a distinct change in the marketing strategy of companies; the methods to influence Indian consumers are different from those adopted in other countries. This gives rise to the question: what makes us different? The next logical question that arises, assuming that we are different or similar, is can we quantify it? Answering why, what and how we are different marks the beginning of the book, followed by issues related to the ethicality of using such techniques to promote marketing, risk analysis in case of failure and future directions in neuromarketing. The book intends to address each of these issues so that a comprehensive reading in the subject matter would help academicians to decipher consumer behaviour and build theory for possible principles of application in the market.
Profiles Of Research In Neuro Sciences In India
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Author :
language : en
Publisher:
Release Date : 1984
Profiles Of Research In Neuro Sciences In India written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with Neurobiology categories.
Neurology India
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Author :
language : en
Publisher:
Release Date : 2005
Neurology India written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Neurology categories.
Mind Brain And The Universe
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Author : Vinod Kumar Srivastava
language : en
Publisher:
Release Date : 2000
Mind Brain And The Universe written by Vinod Kumar Srivastava and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Neurosciences categories.
Demystifying The Brain
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Author : V. Srinivasa Chakravarthy
language : en
Publisher: Springer
Release Date : 2018-12-07
Demystifying The Brain written by V. Srinivasa Chakravarthy and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-07 with Computers categories.
This book presents an emerging new vision of the brain, which is essentially expressed in computational terms, for non-experts. As such, it presents the fundamental concepts of neuroscience in simple language, without overwhelming non-biologists with excessive biological jargon. In addition, the book presents a novel computational perspective on the brain for biologists, without resorting to complex mathematical equations. It addresses a comprehensive range of topics, starting with the history of neuroscience, the function of the individual neuron, the various kinds of neural network models that can explain diverse neural phenomena, sensory-motor function, language, emotions, and concluding with the latest theories on consciousness. The book offers readers a panoramic introduction to the “new brain” and a valuable resource for interdisciplinary researchers looking to gatecrash the world of neuroscience.
Pictures Of The Mind
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Author : Boleyn-Fitzgerald
language : en
Publisher:
Release Date : 2010
Pictures Of The Mind written by Boleyn-Fitzgerald and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with categories.
Application Of Biomedical Engineering In Neuroscience
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Author : Sudip Paul
language : en
Publisher: Springer Nature
Release Date : 2019-11-19
Application Of Biomedical Engineering In Neuroscience written by Sudip Paul and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-19 with Medical categories.
This book focuses on interdisciplinary research in the field of biomedical engineering and neuroscience. Biomedical engineering is a vast field, ranging from bioengineering to brain-computer interfaces. The book explores the system-level function and dysfunction of the nervous system from scientific and engineering perspectives. The initial sections introduce readers to the physiology of the brain, and to the biomedical tools needed for diagnostics and effective therapies for various neurodegenerative and regenerative disorders. In turn, the book summarizes the biomedical interventions that are used to understand the neural mechanisms underlying empathy disorders, and reviews recent advances in biomedical engineering for rehabilitation in connection with neurodevelopmental disorders and brain injuries. Lastly, the book discusses innovations in machine learning and artificial intelligence for computer-aided disease diagnosis and treatment, as well as applications of nanotechnology in therapeutic neurology.