Sustainable Energy Branding
DOWNLOAD
Download Sustainable Energy Branding PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Sustainable Energy Branding book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Sustainable Energy Branding
DOWNLOAD
Author : Fridrik Larsen
language : en
Publisher: Taylor & Francis
Release Date : 2023-02-27
Sustainable Energy Branding written by Fridrik Larsen and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-02-27 with Business & Economics categories.
Sustainable energy branding has become one of the hottest topics in business. As climate change and market liberalisation—the greatest environmental and economic challenges of our times—are prompting the world's power companies to transform on a scale never seen before, the eyes of the world are firmly upon them. By introducing new business models, as well as new ways of generating power, energy-sector giants are aiming to dramatically cut harmful emissions over the next few decades. Crucial to the success of this transition is the support of energy consumers and political decision-makers, and this challenge should not be underestimated. Power companies are, therefore, developing new marketing and communication strategies around renewable energy, sustainable growth, co-operation with customers and environmental protection. Fridrik Larsen, the world’s foremost expert on energy branding, looks at the role of branding and marketing in the energy transition through a series of interviews with senior energy-sector executives. These compelling insights from industry leaders make this book a must-read for marketing and C-suite executives at energy companies who are wanting to communicate sustainable and renewable energy solutions effectively to make a difference.
Energy Branding
DOWNLOAD
Author : Friðrik Larsen
language : en
Publisher: Springer
Release Date : 2017-06-10
Energy Branding written by Friðrik Larsen and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-06-10 with Business & Economics categories.
Demonstrating the potential of building strong brands in the energy sector, this book explores the challenges of shifting the perception of energy from a commodity business into a consumer brand. Energy suppliers are increasingly being met with skepticism, indicating the need for a greater focus on marketing and branding in the energy industry. The author examines both perspectives of energy as a commodity business and a consumer brand, as well as the perception of energy consumers across Europe. Topics discussed include green energy, the liberalisation of the electricity industry, and the relationship between consumers and executives in the energy market. One of the first of its kind, this book offers a unique and innovative study of the development of branding in the energy industry, and sheds light on future marketing strategies.
Designing Sustainable Energy For All
DOWNLOAD
Author : Carlo Vezzoli
language : en
Publisher: Springer
Release Date : 2018-05-17
Designing Sustainable Energy For All written by Carlo Vezzoli and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-17 with Technology & Engineering categories.
This open access book addresses the issue of diffusing sustainable energy access in low- and middle-income contexts. Access to energy is one of the greatest challenges for many people living in low- income and developing contexts, as around 1.4 billion people lack access to electricity. Distributed Renewable Energy systems (DRE) are considered a promising approach to address this challenge and provide energy access to all. However, even if promising, the implementation of DRE systems is not always straightforward. The book analyses, discusses and classifies the promising Sustainable Product-Service System (S.PSS) business models to deliver Distributed Renewable Energy systems in an effective, efficient and sustainable way. Its message is supported with cases studies and examples, discussing the economic, environmental and socioethical benefits as well as its limitations and barriers to its implementation. An innovative design approach is proposed and a set of design tools are supplied, enabling readers to create and develop Sustainable Product-Service System (S.PSS) solutions to deliver Distributed Renewable Energy systems. Practical applications of the book’s design approach and tools by companies and practitioners are discussed and the book will be of interest to readers in design, industry, governmental institutions, NGOs as well as researchers.
Marketing Renewable Energy
DOWNLOAD
Author : Carsten Herbes
language : en
Publisher: Springer
Release Date : 2017-06-23
Marketing Renewable Energy written by Carsten Herbes and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-06-23 with Business & Economics categories.
This book answers questions such as: How do you market green electricity or bio-methane? What is the right price for renewable energy? How do the legal framework and customer preferences influence marketing strategies? Is direct marketing or online marketing the key to success? Answers to these and many other questions can be found in this volume, which gathers contributions from leading researchers and respected practitioners. Employing an easy-to-follow, clearly structured format, it combines the latest research results and concrete case studies to help readers understand the fundamentals of marketing for renewable energies and new business models from different countries.
Commodity Branding
DOWNLOAD
Author : Fridrik Larsen
language : en
Publisher: Springer Nature
Release Date : 2023-06-21
Commodity Branding written by Fridrik Larsen and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-06-21 with Business & Economics categories.
When it comes to branding the energy space, an exciting and largely unexplored field of research emerges. Energy companies are under the spotlight as consumers press for positive action on sustainability, CSR, and environmental issues. In light of this, this book has two objectives. First, the author explores the challenges and opportunities that experts within the field face when deciding on strategic brand direction. The results indicate that practitioners in recently liberalised markets have met the emerging branding challenges, such as differentiating commodities, meeting new consumer demands, and building strong brands. Second, the book examines, from an expert-practitioner point of view, whether branding and building brands are activities relevant to this type of market. This book, therefore, attempts to fill a literature gap, as it examines the applicability of theoretical and practical methods of branding and brand strategies in a commodity market, in this case the energy market.
