Electronic Media Management Revised
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Electronic Media Management Revised
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Author : Peter Pringle
language : en
Publisher: Taylor & Francis
Release Date : 2013-06-26
Electronic Media Management Revised written by Peter Pringle and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-26 with Language Arts & Disciplines categories.
The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing.
Electronic Media Management
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Author : William E. McCavitt
language : en
Publisher:
Release Date : 1986
Electronic Media Management written by William E. McCavitt and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986 with Technology & Engineering categories.
Electronic Media Management
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Author : Peter K. Pringle
language : en
Publisher: Focal Press
Release Date : 2006
Electronic Media Management written by Peter K. Pringle and has been published by Focal Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Broadcasting categories.
The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing.
Management Of Electronic Media
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Author : Alan B. Albarran
language : en
Publisher: Wadsworth Publishing Company
Release Date : 2002
Management Of Electronic Media written by Alan B. Albarran and has been published by Wadsworth Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Art categories.
In this revision, Albarran extends his broad perspective approach to provide students with the most accurate and current information on the management techniques and strategies used in the electronic media industry. The text has helped professors teach this course with clear and current illustrations and examples, and a contemporary approach. Succinctly written and up to date, the text covers the most important aspects for future managers in the broadcast, cable, radio and new media (Web) industries.
Management Of Electronic And Digital Media
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Author : Alan B. Albarran
language : en
Publisher: Cengage Learning
Release Date : 2011-12-01
Management Of Electronic And Digital Media written by Alan B. Albarran and has been published by Cengage Learning this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-12-01 with Digital media categories.
MANAGEMENT OF ELECTRONIC AND DIGITAL MEDIA, 5E, International Edition provides the most accurate and current information on the management techniques used in the electronic and digital media industry. Written clearly and concisely, this text covers the most important aspects for future managers in the broadcast, cable, radio, and new media (Web and mobile) industries.
Managing Electronic Media
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Author : Joan Van Tassel
language : en
Publisher: Taylor & Francis
Release Date : 2012-09-10
Managing Electronic Media written by Joan Van Tassel and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-09-10 with Language Arts & Disciplines categories.
This college-level media management textbook reflects the changes in the media industries that have occurred in the past decade. Today's managers must address new issues that their predecessors never faced, from the threats of professional piracy and casual copying of digital media products, to global networks, on-demand consumption, and changing business models. The book explains the new new vocabulary of media moguls, such as bandwidth, digital rights management, customer relations management, distributed work groups, centralized broadcast operations, automated playlists, server-based playout, repurposing, mobisodes, TV-to-DVD, and content management. The chapters logically unfold the ways that managers are evolving their practices to make content, market it, and deliver it to consumers in a competitive, global digital marketplace. In addition to media companies, this book covers management processes that extend to all content-producing organizations, because today's students are as likely to produce high-quality video and Web video for ABC Computer Sales as they are for the ABC Entertainment Television Network.
Electronic Media Management Revised
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Author : Peter Pringle
language : en
Publisher: Taylor & Francis
Release Date : 2013-06-26
Electronic Media Management Revised written by Peter Pringle and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-26 with Language Arts & Disciplines categories.
The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing.
Electronic Media Management
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Author : William E. McCavitt
language : es
Publisher:
Release Date : 1999
Electronic Media Management written by William E. McCavitt and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with categories.
Managing Electronic Media
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Author : Joan M. Van Tassel
language : en
Publisher: Taylor & Francis
Release Date : 2010
Managing Electronic Media written by Joan M. Van Tassel and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Business & Economics categories.
The book explains the new vocabulary of media moguls, such as bandwidth, digital rights management, customer relations management, distributed work groups, centralized broadcast operations, automated playlists, server-based playout, repurposing, mobisodes, TV-to-DVD, and content management.
Introduction To Electronic Media And Broadcasting
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Author : Antonio Farrell
language : en
Publisher: NY Research Press
Release Date : 2021-11-16
Introduction To Electronic Media And Broadcasting written by Antonio Farrell and has been published by NY Research Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-16 with Language Arts & Disciplines categories.
The media that use and electronic devices to access the content is known as electronic media. The most commonly used electronic media include audio and video recordings, multimedia presentations, CD-ROM, slide presentations and online content. Electronic media can be in analog electronic data or in digital electronic data format. Devices that are used in the electronic communication processes such as telephone, desktop computer, radio, television, game console and handheld device, are also considered as electronic media. The distribution of video or audio content to a wide audience through mass communication medium is referred to as broadcasting. Electronic broadcasting includes radio broadcasting, film and TV broadcasting and the use of social media communication. This book provides comprehensive insights into the field of electronic media and broadcasting. Most of the topics introduced herein cover new techniques and their applications. Through this book, we attempt to further enlighten the readers about the new concepts in this field.