New Media In Public Relations The Evolving Scenario In India
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New Media In Public Relations The Evolving Scenario In India
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Author : Tomojit Bhattacharjee
language : en
Publisher: Notion Press
Release Date : 2020-07-15
New Media In Public Relations The Evolving Scenario In India written by Tomojit Bhattacharjee and has been published by Notion Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-15 with Computers categories.
Communications professionals are never really given the due they deserve. While they are generally supposed to convey what is happening in their respective organizations, on most occasions, organizations actually end up doing what the communications people would want to convey to the external audience. Many recent phenomenon of global importance show that, the messaging, the narrative building around an event becomes more important than the event itself. The advent of new media has tremendously enhanced the importance of the role of communications or public relations professionals. Gone are the days, when an organization would gain popularity or traction among its target audience on its own, or a lazy press release at the end of an event would be sufficient to convey the desired message. This book tries to explore how new media tools are changing the profession of public relations in the Indian context. With separate chapters on how the government run PR is responding to this change and how the corporate world is reacting, the book tries to analyse all possible facets of this change. This effort would certainly be of great value to young PR professionals as well as students who wish to pursue public relations as a profession.
New Media In Public Relations
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Author : Tomojit Bhattacharjee
language : en
Publisher: Notion Press
Release Date : 2020-07-19
New Media In Public Relations written by Tomojit Bhattacharjee and has been published by Notion Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-19 with Computers categories.
Communications professionals are never really given the due they deserve. While they are generally supposed to convey what is happening in their respective organizations, on most occasions, organizations actually end up doing what the communications people would want to convey to the external audience. Many recent phenomenon of global importance show that, the messaging, the narrative building around an event becomes more important than the event itself. The advent of new media has tremendously enhanced the importance of the role of communications or public relations professionals. Gone are the days, when an organization would gain popularity or traction among its target audience on its own, or a lazy press release at the end of an event would be sufficient to convey the desired message. This book tries to explore how new media tools are changing the profession of public relations in the Indian context. With separate chapters on how the government run PR is responding to this change and how the corporate world is reacting, the book tries to analyse all possible facets of this change. This effort would certainly be of great value to young PR professionals as well as students who wish to pursue public relations as a profession.
Introduction To Advertising Public Relations Corporate Communication
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Author : Mr. Rohit Manglik
language : en
Publisher: EduGorilla Publication
Release Date : 2023-11-23
Introduction To Advertising Public Relations Corporate Communication written by Mr. Rohit Manglik and has been published by EduGorilla Publication this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-11-23 with Business & Economics categories.
Fundamental tools for persuasive messaging and brand image management.
Digital And Social Media Marketing
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Author : Nripendra P. Rana
language : en
Publisher: Springer Nature
Release Date : 2019-11-11
Digital And Social Media Marketing written by Nripendra P. Rana and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-11 with Business & Economics categories.
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Media Diplomacy And Its Evolving Role In The Current Geopolitical Climate
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Author : Bute, Swati Jaywant Rao
language : en
Publisher: IGI Global
Release Date : 2018-03-31
Media Diplomacy And Its Evolving Role In The Current Geopolitical Climate written by Bute, Swati Jaywant Rao and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-31 with Political Science categories.
In this age of information technology, the media’s role in international, bilateral, and diplomatic relations is increasingly important. It plays a crucial part in keeping countries connected and updated about actual and ground-level realities. Media Diplomacy and Its Evolving Role in the Current Geopolitical Climate provides emerging research on the changing practices in diplomacy, new media, and the connections between media and policy. It highlights how the media is changing countries' approaches to diplomacy and readers will learn the valuable aspects of the role that communication technology plays in resolving regional and international issues. This book is an important resource for professionals and researchers working in the field of media diplomacy, internet and diplomacy, e-diplomacy, international relations and media diplomacy, and contemporary diplomatic policy seeking current research on the best ways to globally expand on media and policy.
Social Media
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Author : Regina Luttrell
language : en
Publisher: Bloomsbury Publishing PLC
Release Date : 2021-07-13
Social Media written by Regina Luttrell and has been published by Bloomsbury Publishing PLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-13 with Business & Economics categories.
Updated to reflect the latest technological innovations and challenges, the fourth edition of Social Media gives students a comprehensive understanding of the principles behind social media, allowing them to manage social media platforms, including TikTok and Clubhouse, and succeed in the changing field of public relations.
Advertising And Public Relations
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Author : Mr. Rohit Manglik
language : en
Publisher: EduGorilla Community Pvt. Ltd.
Release Date : 2023-08-21
Advertising And Public Relations written by Mr. Rohit Manglik and has been published by EduGorilla Community Pvt. Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-08-21 with Education categories.
EduGorilla Publication is a trusted name in the education sector, committed to empowering learners with high-quality study materials and resources. Specializing in competitive exams and academic support, EduGorilla provides comprehensive and well-structured content tailored to meet the needs of students across various streams and levels.
Advertising Public Relations
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Author : Mr. Rohit Manglik
language : en
Publisher: EduGorilla Community Pvt. Ltd.
Release Date : 2023-08-21
Advertising Public Relations written by Mr. Rohit Manglik and has been published by EduGorilla Community Pvt. Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-08-21 with Education categories.
EduGorilla Publication is a trusted name in the education sector, committed to empowering learners with high-quality study materials and resources. Specializing in competitive exams and academic support, EduGorilla provides comprehensive and well-structured content tailored to meet the needs of students across various streams and levels.
Social And Cultural Dynamics In Indian Cinema
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Author : Santosh Kumar Biswal
language : en
Publisher:
Release Date : 2020
Social And Cultural Dynamics In Indian Cinema written by Santosh Kumar Biswal and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020 with Culture conflict in motion pictures categories.
"This book discusses cultural and societal issues including caste, gender, oppression, and social movements through cinema and particularly in specific language cinema and culture"--
Nirbhaya New Media And Digital Gender Activism
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Author : Adrija Dey
language : en
Publisher: Emerald Group Publishing
Release Date : 2018-08-23
Nirbhaya New Media And Digital Gender Activism written by Adrija Dey and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-23 with Language Arts & Disciplines categories.
Using the 2012 Delhi Nirbhaya rape case as a case study and keeping gender discourses at its core, this book explores the use of digital media for gender activism in India demonstrating how it has formed an alternate platform for dissent.