Notwendigkeit Eines Change Managements Im Online Zeitalter
DOWNLOAD
Download Notwendigkeit Eines Change Managements Im Online Zeitalter PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Notwendigkeit Eines Change Managements Im Online Zeitalter book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Notwendigkeit Eines Change Managements Im Online Zeitalter
DOWNLOAD
Author : Ralf T. Kreutzer
language : de
Publisher: Springer-Verlag
Release Date : 2014-09-17
Notwendigkeit Eines Change Managements Im Online Zeitalter written by Ralf T. Kreutzer and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-17 with Business & Economics categories.
Um einen überzeugenden Auftritt zu erreichen, müssen auch die Mitarbeiter in den Prozess zum Aufbau einer positiven Unternehmensreputation eingebunden werden. Dazu ist es erforderlich, zunächst den Stellenwert der Mitarbeiter beim Aufbau einer Corporate Reputation zu erkennen. Dann sind entsprechende Maßnahmen aufzusetzen, damit die Mitarbeiter eines Unternehmens als Markenbotschafter für „ihr“ Unternehmen tätig werden können. Dabei wird deutlich, dass gerade die Mitarbeiter einen wesentlichen Beitrag leisten können, damit sich ein Unternehmen vom Wettbewerb abheben kann.
Sustainability And Energy Management
DOWNLOAD
Author : Gregor Weber
language : en
Publisher: Springer
Release Date : 2017-11-14
Sustainability And Energy Management written by Gregor Weber and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-14 with Business & Economics categories.
In this book Gregor Weber deals with enterprises and the pool of challenges including energy efficiency and sustainability they are confronted with. His research results in a two level model supporting enterprises on innovative and responsible business practices. It was awarded with the “Project Sustainability 2017” by the Council of Sustainable Development of the German government as well as with the “German Industry Award 2017”.
Dialogmarketing Perspektiven 2013 2014
DOWNLOAD
Author : Deutscher Dialogmarketingverband e.
language : de
Publisher: Springer-Verlag
Release Date : 2014-04-08
Dialogmarketing Perspektiven 2013 2014 written by Deutscher Dialogmarketingverband e. and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-08 with Business & Economics categories.
Innovationsstarke Branchen – und dazu zählt das Dialogmarketing ganz eindeutig – benötigen intensive und praxisnahe Forschung, deshalb hat es sich der Deutsche Dialogmarketing Verband seit vielen Jahren zur Aufgabe gemacht, den Austausch zwischen Wissenschaft und Praxis zu fördern. Der Sammelband Dialogmarketing Perspektiven erscheint 2013/2014 bereits im achten Jahr und vereint aktuelle Fachbeiträge und Forschungsprojekte zu Themen des Dialogmarketings. Er geht zurück auf den 8. wissenschaftlichen interdisziplinären Kongress für Dialogmarketing, den der DDV im September 2013 an der Universität Hamburg veranstaltete.
Csr Und Digitalisierung
DOWNLOAD
Author : Alexandra Hildebrandt
language : de
Publisher: Springer-Verlag
Release Date : 2017-08-24
Csr Und Digitalisierung written by Alexandra Hildebrandt and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-24 with Business & Economics categories.
Dieses Buch ist ein Kaleidoskop unserer Gesellschaft und Zeit. Es beschäftigt sich mit Herausforderungen, Chancen und Risiken der größten Transformation der Geschichte: der Digitalisierung. Vorgestellt werden bahnbrechende neue Methoden zur nachhaltigen Steuerung der digitalen Transformation, neue Denkstile sowie neue Formen interdisziplinärer Zusammenarbeit - etwa mit Geistes-, Sozial- und Naturwissenschaftlern, Ökonomen, Informatikern, Psychologen, Philosophen und Vertretern der Kreativwirtschaft. Sie zeigen, dass Digitalisierung weder gefürchtet noch verehrt werden muss, denn es geht vor allem darum, ihre Rolle zu verstehen, um sie nachhaltig zu gestalten.
Management Of Permanent Change
DOWNLOAD
Author : Horst Albach
language : en
Publisher: Springer
Release Date : 2014-12-09
Management Of Permanent Change written by Horst Albach and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-09 with Business & Economics categories.
In the current times of more frequent crises and ever shortening innovation cycles, the management of change has become a crucial task of survival. While it is not a new topic in business research, the developments of the last decade have posed many new challenges for the change management of firms and organizations and have thus also raised many new questions for academic research in business administration, which the present book turns to deepen. Its particular focus is on disruptive change including its driving forces as well as effective and sustainable management. This publication constitutes a collection of articles that discuss change and innovation processes across different sectors of the economy (industry, banking, and retail), the role of leadership and corporate governance for the effectiveness and sustainability of organizational change.
