News Content Design Brand Journalism E Digital Pr Per Comunicatori E Aziende
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News Content Design Brand Journalism E Digital Pr Per Comunicatori E Aziende
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Author : Francesca Ferrara
language : it
Publisher: Dario Flaccovio Editore
Release Date : 2022-07-26T00:00:00+02:00
News Content Design Brand Journalism E Digital Pr Per Comunicatori E Aziende written by Francesca Ferrara and has been published by Dario Flaccovio Editore this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-07-26T00:00:00+02:00 with Computers categories.
Sapevi che il news content design è l’approccio costruttivo trasversale più moderno all’informazione e alla comunicazione di progetti, prodotti e servizi human-oriented? La creazione di contenuti viene, infatti, sviluppata dal capitale umano interno alle strutture e da risorse esterne come agenzie e freelancer ai fini dell’impatto mediatico e della notiziabilità per i mercati delle conversazioni. In queste pagine ti mostrerò le competenze professionali fondamentali e la migliore strategia di comunicazione in funzione dei tuoi obiettivi con particolare attenzione agli scenari digitali e ai linguaggi che le tecnologie rinnovano frequentemente. Scoprirai come il news content design incorpori varie aree della comunicazione tra cui newsmaking, mobile content creation, brand journalism, digital PR e media relations, e imparerai lasciare il segno con la messa in campo di iniziative sociali e di engagement per la tua community di riferimento.
New Content Design Brand Journalism E Digital Pr Per Comunicatori E Aziende
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Author : Francesca Ferrara
language : it
Publisher:
Release Date : 2022
New Content Design Brand Journalism E Digital Pr Per Comunicatori E Aziende written by Francesca Ferrara and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022 with Business & Economics categories.
Brand Journalist
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Author : Mariagrazia Villa
language : it
Publisher: FrancoAngeli
Release Date : 2020-10-28T00:00:00+01:00
Brand Journalist written by Mariagrazia Villa and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-28T00:00:00+01:00 with Business & Economics categories.
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Destination Brands
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Author : Nigel Morgan
language : en
Publisher: Routledge
Release Date : 2012-05-23
Destination Brands written by Nigel Morgan and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-23 with Business & Economics categories.
This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.
Lobbying In The 21st Century Transparency Integrity And Access
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Author : OECD
language : en
Publisher: OECD Publishing
Release Date : 2021-05-20
Lobbying In The 21st Century Transparency Integrity And Access written by OECD and has been published by OECD Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-20 with categories.
Lobbying, as a way to influence and inform governments, has been part of democracy for at least two centuries, and remains a legitimate tool for influencing public policies. However, it carries risks of undue influence.
The News Gap
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Author : Pablo J. Boczkowski
language : en
Publisher: MIT Press
Release Date : 2013-11-08
The News Gap written by Pablo J. Boczkowski and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-08 with Language Arts & Disciplines categories.
An analysis of divergent online news preferences of journalists and consumers and what this means for media and democracy in the digital age. The websites of major media organizations—CNN, USA Today, the Guardian, and others—provide the public with much of the online news they consume. But although a large proportion of the top stories these sites disseminate cover politics, international relations, and economics, users of these sites show a preference (as evidenced by the most viewed stories) for news about sports, crime, entertainment, and weather. In this book, Pablo Boczkowski and Eugenia Mitchelstein examine the divergence in preferences and consider its implications for the media industry and democratic life in the digital age. Drawing on analyses of more than 50,000 stories posted on twenty news sites in seven countries in North and South America and Western Europe, Boczkowski and Mitchelstein find that the gap in news preferences exists regardless of ideological orientation or national media culture, and that it is not affected by innovations in forms of storytelling, such as blogs and user-generated content on mainstream news sites. Drawing upon these findings, they explore the news gap's troubling consequences for the matrix that connects communication, technology, and politics in the digital age.
Building Web Reputation Systems
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Author : Randy Farmer
language : en
Publisher: "O'Reilly Media, Inc."
Release Date : 2010-03-04
Building Web Reputation Systems written by Randy Farmer and has been published by "O'Reilly Media, Inc." this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-03-04 with Computers categories.
