Nutzen Und Gefahren Von Auf Stereotypen Basierenden Entscheidungen
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Nutzen Und Gefahren Von Auf Stereotypen Basierenden Entscheidungen
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Author : Julian Kemmer
language : de
Publisher: GRIN Verlag
Release Date : 2015-08-03
Nutzen Und Gefahren Von Auf Stereotypen Basierenden Entscheidungen written by Julian Kemmer and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-08-03 with Social Science categories.
Studienarbeit aus dem Jahr 2015 im Fachbereich Soziologie - Individuum, Gruppe, Gesellschaft, Note: 1,0, Fachhochschule Westküste Heide, Sprache: Deutsch, Abstract: Die moderne Wirtschaft wird immer globaler. Um ein stetiges Wachstum zu erreichen, die Angebotsvielfalt zu erhöhen und Forschungsentwicklungen zu teilen, sind heutige Unternehmen längst nicht mehr auf den inländischen Markt beschränkt. Die meisten Firmen haben sich als „Global Player“ einen weltweiten Markt geschaffen und verkaufen ihre Produkte zu gleichen Teilen ins In- und Ausland. Aufgrund dieser Auslandspräsens ist es von Vorteil, sich mit den unterschiedlichen Kulturen auseinanderzusetzen. Diese Hausarbeit behandelt die Fragen, in wieweit beeinflussen Stereotypen und Vorurteile unseren rationalen Verstand, wie kommt es überhaupt zu bindenden Stereotypen? Wie entscheiden Menschen, welche Entscheidungsstrategie ist die beste, dateiorientiert oder frei aus dem Bauch heraus? Das Ende der Hausarbeit bilden einige überraschende Beispiele, die zum selbstkritischen Überdenken der eigenen Vorurteile anregen sollen.
Analyzing Intercultural Communication
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Author : Karlfried Knapp
language : en
Publisher: Walter de Gruyter
Release Date : 2011-07-20
Analyzing Intercultural Communication written by Karlfried Knapp and has been published by Walter de Gruyter this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-07-20 with Language Arts & Disciplines categories.
Right Wing Authoritarianism
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Author : Bob Altemeyer
language : en
Publisher: Univ. of Manitoba Press
Release Date : 1981-01-01
Right Wing Authoritarianism written by Bob Altemeyer and has been published by Univ. of Manitoba Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1981-01-01 with Psychology categories.
Altemeyer begins by closely examining the scientific literature on right-wing authoritarianism. This timely volume surveys the history of social psychological research on right-wing authoritarianism and describes a more fruitful direction for future work. It concludes with a disturbing comment on the pervasiveness of authoritarian behaviour in our society.
Marketing Across Cultures
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Author : Jean-Claude Usunier
language : en
Publisher: Pearson Education
Release Date : 2005
Marketing Across Cultures written by Jean-Claude Usunier and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
Back Cover Copy-Usunier "This book is noteworthy in its content and approach as well as in generating class discussion on intercultural marketing relations, exchange, and communications. With the diversity in world markets and the importance of having locally-specific understanding of markets and consumers, it is a welcome resource for teaching students who can either relate it to their own intercultural experiences or who have never had intercultural experiences themselves." Guliz Ger, Professor of Marketing, Faculty of Business Administration, Bilkent University, Turkey International marketing relationships have to be built on solid foundations. Transaction costs in international trade are high--only a stable and firmly established link between business people can enable them to overcome disagreements and conflicts of interest. "Marketing Across Cultures, 4e" uses a successful two-stage cultural approach to explore International Marketing. - A cross-cultural approach which compares marketing systems and local commercial customs in various countries - An inter-cultural approach which studies the interaction between business peoples of different national cultures "I used "Marketing Across Cultures" in courses in five different countries with students from more than 35 nations. The book provides a stimulating view on international marketing issues and at the same time allows in an excellent way to sensitize and train students for intercultural work, which has become the norm for most medium-sized and large companies." Prof. Dr. Hartmut H. Holzmuller., Chair of Marketing Universityof Dortmund, Germany Invaluable to all undergraduate, postgraduate and MBA students studying International Marketing and for marketing practitioners who wish to improve their cultural awareness, "Marketing Across Cultures, 4e" is essential reading. New to This Edition! Rewritten extensively in an effort to make the book as accessible as possible, co-author Julie Lee from Australia helps bring a Euro-Australasian perspective to the table. New materials includes: - The internet revolution and its impact on international marketing - Additional web references that allow in-depth and updated access to cultural and business information - New cases with web-based references, including Muslim Cola (Chapter 6), Bollywood (Chapter 8), BrandUSA: Selling Uncle Sam Like Uncle Ben's? (Chapter 14) and more! To access the robust web materials go to: www.booksites.net/usunier. Jean-Claude Usunier is a professor of Marketing and International Business at the University of Lausanne - Graduate School of Commerce (HEC) and at the University Louis-Pasteur (Strasbourg, France). Julie Lee is a Senior Lecturer in Marketing at the Graduate School of Management, University of Western Australia.
