Electronic Media Criticism
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Electronic Media Criticism
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Author : Peter B. Orlik
language : en
Publisher: Psychology Press
Release Date : 2001
Electronic Media Criticism written by Peter B. Orlik and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Mass media criticism categories.
Given the prominence of the electronic media in the 21st century, it is crucial that both media professionals and consumers know how to decipher and evaluate media content, the assumptions on which that content is based, and the constraints to which it is subject. Electronic Media Criticismoffers a variety of critical approaches to audio and video discourse. Rather than restricting itself to one perspective, the book applies key aesthetic, sociological, philosophical, psychological, structural, and economic principles to arrive at a comprehensive evaluation of both programming and advertising content. Maintaining the approach of the original volume, this second edition includes: * updated chapters to reflect the current media world, including sample reviews and illustrations, * material pertaining to "new media"--because the book is process-oriented rather than medium-oriented, Internet referents are interspersed in discussion of the various critical perspectives, * two additional scripts for critical analysis--an episode of The Simpsonsand an installment of the dark Canadian comedy The Newsroom,and * new exercises for further practice in applying critical procedures. Orlik interweaves the insights of industry and academic authorities, recognizing that both orientations are essential in the development of a valid and viable critical outlook. Written for media students and practitioners, all readers of this volume will gain feasible and flexible tools for focused and rational analysis of electronic media products, as well as improved understanding of the role and essential ingredients of criticism itself.
Media Criticism In A Digital Age
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Author : Peter B. Orlik
language : en
Publisher: Routledge
Release Date : 2015-07-24
Media Criticism In A Digital Age written by Peter B. Orlik and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-24 with Performing Arts categories.
Media Criticism in a Digital Age introduces readers to a variety of critical approaches to audio and video discourse on radio, television and the Internet. It is intended for those preparing for electronic media careers as well as for anyone seeking to enhance their media literacy. This book takes the unequivocal view that the material heard and seen over digital media is worthy of serious consideration. Media Criticism in a Digital Age applies key aesthetic, sociological, philosophical, psychological, structural and economic principles to arrive at a comprehensive evaluation of programming and advertising content. It offers a rich blend of insights from both industry and academic authorities. These insights range from the observations of Plato and Aristotle to the research that motivates twenty-first century marketing and advertising. Key features of the book are comprised of: multiple video examples including commercials, cartoons and custom graphics to illustrate core critical concepts; chapters reflecting today’s media world, including coverage of broadband and social media issues; fifty perceptive critiques penned by a variety of widely respected media observers and; a supplementary website for professors that provides suggested exercises to accompany each chapter (www.routledge .com/cw/orlik) Media Criticism in a Digital Age equips emerging media professionals as well as perceptive consumers with the evaluative tools to maximize their media understanding and enjoyment.
Digital Media Criticism
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Author : Anandam P. Kavoori
language : en
Publisher: Peter Lang
Release Date : 2010
Digital Media Criticism written by Anandam P. Kavoori and has been published by Peter Lang this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Cellular telephones categories.
Digital Media Criticism is an introductory text about media criticism - the act of interpreting and making sense of a range of new media texts that we use (and create) on a daily basis - offering a critical language and a methodological template for interrogating and analyzing the complex texts of digital media. Individual chapters connect key methods of media criticism - genre, auteur, cultural/ideological, and ethnographic - with digital culture. Case studies of social media, user generated content, cell phones, and video games are provided, which include everything from downloading ring tones and making new (Facebook) friends, to creating an avatar, texting, and opening a window on RL (real-life). Insightful and accessible, the book looks at the possibilities and limits of the digital age for us - as creators, consumers, and distributors of content. It will be useful to undergraduates studying media criticism, digital culture and communication, and media literacy, and is written to invite them into a conversation about the culture of the digital age.
Methods Of Historical Analysis In Electronic Media
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Author : Donald G. Godfrey
language : en
Publisher: Routledge
Release Date : 2006-08-15
Methods Of Historical Analysis In Electronic Media written by Donald G. Godfrey and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-08-15 with Social Science categories.
Methods of Historical Analysis in Electronic Media provides a foundation for historical research in electronic media by addressing the literature and the methods--traditional and the eclectic methods of scholarship as applied to electronic media. It is about history--broadcast electronic media history and history that has been broadcast, and also about the historiography, research written, and the research yet to be written. Divided into five parts, this book: *addresses the challenges in the application of the historical methods to broadcast history; *reviews the various methods appropriate for electronic-media research based on the nature of the object under study; *suggests new approaches to popular historical topics; *takes a broad topical look at history in broadcasting; and *provides a broad overview of what has been accomplished, a historian's challenges, and future research. Intended for students and researchers in broadcast history, Methods of Historical Analysis in Electronic Media provides an understanding of the qualitative methodological tools necessary for the study of electronic media history, and illustrates how to find primary sources for electronic media research.
Electronic Media Criticism
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Author : Peter B. Orlik
language : en
Publisher: Routledge
Release Date : 2008-11-19
Electronic Media Criticism written by Peter B. Orlik and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-11-19 with Language Arts & Disciplines categories.