Digital Business Leadership
DOWNLOAD
Author : Ralf T. Kreutzer
language : en
Publisher: Springer
Release Date : 2018-04-27
Digital Business Leadership written by Ralf T. Kreutzer and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-27 with Business & Economics categories.
This book provides specialists and executives with a clear, yet practical set of recommendations to meet the challenges of digital transformation and ensure long-term success as a leader in a primarily digital business world. The authors describe the fundamental principles of digitization and its economic opportunities and risks, integrating them into a framework of classic and new management methods. The book also explores how increasing digitization – not only of communication, but of complete value chains – has led to a need to establish a digital business leadership. Digitization is changing people and markets: it causes the upheaval of entire industries, creates new digital-centric companies, and forces established companies to cope with the transformation activities associated with these digitization processes. New approaches and methods have to be learned, tried and tested patterns of thinking have to be explored, and last but not least, innovation activities have to be understood as continuous necessities. At the same time, digital business offers considerable opportunities for renewing competitive advantages, improving existing process structures and realigning products, services and business models.
Digital Darwinism
DOWNLOAD
Author : Ralf T. Kreutzer
language : en
Publisher: Springer
Release Date : 2014-09-19
Digital Darwinism written by Ralf T. Kreutzer and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-19 with Business & Economics categories.
Digital Darwinism is a key challenge for all companies and brands. Not all companies and managers are aware of the challenges lying ahead. This book helps to identify the need for change and adaption based on a framework of findings and additional tools to position you and your company in the digital rat race.
Toolbox For Marketing And Management
DOWNLOAD
Author : Ralf T. Kreutzer
language : en
Publisher: Springer
Release Date : 2019-05-03
Toolbox For Marketing And Management written by Ralf T. Kreutzer and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-05-03 with Business & Economics categories.
Modern marketing managers need intuitive and effective tools not just for designing strategies but also for general management. This hands-on book introduces a range of contemporary management and marketing tools and concepts with a focus on forecasting, creating stimulating processes, and implementation. Topics addressed range from creating a clear vision, setting goals, and developing strategies, to implementing strategic analysis tools, consumer value models, budgeting, strategic and operational marketing plans. Special attention is paid to change management and digital transformation in the marketing landscape. Given its approach and content, the book offers a valuable asset for all professionals and advanced MBA students looking for ‘real-life’ tools and applications.
Simply Managing
DOWNLOAD
Author : Henry Mintzberg
language : en
Publisher: Berrett-Koehler Publishers
Release Date : 2013-09-02
Simply Managing written by Henry Mintzberg and has been published by Berrett-Koehler Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-02 with Business & Economics categories.
This is a simplified, shortened, and updated version of the definitive title on management (Managing, which has sold over 70,000 copies) from management legend and best-selling author Henry Mintzberg.
Understanding Artificial Intelligence
DOWNLOAD
Author : Ralf T. Kreutzer
language : en
Publisher: Springer Nature
Release Date : 2019-09-25
Understanding Artificial Intelligence written by Ralf T. Kreutzer and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-25 with Business & Economics categories.
Artificial Intelligence (AI) will change the lives of people and businesses more fundamentally than many people can even imagine today. This book illustrates the importance of AI in an era of digitalization. It introduces the foundations of AI and explains its benefits and challenges for companies and entire industries. In this regard, AI is approached not just as yet another technology, but as a fundamental innovation, which will spread into all areas of the economy and life, and will disrupt business processes and business models in the years to come. In turn, the book assesses the potential that AI holds, and clarifies the framework that is necessary for pursuing a responsible approach to AI. In a series of best-practice cases, the book subsequently highlights a broad range of sectors and industries, from production to services; from customer service to marketing and sales; and in industries like retail, health care, energy, transportation and many more. In closing, a dedicated chapter outlines a roadmap for a specific corporate AI journey. No one can ignore intensive work with AI today - neither as a private person, let alone as a top performer in companies. This book offers a thorough, carefully crafted, and easy to understand entry into the field of AI. The central terms used in the AI context are given a very good explanation. In addition, a number of cases show what AI can do today and where the journey is heading. An important book that you should not miss! Professor Dr. Harley Krohmer University of Bern "Inspiring, thought provoking and comprehensive, this book is wittingly designed to be a catalyst for your individual and corporate AI journey.” Avo Schönbohm, Professor at the Berlin School of Economics and Law, Enterprise Game Designer at LUDEO and Business Punk
