Nutrition Science Marketing Nutrition Health Claims And Public Policy
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Nutrition Science Marketing Nutrition Health Claims And Public Policy
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Author : Dilip Ghosh
language : en
Publisher: Academic Press
Release Date : 2023-04-12
Nutrition Science Marketing Nutrition Health Claims And Public Policy written by Dilip Ghosh and has been published by Academic Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-04-12 with Business & Economics categories.
Nutrition Science, Marketing Nutrition, Health Claims, and Public Policy explains strategies to guide consumers toward making informed food purchases. The book begins with coverage of nutrition science before moving into nutrition marketing, social marketing and responsibility, consumer perception and insight, public health policy and regulation, case studies, and coverage on how to integrate holistic health into mainstream brand marketing. Intended for food and nutrition scientists who work in marketing, manufacturing, packaging, as well as clinical nutritionists, health care policymakers, and graduate and post graduate students in nutrition and business-related studies, this book will be a welcomed resource. Includes case studies, points-of-view, literature reviews, recent developments, data and methods Explores intrinsic and extrinsic motivators for consumer purchasing behaviors Covers each aspect of “Seed to Patient pathway
Food Politics
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Author : Marion Nestle
language : en
Publisher: Univ of California Press
Release Date : 2013-05-14
Food Politics written by Marion Nestle and has been published by Univ of California Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-14 with Cooking categories.
We all witness, in advertising and on supermarket shelves, the fierce competition for our food dollars. In this engrossing exposé, Marion Nestle goes behind the scenes to reveal how the competition really works and how it affects our health. The abundance of food in the United States--enough calories to meet the needs of every man, woman, and child twice over--has a downside. Our over-efficient food industry must do everything possible to persuade people to eat more--more food, more often, and in larger portions--no matter what it does to waistlines or well-being. Like manufacturing cigarettes or building weapons, making food is big business. Food companies in 2000 generated nearly $900 billion in sales. They have stakeholders to please, shareholders to satisfy, and government regulations to deal with. It is nevertheless shocking to learn precisely how food companies lobby officials, co-opt experts, and expand sales by marketing to children, members of minority groups, and people in developing countries. We learn that the food industry plays politics as well as or better than other industries, not least because so much of its activity takes place outside the public view. Editor of the 1988 Surgeon General's Report on Nutrition and Health, Nestle is uniquely qualified to lead us through the maze of food industry interests and influences. She vividly illustrates food politics in action: watered-down government dietary advice, schools pushing soft drinks, diet supplements promoted as if they were First Amendment rights. When it comes to the mass production and consumption of food, strategic decisions are driven by economics--not science, not common sense, and certainly not health. No wonder most of us are thoroughly confused about what to eat to stay healthy. An accessible and balanced account, Food Politics will forever change the way we respond to food industry marketing practices. By explaining how much the food industry influences government nutrition policies and how cleverly it links its interests to those of nutrition experts, this path-breaking book helps us understand more clearly than ever before what we eat and why.
Nutrition In Promoting The Public S Health
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Author : Mildred Kaufman
language : en
Publisher: Jones & Bartlett Learning
Release Date : 2007
Nutrition In Promoting The Public S Health written by Mildred Kaufman and has been published by Jones & Bartlett Learning this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Health categories.
Continuing advances in the science of nutrition and the study of infectious disease require that nutritionists be skilled in the behavioral sciences and social marketing in order to impact the preventable etiologies of obesity and chronic diseases. Add to that a new understanding of the social and environmental effects on health and illness that will further require nutritionists to expand their expertise and assume new roles in the generation of public policy affecting all areas of society. This important new book covers all aspects of developing and delivering nutrition related services in the community. Grounded in the science of nutrition, it offers simple, practical guidance and tools for nutritionists--whether working in clinical or public health venues--to develop and implement effective public nutrition programs. Each chapter begins with reader objectives and ends with "Points to Ponder" and a listing of helpful websites.
