New Mediums Better Messages
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New Mediums Better Messages
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Author : David Lewis
language : en
Publisher: Oxford University Press
Release Date : 2022
New Mediums Better Messages written by David Lewis and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022 with Art categories.
New Mediums, Better Messages? demonstrates that development is not only about economics and technology but also about ideas, perceptions, and representations.
Media Literacy
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Author : W. James Potter
language : en
Publisher: SAGE Publications
Release Date : 2018-12-27
Media Literacy written by W. James Potter and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-27 with Language Arts & Disciplines categories.
The essential guide to decoding messages in a media-saturated world Media Literacy teaches students how to navigate through the overwhelming flood of information found in today’s media-saturated world. Drawing from thousands of media research studies, author W. James Potter explores the key components to understanding the fascinating world of mass media. Potter presents numerous examples and facts to help students understand how the media operate, how they attract attention, and how they influence the public. The Ninth Edition has been thoroughly updated to evolve with the ever-changing media landscape and features a new chapter on fake news, debating what we as news consumers can do to recognize fake news in order to avoid its influence. Each chapter concludes with a set of exercises to help readers apply the chapter material to everyday life and engage in a step-by-step process to increase their own media literacy. INSTRUCTORS: Looking to develop your students′ media literacy skills? Potter’s Seven Skills of Media Literacy provides readers with the practical guidance they need to make substantial improvements on seven major skills. Bundle the supplement with Media Literacy, Ninth Edition for only $5 more! Bundle ISBN: 978-1-5443-9525-8
Social Media Judo
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Author : Chris Aarons
language : en
Publisher: Dog Ear Publishing
Release Date : 2011-04
Social Media Judo written by Chris Aarons and has been published by Dog Ear Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-04 with Business & Economics categories.
Are your social media efforts delivering real, tangible results while paying for themselves? Social media judo is born out of the philosophy of successes we have had creating programs using minimal client effort and achieving maximum results. This is exactly why social media works for marketing and why it drives ROI and is hyper-effective when done correctly. Social media and the resulting effect on all of us are driven by the momentum of real influencers working to inform and educate other buyers. Your job is to find a way to tap into this momentum and help propel your company to be greater than the sum of its parts. Social media judo will show how to do just that as well as how to create your own "judo moves" that will increase sales cut marketing costs boost engagement and, most importantly pay for themselves with real revenue Ivy has helped dozens of other large and small companies such as AMD, AT&T, HP, Microsoft, ProFlowers, Time Inc. launch and grow their social media efforts. In addition, Ivy Worldwide's program "31 Days of the Dragon" for HP has won more awards for ROI than any other campaign. The campaign is considered to be one of the most successful of all time. Foreword by Chris Pirillo (Chris.Pirillo.com), one of the most influential bloggers ever and arguably one of the best online marketers ever born. Customer Praise for Ivy Worldwide "Do you want to know how to use disruptive marketing at its best to drive sales while giving your competitors serious heartburn? We used the principles in this book to create a long string of successful campaigns for HP, including the groundbreaking 31 Days of the Dragon program that re-wrote the rules for what is possible for social media marketing. After reading this book you ll know why social media is worth the hype." -Scott Ballantyne Vice President, Hewlett-Packard Corp "Social Media Judo should be mandatory reading for any marketer looking to boost ROI and tap into the power of social media. The guys at Ivy and I used the concepts in this book to drive B2B programs that delivered ROI on a number of levels, the most important being leads and sales. Now, I cannot envision creating a campaign without identifying and using the judo moves described in this book." -Bruce Shaw Executive Director, Lenovo "Ivy Worldwide is a very unique agency and Social Media Judo is a unique book. They have succeeded in facilitating critical, high-profile launches. Unlike traditional agencies that are only able to measure ROI with soft marketing metrics, Ivy meets and exceeds marketing and business objectives. In addition, they have the requisite strategic, tactical and creative prowess to operate effectively in the social media arena, which is a combination hard to find in just one agency. I strongly recommend listening to what they have to say." -Denise Lu Senior Campaign Manager, Adobe Systems"
Proceedings Of The International Conference On Advance Research In Social And Economic Science Icarse 2022
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Author : Hyeyun Ku
language : en
Publisher: Springer Nature
Release Date : 2023-04-26
Proceedings Of The International Conference On Advance Research In Social And Economic Science Icarse 2022 written by Hyeyun Ku and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-04-26 with Business & Economics categories.
