Energy Branding
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Energy Branding
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Author : Friðrik Larsen
language : en
Publisher: Springer
Release Date : 2017-06-10
Energy Branding written by Friðrik Larsen and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-06-10 with Business & Economics categories.
Demonstrating the potential of building strong brands in the energy sector, this book explores the challenges of shifting the perception of energy from a commodity business into a consumer brand. Energy suppliers are increasingly being met with skepticism, indicating the need for a greater focus on marketing and branding in the energy industry. The author examines both perspectives of energy as a commodity business and a consumer brand, as well as the perception of energy consumers across Europe. Topics discussed include green energy, the liberalisation of the electricity industry, and the relationship between consumers and executives in the energy market. One of the first of its kind, this book offers a unique and innovative study of the development of branding in the energy industry, and sheds light on future marketing strategies.
Sustainable Energy Branding
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Author : Fridrik Larsen
language : en
Publisher: Taylor & Francis
Release Date : 2023-02-27
Sustainable Energy Branding written by Fridrik Larsen and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-02-27 with Business & Economics categories.
Sustainable energy branding has become one of the hottest topics in business. As climate change and market liberalisation—the greatest environmental and economic challenges of our times—are prompting the world's power companies to transform on a scale never seen before, the eyes of the world are firmly upon them. By introducing new business models, as well as new ways of generating power, energy-sector giants are aiming to dramatically cut harmful emissions over the next few decades. Crucial to the success of this transition is the support of energy consumers and political decision-makers, and this challenge should not be underestimated. Power companies are, therefore, developing new marketing and communication strategies around renewable energy, sustainable growth, co-operation with customers and environmental protection. Fridrik Larsen, the world’s foremost expert on energy branding, looks at the role of branding and marketing in the energy transition through a series of interviews with senior energy-sector executives. These compelling insights from industry leaders make this book a must-read for marketing and C-suite executives at energy companies who are wanting to communicate sustainable and renewable energy solutions effectively to make a difference.
Commodity Branding
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Author : Fridrik Larsen
language : en
Publisher:
Release Date : 2023
Commodity Branding written by Fridrik Larsen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023 with categories.
When it comes to branding the energy space, an exciting and largely unexplored field of research emerges. Energy companies are under the spotlight as consumers press for positive action on sustainability, CSR, and environmental issues. In light of this, this book has two objectives. First, the author explores the challenges and opportunities that experts within the field face when deciding on strategic brand direction. The results indicate that practitioners in recently liberalised markets have met the emerging branding challenges, such as differentiating commodities, meeting new consumer demands, and building strong brands. Second, the book examines, from an expert-practitioner point of view, whether branding and building brands are activities relevant to this type of market. This book, therefore, attempts to fill a literature gap, as it examines the applicability of theoretical and practical methods of branding and brand strategies in a commodity market, in this case the energy market. Fridrik Larsen is an Associate Professor of marketing at the University of Iceland. He is a leading authority on branding within the energy space and the first individual to hold a PhD in energy branding. Larsen holds graduate degrees in finance, economics and psychology, and a postgraduate degree in marketing. He is the author of three books on energy branding, including Energy Branding (Palgrave Macmillan, 2017) and is a sought after public speaker and the founder of the international CHARGE conference.
Energy Marketing Handbook
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Author : Denise Warkentin
language : en
Publisher: PennWell Books
Release Date : 1996
Energy Marketing Handbook written by Denise Warkentin and has been published by PennWell Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Business & Economics categories.
Designed for anyone involved in the marketing of energy as a commodity, this comprehensive handbook is filled with the latest in energy marketing information. The major components of the Federal Energy Regulatory Commission's recent adoption of Orders 888 and 889 are highlighted.
Marketing Renewable Energy
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Author : Carsten Herbes
language : en
Publisher: Springer
Release Date : 2017-06-23
Marketing Renewable Energy written by Carsten Herbes and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-06-23 with Business & Economics categories.
This book answers questions such as: How do you market green electricity or bio-methane? What is the right price for renewable energy? How do the legal framework and customer preferences influence marketing strategies? Is direct marketing or online marketing the key to success? Answers to these and many other questions can be found in this volume, which gathers contributions from leading researchers and respected practitioners. Employing an easy-to-follow, clearly structured format, it combines the latest research results and concrete case studies to help readers understand the fundamentals of marketing for renewable energies and new business models from different countries.
Grasped Powering Connections
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Author : Steven Brough
language : en
Publisher: GRASPED Digital
Release Date : 2024-02-24
Grasped Powering Connections written by Steven Brough and has been published by GRASPED Digital this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02-24 with Business & Economics categories.
