Toolbox For Marketing And Management
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Toolbox For Marketing And Management
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Author : Ralf T. Kreutzer
language : en
Publisher: Springer
Release Date : 2019-05-03
Toolbox For Marketing And Management written by Ralf T. Kreutzer and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-05-03 with Business & Economics categories.
Modern marketing managers need intuitive and effective tools not just for designing strategies but also for general management. This hands-on book introduces a range of contemporary management and marketing tools and concepts with a focus on forecasting, creating stimulating processes, and implementation. Topics addressed range from creating a clear vision, setting goals, and developing strategies, to implementing strategic analysis tools, consumer value models, budgeting, strategic and operational marketing plans. Special attention is paid to change management and digital transformation in the marketing landscape. Given its approach and content, the book offers a valuable asset for all professionals and advanced MBA students looking for ‘real-life’ tools and applications.
The Market Research Toolbox
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Author : Edward F. McQuarrie
language : en
Publisher: SAGE
Release Date : 2006
The Market Research Toolbox written by Edward F. McQuarrie and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
An ideal resource for those who want to conduct market research but have little experience in doing so, The Market Research Toolbox describes how to think of market research in the context of making a business decision. The book begins by defining market research and discussing some of the various types and techniques. It then examines what objectives can be met by doing market research and the expected payoffs. Six traditional market research techniques are covered - secondary research, customer visits, focus groups, surveys, choice modelling and experimentation. The author describes how each technique works along with its costs and uses, tips for success, when and how to use certain techniques and precautions to take while using them. Next, McQuarrie discusses nontraditional types of market research that have evolved in recent years to meet the needs of business-to-business marketers and technology firms. The volume concludes with a chapter on five common business applications that can be addressed by combining several individual research techniques into a research strategy. New to the Second Edition: - Chapters 1 and 2 have been extensively revised and updated based on feedback from students. - Chapter 3 on secondary research includes a new section on Internet research. - Chapter 6 will be split into two chapters, one to focus on survey research procedures and the other to focus on questionnaire design. - Chapter 7 will be revised to focus almost exclusively on conjoint analysis, a key tool. - Chapter 9 will be deleted, and relevant material will be moved to other chapters. - Chapter 10 will be expanded to include new topics such as forecasting - An Instructors Resource on CD-ROM will be made available to lecturers adopting the book for course use. It contains PowerPoint slides, case questions, teaching notes for suggested cases that can be linked to the book, and a sample syllabus.
The Artist S Business And Marketing Toolbox
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Author : Neil McKenzie
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2012-03-07
The Artist S Business And Marketing Toolbox written by Neil McKenzie and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-03-07 with Arts categories.
Starting and running a successful art business is just like running and starting any other business. To create a vibrant and sustainable art enterprise you need to have a basic understanding of how business works. You don't need an MBA but you do need to know about business and marketing. In art school they probably didn't teach you much about the business end of selling your work or what it takes to run a company. Don't worry, you don't need to enroll in business school to get a good grasp of the basics - you will find them this book. The Artist's Business and Marketing ToolBox gives you real life examples you can use as well as over 80 forms to help you develop your business and marketing plan. Whether you just want to make a few extra dollars selling your art or you want to make art your full time profession you owe it to yourself to learn about running a business and the fundamentals of marketing. The difference between many successful and not so successful artists may have a lot more to do with their grasp of business and marketing than the art they create In the Artist's Business and Marketing ToolBox you will learn the basics of: -Starting a new business -Developing your brand -How to take advantage of opportunities and capitalize on your strengths -Understanding the business planning process and putting together your own plan -Accounting and finance that you need -Becoming more productive in creating your art -Managing and organizing your company -Developing and implementing effective marketing strategies for: oPublic relations oAdvertising oSelling your art oPricing your work oEffective web sites oNetworking oUsing social media -Developing a Visual Business and Marketing Plan If you are looking for another book on how to get your work into a gallery (although I cover that as well) then this book is not for you. If you are interested in putting proven business techniques and tools to work for you then the Artist's Business and Marketing ToolBox is a great place to start. Don't worry if you think that you need the skills of an MBA or accountant to be successful. Passion, creativity and hard work are what counts the most and luckily most artists have an abundance of all three! Be prepared to put in some time and effort to develop your business and marketing plan and don't forget to use the creative side of your brain.
Toolbox Digital Business
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Author : Ralf T. Kreutzer
language : en
Publisher: Springer Nature
Release Date : 2022-05-13
Toolbox Digital Business written by Ralf T. Kreutzer and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-13 with Business & Economics categories.
