News For A Mobile First Consumer
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News For A Mobile First Consumer
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Author : Paula Maurie Poindexter
language : en
Publisher: Peter Lang Incorporated, International Academic Publishers
Release Date : 2016
News For A Mobile First Consumer written by Paula Maurie Poindexter and has been published by Peter Lang Incorporated, International Academic Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Electronic news gathering categories.
The rapid adoption of mobile devices has created a new type of consumer, one who chooses smartphones and tablets over laptops and desktops, TV and radio, print newspapers, magazines, books, and landline phones. This new mobile consumer has not just forced businesses, institutions, governments, and organizations to innovate with mobile solutions; this new mobile consumer has upended the news media landscape, challenging news organizations and journalists to produce news for consumers who have little resemblance to yesterday's newspaper readers, TV news viewers, and online news consumers. Based on two national surveys, News for a Mobile-First Consumer introduces a mobile consumer taxonomy comprised of three types of mobile consumers: mobile-first, mobile specialists, and mobile laggards. The demographics of these mobile consumers as well as their relationship to news and social media are explored in depth. Social media as a competitor to and platform for mobile news are also examined, and special attention is devoted to news apps from the perspective of consumers. News for a Mobile-First Consumer also provides insight about millennials, racial and ethnic minorities, and women, who are at the forefront of the mobile revolution but less engaged with news. To improve mobile journalism and increase news engagement, «Essentials of Mobile Journalism» are proposed. As the first book to explore news and consumers in the mobile sphere, this book is required reading for scholars and professionals as well as undergraduate and graduate students enrolled in journalism, communication, strategic communications, advertising, media and society, marketing, and technology courses.
Mobile News
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Author : Andrew Duffy
language : en
Publisher: Routledge
Release Date : 2020-12-17
Mobile News written by Andrew Duffy and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-17 with Language Arts & Disciplines categories.
The rise of the smartphone has shifted news from fixed publication to a flow of updateable information. The chapters in this book investigate the implications for audiences, industry and society as news becomes mobile. Wherever we go, news from anywhere can reach us on our smartphones. And wherever we are, we can search up information specific to that place. News is produced by mobile journalists (MoJos) as well as by citizens armed with smartphones, reporting breaking news from crisis zones where information is uncertain, or hyperlocal news from neighbourhoods where little happens. Mobile technology allows citizens to engage deeply with a cause or to skim headlines so they know a little about a lot of things. News is distributed on mobile networks and consumed by mobile audiences as they make their daily way through time and space coloured by their mobile devices. It is consumed in the niches of life. It intersects with place in new ways as geolocated news. It pursues us wherever we are through push notifications. And news has moved from fixed to fluid, a flow of updateable information rather than a regularly issued product. In this book, the contributors take varied viewpoints on mobility and news, its impact on what news is, how journalists produce it and how it fits into everybody’s everyday life. The chapters in this book were originally published as a special issue of Digital Journalism.
Mobile First
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Author : Luke Wroblewski
language : en
Publisher: Book Apart
Release Date : 2011
Mobile First written by Luke Wroblewski and has been published by Book Apart this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Computers categories.
Our industry's long wait for the complete, strategic guide to mobile web design is finally over. Former Yahoo! design architect and cocreator of Bagcheck Luke Wroblewski knows more about mobile experience than the rest of us, and packs all he knows into this entertaining, to-the-point guidebook. Its data-driven strategies and battle tested techniques will make you a master of mobile-and improve your non-mobile design, too!
Mobile First Journalism
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Author : Steve Hill
language : en
Publisher: Routledge
Release Date : 2018-10-10
Mobile First Journalism written by Steve Hill and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-10 with Social Science categories.
