Conscious Branding
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Conscious Branding
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Author : David Funk
language : en
Publisher: Business Expert Press
Release Date : 2009-09-01
Conscious Branding written by David Funk and has been published by Business Expert Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-09-01 with Business & Economics categories.
Conscious Branding is a step-by-step process that enables entrepreneurs to consciously build a differentiating brand using the Brand Map, a simple visual diagram of how brands function throughout an organization. The Brand Map helps managers and staff visualize their brand and demonstrates how they can make their brand real through everything they do. Conscious Branding describes a simple, easy to understand and tested in real life system.
The Conscious Marketer Inspiring A Deeper And More Conscious Brand Experience
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Author : Jim Joseph
language : en
Publisher: Mascot Books
Release Date : 2020-05-05
The Conscious Marketer Inspiring A Deeper And More Conscious Brand Experience written by Jim Joseph and has been published by Mascot Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-05 with Business & Economics categories.
The parameters of what constitutes successful marketing are shifting. In today's increasingly competitive, global marketplace it is essential for companies and brands to not only understand what consumers are buying, but why they are making those purchases. That is where the Conscious Marketer comes in. It's one thing to be conscious, but it's something else entirely to do something impactful with that consciousness. In this expansive guide, Jim Joseph breaks down the ways the marketing industry is changing to meet the needs of a more conscious, engaged consumer, and how those within the marketing industry can adapt to meet those expectations. The Conscious Marketer provides readers with the tools to navigate the ever-changing landscape of effective marketing and branding, explaining how to market empathetically, actively, and with intent.
Conscious Marketing
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Author : Carolyn Tate
language : en
Publisher: John Wiley & Sons
Release Date : 2015-02-19
Conscious Marketing written by Carolyn Tate and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-19 with Business & Economics categories.
Brand Zeitgeist
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Author : Chris Houchens
language : en
Publisher: iUniverse
Release Date : 2010-02-08
Brand Zeitgeist written by Chris Houchens and has been published by iUniverse this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-02-08 with Business & Economics categories.
Trying to figure out how to connect with customers when traditional marketing has lost much of its value, and why connecting is a whole lot more than todays buzzword? This is the book for you. Kelly Erickson, author of Maximum Customer Experience Most people know that branding is the most effective marketing strategy to build a long-term relationship with a dedicated group of customers. But many of us forget about the zeitgeist. The zeitgeist is the evolving collective consciousness of society, and it is what people are talking about. Its what determines trends and buying behaviors. Companies can tap into the power of the zeitgeist by providing customers with the tools they need to spread marketing messages through word-of-mouth and other viral channels. Chris Houchens, a marketing expert, uses real-world examples to show how branding works. Discover: Methods to craft and hone messages How to make the most out of first impressions Ways to harness groupthink The importance of logos and visual brand elements How to use social media How to measure the effectiveness of branding efforts And much more! If you have no idea how to create a marketing strategy or if you just need a fresh perspective on branding, then Brand Zeitgeist is for you.
Conscious Marketing
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Author : Carolyn Tate
language : en
Publisher: John Wiley & Sons
Release Date : 2015-07-07
Conscious Marketing written by Carolyn Tate and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-07 with Business & Economics categories.