This book provides important guidelines for the digital transformation process and shows how established companies in particular can use digitization for their strategic further development. It highlights developments in IT and data management, supported by AI, and analyzes how marketing, sales, HR, the corporate organization and controlling must be transformed in the digital age in order to take advantage of these new opportunities as early and comprehensively as possible. The tools offered in this book will support companies in actively shaping the change.
Essential Tools For Operations Management
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Author : Simon Burtonshaw-Gunn
language : en
Publisher: John Wiley & Sons
Release Date : 2010-05-05
Essential Tools For Operations Management written by Simon Burtonshaw-Gunn and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-05-05 with Business & Economics categories.
The third book in the Essential Tools For series... on the topic of Operations Management Based on Simon Burtonshaw-Gunn's successful The Essential Management Toolbox, this book focuses in greater depth on the topic of Operations Management. This third book covers the areas of marketing, CRM and Product Development. It offers the business person and consultant the tools to help the business person define and control these areas within their business. Check out the new series website featuring sample chapters, tool of the month and solve your management problems by talking direct to the author www.essentialtoolsseries.com Third book in a new series that see's Simon Burtonshaw-Gunn’s The Essential Toolbox broken down and expanded to find the essential tools for a range of business areas This volume includes 30% new material in the form of new tools and techniques for guiding consultants Covers: Strategic Management; Business Planning; Product Development; People Management; Supply Chain Management Active author, Simon Burtonshaw-Gunn speaks regularly About the Author: Simon Burtonshaw-Gunn is a practising management consultant with over 30 years experience in both the public and private sectors and covering a range of organizations and industries. He holds two Master's degrees and a PhD in various Strategic Management topics. Book includes a forward by Malik Salameh.
Toolbox F R Marketing Und Management
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Author : Ralf T. Kreutzer
language : de
Publisher: Springer-Verlag
Release Date : 2018-08-20
Toolbox F R Marketing Und Management written by Ralf T. Kreutzer and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-20 with Business & Economics categories.
Dieses Buch unterstützt Sie, (noch) erfolgreicher in Marketing und Management zu agieren. Dazu werden die wichtigsten Werkzeuge für Marketing und Management in kompakter Form präsentiert, damit die interessierten Anwender schnell finden und erkennen, welches Tool ihnen bei der Bewältigung der Aufgaben am besten hilft. Zusätzlich zeigt der Autor die wichtigen Erfolgsfaktoren der Kommunikation auf und erläutert anschaulich, was heute zu einer guten Präsentation gehört. „Management-Tool-Time mit Ralf T. Kreutzer: Der Vordenker im Marketing zeigt auf, wie konkrete Arbeiten in der Management-Praxis mit geeigneten Werkzeugen unterstützt werden können. Ein Buch für Menschen, welche die Arbeit erledigen müssen. Das Werk ist eine Tour d’Horizon anerkannter Instrumente – vom klassischen Prinzip bis zu den modernsten Managementansätzen. Für jeden Praktiker ist eine Vielzahl pragmatischer Anregungen enthalten, welche die Arbeit im Marketing und Management systematisch unterstützen.“Prof. Dr. Holger Lütters, HTW, Berlin „Das Buch bietet eine kompakte und höchst anwendbare Hilfestellung für zentrale Entscheidungsbereiche in Marketing und Management. Die einzelnen Tools sind sorgfältig ausgewählt und werden klar nachvollziehbar erläutert. So können sich die interessierten Anwender eine individuelle Toolbox für ein erfolgreiches Agieren jederzeit selbst zusammenstellen.“Prof. Dr. Martina Peuser, Leibniz-Fachhochschule, Hannover „In diesem Buch finden Sie alles gut aufbereitet, was Sie für die tägliche strategische und operative Arbeit und Prozesse von der kreativen Ideenfindung bis zum Businessplan und dem Go-to-Market benötigen.“Niels Trapp, Senior Director, Renesas Electronics Europe Der InhaltPräsentationen – Transmissionsriemen Ihres ErfolgesVision – Mission – ZieleKonzepte zur Entwicklung von StrategienStrategische AnalyseinstrumentePrognose-VerfahrenKundenwert-ModelleKreativ-MethodenInnovative Instrumente des Projekt-ManagementsBudgetierungskonzepteStrategischer und operativer Marketing-PlanInstrumente für das Change-Management
Marketing Management
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Author : Alain Jolibert
language : en
Publisher: Palgrave Macmillan
Release Date : 2007-01-23
Marketing Management written by Alain Jolibert and has been published by Palgrave Macmillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-01-23 with Business & Economics categories.
