O Neg Cio De Apps Para Iphone E Ipad
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O Neg Cio De Apps Para Iphone E Ipad
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Author : Michael Schneider
language : pt-BR
Publisher: Elsevier Brasil
Release Date : 2011-10-17
O Neg Cio De Apps Para Iphone E Ipad written by Michael Schneider and has been published by Elsevier Brasil this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-17 with Computers categories.
Alguns novatos acreditam ingenuamente que, se criarem um bom aplicativo, as pessoas o comprarão num piscar de olhos, e por isso acham que um livro inteiro sobre o marketing de apps é um exagero; Esta crença não poderia estar mais errada, pois, com mais de 300 mil aplicativos disponíveis na já superlotada App Store (e esse número continua crescendo exponencialmente a cada ano – alguns especialistas estimam que o número dobrará antes de 2012), agora é mais importante do que nunca aprender como promover seu app de forma bem-sucedida para que ele se sobressaia dentro do imenso mar de concorrentes; Este livro está repleto de soluções vencedoras de marketing e estratégias eficazes de negócios sobre as mais recentes oportunidades no mundo do iOS, inclusive uma ampla nova cobertura de marketing de apps para iPhone e iPad, aplicativos universais, iAd, atualizações da Compra In‐App, recentes alterações na política de submissão da Apple Store, interpromoção in‐app, mídias sociais e compartilhamento, e muito mais;
Starting An Iphone Application Business For Dummies
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Author : Aaron Nicholson
language : en
Publisher: John Wiley & Sons
Release Date : 2009-09-29
Starting An Iphone Application Business For Dummies written by Aaron Nicholson and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-09-29 with Computers categories.
How to create a profitable, sustainable business developing and marketing iPhone apps iPhone apps are hot; the average app is downloaded more than 30,000 times. If you have some great apps in mind, Starting an iPhone Application Business For Dummies will show you how to produce and market them effectively. Starting an iPhone Application Business For Dummies provides clear, reliable business information to help developers and entrepreneurs create a profitable, sustainable business in this new and exciting market. Identifies what goes into a successful iPhone application business Helps you find the market niche your applications can fill, market and promote your business, and build your brand Explains how to develop a pricing strategy, build your applications efficiently, and get them into the App Store Explores finding a sustainable revenue model, including free trials, social media models, ad-based revenue models, and subscription models Demonstrates effective ways to provide service and support to customers Written by a team that combines knowledge of iPhone app development with sound business experience Starting an iPhone Application Business For Dummies can help you turn your ideas into income.
App Savvy
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Author : Ken Yarmosh
language : en
Publisher: "O'Reilly Media, Inc."
Release Date : 2010-08-31
App Savvy written by Ken Yarmosh and has been published by "O'Reilly Media, Inc." this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-08-31 with categories.
How can you make your iPad or iPhone app stand out in the highly competitive App Store? While many books simply explore the technical aspects of iPad and iPhone app design and development, App Savvy also focuses on the business, product, and marketing elements critical to pursuing, completing, and selling your app -- the ingredients for turning a great idea into a genuinely successful product. Whether you're a designer, developer, entrepreneur, or just someone with a unique idea, App Savvy explains every step in the process, with guidelines for planning a solid concept, engaging customers early and often, developing your app, and launching it with a bang. Author Ken Yarmosh details a proven process for developing successful apps, and presents numerous interviews with the App Store's most prominent publishers. Learn about the App Store and how Apple's mobile devices function Follow guidelines for vetting and researching app ideas Validate your ideas with customers -- and create an app they’ll be passionate about Assemble your development team, understand costs, and establish a workable process Build your marketing plan while you develop your application Test your working app extensively before submitting it to the App Store Assess your app's performance and keep potential buyers engaged and enthusiastic
Producing Ios 6 Apps
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Author : UnknownCom Inc.
language : en
Publisher: UnknownCom Inc.
Release Date : 2012
Producing Ios 6 Apps written by UnknownCom Inc. and has been published by UnknownCom Inc. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Computers categories.
