On Branding
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Aaker On Branding
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Author : David Aaker
language : en
Publisher: Morgan James Publishing
Release Date : 2014-07-15
Aaker On Branding written by David Aaker and has been published by Morgan James Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-15 with Business & Economics categories.
"Aaker on Branding" presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications, these principles provide the broad understanding of brands, brand strategy, brand portfolios, and brand building that all business, marketing, and brand strategists should know. "Aaker on Branding" is a source for how you create and maintain strong brands and synergetic brand portfolios. It provides a checklist of strategies, perspectives, tools, and concepts that represents not only what you should know but also what action options should be on the table. When followed, these principles will lead to strong, enduring brands that both support business strategies going forward and create coherent and effective brand families. Those now interested in and involved with branding are faced with information overload, not only from the Aaker books but from others as well. It is hard to know what to read and which elements to adapt. There are a lot of good ideas out there but also some that are inferior, need updating, or are subject to being misinterpreted and misapplied. And there are some ideas that, while plausible, are simply wrong if not dangerous especially if taken literally. "Aaker on Branding"offers a sense of topic priorities and a roadmap to David Aaker's books, thinking, and contributions. As it structures the larger literature of the brand field, it also advances the theory of branding and the practice of brand management and, by extension, the practice of business management.
Kellogg On Branding In A Hyper Connected World
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Author :
language : en
Publisher: John Wiley & Sons
Release Date : 2019-03-19
Kellogg On Branding In A Hyper Connected World written by and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-19 with Business & Economics categories.
World-class branding for the interconnected modern marketplace Kellogg on Branding in a Hyper-Connected World offers authoritative guidance on building new brands, revitalizing existing brands, and managing brand portfolios in the rapidly-evolving modern marketplace. Integrating academic theories with practical experience, this book covers fundamental branding concepts, strategies, and effective implementation techniques as applied to today’s consumer, today’s competition, and the wealth of media at your disposal. In-depth discussion highlights the field’s ever-increasing connectivity, with practical guidance on brand design and storytelling, social media marketing, branding in the service sector, monitoring brand health, and more. Authored by faculty at the world’s most respected school of management and marketing, this invaluable resourceincludes expert contributions on the financial value of brands, internal branding, building global brands, and other critical topics that play a central role in real-world branding and marketing scenarios. Creating a brand—and steering it in the right direction—is a multi-layered process involving extensive research and inter-departmental cooperation. From finding the right brand name and developing a cohesive storyline to designing effective advertising, expanding reach, maintaining momentum, and beyond, Kellogg on Branding in a Hyper-Connected World arms you with the knowledge and skills to: Apply cutting-edge techniques for brand design, brand positioning, market-specific branding, and more Adopt successful strategies from development to launch to leveraging Build brand-driven organizations and reinforce brand culture both internally and throughout the global marketplace Increase brand value and use brand positioning to build a mega-brand In today’s challenging and complex marketplace, effective branding has become a central component of success. Kellogg on Branding in a Hyper-Connected World is a dynamic, authoritative resource for practitioners looking to solve branding dilemmas and seize great opportunities.
The Only Book You Will Ever Need On Branding
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Author : Michiel Maandag
language : en
Publisher: Hachette UK
Release Date : 2015-12-17
The Only Book You Will Ever Need On Branding written by Michiel Maandag and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-17 with Business & Economics categories.
A great product is not enough. You cannot sell or promote anything without an original and distinctive brand. But how do you create a good name, a memorable logo and a recognizable category so that everyone understands what you are selling? In The Only Book You Will Ever Need on Branding you'll find out everything you need to know - fast. Using quirky illustrations to make its point you'll discover how to fast forward the success of your brand in a couple of hours. You'll Grasp the key concepts of branding, learn how to improve your existing brand and find out what other start-up books don't tell you
Brand Identity
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Author : Stephan McDonald
language : en
Publisher:
Release Date : 2020-12-03
Brand Identity written by Stephan McDonald and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-03 with Business & Economics categories.
Brandwatching
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Author : Giles Lury
language : en
Publisher:
Release Date : 2001
Brandwatching written by Giles Lury and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Advertising categories.
Branding is one of the most important developments of the 20th century and is likely to be of key importance well into the 21st century. Giles Lury sets the subject in its proper historical context, and looks at how brands develop, and how they get their names and characteristics. He demonstrates how a successful brand identity builds up, and identifies the key elements that make up a successful brand. He discusses the subject with constant reference to the major brands on the world stage today - Coca-Cola, McDonalds, Virgin, The Body Shop, Disney and many more. This is the second edition of Brandwatching and includes three new chapters: 'How far has branding spread?' 'What does the future hold for branding?' and 'Is branding on the web really that different to other forms of branding?'. Brandwatching is a complete appraisal of branding as it stands today, as it has built up in the past and as it is likely to develop in the future. It is essential reading to marketing managers, students of marketing and anyone interested in the phenomenon of branding. What is a brand? What are the origins of branding? Are there different types of branding? Why do we buy brands?What are brand managers and what do they do? How do brands get their names? What is brand personality and why does a brand need one? What are brand icons and what roles do they play? What is brand positioning and where does it fit into the marketing mix? Why do brands advertise? How do brands grow? What is a brand extension and why is it so popular? Where do new brands come from? What makes a successful brand? What is the world's most valuable brand? Who owns which brands? What is brandographics? How far has branding spread? Is branding on the web really that different to other forms of branding? What does the future hold for branding?
