No Line Handel
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No Line Handel
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Author : Gerrit Heinemann
language : de
Publisher: Springer-Verlag
Release Date : 2012-12-11
No Line Handel written by Gerrit Heinemann and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-11 with Business & Economics categories.
Das heutige Konsumentenverhalten wird zunehmend geprägt durch die parallele Nutzung von Medien und Einkaufskanälen. Um dabei Kundenkonfusion zu vermeiden, sollte im Multi-Channel-Handel keine Trennung mehr in reine Online- und Offline-Welten stattfinden. Aus Kundenperspektive müssen vielmehr die Online- und Offline-Kanäle zu „No-Line“-Systemen verschmolzen werden, in denen alle Absatzkanäle maximal vernetzt und integriert sind. Dieses setzt auch das Vorhandensein eines Mobile-Commerce-Kanals voraus, den die Konsumenten parallel zum stationären Einkauf nutzen können. Nur so ist für sie das maximal mögliche Spektrum an Multi-Channel-Leistungen „anywhere and anytime“ abrufbar. Gerrit Heinemann zeigt die Besonderheiten des neuen No-Line-Handels auf und stellt dar, welche enormen Chancen diese höchste Evolutionsstufe des Multi-Channel-Handels insbesondere für traditionelle Betriebsformen bietet.
Strategic Retail Management And Brand Management
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Author : Doris Berger-Grabner
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2021-10-25
Strategic Retail Management And Brand Management written by Doris Berger-Grabner and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-25 with Business & Economics categories.
In this book a comprehensive coverage of major retailing topics and contemporary issues in retailing and branding is given, including many cases and practical examples. Besides introducing the topic strategic planning in retailing and fundamentals in the fields of the marketing mix in retailing, this book builds on e-tailing and digitalization. Moreover, trends and developments in consumer behavior and consumers’ purchase decisions, especially in the fast moving consumer goods market, are explained. Furthermore, this book builds on the major topic strategic brand management and branding decisions in general and in particular within the retail landscape.
Handel And The English Chapel Royal
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Author : Donald Burrows
language : en
Publisher: Oxford University Press, USA
Release Date : 2005
Handel And The English Chapel Royal written by Donald Burrows and has been published by Oxford University Press, USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Music categories.
This study of Handel's English church music covers well-known works such as 'Zadok the Priest', but also introduces his Chapel Royal music, the result of a close but changing relationship with Britain's Hanoverian royal family. The story of the political background is complemented by an investigation of the circumstances of Handel's performances.
The New Online Trade
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Author : Gerrit Heinemann
language : en
Publisher: Springer Nature
Release Date : 2023-03-30
The New Online Trade written by Gerrit Heinemann and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-30 with Business & Economics categories.
This book presents developments and future trends in e-commerce, which is shaped by customers' new digital communication and consumption patterns. Gerrit Heinemann sheds light on e-commerce business models, channel excellence as well as success factors such as digital time advantages and customer centricity. He analyzes the digital challenges and highlights the consequences and opportunities associated with online commerce. Recognized best practices illustrate how successful digital commerce works and what the "lessons learned" of the past years are. The 13th edition describes which new approaches will shape the future of online retail and which developments will remain long-term issues. While, for example, app and smartphone commerce, including mobile payment, continue to be long-running issues, the environmental issue is coming at online commerce with a concentrated charge. This means that people's growing need for more sustainability and consideration for the environment has now also arrived in e-commerce. This work is therefore devoted to sustainable e-commerce in the context of online logistics, which runs counter to the new trend towards quick commerce. The topics of climate neutrality and returns management are also increasingly coming into focus. In addition, current topics such as the marketplace theme and social commerce will be explored in greater depth. Furthermore, numerous new legal requirements are taken into account, which place increased obligations on marketplace operators in particular. The content - Meta-targeting and business ideas in online retailing - Business model of online trade - Forms of online trade - Business systems and benchmarks in e-commerce - Best practices and risks in online retailing
Handel S Messiah
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Author : Amanda Babington
language : en
Publisher: CRC Press
Release Date : 2024-06-07
Handel S Messiah written by Amanda Babington and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-07 with Music categories.
The soundtrack of the Christmas season for many music lovers, Messiah is performed annually by choral societies across the world. And so, perhaps unsurprisingly, many aspects of it have been explored by scholars over the years. The work is the subject of several listeners’ guides and there are a number of books and articles of various lengths that describe the biographical circumstances of the work’s formation and details of its many performances, many including lists of singers for each performance (an area that has itself spawned a whole field of research). There has been no extensive study of the creative process of Messiah, however, since 1969. This book seeks to redress this imbalance by providing a thorough investigation of the work’s creative process. Beginning with the creative process of the libretto, it examines the earliest sketches, Handel’s use of pre-existent material, alterations made to the autograph score, and the latest versions of movements. Each stage of composition is examined via primary source material, with particular reference to the autograph score and conducting score. Each chapter is formed as a case study and contains related discussion points for use in teaching or study settings.