This is an open access book.ThemeOptimizing the use of social science and economics in the post-pandemic revival era The Covid-19 pandemic is slowly starting to be overcome. Contributions from various disciplines are also needed in the context of post-pandemic recovery, including the fields of social science and economics. Thus, the International Conference on Advanced Research in Social and Economic Science is a forum for researchers and practitioners to exchange ideas and advances on how emerging research methods and sources are applied to various fields of the social sciences, as well as discuss current and future challenges. Join the social sciences conference as we explore the latest trends in social sciences and discuss common challenges in politics, social, communication, humanities, networking society, business, sustainable development, and international relations.
Translation And Globalization
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Author : Michael Cronin
language : en
Publisher: Psychology Press
Release Date : 2003
Translation And Globalization written by Michael Cronin and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Language Arts & Disciplines categories.
Michael Cronin's critical exploration of the ways in which radical changes to the world economy have affected contemporary translation is invaluable reading for anyone who is concerned about the future of our world's languages and cultures.
New Mediums Better Messages
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Author : David Lewis
language : en
Publisher: Oxford University Press, USA
Release Date : 2022-04-06
New Mediums Better Messages written by David Lewis and has been published by Oxford University Press, USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-04-06 with categories.
New Mediums, Better Messages? demonstrates that development is not only about economics and technology but also about ideas, perceptions, and representations.
Reimagining Development
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Author : Peter Sutoris
language : en
Publisher: Oxford University Press
Release Date : 2025-07-15
Reimagining Development written by Peter Sutoris and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-07-15 with Business & Economics categories.
Can development remake itself for today's world?
Mad Cow Crisis
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Author : Scott Ratzan
language : en
Publisher: Routledge
Release Date : 2005-08-05
Mad Cow Crisis written by Scott Ratzan and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-08-05 with Medical categories.
The announcement that BOSER might cause a fatal human disease "Creutzfeldt- Jacob disease CJD" triggered enormous media attention, public alarm and government wrangling that threatened the future of European integration.; As Scott Ratzan argues: "It is my belief that the [BOSER crisis] represents a quintessential case that will go down in history as the Exxon Valdez Union Carbide's Bhopal accident, and other such cases of interdisciplinary study".; This book offers lessons learned from the crisis, with contributions from experts with different viewpoints - veterinarians, Eurocrats, public relations experts, politicians, policy- makers, journalists and representatives of the beef industry.; It also offers a compilation of the key reports from governmental bodies. as a case-study in policy-making, scientific/health discovery and dissemination of information, as well as looking at the issues from the perspective of psychology and media studies.
So You Want To Be A Medium
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Author : May Park
language : en
Publisher: Xlibris Corporation
Release Date : 2012-01-04
So You Want To Be A Medium written by May Park and has been published by Xlibris Corporation this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-04 with Body, Mind & Spirit categories.
So You Want To Be A Medium is based on my own experiences and those of other mediums. It is an honest view on the highs and lows of being a medium and hopefully the handy hints and pitfalls highlighted will be of help to those interested in following this path.
Politics And Technology In The Post Truth Era
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Author : Anna Visvizi
language : en
Publisher: Emerald Group Publishing
Release Date : 2019-05-07
Politics And Technology In The Post Truth Era written by Anna Visvizi and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-05-07 with Political Science categories.
This book examines the relationship between information and communication technology (ICT) and politics in a global perspective.