Brand Identity
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Author : Stephan McDonald
language : en
Publisher:
Release Date : 2020-11-26
Brand Identity written by Stephan McDonald and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-26 with categories.
DISCOVER THE BENEFITS THAT A CONSISTENT BRAND IDENTITY BRINGS TO YOUR BUSINESS TO INCREASE SALES AND ACHIEVE SUCCESS. Are you searching for the perfect strategies to establish your brand identity without any hassle? Congratulations! The right guide is here for you. This excellent guide is about successful people who have created innovative products and brands. It tells about how a brand affects its creator's life and what ups and downs creative people had to go through to succeed ultimately. With this all-inclusive guide, you'll experience unique ways to examines branding from all angles and the importance of building it for everyone who wants to make a name for themselves, from musicians to politicians. What You Get: Comprehensive understanding of the role of emotions in the implementation of branding strategy Brand Identity an essential element of business success Effects of brand Identity on customer decision Practical approaches to attract prospects to subjects that interest them Step-by Step ways to enhance your brand identity through professional, cultural, and intellectual enrichment resulting from all your content Benefits of Social Media for Brand Strategy and Identity Developing an Authentic Brand Story that Improves Trust And much more. Finally, this guide entails all that it requires to build a distinctive brand identity without any hassle. A complete practical guide to creating an Irresistible Story Brand Business. Plus, it describes forming a brand Identity step by step, providing readers the opportunity to learn how to choose a target audience, what is included in the brand "packaging," which channels can be used for promotion, etc. What Are You Waiting for? Grab Your Copy Today and learn the perfect steps to Craft and Design an Irresistible Story Brand Business.
Kellogg On Branding
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Author : Alice M. Tybout
language : en
Publisher: John Wiley & Sons
Release Date : 2011-01-07
Kellogg On Branding written by Alice M. Tybout and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-07 with Business & Economics categories.
The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies. It includes: The latest thinking on key branding concepts, including brand positioning and design Strategies for launching new brands, leveraging existing brands, and managing a brand portfolio Techniques for building a brand-centered organization Insights from senior managers who have fought branding battles and won This is the first book on branding from the faculty of the Kellogg School, the respected resource for dynamic marketing information for today's ever-changing and challenging environment. Kellogg is the brand that executives and marketing managers trust for definitive information on proven approaches for solving marketing dilemmas and seizing marketing opportunities.
Perspectives On Branding
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Author : Jason I. Miletsky
language : en
Publisher: Muska/Lipman
Release Date : 2009
Perspectives On Branding written by Jason I. Miletsky and has been published by Muska/Lipman this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Brand name products categories.
Who's the real branding expert: the agency or the brand? Each has a different approach to what brand building's really all about and the methods needed to generate consumer loyalty. Each approaches brand building strategies from a different angle - a different perspective - and without understanding both points of view, the picture is never fully complete. Perspectives on Branding is the first book to offer both sides of the story. In an easy-to-read, question/answer format, Jason Miletsky provides the agency perspective while Genevieve Smith gives the brand point of view on topics including what a brand actually is (not many people really get it, operationalizing the brand and making it tangible, successfully marketing the brand, the best ways to measure results, which brands do it right, and which brands do it wrong and a whole lot more. What makes this book different from other branding books is that there is no author collaboration or sharing of information during the writing process. Neither author was aware of what the other was writing. The result is a fascinating, no-holds-barred look at branding as both the client and brand see it, leaving readers with a list of action items and a better understanding of core brand building concepts to dramatically improve their strategies.
Branding Books Across The Ages
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Author : Helleke van den Braber
language : en
Publisher: Amsterdam University Press
Release Date : 2021-04-20
Branding Books Across The Ages written by Helleke van den Braber and has been published by Amsterdam University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-20 with Business & Economics categories.
As marketing specialists know all too well, our experience of products is prefigured by brands: trademarks that identify a product and differentiate it from its competitors. This process of branding has hitherto gained little academic discussion in the field of literary studies. Literary authors and the texts they produce, though, are constantly 'branded': from the early modern period onwards, they have been both the object and the initiator of a complex marketing process. This book analyzes this branding process throughout the centuries, focusing on the case of the Netherlands. To what extent is our experience of Dutch literature prefigured by brands, and what role does branding play when introducing European authors in the Dutch literary field (or vice versa)? By answering these questions, the volume seeks to show how literary scholars can account for the phenomenon of branding.
Conscious Branding
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Author : David Funk
language : en
Publisher: Business Expert Press
Release Date : 2009-09-01
Conscious Branding written by David Funk and has been published by Business Expert Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-09-01 with Business & Economics categories.
Conscious Branding is a step-by-step process that enables entrepreneurs to consciously build a differentiating brand using the Brand Map, a simple visual diagram of how brands function throughout an organization. The Brand Map helps managers and staff visualize their brand and demonstrates how they can make their brand real through everything they do. Conscious Branding describes a simple, easy to understand and tested in real life system.