The Brand Bubble
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The Brand Bubble
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Author : John Gerzema
language : en
Publisher: John Wiley & Sons
Release Date : 2008-11-03
The Brand Bubble written by John Gerzema and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-11-03 with Business & Economics categories.
How to use brands to gain and sustain competitive advantage Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, Gerzema and LeBar offer credible evidence--drawn from a detailed analysis of a decade's worth of brand and financial data using Y&R's Brand Asset Valuator (BAV), the largest database of brands in the world--that business is riding on yet another bubble that is ready to burst--a brand bubble. While most managers still see metrics like trust and awareness as the backbone of how brands are built, Gerzema asserts they're dead wrong--these metrics do not add to increased asset value. In fact, by following them, they actually hasten the declining value of their brands. Using a five-stage model, The Brand Bubble reveals how today's successful brands--and tomorrow's--have an insatiable appetite for creativity and change. These brands offer consumers a palpable sense of movement and direction thanks to a powerful "energized differentiation." Gerzema reveals how brands with energized differentiation achieve better financial performance than traditional brands have. Plus, Gerzema helps readers develop energized differentiation in their own brands, creating consumer-centric and sustainable organizations.
Great Business Teams The Brand Bubble Hot Flat And Crowded Additional Information
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Author : Howard M. Guttman
language : en
Publisher:
Release Date : 2008
Great Business Teams The Brand Bubble Hot Flat And Crowded Additional Information written by Howard M. Guttman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with categories.
Strategic Brand Management
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Author : Brice Martin & Elisha Stephens
language : en
Publisher: Scientific e-Resources
Release Date : 2019-07-03
Strategic Brand Management written by Brice Martin & Elisha Stephens and has been published by Scientific e-Resources this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-03 with categories.
Building on a solid theoretical underpinning, this book provides a rigorous grounding in the subject of brand management. The theory is applied to examples throughout, to enable students to understand the practical application. Strategic Brand Management approaches the subject of brand management from a unique socio-cultural perspective, providing students with an understanding of the dynamics of the subject and enabling them to engage with the issues that lie within. While adopting this innovative framework, the book also integrates more traditional notions of the brand in terms of equity and positioning within that framework. The framework for the book separates a brand's concept into functional and emotional parts, looking at purchases that fulfil a functional need and how these develop into emotional decision-making processes. The language of the book is kept simple without compromising the effectiveness of the argument for diluting the analyses. The book has been written to meet the requirements to the syllabus of B.Com, BBA, M. Com and MBA courses of various Universities.
Candymaking In Canada
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Author : David Carr
language : en
Publisher: Dundurn
Release Date : 2003-09-01
Candymaking In Canada written by David Carr and has been published by Dundurn this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-09-01 with Business & Economics categories.
Why does Canada have such an inflated portion of the global bubble gum market? What is driving modern versions of the old penny candy store? Candymaking in Canada takes the wrapper off Canada’s thriving chocolate and sweets industry. Confectionery is a global business with remarkably regional tastes, and this book offers a first-time glimpse inside it. It’s a nostalgic look at the chocolate phenomenon, the role of seasonal treats, and the importance of packaging. From the sugary highs to the low-fat lows, this is the story behind many of Canada’s favourite brands in a beautifully illustrated volume.
People Preferences And Prices
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Author : Eugene Galanter
language : en
Publisher: Bentham Science Publishers
Release Date : 2011
People Preferences And Prices written by Eugene Galanter and has been published by Bentham Science Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Business & Economics categories.
This book explores a variety of topics that fall in the realm of psychological and behavioral economics. It demonstrates to the reader how to perform straightforward experiments in order to understand how people think about the economic aspects of their daily lives. Behavioral economics is a 'hot new area' of economics and consumer psychology. This book provides a comprehensive guide on consumer research and the types of results required. These approaches are spreading further around the globe, thanks to the work of Dr. Howard Moskowitz, one of the authors of this book, and the incredible succ.
Billboard
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Author :
language : en
Publisher:
Release Date : 2007-05-19
Billboard written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-05-19 with categories.
In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
The Great Beanie Baby Bubble
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Author : Zac Bissonnette
language : en
Publisher: Penguin
Release Date : 2015-03-03
The Great Beanie Baby Bubble written by Zac Bissonnette and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-03 with Business & Economics categories.
In the annals of consumer crazes, nothing compares to Beanie Babies. With no advertising or big-box distribution, creator Ty Warner - an eccentric college dropout - become a billionaire in just three years. And it was all thanks to collectors. The end of the craze was just as swift and extremely devastating, with "rare" Beanie Babies deemed worthless as quickly as they'd once been deemed priceless. Bissonnette draws on hundreds of interviews (including a visit to a man who lives with his 40,000 Ty products and an in-prison interview with a guy who killed a coworker over a Beanie Baby debt) for the first book on the most extraordinary craze of the 1990s.
Advances In Luxury Brand Management
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Author : Jean-Noël Kapferer
language : en
Publisher: Springer
Release Date : 2017-09-21
Advances In Luxury Brand Management written by Jean-Noël Kapferer and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-21 with Business & Economics categories.
Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management. Covering the segmentation of luxury consumers worldwide, the specificity of luxury management, the role of sustainability for luxury brands and major insights from a customer point of view, Advances in Luxury Brand Management is essential reading for upper level students as well as scholars and discerning practitioners.
Legacy The Names Behind The Brands
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Author : Dona Herweck Rice
language : en
Publisher: Teacher Created Materials
Release Date : 2024-02-13
Legacy The Names Behind The Brands written by Dona Herweck Rice and has been published by Teacher Created Materials this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02-13 with Juvenile Nonfiction categories.
A rose by any other name would smell as sweet-but would a company by any other name sell as well? That’s the million-dollar question behind every brand! More often than you may think, behind each brand is a person whose name may be better remembered for the product than for the person. Packed with fun facts and detailed sidebars, this informational text explores the inspirational stories of the people behind brand names such as Hilton, Hasbro, Hershey, and more. Packed with fun facts, fascinating sidebars, and featuring TIME? content and images, this nonfiction book has text features such as a glossary, an index, and a table of contents to engage students in reading as they build their comprehension, vocabulary, and reading skills. The Reader’s Guide and extended Try It! activity increase understanding of the material, and develop higher-order thinking. Check It Out! offers print and online resources for additional reading. Keep students reading from cover to cover with this captivating text!
Brand Management
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Author : Michael Beverland
language : en
Publisher: SAGE
Release Date : 2018-01-08
Brand Management written by Michael Beverland and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-08 with Business & Economics categories.
This book is not available as a print inspection copy. To download an e-version click here or for more information contact your local sales representative. Presenting the basics of brand management, the book provides both a theoretical and practical guide to brands, placing emphasis on the theory that the consumer is a co-creator in a brand's identity. In a world in which social media and inclusive digital platforms have increased customer engagement, the role of brands and branding has changed. The line between the producer and the consumer has become blurred; consumers are no longer the recipients of brand identity, but the co-creators, playing a significant role in shaping new products and systems. To help students better understand the basics of brand management, and the co-creation theory, the book includes a collection of geographically diverse case studies, including: Burger King, Lego, Lynx, Maserati, HSBC and Vegemite. The book is complemented by online resources for lecturers and students, including PowerPoint slides, journal articles, web and video links, and a selection of exclusive videos with a professional brand consultant. Suitable reading for students of branding and brand management modules.