Electronic Media Management Revised
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Electronic Media Management Revised
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Author : Peter Pringle
language : en
Publisher: Taylor & Francis
Release Date : 2013-06-26
Electronic Media Management Revised written by Peter Pringle and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-26 with Language Arts & Disciplines categories.
The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing.
Electronic Media Management Revised
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Author : Peter Pringle
language : en
Publisher: Taylor & Francis
Release Date : 2013-06-26
Electronic Media Management Revised written by Peter Pringle and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-26 with Language Arts & Disciplines categories.
The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing.
Media And Digital Management
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Author : Eli M. Noam
language : en
Publisher: Springer
Release Date : 2019-01-23
Media And Digital Management written by Eli M. Noam and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-23 with Social Science categories.
Being a successful manager or entrepreneur in the media and digital sector requires creativity, innovation, and performance. It also requires an understanding of the principles and tools of management. Aimed at the college market, this book is a short, foundational volume on media management. It summarizes the major dimensions of a business school curriculum and applies them to the entire media, media-tech, and digital sector. Its chapters cover—in a jargonless, non-technical way—the major functions of management. First, creating a media product: the financing of projects, and the management of technology, HR, production operations, intellectual assets, and government relations. Second, harvesting the product created: market research, marketing, pricing, and distribution. And third, the control loop: media accounting and strategy planning. In the process, this book becomes an indispensable resource for those aiming for a career in the media and digital field, both in startups and established organizations. This book is designed to help those aiming to join the media and digital sector to become creative managers and managerial creatives. It aims to make them more knowledgeable, less blinded by hype, more effective, and more responsible.
Electronic Media Management Revised 5th Edition
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Author : Peter Pringle
language : en
Publisher:
Release Date : 2013
Electronic Media Management Revised 5th Edition written by Peter Pringle and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Broadcasting categories.
The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing.
Electronic Media Management
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Author : Peter K. Pringle
language : en
Publisher:
Release Date : 1995
Electronic Media Management written by Peter K. Pringle and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business & Economics categories.
This new edition reflects the changing practices and priorities including: new regulations and guidelines; updates of broadcast programming; and a vision of what is to come in electronics media management in the future.
New Media
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Author : Martin Lister
language : en
Publisher: Routledge
Release Date : 2008-12-08
New Media written by Martin Lister and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-12-08 with Language Arts & Disciplines categories.
New Media: A Critical Introduction is a comprehensive introduction to the culture, history, technologies and theories of new media. Written especially for students, the book considers the ways in which 'new media' really are new, assesses the claims that a media and technological revolution has taken place and formulates new ways for media studies to respond to new technologies. The authors introduce a wide variety of topics including: how to define the characteristics of new media; social and political uses of new media and new communications; new media technologies, politics and globalization; everyday life and new media; theories of interactivity, simulation, the new media economy; cybernetics, cyberculture, the history of automata and artificial life. Substantially updated from the first edition to cover recent theoretical developments, approaches and significant technological developments, this is the best and by far the most comprehensive textbook available on this exciting and expanding subject. At www.newmediaintro.com you will find: additional international case studies with online references specially created You Tube videos on machines and digital photography a new ‘Virtual Camera’ case study, with links to short film examples useful links to related websites, resources and research sites further online reading links to specific arguments or discussion topics in the book links to key scholars in the field of new media.
Media Selling
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Author : Charles Warner
language : en
Publisher: John Wiley & Sons
Release Date : 2009-05-04
Media Selling written by Charles Warner and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-04 with Business & Economics categories.
This newly revised and updated edition of Media Selling addresses the significant changes that have taken place in media industries over the last few years, while continuing as a seminal resource for information on media sales. A classic in this field, this book has long served students and professionals in broadcasting and media industries as an indispensable tool for learning, training, and mastering sales techniques for electronic media Addresses the unprecedented consolidation and sweeping change faced by media industries in recent years, and now features greatly expanded coverage of the Internet, including video streaming and the impact of social network sites Covers a broad span of media industries and issues, including: electronic media, newspapers, magazines, outdoor/billboard promotion, sales ethics, emotional intelligence, and interactive media selling Fully updated to include much greater focus on national and international media sales issues, as well as expanded coverage of network-level selling, product placement, sales promotion use of market data
Managing Electronic Media
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Author : Elizabeth Shimer Czech-Beckerman
language : en
Publisher: Butterworth-Heinemann
Release Date : 1991
Managing Electronic Media written by Elizabeth Shimer Czech-Beckerman and has been published by Butterworth-Heinemann this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Computers categories.
Gives a fundamental overview of station organization and management applications. Explains in simple terms the ways a station operates in the broadcasting and cable businesses.
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Author : 艾伦·B.·阿尔巴朗 (美)
language : zh-CN
Publisher:
Release Date : 2002
written by 艾伦·B.·阿尔巴朗 (美) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Mass media categories.
本书共分12个章节,每一章开头部分总括本章内容,结尾部分提供了最新的案例,供读者思考和讨论。
New Program Opportunities In The Electronic Media
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Author :
language : en
Publisher:
Release Date : 1983
New Program Opportunities In The Electronic Media written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1983 with Broadcasting policy categories.