Effectively several books bundled into one, written by the entire team of a long-standing app development company, Producing iOS 6 Apps: The Ultimate Roadmap for Both Non-Programmers and Existing Developers makes every effort to provide most anyone with the understanding, recommended tools, and easy to follow step-by-step examples, to learn how to take your app idea from the start to Apple's iTunes App Store. Originally generated from an existing app company's internal and highly-confidential training guide, containing closely guarded app business secrets teaching new employees the business of app design, development lifecycles and methodology. Updated contributions are from the entire staff; development as well as considerable contributions from marketing, management, and even the legal dept. Due to its very nature, this book contains many commonplace and relevant topics to today's app-related business issues, such as the latest "legal landmines" to avoid, modern app design, the latest in code development, and even avoiding programming altogether for app development - all specific to iOS and the App Store. This fully updated, multi-section book spans many chapters covering the relevant topics, including but not limited to the following: The latest software updates: Apple iOS 6 SDK, Xcode 4.5, and many other third-party development alternatives - some of which require simple scripting or no coding at all! The latest hardware updates: Apple iPhone 5, New iPad (3rd gen), and iPod touch (5th gen). Performing market research and analysis for a successful app with a solid business plan, specific to the App Store. Monetizing apps using Ad Networks and Aggregators, such as: Apple's iAd, Google's Admob, and Millennial Media, Jumptap, Smaato, Greystripe, AdWhirl, and MobClix. Authoring apps in both Apple's Xcode 4.5, iOS 6, and Objective-C for iPhone, iPod touch, iPad, as well as Third-Party tools for app creation such as Unity 3D, ShiVa3D, PhoneGap, MonoTouch, Marmalade, Adobe Flash Professional, Adobe Flash Builder (Formerly Flex Builder), Cocos2D, Corona SDK, GameSalad, Titanium Studio, and MoSync - complete with walkthroughs on how to build an app from scratch with optional app-making environments! Learn how to create an app once, and have it simultaneously work on iPhone's iOS, Android, and more! Includes a BONUS detailed Objective-C jumpstart guide, written by our development staff! It provides existing programmers who are familiar with C++, Java, C#, or other languages, with relevant topics such as: designing views, interfaces, images, controls, objects, classes, user input and touch gestures, important frameworks, managing memory, dealing with data types, databases, storage, and more - complete with free example sourcecode! A monster of a book with exceptional value, containing over 500 pages, spanning 40 chapters, split into 6 sections, with 6 appendices! Over 10 pages of detailed ToC, including all of the above, plus: Apple iOS developer program and App Store account creation walkthroughs, cross-platform app development for iOS, Android, Blackberry and many more, app promotion and monetization techniques, pre/post-upload marketing, and suggestions on avoiding "real-life" App Store GOTCHAS to help save time, money, and effort! This "Tome of Knowledge" is a combined effort from an existing iOS development company's entire team who has been in the App Store trenches for years. In effect, it contains hard-learned experiences and previously detailed "secret" app production information, evolved into this complete guide and reference to all things required to deliver apps through the App Store as quickly, painlessly, and profitably, as possible. Both Paperback and eBook editions are available.
The Business Of Iphone And Ipad App Development
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Author : Dave Wooldridge
language : en
Publisher: Apress
Release Date : 2011-08-18
The Business Of Iphone And Ipad App Development written by Dave Wooldridge and has been published by Apress this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-08-18 with Computers categories.
The phenomenal success of the iPhone, iPad and the iPod touch has ushered in a “gold rush” for developers, but with well over 300,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iOS app requires a lot of organization and some strategic planning. Updated and expanded for iOS 4, this bestselling book will show you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store. The Business of iPhone and iPad App Development was written by experienced developers with business backgrounds, taking you step-by-step through cost effective marketing techniques that have proven successful for professional iOS app creators—perfect for independent developers on shoestring budgets. No prior business knowledge is required. This is the book you wish you had read before you launched your first app!
The Art Of The App Store
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Author : Tyson McCann
language : en
Publisher: John Wiley & Sons
Release Date : 2011-12-06
The Art Of The App Store written by Tyson McCann and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-12-06 with Computers categories.
This guide provides an in-depth look into the perils and potential of the iPhone and iPad app landscape. Presents tried and tested methods for competitive research, finding your niche, understanding customer expectations, setting goals and milestones, and managing app development from concept to post-launch. Also includes guidelines for developing and pricing your app using the most up-to-date trends, a plan for viral marketing using social networks, etric tracking, taking advantage of feedback and more--
The Business Of Ios App Development
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Author : Dave Wooldridge
language : en
Publisher: Apress
Release Date : 2014-10-29
The Business Of Ios App Development written by Dave Wooldridge and has been published by Apress this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-29 with Computers categories.