"GRASPED Powering Connections: Energizing Your Online Presence in the Global Energy Sector" is an empowering guide that ignites action in the crucial realm of digital marketing within the energy sector. It illuminates strategies for companies to amplify their visibility, engage stakeholders, and drive conversations towards sustainable energy solutions. Tailored for professionals and strategists, it unveils the complexities of internet marketing amidst the global sustainability agenda, offering practical insights to energize online presence in this pivotal industry. What makes "GRASPED Powering Connections" different lies in its targeted approach to digital marketing within the energy sector. It provides unparalleled insights into harnessing the power of online platforms to advocate for sustainable energy practices and connect with a global audience on critical environmental issues. Embarking on this transformative journey, the book begins by highlighting the evolving landscape of the global energy sector and the growing significance of a robust online presence. It sets the stage for energy professionals to explore innovative digital marketing strategies that align with the sector's sustainability goals and make a lasting global impact.
Power Branding
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Author : Ann Chambers
language : en
Publisher: Pennwell Books
Release Date : 1998
Power Branding written by Ann Chambers and has been published by Pennwell Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Business & Economics categories.
...examines marketing & branding of electricity, what it is how it's done, what benefits are for electric utilities, marketers & even natural gas companies allied with the utilities.
Wind Energy Design
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Author : Thomas Corke
language : en
Publisher: CRC Press
Release Date : 2018-04-27
Wind Energy Design written by Thomas Corke and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-27 with Science categories.
Wind Energy Systems is designed for undergraduate engineering courses, with a focus on multidisciplinary design of a wind energy system. The text covers basic wind power concepts and components - wind characteristics and modeling, rotor aerodynamics, lightweight flexible structures, wind farms, aerodynamics, wind turbine control, acoustics, energy storage, and economics. These topics are applied to produce a new conceptual wind energy design, showing the interplay of various design aspects in a complete system. An ongoing case study demonstrates the integration of various component topics, and MATLAB examples are included to show computerized design analysis procedures and techniques.
Net Zero Energy Design
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Author : Thomas Hootman
language : en
Publisher: John Wiley & Sons
Release Date : 2012-09-25
Net Zero Energy Design written by Thomas Hootman and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-09-25 with Architecture categories.
Conveniently organized and packed with robust technical content and clear explanations of key principles Written by an architect who is the director of sustainability at a global architecture firm, Net Zero Energy Design is a practical guide for architects and related construction professionals who want to design and build net zero energy commercial architecture. It offers no-nonsense strategies, step-by-step technical analysis, and valuable examples, in addition to developed case studies. With a focus on application in a variety of building types and scales, the book also develops a broad-based understanding of all the integrated principles involved in achieving net zero energy. This book is an indispensable resource for anyone venturing into net zero energy design, construction, and operation, and it also serves as an excellent resource on a variety of sustainable design topics. Important features include: Organization based upon the commercial building delivery process Robust technical content for use in actual project applications Analysis examples that demonstrate key technical principles Plenty of design data for use as a valuable design resource Abundant and sophisticated information graphics and color illustrations and photographs A distinct design focus on the content that inspires adoption of principles into projects
Brand Portfolio Strategy
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Author : David A. Aaker
language : en
Publisher: Simon and Schuster
Release Date : 2009-12-01
Brand Portfolio Strategy written by David A. Aaker and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-12-01 with Business & Economics categories.
In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world-class brands such as Dell, Disney, Microsoft, Sony, Dove, Intel, CitiGroup, and PowerBar, Aaker demonstrates how powerful, cohesive brand strategies have enabled managers to revitalize brands, support business growth, and create discipline in confused, bloated portfolios of master brands, subbrands, endorser brands, co-brands, and brand extensions. Aaker offers readers step-by-step advice on what to do when confronting scenarios such as the following: • Brands are underleveraged • The business strategy is at risk because of inadequate brand platforms • The business faces a relevance threat caused by emerging subcategories • The firm's brands are tired and bland • Strategy is paralyzed by a lack of priority among the brands • Brands are cluttered and confusing to both customers and employees • The firm needs to move into the super-premium or value arenas to create margin or sales volume • Margin pressures require points of differentiation Renowned brand guru Aaker demonstrates that assuring that each brand in the portfolio has a clear role and actively reinforces and supports the other portfolio brands will profoundly affect the firm's profitability. Brand Portfolio Strategy is required reading not only for brand managers but for all managers with bottom-line responsibility to their shareholders.