Electronic Media Management Revised 5th Edition

DOWNLOAD

Download Electronic Media Management Revised 5th Edition PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Electronic Media Management Revised 5th Edition book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page

Electronic Media Management Revised

DOWNLOAD
Author : Peter Pringle
language : en
Publisher: Taylor & Francis
Release Date : 2013-06-26

Electronic Media Management Revised written by Peter Pringle and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-26 with Language Arts & Disciplines categories.

The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing.

Electronic Media Management Revised 5th Edition

DOWNLOAD
Author : Peter Pringle
language : en
Publisher:
Release Date : 2013

Electronic Media Management Revised 5th Edition written by Peter Pringle and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Broadcasting categories.

The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing.

Media Management

DOWNLOAD
Author : Ann Hollifield
language : en
Publisher: Routledge
Release Date : 2015-08-11

Media Management written by Ann Hollifield and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-08-11 with Language Arts & Disciplines categories.

Media Management: A Casebook Approach provides a detailed consideration of the manager’s role in today’s media organizations, highlighting critical skills and responsibilities. Using media-based cases that promote critical thinking and problem-solving, this text addresses topics of key concern to managers: diversity, group cultures, progressive discipline, training, and market-driven journalism, among others. The cases provide real-world scenarios to help students anticipate and prepare for experiences in their future careers. Accounting for major changes in the media landscape that have affected every media industry, this Fifth Edition actively engages these changes in both discussion and cases. The text considers the need for managers to constantly adapt, obtain quality information, and be entrepreneurial and flexible in the face of new situations and technologies that cannot be predicted and change rapidly in national and international settings. As a resource for students and young professionals working in media industries, Media Management offers essential insights and guidance for succeeding in contemporary media management roles.

Keith S Radio Station

DOWNLOAD
Author : John Allen Hendricks
language : en
Publisher: CRC Press
Release Date : 2014-08-07

Keith S Radio Station written by John Allen Hendricks and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08-07 with Language Arts & Disciplines categories.

Keith's Radio Station offers a concise and insightful guide to all aspects of radio operations, explaining the functions performed within every professionally managed station. Now in its ninth edition, this book continues its long tradition of guiding readers to a solid understanding of who does what, when, and why. This new edition explains what "radio" in America has been, where it is today, and where it is going. Covering the basics of how programming is produced, financed and delivered across a spectrum of technologies, including the newest technological trends such as streaming and podcasting, satellite, and HD Radio, John Allen Hendricks and Bruce Mims argue that the future of radio remains bright and strong as it continues to evolve with emerging technologies. New to this edition: New and updated essays from industry leaders discussing how radio is evolving in an era of rapidly changing technology A thorough examination of Internet radio, online music services, and mobile listening devices An analysis of how new technologies have fragmented the advertising dollar A discussion of station website content and promotional usage of social media A revised examination of technologically advanced strategies used in traffic and billing departments Updated, full-color photos and illustrations. The new companion website features content for both students and instructors, including an instructors’ manual, lecture slides, test questions, audio examples of key concepts, quizzes for students, and links to further resources.

The Radio Station

DOWNLOAD
Author : John Hendricks
language : en
Publisher: Routledge
Release Date : 2018-05-01

The Radio Station written by John Hendricks and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-01 with Language Arts & Disciplines categories.

The Radio Station offers a concise and insightful guide to all aspects of radio broadcasting, streaming, and podcasting. This book’s tenth edition continues its long tradition of guiding readers to a solid understanding of who does what, when, and why in a professionally managed station. This new edition explains what "radio" in America has been, where it is today, and where it is going, covering the basics of how programming is produced, financed, delivered and promoted via terrestrial and satellite broadcasting, streaming and podcasting, John Allen Hendricks and Bruce Mims examine radio and its future within a framework of existing and emerging technologies. The companion website is new revised with content for instructors, including an instructors’ manual and test questions. Students will discover an expanded library of audio interviews with leading industry professionals in addition to practice quizzes and links to additional resources.

Media And Digital Management

DOWNLOAD
Author : Eli M. Noam
language : en
Publisher: Springer
Release Date : 2019-01-23

Media And Digital Management written by Eli M. Noam and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-23 with Social Science categories.

Being a successful manager or entrepreneur in the media and digital sector requires creativity, innovation, and performance. It also requires an understanding of the principles and tools of management. Aimed at the college market, this book is a short, foundational volume on media management. It summarizes the major dimensions of a business school curriculum and applies them to the entire media, media-tech, and digital sector. Its chapters cover—in a jargonless, non-technical way—the major functions of management. First, creating a media product: the financing of projects, and the management of technology, HR, production operations, intellectual assets, and government relations. Second, harvesting the product created: market research, marketing, pricing, and distribution. And third, the control loop: media accounting and strategy planning. In the process, this book becomes an indispensable resource for those aiming for a career in the media and digital field, both in startups and established organizations. This book is designed to help those aiming to join the media and digital sector to become creative managers and managerial creatives. It aims to make them more knowledgeable, less blinded by hype, more effective, and more responsible.

The New Electronic Media Videotex

DOWNLOAD
Author : W. Wayne Talarzyk
language : en
Publisher: Marketing Classics Press
Release Date : 2011-05-15

The New Electronic Media Videotex written by W. Wayne Talarzyk and has been published by Marketing Classics Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-05-15 with Business & Economics categories.

Managing Electronic Media

DOWNLOAD
Author : Joan Van Tassel
language : en
Publisher: CRC Press
Release Date : 2012-09-10

Managing Electronic Media written by Joan Van Tassel and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-09-10 with Language Arts & Disciplines categories.

What's Ahead; Case Study 5.1 Performance Reports; Case Study 5.2 Setting the Budget; References; CHAPTER 6. Media Consumers: Measurement and Metrics; Chapter Objectives; Audiences: Consumers and Customers, Viewers, Listeners, Readers, Users, Players, Friends, and Followers; Research and Content; A Day in the Life of Debbie Carter; Identifying Market Segments; Summary; What's Ahead; Case Study 6.1 Audiences and Programming; References; CHAPTER 7. Managing the Production Process; Chapter Objectives; Introduction; The Many Languages of Digital Creation; Traditional Production.

Digital Government

DOWNLOAD
Author : Bernd W. Wirtz
language : en
Publisher: Springer Nature
Release Date : 2022-10-07

Digital Government written by Bernd W. Wirtz and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-10-07 with Business & Economics categories.

Digitization, the global networking of individuals and organizations, and the transition from an industrial to an information society are key reasons for the importance of digital government. In particular, the enormous influence of the Internet as a global networking and communication system affects the performance of public services. This textbook introduces the concept of digital government as well as digital management and provides helpful insights and strategic advice for the successful implementation and maintenance of digital government systems.

Head S Broadcasting In America

DOWNLOAD
Author : Michael McGregor
language : en
Publisher: Routledge
Release Date : 2016-01-08

Head S Broadcasting In America written by Michael McGregor and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-08 with Business & Economics categories.

This book documents the dramatic changes in the field of electronic media in the past decade and provides informed insights in the exciting, and changes yet to come. It examines the transition in broadcasting from analog to digital transmission and the changing business models of electronic media.