Updated and expanded for the new Apple iOS8, The Business of iOS App Development, Third Edition shows you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store. This book is written by experienced developers with business backgrounds, taking you step-by-step through cost-effective marketing techniques that have proven successful for professional iOS app creators—perfect for independent developers on shoestring budgets. No prior business knowledge is required. The phenomenal success of the iPhone, iPad and the iPod touch have ushered in a "gold rush" for developers, but with well over a million apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iOS app requires a lot of organization and some strategic planning. This is the book you wish you had read before you launched your first app!
App Millionaire
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Author : David McMahon
language : en
Publisher: CreateSpace
Release Date : 2014-02-04
App Millionaire written by David McMahon and has been published by CreateSpace this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-04 with categories.
n App Millionaire, you'll learn the secrets successful "appreneurs" use to create and run app businesses that make real profits. Take away the mystery and fear by following this step-by-step guide on your way to creating your own part-time, flexible at-home business. Based on real life experience, author David McMahon started his own app business after getting laid off from his job, making six-figure profits and a million downloads in its first year of operation. In this book you'll learn: * Steps you need to take before creating any app business * How to find and hire talent * How to do market research to choose winning app ideas * Strategies to diversify your app business to make a sustainable business that weathers the ups and downs of the marketplace * Marketing your apps without spending a dime * How to fast track your app business * 7 Must have items to have with your app business * Notes on submitting apps and avoiding app rejection * Guidance for your overall app business strategy, based on hard won experience * How to leverage the Mac App Store to generate real income * The secrets of "App Flipping" * Where to find ready to use source codes * How to sell your app business when the time is right Are you ready to learn? Get this book and get started creating your own app business today.
Build Run And Sell Your Apple Consulting Practice
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Author : Charles Edge
language : en
Publisher:
Release Date : 2018
Build Run And Sell Your Apple Consulting Practice written by Charles Edge and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with Consulting firms categories.
Starting an app development company is one of the most rewarding things you'll ever do. Or it sends you into bankruptcy and despair. If only there was a guide out there, to help you along the way. This book is your guide to starting, running, expanding, buying, and selling a development consulting firm. But not just any consulting firm, one with a focus on Apple. Apple has been gaining adoption in businesses ranging from traditional 5 person start ups to some of the largest companies in the world. Author Charles Edge has been there since the days that the Mac was a dying breed in business, then saw the advent of the iPhone and iPad, and has consulted for environments ranging from the home user to the largest Apple deployments in the world. Now there are well over 10,000 shops out there consulting on Apple in business and more appearing every day. Build, Run, and Sell Your Apple Consulting Practice takes you through the journey, from just an idea to start a company all the way through mergers and finally into selling your successful and growing Apple development business.
Mobile Design And Development
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Author : Brian Fling
language : en
Publisher: "O'Reilly Media, Inc."
Release Date : 2009-08-14
Mobile Design And Development written by Brian Fling and has been published by "O'Reilly Media, Inc." this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-08-14 with Computers categories.
Mobile devices outnumber desktop and laptop computers three to one worldwide, yet little information is available for designing and developing mobile applications. Mobile Design and Development fills that void with practical guidelines, standards, techniques, and best practices for building mobile products from start to finish. With this book, you'll learn basic design and development principles for all mobile devices and platforms. You'll also explore the more advanced capabilities of the mobile web, including markup, advanced styling techniques, and mobile Ajax. If you're a web designer, web developer, information architect, product manager, usability professional, content publisher, or an entrepreneur new to the mobile web, Mobile Design and Development provides you with the knowledge you need to work with this rapidly developing technology. Mobile Design and Development will help you: Understand how the mobile ecosystem works, how it differs from other mediums, and how to design products for the mobile context Learn the pros and cons of building native applications sold through operators or app stores versus mobile websites or web apps Work with flows, prototypes, usability practices, and screen-size-independent visual designs Use and test cross-platform mobile web standards for older devices, as well as devices that may be available in the future Learn how to justify a mobile product by building it on a budget