In the modern economy, businesses must have heart The marketing industry is broken. Consumers are tired of interruption, push, mass media and the manipulation of marketing and advertising generally. They want to deal with honest, ethical companies that have heart and purpose and that care about serving all their stakeholders instead of their pockets. Conscious Marketing proves that marketing can really work if the paradigm is shifted—radically. In Conscious Marketing: How to Create an Awesome Business With a New Approach to Marketing, author Carolyn Tate demonstrates just how beneficial this shift can be. By practising the four tenets of conscious marketing, companies can raise their brand's profile and attract customers for life. The book shows how building a business with a higher-purpose can lead to sustainability, profitability and industry leadership. Conscious marketing works for both multinational corporations and cash-strapped small business alike. In the modern market, a business that does well and contributes to the elevation of humanity and the planet attracts the best customers, employees, suppliers and investors. These people evangelize, and the brand reach expands exponentially further and to a more loyal audience than traditional marketing will ever capture. This concept and other topics in the book include: What's wrong with marketing and why it doesn't work What "conscious" means to the consumer, business, leader and marketer The who, what, why and how of conscious marketing Navigating the shift from traditional to conscious practices The book includes a three-part guide to crafting an actionable plan, including where to find help. Marketing doesn't have to be the budgetary dead weight it has become. It can be fun, human and inspiring for everyone involved, but change requires a deep shift in thinking and behaviour that goes way beyond the transaction or the sale. To stay relevant in the modern economy, businesses must show what's at their core, why they do what they do and why it matters. Conscious Marketing is a comprehensive guide to fixing the problem, with a sustainable solution.
Sold On Purpose
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Author : Tim Moore
language : en
Publisher:
Release Date : 2019-06-13
Sold On Purpose written by Tim Moore and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-13 with Business & Economics categories.
Sold On Purpose is a comprehensive guide on how brands can use their unique purpose story to communicate what they believe in and market their higher purpose in the world. You will learn how to craft stories that really matter and create a meaningful unique brand narrative that tells not just what you do, but why you do it.
Creating Brand Energy
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Author : Cath Sutherland
language : en
Publisher: eBook Partnership
Release Date : 2017-09-07
Creating Brand Energy written by Cath Sutherland and has been published by eBook Partnership this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-07 with Advertising categories.
Discover a refreshing and meaningful way of doing business: One that starts with you, and explores who you are, what you stand for and why you are here. Cath Sutherland, invites you on a fun and affirming journey through her innovative Brand Creation Process, to discover your powerful and unique Brand Energy.This is your ultimate personalised blueprint for; who you are as a business, 'how' to do business and 'how' to operate as a Conscious Business.Connect with and activate your Global Vision, Purpose, Values, Personality and Product to create unique emotional value that will attract 'like energy' and nurture life partnerships with your team, customers and stakeholders. This practical and creative guide is as powerful for the entrepreneur as it is for the corporate professional. Featuring inspiring case studies, it is a genuine 'how to' book demonstrating that businesses who are true to who they are (whether that is one of you or a collective) can naturally build powerful brands and long term, sustainable business success. Get ready to be energised!'It's one of the most remarkable, riveting, and I hope game-changing (for me/so many ideas!) book I have read in a decade. Simply amazing!' Michael Lee -Managing Director, International Advertising Association'Creating Brand Energy is a book for our times and for the future of business. It is Exciting, Neotenous (maintaining childlike wonder yet being an expression of wisdom), Empathetic, Really Gutsy and will be of great benefit to You, Your business and Your relationships. In short, it is positive ENERGY. Read it and grow.' Glenn Capelli CSP Churchill Fellow and author of Thinking Caps'It's a great training tool to show our staff the natural evolution of our brand, what it means to be a part of our energy, what they can do to activate it and importantly provide consistency for our business.' Richard Poulson, Owner, Morrison.'Creating Brand Energy is not just evolutionary it is revolutionary.' Jeff Allis, CEO, Boost Juice.
Good For Business
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Author : Andrew Benett
language : en
Publisher: St. Martin's Press
Release Date : 2009-09-15
Good For Business written by Andrew Benett and has been published by St. Martin's Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-09-15 with Business & Economics categories.
In order to satisfy the heightened demands of today's more powerful consumer, corporations from Wal-Mart to GE are undergoing an evolutionary transformation in the way they do business--from their operations and strategies to their relationships with customers and communities. In this timely book, two top branding experts team up with a highly regarded specialist in corporate culture and a leading global search consultant to illustrate how the most dynamic and promising companies of today are charting a new path for the corporate brand of tomorrow. Good for Business outlines four key elements that will serve as the cornerstones of the most successful businesses of the future: Purpose Beyond Profit • Humanized Leadership • Corporate Consciousness • Collaborative Partnerships Today, brands matter a lot, and what companies we do business with also matters. In Good For Business, the authors show not only why building an authentic corporate brand is critical to success, but how to do it in a way that creates more loyal customers, develops a devoted workforce, and makes a social difference in the world at large.