Media publishers produce news for a full range of smart devices – including smartphones, tablets and watches. Combining theory and practice, Mobile-First Journalism examines how audiences view, share and engage with journalism on internet-connected devices and through social media platforms. The book examines the interlinked relationship between mobile technology, social media and apps, covering the entire news production process – from generating ideas for visual multimedia news content, to skills in verification and newsgathering, and outputting interactive content on websites, apps and social media platforms. These skills are underpinned with a consideration of ethical and legal concerns involving fake news, online trolling and the economics of mobile journalism. Topics include: understanding how mobile devices, social media platforms and apps are interlinked; making journalistic content more engaging and interactive; advice on how successful news publishers have developed mobile and social media strategies; adopting an approach that is entrepreneurial and user-centered; expert interviews with journalists, academics and software developers; learning key skills to launch and develop news websites, apps and social media outputs. Mobile-First Journalism is essential reading for journalism students and media professionals and of interest to those studying on courses in social and new media.
Communicating Politics Online
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Author : Chapman Rackaway
language : en
Publisher: Springer Nature
Release Date : 2023-01-24
Communicating Politics Online written by Chapman Rackaway and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-01-24 with Political Science categories.
This second edition explores the relationship between politics and media, with a particular emphasis on the significant disruptive changes to media and technology that have faced journalists, campaigners, and the public in recent years. The first edition, in 2014, described the earliest elements of social and online media: Web 2.0, the ‘information economy,’ and the changes from traditional broadcast media to the early online world. With the rise of TikTok, the ‘fake news’ claims of Donald Trump, the decline of local news, and the anti-democratic impulses that drove the January 6, 2021 coup attempts, the last decade has provided a rich and sometimes confounding set of disruptions to political communication that deserve attention. Technology has disrupted political communication in the online environment exceptionally quickly over the last decade, and this book provides a framework for understanding the intersections of these disruptions and their effect on an already-fragile democratic circumstance in the United States.
Impacts Of Mobile Use And Experience On Contemporary Society
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Author : Xu, Xiaoge
language : en
Publisher: IGI Global
Release Date : 2019-03-22
Impacts Of Mobile Use And Experience On Contemporary Society written by Xu, Xiaoge and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-22 with Computers categories.
As a popular and powerful medium, mobile use has increased significantly across the world. The effects of these communication devices have not only transformed how we communicate but also how we gather and distribute information in a variety of industries including healthcare, business, and education. Impacts of Mobile Use and Experience on Contemporary Society provides cross-disciplinary research that ties together use and experience examining the transformative influence of mobile technology and how it is reshaping who we are and what we do. Featuring research that investigates the impacts on both actors and activities with topic coverage that includes academic application, economic value, and mobile learning, scholars from different disciplines from all over the world identify the crucial implications behind mobile technology. Included amongst the targeted audience are educators, policymakers, healthcare professionals, managers, academicians, researchers, and practitioners.
Mobile And Social Media Journalism
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Author : Anthony Adornato
language : en
Publisher: CQ Press
Release Date : 2017-07-13
Mobile And Social Media Journalism written by Anthony Adornato and has been published by CQ Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-13 with Language Arts & Disciplines categories.
A Practical Guide for Multimedia Journalism Mobile and Social Media Journalism is the go-to guide for understanding how today’s journalists and news organizations use mobile and social media to gather news, distribute content, and create audience engagement. Checklists and practical activities in every chapter enable readers to immediately build the mobile and social media skills that today’s journalists need and news organizations expect. In addition to providing the fundamentals of mobile and social media journalism, award-winning communications professional and author Anthony Adornato discusses how mobile devices and social media have changed the way our audiences consume news and what that means for journalists. The book addresses a changing media landscape by emphasizing the application of the core values of journalism—such as authentication, verification, and credibility—to emerging media tools and strategies.
Social Media Strategy
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Author : Keith A. Quesenberry
language : en
Publisher: Rowman & Littlefield
Release Date : 2024-02-12
Social Media Strategy written by Keith A. Quesenberry and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02-12 with Business & Economics categories.