What do Amazon's product reviews, eBay's feedback score system, Slashdot's Karma System, and Xbox Live's Achievements have in common? They're all examples of successful reputation systems that enable consumer websites to manage and present user contributions most effectively. This book shows you how to design and develop reputation systems for your own sites or web applications, written by experts who have designed web communities for Yahoo! and other prominent sites. Building Web Reputation Systems helps you ask the hard questions about these underlying mechanisms, and why they're critical for any organization that draws from or depends on user-generated content. It's a must-have for system architects, product managers, community support staff, and UI designers. Scale your reputation system to handle an overwhelming inflow of user contributions Determine the quality of contributions, and learn why some are more useful than others Become familiar with different models that encourage first-class contributions Discover tricks of moderation and how to stamp out the worst contributions quickly and efficiently Engage contributors and reward them in a way that gets them to return Examine a case study based on actual reputation deployments at industry-leading social sites, including Yahoo!, Flickr, and eBay
The Palgrave Encyclopedia Of Interest Groups Lobbying And Public Affairs
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Author : Phil Harris
language : en
Publisher: Springer Nature
Release Date : 2022-06-20
The Palgrave Encyclopedia Of Interest Groups Lobbying And Public Affairs written by Phil Harris and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-20 with Political Science categories.
The growing need for a concise and comprehensive overview of the world of interest groups, lobbying, and public affairs called for a compendium of existing research, key theories, concepts, and case studies. This project is the first transnational encyclopedia to offer such an interdisciplinary and wide overview of these topics, including perspectives on public relations, crisis management, communication studies, as well as political science, political marketing, and policy studies. It is an interdisciplinary work, which involved an extraordinary pool of contributors made up of leading scholars and practitioners from all around the globe; it is a live and evolving project focused on drawing together grounded international knowledge for our diverse and developing world. The 200+ entries of the Palgrave Encyclopedia of Interest Groups, Lobbying and Public Affairs (to be found as a live reference work online here, and in two print volumes in 2022) address these research avenues, tackling a growing demand for a comprehensive international reference work regarding key global sectors and policymaking structures, looking beyond the traditional markets of Europe and North America to incorporate practice and research from Asia, Africa, Oceania, and Latin America. This encyclopedia acts as a synthesis of existing research, and aims to aid academics, students, and practitioners navigate their relevant fields around the globe.
Communicating The Environment To Save The Planet
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Author : Maurizio Abbati
language : en
Publisher: Springer
Release Date : 2019-01-30
Communicating The Environment To Save The Planet written by Maurizio Abbati and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-30 with Science categories.
This book, based on authoritative sources and reports, links environmental communication to different fields of competence: environment, sustainability, journalism, mass media, architecture, design, art, green and circular economy, public administration, big event management and legal language. The manual offers a new, scientifically based perspective, and adopts a theoretical-practical approach, providing readers with qualified best practices, case studies and 22 exclusive interviews with professionals. A fluent style of writing leads the readers through specific details, enriching their knowledge without being boring. As such it is an excellent preparatory and interdisciplinary academic tool intended for university students, scholars, professionals, and anyone who would like to know more on the matter.
News Corporation Technology And The Workplace
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Author : Timothy Marjoribanks
language : en
Publisher: Cambridge University Press
Release Date : 2000-02-10
News Corporation Technology And The Workplace written by Timothy Marjoribanks and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-02-10 with Social Science categories.
This book, which includes extensive interview material and primary research, examines technological innovation and workplace restructuring carried out by News Corporation in its newspaper holdings in Britain, the United States and Australia. Timothy Marjoribanks finds that while some outcomes at various local sites were similar, many were dramatically different. His study reveals that the nature of existing social relations in a particular location has a major impact on workplace reforms. The book finds that the prevailing balance of power between trade unions and workers, management and employers, and the role of the state in these relationships are the most influential factors in determining the course of events. Significantly, it emphasises the importance of analysing the connections between events occurring locally, nationally and globally if we are to understand the growing influence of corporate actors such as News Corporation.