The Conscious Multiplicity Branding Factor For New Era Entrepreneurs
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Author : Alinicole Waters
language : en
Publisher:
Release Date : 2020-06-04
The Conscious Multiplicity Branding Factor For New Era Entrepreneurs written by Alinicole Waters and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-04 with categories.
The Multiplicity Branding Factor For New Era Entrepreneurs Is A Basic Introduction To Multifaceted Branding For Next-Level Business Success (Action Planner ). The core objective of this publication is to create new levels of awareness for brand diversity and leveraging several areas of expertise to achieve new levels of business success with multiplicity. There are many facets to one's brand and business that most aren't aware of and this publication will help others to learn how to see their brands and business from a multidimensional vantage point. They will also learn why this is the next wave of branding innovation moving forward for achieving high-level business success in the new era. This resource provides the perfect opportunity for entrepreneurs to discover their conscious multiplicity branding factor and plan a new brand and business design for leveling-up.
Just Design
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Author : Christopher Simmons
language : en
Publisher: HOW Books
Release Date : 2011-12-09
Just Design written by Christopher Simmons and has been published by HOW Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-12-09 with Design categories.
For many, doing good work that also does good in the world is part of the ethos of design practice. Just Design celebrates and explores this increasingly critical aspect of design by showcasing a diverse collection of inspiring projects, people and causes. Look inside to explore more than 140 exceptional design solutions from many of the world's leading designers and discover new work from emerging voices. Dig deeper by reading the story behind every included project—including 10 expanded case studies. Gain new perspective with thoughtful essays by Alissa Walker, Kate Andrews, Aaris Sherin, Alice Bybee, Cinthia Wen and Brian Collins. Energize your creative spirit with inspirational profiles and interviews with designers such as Emily Pilloton, Michael Osborne and Randy J. Hunt, and unique perspectives from Kalle Lasn, Brian Dougherty and Ric Grefe. What People Are Saying About Just Design "Just Design is the first book to offer a thoughtful, comprehensive and inspiring look at what happens when designers use their knowledge, resources and ability to create work that is concerned with positive change over cashing a check. The sample projects, interviews and contributing stories provide a contagious energy, motivation, and optimism that is hard to find in any other design book." —Armin Vit Co-founder, UnderConsideration "Christopher Simmons' brilliant new book showcases the worldwide, world-class work designers are doing to convey what is good and important for everyone, everywhere. Just Design is proof positive that design—and designers—can change the world, one design at a time." —Debbie Millman President, Sterling Brands Past President, AIGA "Through deft curation and succinct, exacting project descriptions, Christopher Simmons and his guests provide a compelling set of work that confirms the critical and unique power of social design and its practitioners." —Allan Chochinov Partner, Core77 Chair, SVA MFA Products of Design "Just Design is the kind of book that makes you proud to be a designer. And inspires you to be a better one." —Valerie Casey Founder, Designers Accord "Just Design should be required reading for any designer or communications professional seeking to make a difference." —Joel Makower Chairman, GreenBiz Group, Author, Strategies for the Green Economy Inside: Adams Morioka • Adbusters • Albert Einstein • Altitude • Aufuldish & Warinner • Bob Dylan • Charles Darwin • Design Army • Firebelly Design • Frank Chimero • James Victore • Karlsonwilker • Lance Armstrong • Mende Design • MINE™ • Modern Dog • Office • Pentagram • Plato • Stefan • Sagmeister • Turnstyle • Vanderbyl Design • Volume Inc. • Winston Churchill • And more...