Leveraging Computer Mediated Marketing Environments
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Author : Bowen, Gordon
language : en
Publisher: IGI Global
Release Date : 2019-01-25
Leveraging Computer Mediated Marketing Environments written by Bowen, Gordon and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-25 with Business & Economics categories.
Social media has redefined the way marketers communicate with their customers, giving consumers an advantage that they did not have previously. However, recent issues in online communication platforms have increased the challenges faced by marketers in developing and retaining their customers. Practitioners need to develop effective marketing communication programs that incorporate the meaningful forms of sociality into a customer-driven marketing program. Leveraging Computer-Mediated Marketing Environments discusses the nature of heightened interaction between marketers and consumers in the evolving technological environments, particularly on the central nature of online communities and other emerging technologies on dialogic engagement. Additionally, it aims to examine the relevant roles of online communities and emerging technologies in creating and retaining customers through effective dialogue management. Highlighting brand strategy, e-services, and web analytics, it is designed for marketers, brand managers, business managers, academicians, and students.
Digital Marketing Strategies For Fashion And Luxury Brands
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Author : Ozuem, Wilson
language : en
Publisher: IGI Global
Release Date : 2017-10-31
Digital Marketing Strategies For Fashion And Luxury Brands written by Ozuem, Wilson and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-31 with Business & Economics categories.
Online shopping has become increasingly popular due to its availability and ease. As a result, it is important for companies that sell high-end products to maintain the same marketing success as companies selling more affordable brands in order keep up with the market. Digital Marketing Strategies for Fashion and Luxury Brands is an essential reference source for the latest scholarly research on the need for a variety of technologies and new techniques in which companies and brand managers can promote higher-end products. Featuring coverage on a broad range of topics and perspectives such as brand communication, mobile commerce, and multichannel retailing, this publication is ideally designed for managers, academicians, and researchers seeking current material on effectively promoting more expensive merchandise using technology.
George Frideric Handel
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Author : Paul Henry Lang
language : en
Publisher: Courier Corporation
Release Date : 2012-04-30
George Frideric Handel written by Paul Henry Lang and has been published by Courier Corporation this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-04-30 with Music categories.
Exceptionally full, detailed study of the man, his music and times. Childhood, music training, years in London; analysis of Messiah and other works; much more. Introduction. Includes 35 illustrations.
Der Neue Online Handel
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Author : Gerrit Heinemann
language : de
Publisher: Springer-Verlag
Release Date : 2016-12-24
Der Neue Online Handel written by Gerrit Heinemann and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-24 with Business & Economics categories.
Dieses Buch präsentiert Entwicklungen und Zukunftstrends im Digital Commerce, der durch die neuen digitalen Kommunikations- und Konsummuster der Kunden geprägt ist. Gerrit Heinemann beleuchtet E-Commerce-Geschäftsmodelle, Kanalexzellenz sowie Erfolgsfaktoren wie digitale Zeitvorteile und Kundenzentrierung. Er analysiert die digitalen Herausforderungen und zeigt die Konsequenzen und Chancen für den Einzelhandel auf. Anerkannte Best Practices veranschaulichen, wie erfolgreicher Digital Commerce funktioniert und was die "Lessons Learned" der letzten Jahre sind. In 8. Auflage wurden alle Kapitel aktualisiert und aktuelle Erfolgsbeispiele ergänzt. Insbesondere die Ausführungen zum Internet-Recht und die Best Practices entsprechen dem neuesten Stand.
Handel
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Author : David Vickers
language : en
Publisher: Routledge
Release Date : 2017-07-05
Handel written by David Vickers and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-05 with Music categories.
This anthology represents scholarly literature devoted to Handel over the last few decades, and contains different kinds of studies of the composer's biography, operatic career, singers, librettists, and his relationship with the music of other composers. Case studies range from recent research that transforms our knowledge of large-scale English works to an interdisciplinary exploration of an individual opera aria. Designed to bring easy and convenient access to students, performers and music lovers, the wide-ranging articles are selected by David Vickers (co-editor of the recent Cambridge Handel Encyclopedia) from diverse sources - not only familiar important journals, but also specialist yearbooks, festschrifts, not easily accessible newsletters, conference proceedings and exhibition catalogues. Many of these represent an up-to-date understanding of modern Handel studies, deal with fascinating biographical issues (such as the composer's art collection, his chronic health problems, and the nature of popular anecdotal evidence), and fill gaps in the mainstream Handelian literature.