Creating Brand Energy

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Creating Brand Energy

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Author : Cath Sutherland
language : en
Publisher: eBook Partnership
Release Date : 2017-09-07

Creating Brand Energy written by Cath Sutherland and has been published by eBook Partnership this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-07 with Business & Economics categories.

Discover a refreshing and meaningful way of doing business: One that starts with you, and explores who you are, what you stand for and why you are here. Cath Sutherland, invites you on a fun and affirming journey through her innovative Brand Creation Process, to discover your powerful and unique Brand Energy.This is your ultimate personalised blueprint for; who you are as a business, 'how' to do business and 'how' to operate as a Conscious Business.Connect with and activate your Global Vision, Purpose, Values, Personality and Product to create unique emotional value that will attract 'like energy' and nurture life partnerships with your team, customers and stakeholders. This practical and creative guide is as powerful for the entrepreneur as it is for the corporate professional. Featuring inspiring case studies, it is a genuine 'how to' book demonstrating that businesses who are true to who they are (whether that is one of you or a collective) can naturally build powerful brands and long term, sustainable business success. Get ready to be energised!'It's one of the most remarkable, riveting, and I hope game-changing (for me/so many ideas!) book I have read in a decade. Simply amazing!' Michael Lee -Managing Director, International Advertising Association'Creating Brand Energy is a book for our times and for the future of business. It is Exciting, Neotenous (maintaining childlike wonder yet being an expression of wisdom), Empathetic, Really Gutsy and will be of great benefit to You, Your business and Your relationships. In short, it is positive ENERGY. Read it and grow.' Glenn Capelli CSP Churchill Fellow and author of Thinking Caps'It's a great training tool to show our staff the natural evolution of our brand, what it means to be a part of our energy, what they can do to activate it and importantly provide consistency for our business.' Richard Poulson, Owner, Morrison.'Creating Brand Energy is not just evolutionary it is revolutionary.' Jeff Allis, CEO, Boost Juice.

Brand Portfolio Strategy

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Author : David A. Aaker
language : en
Publisher: Free Press
Release Date : 2020-03-24

Brand Portfolio Strategy written by David A. Aaker and has been published by Free Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-24 with Business & Economics categories.

In this long-awaited book from the world’s premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company’s business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world-class brands such as Dell, Disney, Microsoft, Sony, Dove, Intel, CitiGroup, and PowerBar, Aaker demonstrates how powerful, cohesive brand strategies have enabled managers to revitalize brands, support business growth, and create discipline in confused, bloated portfolios of master brands, subbrands, endorser brands, cobrands, and brand extensions. Renowned brand guru Aaker demonstrates that assuring that each brand in the portfolio has a clear role and actively reinforces and supports the other portfolio brands will profoundly affect the firm’s profitability. Brand Portfolio Strategy is required reading not only for brand managers but for all managers with bottom-line responsibility to their shareholders.

Creating Signature Stories

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Author : David Aaker
language : en
Publisher: Morgan James Publishing
Release Date : 2018-01-02

Creating Signature Stories written by David Aaker and has been published by Morgan James Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-02 with Business & Economics categories.

“All marketers should heed [the] advice” of this brand marketing guru in his latest book on digital storytelling.” —Joseph V. Tripodi, former Chief Marketing Officer, Subway and Coca-Cola Stories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered, and inspiring involvement. Signature stories?intriguing, authentic, and involving narratives?apply the power of stories to communicate a strategic message. Marketing professionals, coping with the digital revolution and the need to have their strategic message heard internally and externally, are realizing that a digital strategy revolves around content and that content is stories. Creating Signature Stories shows organizations how to introduce storytelling into their strategic messaging, and guides organizations to find, or even create, signature stories and leverage them over time. With case studies built into every chapter, organizations will realize the power of storytelling to energize readers, gain visibility, persuade audiences, and inspire action.

Energy Branding

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Author : Friðrik Larsen
language : en
Publisher: Springer
Release Date : 2017-06-10

Energy Branding written by Friðrik Larsen and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-06-10 with Business & Economics categories.

Demonstrating the potential of building strong brands in the energy sector, this book explores the challenges of shifting the perception of energy from a commodity business into a consumer brand. Energy suppliers are increasingly being met with skepticism, indicating the need for a greater focus on marketing and branding in the energy industry. The author examines both perspectives of energy as a commodity business and a consumer brand, as well as the perception of energy consumers across Europe. Topics discussed include green energy, the liberalisation of the electricity industry, and the relationship between consumers and executives in the energy market. One of the first of its kind, this book offers a unique and innovative study of the development of branding in the energy industry, and sheds light on future marketing strategies.

Humanistic Business

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Author : Todd Hutchison
language : en
Publisher: A&C Black
Release Date : 2014-05-08

Humanistic Business written by Todd Hutchison and has been published by A&C Black this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-08 with Business & Economics categories.