Electronic Media Criticism introduces readers to a variety of critical approaches to audio and video discourse on radio, television and the Internet. The book applies key aesthetic, sociological, philosophical, psychological, structural and economic principles to arrive at a comprehensive evaluation of both programming and advertising content. It includes numerous critiques to illustrate the ways in which critical expression can be structured, providing readers with feasible and flexible tools for focused and rational analysis of electronic media product as well as enhanced understanding of the role and essential ingredients of criticism itself. These insights range from the perceptions of Plato and Aristotle to the research that motivates twenty-first century marketing and advertising.
Selling Electronic Media
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Author : Ed Shane
language : en
Publisher: Gulf Professional Publishing
Release Date : 1999
Selling Electronic Media written by Ed Shane and has been published by Gulf Professional Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Business & Economics categories.
First Published in 1999. Routledge is an imprint of Taylor & Francis, an informa company.
Electronic Media Management Revised
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Author : Peter Pringle
language : en
Publisher: Taylor & Francis
Release Date : 2013-06-26
Electronic Media Management Revised written by Peter Pringle and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-26 with Language Arts & Disciplines categories.
The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing.
Electronic Media And Industrialized Nations
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Author : Donald R. Browne
language : en
Publisher: Wiley-Blackwell
Release Date : 1999-06-28
Electronic Media And Industrialized Nations written by Donald R. Browne and has been published by Wiley-Blackwell this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-06-28 with Social Science categories.
Electronic Media and Industrialized Nations considers the approaches that industrialized nations have taken to introduce, develop, control, and use electronic media. Browne compares and contrasts through detailed case studies, the experiences of several nations--France, Germany (both East and West), the Soviet Union and Russia, and the Netherlands--by presenting them in light of the political, economic, cultural, geographical, and demographic factors that both shape and reflect society. He then compares the pros and cons of those experiences, adds specific examples from still other industrialized nations, and proposes an "ideal" system as a way of focusing attention on what the media could and should do to play supportive roles in society. Browne readily acknowledges his own biases. He makes it abundantly clear that he believes those who regulate, administer, produce, and receive have an obligation to understand how the electronic media function and how the media should and can follow standards that will better ensure their responsibility for the development of healthy societies. While the present work is based on Browne's award-winning Comparing Broadcast Systems, it goes much further in terms of its coverage of such subjects as government-media relationships, minorities and the media, uses of the Internet, and the possible influence of "media barons," the European Union, and transnational corporations. Where the two Germanys and the Soviet Union/Russia are concerned, he provides an account of the role of the media before, during, and after both German unification and the collapse of the Soviet Union. He also places greater emphasis on how media portrayal of religion, class, language, ethnicity, and political affiliation provide us with images of the relative health of civil society.
Rethinking Cultural Criticism
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Author : Nete Nørgaard Kristensen
language : en
Publisher: Springer Nature
Release Date : 2020-11-30
Rethinking Cultural Criticism written by Nete Nørgaard Kristensen and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-30 with Political Science categories.
This edited volume examines cultural criticism in the digital age. It provides new insights into how critical authority and expertise in a cultural context are being reconfigured in digital media and by means of digital media, as the boundaries of cultural criticism and who may perform as a cultural critic are redefined or even dissolved. The book applies cross-media and cross-disciplinary perspectives to advance cultural criticism as a wide-ranging and multi-facetted object of study in the 21st century. Presenting a broad collection of case studies, including global cases such as the Golden Globe, the Intellectual Dark Web, YouTube, Rotten Tomatoes and Artsy and particular national contexts such as Britain, the Czech Republic, Denmark and the Netherlands, the book showcases the many theoretical and methodological approaches that may serve as useful frameworks for studying new critical voices in the digital age. It will be of interest to media, communication and journalism scholars as well as scholars from a range of aesthetic disciplines.
Selling Electronic Media
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Author : Ed Shane
language : en
Publisher: CRC Press
Release Date : 1999-02-17
Selling Electronic Media written by Ed Shane and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-02-17 with Language Arts & Disciplines categories.
"Selling is identifying and satisfying customer needs profitably. Profitable for you, profitable for them." Diane Sutter, President and CEO of Shooting Star Broadcasting , owner of KTAB-TV, Abilene, Texas This is the definition of sales used throughout Ed Shane's comprehensive and timely textbook Selling Electronic Media. This new definition reflects the customer-orientation of today's marketing environment as well as the product-orientation of selling. Today's selling is a win/win proposition, a win for the seller and a win for the customer. Using interviews with industry leaders and reports of their selling experiences, Selling Electronic Media shares insight and practical advice in the basics of selling: · prospecting · qualifying · needs analysis · presentations · answering objections · closing · relationship management Focusing on the merging and converging of electronic media and the need for branding of media at all levels, this highly readable book offers complete coverage of advertising sales for radio, television and cable, plus the new and emerging mass communication technologies, primarily those generated by the Internet. Selling Electronic Media is enhanced with review highlights and discussion points and illustrated throughout with visuals used by media outlets to market commercials and their audience reach. Students pursuing sales and marketing careers in electronic media and professionals wishing to reinforce their understanding of the merging and converging media environment will find what they need in the pages of this book.