Marketing Management offers comprehensive coverage of this important area, dealing with both strategic and operational marketing issues with a liberal use of contemporary, global examples. It demonstrates clearly how marketing processes can contribute to the creation of value for the stakeholders of every business organization as well as for the organization itself. Uniquely, marketing is treated as a bundle of processes intertwined throughout the entire business organization. Written by three eminent professors, this book is especially useful for readers interested in advanced marketing techniques, explained through a series of end of chapter "Toolbox" sections.
The Marketing Toolbox
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Author : Mohit Tater
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2014-11-03
The Marketing Toolbox written by Mohit Tater and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-03 with categories.
Ever Wondered Which Exact Marketing Tools Today's Highly Successful Entrepreneurs and Businesses Use? Have you ever wanted to upgrade your business and get new tools like a landing page creator, an autoresponder, or web analytics, only to realize that with so many options available, you simply can't decide which one to buy? Plus, going over dozens of reviews online would only discourage you even more because of the so many pros and cons of each tool, that would leave you in total darkness... If this is your case, then The Marketing Toolbox is exactly what you need! The purpose of this book is to give you very specific information about essential tools for your business that you can begin to apply today and see immediate results. You're about to discover... A Jam-Packed Toolbox At Your Disposal Inside you will find 101 marketing tools and resources organized into 14 chapters, each focusing on a specific area of your business (e.g. Analytics, Retargeting, SEO, Social Media, CRM, Help desk, Email marketing etc.). Each chapter contains over 10 recommended resources, including description, price, website and it's USP. Here Is A Preview Of What You'll Learn... How to quickly find the best marketing tools for your business How to cut short your research time by relying on accurate data and clear product comparisons How to save time and energy by giving you a clear structure for your business How to automate your business and have more free time to do what you enjoy most while earning more profits! How to channel your productivity into the best areas of your business Much, much more! Powerful and Proven Tools in Over 14 Categories These tools are guaranteed to save you a ton of time, money and energy; plus you'll have a powerful roadmap that will channel your productivity into the best areas of your business. Once you learn how to automate your business, you'll never want to go back to the old way ever again! The more you automate your business, the more profitable it becomes. Remember, these are the exact same tools that the business rock stars have been using to take their businesses to crazy heights! What are you waiting for? Click the Buy Now button to get started today! Check Out What Others Are Saying... "Made a lot of things clearer in my head regarding online marketing tools." "Only the best tools and at the best price." "Marketing automation at it's best!" "You can't afford not to use thee tools mentioned in the book, they are a life and time saver." Tags: online marketing, Internet marketing, seo, smm, social media marketing, search engine optimisation, autoresponder, retargeting, Facebook marketing, twitter marketing, digital marketing, startups, marketing, entrepreneurship, online marketing tools, Internet marketing tools, digital marketing tools
The Essential Management Toolbox
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Author : Simon Burtonshaw-Gunn
language : en
Publisher: John Wiley & Sons
Release Date : 2009-08-27
The Essential Management Toolbox written by Simon Burtonshaw-Gunn and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-08-27 with Business & Economics categories.
A must have for all practising and aspiring consultants and strategists, this book covers a wide range of consultancy tools and techniques that are well displayed, well described and well referenced. The tools and techniques are helpfully divided in to twenty recognisable skills sectors within management consultancy fields and specialisms. The depiction of the content with diagrams aids the process of quick reference and ease of understanding. The tools and techniques can be utilised across the whole range of organisational sectors, both private and public. The purpose is not to short cut formal learning, but to provide easy access to a ‘toolbox’ of tried and tested management approaches through a collection of models, tools and occasional brief notes which consultants, managers and scholars can use in a practical way.
Analyzing Markets Products And Marketing Plans
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Author : David Parmerlee
language : en
Publisher: McGraw Hill Professional
Release Date : 2000-06-22
Analyzing Markets Products And Marketing Plans written by David Parmerlee and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-06-22 with Business & Economics categories.
From the American Marketing Association, the world's largest and most comprehensive professional association of marketers, comes the AMA Marketing Toolbox series, a unique source of information, ideas and direction for anyone building an effective marketing program or who is interested in improving current marketing activities. The AMA Marketing Toolbox series will guide you through every critical marketing task and provide the tools you need--model formats, checklists, and boilerplate documents–-to implement those tasks quickly, accurately and effectively into your business. Auditing Marketing, Products and Marketing Plans is Step 1 in the Marketing Toolbox program. You'll learn how to identify your target markets, select the rights products for those markets and then plan how to reach them most effectively. Filled with worksheets, forms and tables for you to complete, Auditing Marketing, Products and Marketing Plans is step- and action-oriented, perfect for beginning marketers, students of marketing, small business owners, and entrepreneurs.