Omnichannel Approach To Co Creating Customer Experiences Through Metaverse Platforms
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Omnichannel Approach To Co Creating Customer Experiences Through Metaverse Platforms
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Author :
language : en
Publisher:
Release Date : 2024
Omnichannel Approach To Co Creating Customer Experiences Through Metaverse Platforms written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024 with categories.
Omnichannel Approach To Co Creating Customer Experiences Through Metaverse Platforms
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Author : Singla, Babita
language : en
Publisher: IGI Global
Release Date : 2024-03-04
Omnichannel Approach To Co Creating Customer Experiences Through Metaverse Platforms written by Singla, Babita and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-04 with Computers categories.
Academia is grappling with a pressing challenge in the 21st century that mirrors the seismic shifts taking place in the business world. These two sides of one issue are both asking the same question; how can we seamlessly incorporate metaverse platforms into the complex web of omnichannel business models? Scholars and academics are confronted with the urgent need to understand and adapt to this new digital frontier. With the rise of metaverse technologies, the boundaries between physical and virtual realms are blurring, making it increasingly vital for scholars to bridge the gap between theory and practical application. This challenge not only touches on the fields of marketing, finance, HR, supply chain, and economics but also extends to the broader implications for industries and customer experiences as we know them. At the forefront of addressing this formidable challenge is Omnichannel Approach to Co-Creating Customer Experiences Through Metaverse Platforms. This groundbreaking book tackles this pressing issue head-on, offering a comprehensive solution to the challenges that academic scholars face. By providing a holistic perspective that covers a multitude of disciplines, the book demystifies the complexities of integrating metaverse platforms into omnichannel business models. It offers a roadmap, not only for understanding these emerging technologies but also for harnessing their transformative power to create immersive and empowered customer experiences.
Consumer Experience And Decision Making In The Metaverse
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Author : Tarnanidis, Theodore
language : en
Publisher: IGI Global
Release Date : 2024-06-24
Consumer Experience And Decision Making In The Metaverse written by Tarnanidis, Theodore and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-24 with Business & Economics categories.
Traditional marketing approaches must be more effective in a digital world where consumers seek more immersive and personalized experiences. Businesses need to help to engage with their target audience and to understand their evolving needs and preferences. This disconnect hinders their ability to create impactful marketing strategies that resonate with consumers and drive meaningful interactions. Consumer Experience and Decision-Making in the Metaverse offers a solution by exploring how the metaverse transforms consumer behavior and marketing practices. The book provides insights into immersive consumer experiences, virtual brand presence, data-driven personalization, and more through a collection of research. It equips readers with the knowledge and strategies to adapt to this new digital landscape and engage with consumers in innovative ways.
Creator S Economy In Metaverse Platforms Empowering Stakeholders Through Omnichannel Approach
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Author : Singla, Babita
language : en
Publisher: IGI Global
Release Date : 2024-02-26
Creator S Economy In Metaverse Platforms Empowering Stakeholders Through Omnichannel Approach written by Singla, Babita and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02-26 with Computers categories.
In the era of the metaverse, a big challenge permeates the digital landscape—a challenge that resonates both with creators seeking to thrive in this dynamic space and policymakers attempting to navigate its uncharted territories. Creators, driven by innovation, grapple with a myriad of uncertainties in monetizing their virtual content effectively. Simultaneously, policymakers find themselves at a crossroads, caught between the rapid evolution of the virtual realm and the lack of clear regulatory guidelines. This struggle is exacerbated by the issue of cybersecurity threats that cast a shadow over the metaverse's transformative potential. It is within this context of challenges that Creator's Economy in Metaverse Platforms emerges, poised to tackle the pressing issues at the intersection of creativity, regulation, and the ever-expanding metaverse. Creator's Economy in Metaverse Platforms dissects, analyzes, and offers solutions to the multifaceted challenges prevailing in the metaverse. By addressing fundamental questions about the creator economy, the elusive concept of the metaverse economy, and the indispensable role policymakers play, the book provides a holistic understanding of the landscape. Delving into topics such as stakeholder engagement, digital asset management, and the intricacies of various monetization models, it equips readers with actionable insights. Not content with a reactive approach, the book takes a proactive stance, offering solutions to foster interoperability and create an ecosystem where creators and policymakers can mutually thrive. It envisions not just a book but a catalyst for transformative change in the metaverse.
Cases On Metaverse And Consumer Experiences
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Author : Gonçalves Rodrigues, Maria Antónia
language : en
Publisher: IGI Global
Release Date : 2025-02-27
Cases On Metaverse And Consumer Experiences written by Gonçalves Rodrigues, Maria Antónia and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-02-27 with Computers categories.
The metaverse represents a transformative shift in how individuals and businesses interact, blending physical and virtual realities to create immersive digital experiences. Its rapid evolution, driven by advancements in virtual reality, augmented reality, and extended reality, is reshaping industries such as education, healthcare, retail, and entertainment. With projections of significant market growth and increasing user adoption, the metaverse is redefining consumer behavior, business strategies, and economic models. As younger generations embrace virtual experiences and digital ownership, organizations must adapt to new forms of engagement and communication. Understanding the opportunities and challenges of this emerging digital landscape is essential for shaping its impact on society, commerce, and policymaking. Cases on Metaverse and Consumer Experiences explores the use of the metaverse in companies' marketing practices. It examines the development of new businesses, and the creation of consumer experiences using metaverse technology. This book covers topics such as ethics and law, machine learning, and patient care, and is a useful resource for academicians, researchers, business and marketing professionals, technology developers, entrepreneurs, policymakers, and more.