Marketing Nutrition
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Author : Brian Wansink
language : en
Publisher: University of Illinois Press
Release Date : 2010-10-01
Marketing Nutrition written by Brian Wansink and has been published by University of Illinois Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-10-01 with Health & Fitness categories.
Although encouraging people to eat more nutritiously can promote better health, most efforts by companies, health professionals, and even parents are disappointingly ineffective. Brian Wansink’s Marketing Nutrition focuses on why people eat the foods they do, and what can be done to improve their nutrition. Wansink argues that the true challenge in marketing nutrition lies in leveraging new tools of consumer psychology (which he specifically demonstrates) and by applying lessons from other products’ failures and successes. The key problem with marketing nutrition remains, after all, marketing.
Advertising Nutrition Health
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Author : Pauline M. Ippolito
language : en
Publisher:
Release Date : 2002
Advertising Nutrition Health written by Pauline M. Ippolito and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Advertising categories.
New Nutrition Science
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Author : Geoffrey Cannon
language : en
Publisher: Wiley-Blackwell
Release Date : 2013-10-16
New Nutrition Science written by Geoffrey Cannon and has been published by Wiley-Blackwell this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-16 with Nutrition categories.
Written by the team responsible for the joint initiative between the International Union of Nutritional Sciences and the World Health Policy Forum and Edited by international experts Geoffrey Cannon and Claus Leitzmann, this innovative work is essential reading for all those studying and working in the field of nutritional science today. Its groundbreaking approach will serve as a fascinating guide for all those involved in public health policy and nutrition curricula and both a local and international level, and should be available in all libraries and research institutions where these subjects are studied and taught.
Advertising Nutrition Health Evidence From Food Advertising 1977 1997
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Author : Pauline M. Ippolito
language : en
Publisher: DIANE Publishing
Release Date : 2002
Advertising Nutrition Health Evidence From Food Advertising 1977 1997 written by Pauline M. Ippolito and has been published by DIANE Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Advertising categories.
Transformative Consumer Research For Personal And Collective Well Being
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Author : David Glen Mick
language : en
Publisher: Routledge
Release Date : 2012
Transformative Consumer Research For Personal And Collective Well Being written by David Glen Mick and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
Daily existence is more interconnected to consumer behaviours than ever before, encompassing many issues of well-being. This edited volume includes 33 chapters on a wide range of topics by expert international authors, including unhealthy eating, credit card mismanagement, alcohol, tobacco, and much more.
Innovation In Healthy And Functional Foods
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Author : Dilip Ghosh
language : en
Publisher: CRC Press
Release Date : 2016-04-19
Innovation In Healthy And Functional Foods written by Dilip Ghosh and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-19 with Medical categories.
The focus of food science and technology has shifted from previous goals of improving food safety and enhancing food taste toward providing healthy and functional foods. Today's consumers desire foods that go beyond basic nutrition-foods capable of promoting better health, or even playing a disease-prevention role. To meet this need for innovation,
Nutrition And Health Advertising
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Author : Pauline M. Ippolito
language : en
Publisher:
Release Date : 2003
Nutrition And Health Advertising written by Pauline M. Ippolito and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Advertising categories.
This book reviews data on the types of claims made in 11,647 advertisements taken from a sample of eight leading magazines between 1977 and 1997. The primary focus of this study is on advertising claims related to health and nutrition, but it also examines other types of advertising claims. The book goes on to further review how nutrition-related claims in advertising changed under the various regulatory policies in place during these years. It is revealed that nutrition-related claims were a major focus of food advertising and an important focus of competition during the two-decade period covered by the report. Moreover, data indicate a sustained movement toward specific nutrient claims, such as 'low-fat', in place of, or in addition to, more general nutrition claims, such as 'nutritious'. This study finds that changes in advertising content appear to be associated with changes in regulatory rules and enforcement policies. Broad Trends in Food Advertising; Nutrition Claims in Food Advertising; Health Claims in Food Advertising; Regulation and Advertising Claims; Economics of Advertising: Issues and Evidence; Conclusion; References; Index.