New Program Opportunities In The Electronic Media
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Electronic Media
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Author : Norman J. Medoff
language : en
Publisher: Taylor & Francis
Release Date : 2013-03-20
Electronic Media written by Norman J. Medoff and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-20 with Language Arts & Disciplines categories.
Electronic Media connects the traditional world of broadcasting with the contemporary universe of digital electronic media. It provides a synopsis of the beginnings of electronic media in broadcasting, and the subsequent advancements into digital media. Underlying the structure of the book is a "See It Then, See It Now, See It Later approach that focuses on how past innovations lay the groundwork for changing trends in technology, providing the opportunity and demand for change in both broadcasting and digital media. FYI and Zoom-In boxes point to further information, tying together the immediate and long-ranging issues surrounding electronic media. Career Tracks feature the experiences of industry experts and share tips in how to approach this challenging industry. Check out the companion website at http://www.routledge.com/cw/medoff-9780240812564/ for materials for both students and instructors.
Electronic Media Criticism
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Author : Peter B. Orlik
language : en
Publisher: Routledge
Release Date : 2000-11-01
Electronic Media Criticism written by Peter B. Orlik and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-11-01 with Performing Arts categories.
The text takes a theoretical approach to media criticism, and includes aesthetic, sociological, economic, structural, psychoanalytical, and ethical perspectives. For students in media criticism, literacy, media & society, and related areas.
Foreign Operations Export Financing And Related Programs Appropriations For 2005
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Author : United States. Congress. House. Committee on Appropriations. Subcommittee on Foreign Operations, Export Financing, and Related Programs
language : en
Publisher:
Release Date : 2004
Foreign Operations Export Financing And Related Programs Appropriations For 2005 written by United States. Congress. House. Committee on Appropriations. Subcommittee on Foreign Operations, Export Financing, and Related Programs and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
Work In The Digital Media And Entertainment Industries
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Author : Tanner Mirrlees
language : en
Publisher: Taylor & Francis
Release Date : 2024-11-06
Work In The Digital Media And Entertainment Industries written by Tanner Mirrlees and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-11-06 with Social Science categories.
This book is a first-of-its-kind critical interdisciplinary introduction to the economic, political, cultural, and technological dimensions of work in the rapidly growing digital media and entertainment industries (DMEI). Tanner Mirrlees presents a comprehensive guide to understanding the key contexts, theories, methods, debates, and struggles surrounding work in the DMEI. Packed with current examples and accessible research findings, the book highlights the changing conditions and experiences of work in the DMEI. It surveys the DMEI’s key sectors and occupations and considers the complex intersections between labor and social power relations of class, gender, and race, as well as tensions between creativity and commerce, freedom and control, meritocracy and hierarchy, and precarity and equity, diversity, and inclusivity. Chapters also explore how work in the DMEI is being reshaped by capitalism and corporations, government and policies, management, globalization, platforms, A.I., and worker collectives such as unions and cooperatives. This book is a critical introduction to this growing area of research, teaching, learning, life, labor, and organizing, with an eye to understanding work in the DMEI and changing it, for the better. Offering a broad overview of the field, this textbook is an indispensable resource for instructors, undergraduates, postgraduates, and scholars.
Managing Electronic Media
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Author : Joan Van Tassel
language : en
Publisher: CRC Press
Release Date : 2012-09-10
Managing Electronic Media written by Joan Van Tassel and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-09-10 with Language Arts & Disciplines categories.
What's Ahead; Case Study 5.1 Performance Reports; Case Study 5.2 Setting the Budget; References; CHAPTER 6. Media Consumers: Measurement and Metrics; Chapter Objectives; Audiences: Consumers and Customers, Viewers, Listeners, Readers, Users, Players, Friends, and Followers; Research and Content; A Day in the Life of Debbie Carter; Identifying Market Segments; Summary; What's Ahead; Case Study 6.1 Audiences and Programming; References; CHAPTER 7. Managing the Production Process; Chapter Objectives; Introduction; The Many Languages of Digital Creation; Traditional Production.