Neuroleadership
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Author : Argang Ghadiri
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-01-26
Neuroleadership written by Argang Ghadiri and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-26 with Business & Economics categories.
This book takes you on a journey through the brain, its function and its impact on leadership. The young business field of neuroleadership is founded on the belief that understanding the brain can give leaders new and powerful insights into human behaviour and how to effectively tap into that knowledge to generate better returns in business. The book approaches the background, history, and major thinkers in the field, but also reassesses the fundamental concept of neuroleadership. The authors look into the fundamental basic needs of human beings, how they are represented in the neural networks, and how this manifests in motivational drives. The book also focuses explicitly on how impactful organisational tools can be from the viewpoint of the brain. By following this methodology, the reader will be able to use the knowledge of neuroscience at the workplace to better address individuals’ brains and hence tap into the full power of brains in business.
Public Opinion
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Author : Walter Lippmann
language : en
Publisher: DigiCat
Release Date : 2022-11-13
Public Opinion written by Walter Lippmann and has been published by DigiCat this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-11-13 with Social Science categories.
The book "Public Opinion" is a critical assessment of functional democratic government, especially of the irrational and often self-serving social perceptions that influence individual behavior and prevent optimal societal cohesion. The detailed descriptions of the cognitive limitations people face in comprehending their socio-political and cultural environments leading them to apply an evolving catalogue of general stereotypes to a complex reality, rendered Public Opinion a seminal text in the fields of media studies, political science, and social psychology. Walter Lippmann was an American writer, reporter, and political commentator famous for being among the first to introduce the concept of Cold War, coining the term "stereotype" in the modern psychological meaning, and critiquing media and democracy in his newspaper column and several books.
Intergroup Relations
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Author : Sabine Otten
language : en
Publisher: Psychology Press
Release Date : 2009-06-09
Intergroup Relations written by Sabine Otten and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-06-09 with Family & Relationships categories.
This book analyses recent developments in intergroup research. It diverges from classical approaches that looked at diverse needs and motives, focussing not on what motivates intergroup behaviour, but on how intergroup behavior functions.
Model Driven Software Development
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Author : Markus Völter
language : en
Publisher: John Wiley & Sons
Release Date : 2013-06-26
Model Driven Software Development written by Markus Völter and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-26 with Computers categories.
Model-Driven Software Development (MDSD) is currently a highly regarded development paradigm among developers and researchers. With the advent of OMG's MDA and Microsoft's Software Factories, the MDSD approach has moved to the centre of the programmer's attention, becoming the focus of conferences such as OOPSLA, JAOO and OOP. MDSD is about using domain-specific languages to create models that express application structure or behaviour in an efficient and domain-specific way. These models are subsequently transformed into executable code by a sequence of model transformations. This practical guide for software architects and developers is peppered with practical examples and extensive case studies. International experts deliver: * A comprehensive overview of MDSD and how it relates to industry standards such as MDA and Software Factories. * Technical details on meta modeling, DSL construction, model-to-model and model-to-code transformations, and software architecture. * Invaluable insight into the software development process, plus engineering issues such as versioning, testing and product line engineering. * Essential management knowledge covering economic and organizational topics, from a global perspective. Get started and benefit from some practical support along the way!
Artificial Intelligence In Society
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Author : OECD
language : en
Publisher: OECD Publishing
Release Date : 2019-06-11
Artificial Intelligence In Society written by OECD and has been published by OECD Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-11 with categories.
The artificial intelligence (AI) landscape has evolved significantly from 1950 when Alan Turing first posed the question of whether machines can think. Today, AI is transforming societies and economies. It promises to generate productivity gains, improve well-being and help address global challenges, such as climate change, resource scarcity and health crises.
Serotonin And Behavior
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Author : Jack Barchas
language : en
Publisher: Elsevier
Release Date : 2012-12-02
Serotonin And Behavior written by Jack Barchas and has been published by Elsevier this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-02 with Medical categories.
Serotonin and Behavior contains the proceedings of the 1972 symposium on the behavioral effects of changes in brain serotonin, held at Stanford University in California. The papers explore the role of serotonin in behavior as well as the key biochemical and pharmacological issues involved in behavioral studies of severe psychiatric disorders in both humans and animals. The book is organized into eight sections comprised of 65 chapters, with topics ranging from the fundamental biochemistry and pharmacology of the enzymes synthesizing serotonin, particularly, tryptophan hydroxylase and its inhibitors, to the physiology and pharmacology of serotonin. Some papers discuss the link between the telencephalic content of serotonin and pain sensitivity. Other papers focus on the effects of altering serotonin on neurons in the central nervous system. There are chapters that explain the effects of altering serotonin on animal behavior, the relationship between serotonin and sleep, the use of high doses of probenecid to estimate central serotonin turnover in affective disorders and addicts, the behavioral and metabolic effects of L-tryptophan in unipolar depressed patients taking methadone, and amygdala unit activity as a reflection of functional changes in brain serotonergic neurons. Biochemists, pharmacologists, psychiatrists, psychologists, and anyone interested in psychopharmacology will find this book extremely useful.