The fourth edition of Social Media Strategy is an essential step-by-step blueprint for innovating change, supporting traditional marketing, advertising, and PR efforts, and leveraging consumer influence in the digital world. With a completely integrated marketing, advertising, and public relations framework, Keith Quesenberry’s up-to-date textbook goes beyond tips and tricks to systematically explore the unique qualities, challenges, and opportunities of social media. Students learn core principles and proven processes to build unique social media plans that integrate paid, earned, shared, and owned media based on business objectives, target audiences, big ideas, and social media categories. This classroom- and industry-proven text has been updated with a new infographics and concise reading sections with frequent tables, checklists, and templates. New and updated case studies in each chapter engage students in contemporary examples from small businesses, large corporations, and non-profit organizations. Focusing on cross-disciplinary strategic planning, content creation, and reporting, this accessible and highly practical text is an essential guide for students and professionals alike. Features: Each chapter includes a preview, chapter objectives, case studies, pull quotes, video links, bulleted lists, infographics, tables, and templates. Chapters end with a chapter checklist, key terms and definitions, and Experiential Learning sections with questions, exercises, and Discover and Explore activities. Keywords are bolded and defined in the text, at the end of each chapter, and in a comprehensive glossary. Template worksheets for key strategy components with business context examples. New to the Fourth Edition: Fully redesigned, robust graphics engage students visually. New figures include average online advertising costs, uses of AI in social media, and the latest generative AI integrations by company and platform. Fact sheets for each social media platform provide essential data for easy reference. Data includes daily and monthly user activity, main user demographics, advertising CPC and CPM, and content insights. Recurring College Cupcakes business example allows students to follow a strategic process in context. Appendix with a list of practical resources to keep students current in the world of social media, recommended professional certifications, personal branding, and a section on the negative effects of social media on mental health and society. Instructor Support Materials: https://textbooks.rowman.com/quesenberry4e Test banks Template worksheets Case Briefs Sample syllabi PowerPoint slides Student Flashcards Find additional templates and social media strategy updates on the author’s blog: https://www.postcontrolmarketing.com
Managing Today S News Media
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Author : Samir Husni
language : en
Publisher: CQ Press
Release Date : 2015-07-29
Managing Today S News Media written by Samir Husni and has been published by CQ Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-29 with Language Arts & Disciplines categories.
The business of journalism is in the midst of massive change. Managing Today’s News Media: Audience First offers practical solutions on how to cope with and adapt to the evolving media landscape. News media experts Samir Husni, Debora Halpern Wenger, and Hank Price introduce a forward-looking framework for understanding why change is occurring and what it means to the business of journalism. Central to this new paradigm is a focus on the audience. The authors introduce "The 4Cs Strategy" to describe how customers, control, choice, and change are all part of a strategy for successful media organizations. Every chapter in the book relates to one or more of these four key principles: Customer – Each platform must offer a unique experience to the customer. Choice – The audience has more options than ever, and news organizations must work harder to be the preferred choice. Control – Sharing power and control with the audience is now a necessary part of running a successful news operation. Change – Companies can manage change through adaptation. Real-world case studies, important theoretical grounding, and a focus on understanding rather than resisting the customer’s desire for choice and control make this an unbeatable resource for students and managers alike who want to succeed in this changed media business landscape.
News In Their Pockets
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Author : Ran Wei
language : en
Publisher: Oxford University Press, USA
Release Date : 2021
News In Their Pockets written by Ran Wei and has been published by Oxford University Press, USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with Language Arts & Disciplines categories.
"This book explores the societal, technological, and user-related factors in understanding why and how digital-savvy college students in Asia's most mobile cities-Shanghai, Hong Kong, Singapore, and Taipei-seek news via the mobile phone, how they evaluate mobile news for credibility and usefulness, and the consequences of this practice: becoming engaged with mobile news, which then teaches them about current affairs. The analyses are situated in the intersection of technological advances from 3G to 4G and marked differences in political and media systems across the four cities, which jointly shape Asia's new generations of citizens. Technologically, the deeply diffused mobile phone motivates civic-minded millennials and centennials in Asia to access news with their phones and engage with the news for civic learning. However, sociopolitical factors impede potential positive outcomes of mobile news consumption. Cross-societal comparisons of survey data collected from two time periods reveal new insights into the interplay of technology and society in consuming mobile news"--