Nutzwertanalysen In Marketing Und Vertrieb
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Nutzwertanalysen In Marketing Und Vertrieb
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Author : Jörg B. Kühnapfel
language : de
Publisher: Springer-Verlag
Release Date : 2019-02-05
Nutzwertanalysen In Marketing Und Vertrieb written by Jörg B. Kühnapfel and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-05 with Business & Economics categories.
In dieser überarbeiteten 2. Auflage wird gezeigt, dass Nutzwertanalysen bzw. Scorings eine praktikable Methode sind, um komplexe Entscheidungen im unternehmerischen Umfeld zu treffen. Und komplex sind sie immer dann, wenn viele Aspekte zu berücksichtigen sind, deren Priorisierung schwierig ist oder wenn zu viele Personen an der Entscheidung zu beteiligen sind. Auch in Marketing und Vertrieb hat sich die Nutzwertanalyse als Instrument der Entscheidungsfindung bewährt. Mittels einer methodisch durchdeklinierten Methode werden subjektive Einflüsse, Wahrnehmungsverzerrungen und Hierarchieblockaden so weit wie möglich eliminiert. So gelingt es, auch schwierige Entscheidungen nachvollziehbar und ausgewogen zu treffen.
Robotic Process Automation
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Author : Christian Czarnecki
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2021-05-10
Robotic Process Automation written by Christian Czarnecki and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-10 with Computers categories.
This book brings together experts from research and practice. It includes the design of innovative Robot Process Automation (RPA) concepts, the discussion of related research fields (e.g., Artificial Intelligence, AI), the evaluation of existing software products, and findings from real-life implementation projects. Similar to the substitution of physical work in manufacturing (blue collar automation), Robotic Process Automation tries to substitute intellectual work in office and administration processes with software robots (white-collar automation). The starting point for the development of RPA was the observation that – despite the use of process-oriented enterprise systems (such as ERP, CRM and BPM systems) – additional manual activities are still indispensable today. In the RPA approach, these manual activities are learned and automated by software robots, either by defining rules or by observing manual activities. RPA is related to business process management, machine learning, and artificial intelligence. Tools for RPA originated from dedicated stand-alone software. Today, RPA functionalities are also integrated into elaborated process management suites. From a conceptual perspective, RPA can be structured into input components (sensors in the wide sense), an intelligence center, and output components (actuators in the wide sense). From a strategic perspective, the impact of RPA can be related to the support of existing tasks, the complete substitution of human activities, and the innovation of processes as well as business models. At present, high expectations are related to the use of RPA in the improvement of software-supported business processes. Manual activities are learned and automated by software robots that interact with existing applications via the presentation layer. In combination with artificial intelligence (AI) as well as innovative interfaces (e. g., voice recognition) RPA creates a novel level of automation for office and administration processes. Its benefit potential reaches a return on investment (ROI) up-to 800% that is documented in various case studies.
Blockchain Technology For Business Processes
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Author : Katarina Adam
language : en
Publisher: Springer Nature
Release Date : 2022-08-17
Blockchain Technology For Business Processes written by Katarina Adam and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-08-17 with Business & Economics categories.
Blockchain technology beyond cryptocurrencies: Discover the many possible uses for your company In this practice-oriented book, the basics of blockchain technology are presented and the reader learns where and how this technology can be usefully applied in business processes. First, the general characteristics of blockchain technology are described; then an actual use case is developed and presented via various steps. This includes a stakeholder analysis as well as a review of the envisaged case by means of the so-called Blockchain Decision Path. In addition, the core concepts, important tools such as the morphological box and non-fungible tokens (NFT) as well as the roles to be filled according to the technology are presented. This book is suitable for managers, directors, developers, strategists and business consultants as well as for students. From the contents · Blockchain types, protocols and consensus models · Methods of process analysis: decision path and utility analysis · Development of an individualised blockchain model · Future analyses of blockchain technology With the help of this book, the reader is able to take his or her own necessary steps, filter out the appropriate business process and create the roadmap for a first prototype. The author explains this with practical examples to enable non-developers to access this knowledge.
Handbuch Marketing Controlling
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Author : Christopher Zerres
language : de
Publisher: Springer-Verlag
Release Date : 2017-04-18
Handbuch Marketing Controlling written by Christopher Zerres and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-18 with Business & Economics categories.
Dieses Handbuch vermittelt Managern in leitenden Funktionen von Unternehmen und Organisationen einen fundierten Überblick über die erfolgsrelevanten Aspekte des strategischen und auch des operativen Marketing-Controllings. Studierende erhalten wertvolle Anregungen. Darüber hinaus behandelt es wichtige Fragen der Implementierung des Controllings. Renommierte Autoren zeigen sowohl die bewährten Instrumente des Marketing-Controllings als auch die zahlreichen neuen Möglichkeiten im Bereich des Online-Marketings und des E-Commerce. Sie helfen, die Effektivität und Effizienz durchgeführter Maßnahmen zu bewerten und Optimierungspotential abzuleiten. Zudem ermöglichen neue Verfahren im Zusammenhang mit der Datengewinnung, -analyse und -aufbereitung eine noch adäquatere und umfangreichere Informationsgrundlage. Die 4. Auflage wurde vollständig überarbeitet und zeichnet sich durch hohe Fachkompetenz und große Aktualität aus.
Life Cycle Management Of Machines And Mechanisms
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Author : Jörg Niemann
language : en
Publisher: Springer Nature
Release Date : 2020-08-20
Life Cycle Management Of Machines And Mechanisms written by Jörg Niemann and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-20 with Technology & Engineering categories.