Foreign Operations Export Financing And Related Programs Appropriations For 2005 Pt 1a Justification Of Budget Estimates
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Author : United States. Congress. House. Committee on Appropriations. Subcommittee on Foreign Operations, Export Financing, and Related Programs
language : en
Publisher:
Release Date : 2004
Foreign Operations Export Financing And Related Programs Appropriations For 2005 Pt 1a Justification Of Budget Estimates written by United States. Congress. House. Committee on Appropriations. Subcommittee on Foreign Operations, Export Financing, and Related Programs and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with categories.
Electronic Media And Technoculture
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Author : John Thornton Caldwell
language : en
Publisher: Rutgers University Press
Release Date : 2000
Electronic Media And Technoculture written by John Thornton Caldwell and has been published by Rutgers University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Computers categories.
Never before has the future been so systematically envisioned, aggressively analyzed, and grandly theorized as in the present rush to cyberspace and digitalization. In the mid-twentieth century, questions about media technologies and society first emerged as scholarly hand-wringing about the deleterious sweep of electronic media and information technologies in mass culture. Now, questions about new technologies and their social and cultural impact are no longer limited to intellectual soothsayers in the academy but are pervasive parts of day-to-day discourses in newspapers, magazines, television, and film. Electronic Media and Technoculture anchors contemporary discussion of the digital future within a critical tradition about the media arts, society, and culture. The collection examines a range of phenomena, from boutique cyber-practices to the growing ubiquity of e-commerce and the internet. The essays chart a critical field in media studies, providing a historical perspective on theories of new media. The contributors place discussions of producing technologies in dialogue with consuming technologies, new media in relation to old media, and argue that digital media should not be restricted to the constraining public discourses of either the computer, broadcast, motion-picture, or internet industries. The collection charts a range of theoretical positions to assist readers interested in new media and to enable them to weather the cycles of hardware obsolescence and theoretical volatility that characterize the present rush toward digital technologies. Contributors include Ien Ang, John Caldwell, Cynthia Cockburn, Helen Cunningham, Hans Magnus Enzensberger, Guillermo G=mez-Pe±a, Arthur Kroker, Bill Nichols, Andrew Ross, Ellen Seiter, Vivian Sobchack, AllucquFre Rosanne Stone, Ravi Sundaram, Michael A. Weinstein, Raymond Williams, and Brian Winston. John Thornton Caldwell is chair of the film and television department at the University of California at Los Angeles. He is a filmmaker and media artist and author of Televisuality: Style, Crisis, and Authority in American Television (also from Rutgers University Press).
Selling Electronic Media
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Author : Ed Shane
language : en
Publisher: CRC Press
Release Date : 1999-02-17
Selling Electronic Media written by Ed Shane and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-02-17 with Language Arts & Disciplines categories.
"Selling is identifying and satisfying customer needs profitably. Profitable for you, profitable for them." Diane Sutter, President and CEO of Shooting Star Broadcasting , owner of KTAB-TV, Abilene, Texas This is the definition of sales used throughout Ed Shane's comprehensive and timely textbook Selling Electronic Media. This new definition reflects the customer-orientation of today's marketing environment as well as the product-orientation of selling. Today's selling is a win/win proposition, a win for the seller and a win for the customer. Using interviews with industry leaders and reports of their selling experiences, Selling Electronic Media shares insight and practical advice in the basics of selling: · prospecting · qualifying · needs analysis · presentations · answering objections · closing · relationship management Focusing on the merging and converging of electronic media and the need for branding of media at all levels, this highly readable book offers complete coverage of advertising sales for radio, television and cable, plus the new and emerging mass communication technologies, primarily those generated by the Internet. Selling Electronic Media is enhanced with review highlights and discussion points and illustrated throughout with visuals used by media outlets to market commercials and their audience reach. Students pursuing sales and marketing careers in electronic media and professionals wishing to reinforce their understanding of the merging and converging media environment will find what they need in the pages of this book.
Managing Electronic Media
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Author : Joan M. Van Tassel
language : en
Publisher: Taylor & Francis
Release Date : 2010
Managing Electronic Media written by Joan M. Van Tassel and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Business & Economics categories.
The book explains the new vocabulary of media moguls, such as bandwidth, digital rights management, customer relations management, distributed work groups, centralized broadcast operations, automated playlists, server-based playout, repurposing, mobisodes, TV-to-DVD, and content management.
Agricultural Libraries Information Notes
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Author :
language : en
Publisher:
Release Date : 1993
Agricultural Libraries Information Notes written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Agricultural libraries categories.