People increasingly want to support businesses that operate with a moral code; businesses they know, like and trust. The global trend for 'conscious' business has become increasingly important with the palpable shift away from companies, organisations or governments that act unethically. 'Humanistic businesses' are people-focused and conscious of their obligations towards offering value and building positive relationships with all of their stakeholders. This is the first practical book to reveal how to create a humanistic business, which promises higher profit, greater staff retention and more satisfied customers. This book shows how humanistic businesses become leaders by creating and promoting trust and authenticity and become popular with loyal staff and clients by designing a unique user experience. It explains why ethical companies are succeeding as they create an environment that customers want to be in, staff members want to work in, and suppliers want to be engaged with. Doing the right thing has never been more profitable.

Aaker On Branding

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Author : David Aaker
language : en
Publisher: Morgan James Publishing
Release Date : 2014-02-01

Aaker On Branding written by David Aaker and has been published by Morgan James Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-01 with Business & Economics categories.

“A highly concise and wonderfully cogent and insightful tutorial on the principles of brand stewardship and leadership.” —Joseph V. Tripodi, former Chief Marketing Officer, Subway and Coca-Cola Aaker on Branding presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications, these principles provide the broad understanding of brands, brand strategy, brand portfolios, and brand building that all business, marketing, and brand strategists should know. Aaker on Branding is a source for how you create and maintain strong brands and synergetic brand portfolios. It provides a checklist of strategies, perspectives, tools, and concepts that represents not only what you should know but also what action options should be on the table. When followed, these principles will lead to strong, enduring brands that both support business strategies going forward and create coherent and effective brand families. “Nobody knows brand strategy better than David Aaker. Aaker has taken all of the essential principles of branding and collapsed them into one epic brand book. Whether you’re a seasoned brand marketer or just getting started, this book will provide you with a practical path to creating, nurturing and leveraging strong brands.” —Ann Lewnes, CMO Adobe Technology “I am a devoted user of David Aaker’s work over many years, I, like many of you, have benefitted from his insights in chunks. Here those chunks are all pulled together, and seasoned with years of his own applied work. It’s just outstanding.” —Richard Lyons, Dean, Berkeley-Haas School of Business Administration

The Brand Bubble

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Author : John Gerzema
language : en
Publisher: John Wiley & Sons
Release Date : 2008-11-03

The Brand Bubble written by John Gerzema and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-11-03 with Business & Economics categories.

How to use brands to gain and sustain competitive advantage Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, Gerzema and LeBar offer credible evidence--drawn from a detailed analysis of a decade's worth of brand and financial data using Y&R's Brand Asset Valuator (BAV), the largest database of brands in the world--that business is riding on yet another bubble that is ready to burst--a brand bubble. While most managers still see metrics like trust and awareness as the backbone of how brands are built, Gerzema asserts they're dead wrong--these metrics do not add to increased asset value. In fact, by following them, they actually hasten the declining value of their brands. Using a five-stage model, The Brand Bubble reveals how today's successful brands--and tomorrow's--have an insatiable appetite for creativity and change. These brands offer consumers a palpable sense of movement and direction thanks to a powerful "energized differentiation." Gerzema reveals how brands with energized differentiation achieve better financial performance than traditional brands have. Plus, Gerzema helps readers develop energized differentiation in their own brands, creating consumer-centric and sustainable organizations.

Strategic Market Analysis

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Author : Christine Moorman
language : en
Publisher: John Wiley & Sons
Release Date : 2018

Strategic Market Analysis written by Christine Moorman and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with Marketing categories.

Strategic Market Management

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Author : David A. Aaker
language : en
Publisher: John Wiley & Sons
Release Date : 2017-09-18

Strategic Market Management written by David A. Aaker and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-18 with Business & Economics categories.

Strategic Market Management, helps managers identify, implement, prioritize, and adapt market-driven business strategies in dynamic markets. The text provides decision makers with concepts, methods, and procedures by which they can improve the quality of their strategic decision-making. The 11th Edition provides students in strategic marketing, policy, planning, and entrepreneurship courses with the critical knowledge and skills for successful market management, including strategic analysis, innovation, working across business units, and developing sustainable advantages.

Commodity Branding

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Author : Fridrik Larsen
language : en
Publisher: Springer Nature
Release Date : 2023-06-21

Commodity Branding written by Fridrik Larsen and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-06-21 with Business & Economics categories.

When it comes to branding the energy space, an exciting and largely unexplored field of research emerges. Energy companies are under the spotlight as consumers press for positive action on sustainability, CSR, and environmental issues. In light of this, this book has two objectives. First, the author explores the challenges and opportunities that experts within the field face when deciding on strategic brand direction. The results indicate that practitioners in recently liberalised markets have met the emerging branding challenges, such as differentiating commodities, meeting new consumer demands, and building strong brands. Second, the book examines, from an expert-practitioner point of view, whether branding and building brands are activities relevant to this type of market. This book, therefore, attempts to fill a literature gap, as it examines the applicability of theoretical and practical methods of branding and brand strategies in a commodity market, in this case the energy market.