This book contains the description of machines and systems as investments goods in production. These machines have a technological and economical life cycle over the time used. By explaining the paradigms of life cycle management, the book describes how the life cycle of such investment goods can be designed, operated and optimized to deliver maximum benefit in industrial environment. Additional examples from industry including case studies and calculations demonstrate practical applications and deliver benefit not only for academic or educational purpose but also for industrial practitioners.
Reliability And Statistics In Transportation And Communication
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Author : Igor Kabashkin
language : en
Publisher: Springer Nature
Release Date : 2020-03-28
Reliability And Statistics In Transportation And Communication written by Igor Kabashkin and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-28 with Technology & Engineering categories.
This book reports on cutting-edge theories and methods for analyzing complex systems, such as transportation and communication networks and discusses multi-disciplinary approaches to dependability problems encountered when dealing with complex systems in practice. The book presents the most noteworthy methods and results discussed at the International Conference on Reliability and Statistics in Transportation and Communication (RelStat), which took place in Riga, Latvia on October 16 – 19, 2019. It spans a broad spectrum of topics, from mathematical models and design methodologies, to software engineering, data security and financial issues, as well as practical problems in technical systems, such as transportation and telecommunications, and in engineering education.
Advances In Natural Computation Fuzzy Systems And Knowledge Discovery
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Author : Yong Liu
language : en
Publisher: Springer Nature
Release Date : 2019-11-06
Advances In Natural Computation Fuzzy Systems And Knowledge Discovery written by Yong Liu and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-06 with Technology & Engineering categories.
This book discusses the recent advances in natural computation, fuzzy systems and knowledge discovery. Presenting selected, peer-reviewed papers from the 15th International Conference on Natural Computation, Fuzzy Systems and Knowledge Discovery (ICNC-FSKD 2019), held in Kunming, China, from 20 to 22 July 2019, it is a useful resource for researchers, including professors and graduate students, as well as R&D staff in industry.
11th International Munich Chassis Symposium 2020
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Author : Peter E. Pfeffer
language : en
Publisher: Springer Nature
Release Date : 2021-06-14
11th International Munich Chassis Symposium 2020 written by Peter E. Pfeffer and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-14 with Technology & Engineering categories.
The increasing automation of driving functions and the electrification of powertrains present new challenges for the chassis with regard to complexity, redundancy, data security, and installation space. At the same time, the mobility of the future will also require entirely new vehicle concepts, particularly in urban areas. The intelligent chassis must be connected, electrified, and automated in order to be best prepared for this future. Contents New Chassis Systems.- Handling and Vehicle Dynamics.- NVH – Acoustics and Vibration in the Chassis.- Smart Chassis, ADAS, and Autonomous Driving.- Lightweight Design.- Innovative Brake Systems.- Brakes and the Environment.- Electronic Chassis Systems.- Virtual Chassis Development and Homologation.- Innovative Steering Systems and Steer-by-Wire.- Development Process, System Properties and Architecture.- Innovations in Tires and Wheels. Target audiences Automotive engineers and chassis specialists as well as students looking for state-of-the-art information regarding their field of activity - Lecturers and instructors at universities and universities of applied sciences with the main subject of automotive engineering - Experts, researchers and development engineers of the automotive and the supplying industry Publisher ATZ live stands for top quality and a high level of specialist information and is part of Springer Nature, one of the leading publishing groups worldwide for scientific, educational and specialist literature. Partner TÜV SÜD is an international leading technical service organisation catering to the industry, mobility and certification segment.
Balanced Scorecards Im Vertrieb
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Author : Jörg B. Kühnapfel
language : de
Publisher: Springer-Verlag
Release Date : 2019-01-22
Balanced Scorecards Im Vertrieb written by Jörg B. Kühnapfel and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-22 with Business & Economics categories.
Balanced Scorecards sind zweifellos mächtige Instrumente, um Unternehmen und Funktionsbereiche wie den Vertrieb zu managen. Eine ausgeklügelte „Mechanik“ erlaubt es Führungskräften, die strategisch relevanten Aufgaben und Ziele zu identifizieren und ständig im Auge zu behalten. Allerdings ist die Balanced Scorecard nicht trivial: Ein grundlegendes Verständnis der Wirkungszusammenhänge im eigenen Verantwortungsbereich sowie der Kennzahlensysteme ist erforderlich, um eine dauerhaft funktionierende Balanced Scorecard zu gestalten. Jörg B. Kühnapfel bietet in der 2. Auflage dieses essentials hierfür eine Anleitung. Bei einer fachgerechten Umsetzung entsteht ein Werkzeug, das zur Grundlage der Maßnahmensteuerung in der strategischen Führung von Vertriebsbereichen werden kann.
Toolbox F R Den B2b Vertrieb
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Author : Enrico Purle
language : de
Publisher: Schäffer-Poeschel
Release Date : 2019-08-14
Toolbox F R Den B2b Vertrieb written by Enrico Purle and has been published by Schäffer-Poeschel this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-08-14 with Business & Economics categories.
An vertriebsunterstützenden Werkzeugen mangelt es nicht, dennoch hapert es häufig am korrekten Einsatz und einer ganzheitlichen Betrachtungsweise des Vertriebsprozesses und seiner Optimierungspotenziale. Mit einer kompakten Übersicht ermöglicht das Buch eine schnelle Vorauswahl der richtigen Tools für den B2B-Vertrieb. Eingeteilt in die jeweilige Phase des Selling Cycle wird jedes Werkzeug ausführlich in Wort und "Visualisierung" vorgestellt. Dabei wird praxisnah erklärt, in welcher Situation der Einsatz besonders geeignet ist, welche Hilfsmittel und wie viele Personen benötigt werden und was zu beachten ist, um den B2B-Vertrieb ganzheitlich anzugehen und nachhaltig zum Erfolg zu führen.