Proceedings Of The International Conference On Digital Transformation In Business Navigating The New Frontiers Beyond Boundaries Dtbnnf 2024
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Author : N. V. Suresh
language : en
Publisher: Springer Nature
Release Date : 2024-06-01
Proceedings Of The International Conference On Digital Transformation In Business Navigating The New Frontiers Beyond Boundaries Dtbnnf 2024 written by N. V. Suresh and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-01 with Business & Economics categories.
This is an open access book. "Digital Transformation in Business: Navigating the New Frontiers Beyond Boundaries." Scheduled for 24th & 25th January 2024 promises to be a transformative and enlightening experience for Academicians, Research scholars, business leaders, innovators, and technology enthusiasts. The central theme of this conference, "Navigating the New Frontiers Beyond Boundaries," encapsulates the current state of business in the digital era. As technology continues to shape our world, boundaries that were once considered insurmountable are being challenged, reshaped, and even obliterated. Digital transformation is at the heart of this evolution, and this conference aims to explore how businesses can harness its power to reach new heights. Objectives of the Conference : Help researchers and practitioners reassess business model and plans through digital transformation. Help to recommend the innovation and transitions of new-age technology to the business. Support researchers and practitioners in evaluating improvements in customer experience. Showcase improvements in employee performance within the work environment through Digital transformation. Explore operational agility using digital transformation
Brand Creation And Management In The Phygital Era
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Author : Djakeli, Kakhaber
language : en
Publisher: IGI Global
Release Date : 2025-05-29
Brand Creation And Management In The Phygital Era written by Djakeli, Kakhaber and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-05-29 with Business & Economics categories.
In the evolving digital era, the fusion of physical and digital brand experiences—known as phygitalization—has become essential for brand relevance and success. As consumers increasingly expect seamless, meaningful interactions across both online and offline spaces, brands must strategically balance digital innovation with emotional authenticity. Effective brand management today involves not only delivering quality and efficiency but also creating culturally resonant, personalized experiences that inspire loyalty and action. This shift transforms branding from a corporate asset into a cultural symbol, deeply embedded in the identity and values of the communities it serves. This ability to master this synergy defines a brand’s competitive edge in the 21st century. Brand Creation and Management in the Phygital Era discusses in depth how to create and manage brands in physical and digital environments, taking into consideration the complexities and opportunities of phygitalization. It offers practical strategies, research insights, and neuro-branding techniques to build emotionally resonant and culturally relevant brands in a hybrid world. Covering topics such as brand credibility, influencer marketing, and virtual reality (VR), this book is an excellent resource for entrepreneurs, marketers, managers, students, educators, business leaders, researchers, academicians, and more.
The Ai Metaverse Revolution
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Author : Jeetesh Kumar
language : en
Publisher: Emerald Group Publishing
Release Date : 2025-06-06
The Ai Metaverse Revolution written by Jeetesh Kumar and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-06-06 with Business & Economics categories.
This work offers readers a roadmap for navigating this technological revolution, positioning AI and the Metaverse as essential components of future-proof business strategy.
Sustainable Service Marketing With Virtual Currencies
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Author : Nair, Arjun J.
language : en
Publisher: IGI Global
Release Date : 2025-06-17
Sustainable Service Marketing With Virtual Currencies written by Nair, Arjun J. and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-06-17 with Business & Economics categories.
With rise of digital innovations, sustainable service marketing is rapidly evolving, and these transformative developments are integral for virtual currencies. Digital assets, including cryptocurrencies and token-based systems, are increasingly being used to promote environmentally and socially responsible consumption behaviors. By aligning marketing strategies with sustainability goals, businesses can leverage virtual currencies to incentivize green choices, enhance customer engagement, and create transparent, decentralized value exchanges. Exploring how virtual currencies are reshaping sustainable service marketing offers both opportunities and challenges in fostering long-term value for consumers, businesses, and the planet. Sustainable Service Marketing with Virtual Currencies explores the nexus between sustainability, virtual currency, and service marketing. It examines digital currencies such as crypto and blockchain tokens and explores how they can be leveraged into greener business practices. Covering topics such as sustainability, finance, and digital currency, this book is an excellent resource for researchers, academicians, business professionals, managers, business leaders, policymakers, and more.
Metaverse And Sustainability Business Resilience Towards Sustainable Development Goals
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Author : Walter Leal Filho
language : en
Publisher: Springer Nature
Release Date : 2025-07-03
Metaverse And Sustainability Business Resilience Towards Sustainable Development Goals written by Walter Leal Filho and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-07-03 with Science categories.
In an era defined by rapid technological advancement and growing concerns over environmental sustainability, the intersection of the Metaverse and sustainable development presents both remarkable opportunities and formidable challenges. This book, "Metaverse and Sustainability: Business Resilience towards the Sustainable Development Goals", aims to explore this dynamic relationship and provide readers with insights into how businesses can leverage the Metaverse to not only thrive but also contribute positively towards the Sustainable Development Goals (SDGs). As the concept of the Metaverse evolves, it offers a digital realm where immersive experiences can reshape our interactions, economies, and even our perceptions of sustainability. It opens the door for innovative solutions that can transform traditional business models, making them more efficient, inclusive, and environmentally friendly. By harnessing the potential of virtual environments, organisations can engage stakeholders, reduce their carbon footprint, and promote sustainable practices in unprecedented ways. This book is structured to guide readers through the fundamental concepts of the Metaverse, its implications for various industries, and strategies that businesses can adopt to build resilience in face of sustainability challenges. Each chapter combines theoretical foundations with practical applications, case studies, and insights from industry leaders who are already paving the way towards a more sustainable future. As the world embarks on this journey through the synergy of the Metaverse and sustainability, this book show emerging technologies can serve as catalysts for positive change.