Designing Sustainable Energy For All
DOWNLOAD
Author : Venny Nakazibwe
language : en
Publisher:
Release Date : 2020-10-08
Designing Sustainable Energy For All written by Venny Nakazibwe and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-08 with Technology & Engineering categories.
This open access book addresses the issue of diffusing sustainable energy access in low- and middle-income contexts.Access to energy is one of the greatest challenges for many people living in low-income and developing contexts, as around 1.4 billion people lack access to electricity.Distributed Renewable Energy systems (DRE) are considered a promising approach to address this challenge and provide energy access to all. However, even if promising, the implementation of DRE systems is not always straightforward.The book analyses, discusses and classifies the promising Sustainable Product-Service System (S.PSS) business models to deliver Distributed Renewable Energy systems in an effective, efficient and sustainable way. Its message is supported with cases studies and examples, discussing the economic, environmental and socioethical benefits as well as its limitations and barriers to its implementation. An innovative design approach is proposed and a set of design tools are supplied, enabling readers to create and develop Sustainable Product-Service System (S.PSS) solutions to deliver Distributed Renewable Energy systems.Practical applications of the book's design approach and tools by companies and practitioners are discussed and the book will be of interest to readers in design, industry, governmental institutions, NGOs as well as researchers. This work was published by Saint Philip Street Press pursuant to a Creative Commons license permitting commercial use. All rights not granted by the work's license are retained by the author or authors.
The Power Of Design
DOWNLOAD
Author : Angèle H. Reinders
language : en
Publisher: John Wiley & Sons
Release Date : 2012-11-28
The Power Of Design written by Angèle H. Reinders and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-28 with Technology & Engineering categories.
The Power of Design offers an introduction and a practical guide to product innovation, integrating the key topics that are necessary for the design of sustainable and energy-efficient products using sustainable energy technologies. Product innovation in sustainable energy technologies is an interdisciplinary field. In response to its growing importance and the need for an integrated view on the development of solutions, this text addresses the functional principles of various energy technologies next to the latest design processes and innovation methods. From the perspective of product applications, the book provides clear explanations of technologies that are significant for product integration, such as batteries, photovoltaic solar energy, fuel cells, small wind turbines, human power, energy saving lighting, thermal energy technologies in buildings, and piezoelectric energy conversions. The design processes and innovation methods presented in this book include various approaches ranging from technical, societal and creative methods that can be applied in different stages of the design process. Other features include: a methodological approach, enabling readers to easily apply the theory to their research projects and to the actual design of sustainable products with energy technologies discussion on interaction design and smart grid interventions colour photographs that illustrate the final products numerous case studies of product development projects and concepts in practice, enabling readers to understand and design energy-efficient products in several different markets a companion website containing useful information about the cases and an additional design cases with sustainable energy technologies The Power of Design provides a comprehensive and visually-appealing opening into the subject for third and fourth year students, postgraduates, and professionals in the areas of energy, environment, product design and engineering
Sustainable Energy System Engineering
DOWNLOAD
Author : Peter Gevorkian
language : en
Publisher: McGraw Hill Professional
Release Date : 2007
Sustainable Energy System Engineering written by Peter Gevorkian and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Architecture categories.
Thanks to economic incentives such as tax credits, green building has become a booming trend in the construction industry. This title is intended for electrical engineers, construction managers, construction and building inspectors.
Design Analysis And Applications Of Renewable Energy Systems
DOWNLOAD
Author : Ahmad Taher Azar
language : en
Publisher: Academic Press
Release Date : 2021-09-09
Design Analysis And Applications Of Renewable Energy Systems written by Ahmad Taher Azar and has been published by Academic Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-09 with Technology & Engineering categories.
Design, Analysis and Applications of Renewable Energy Systems covers recent advancements in the study of renewable energy control systems by bringing together diverse scientific breakthroughs on the modeling, control and optimization of renewable energy systems as conveyed by leading energy systems engineering researchers. The book focuses on present novel solutions for many problems in the field, covering modeling, control theorems and the optimization techniques that will help solve many scientific issues for researchers. Multidisciplinary applications are also discussed, along with their fundamentals, modeling, analysis, design, realization and experimental results. This book fills the gaps between different interdisciplinary applications, ranging from mathematical concepts, modeling, and analysis, up to the realization and experimental work. Presents some of the latest innovative approaches to renewable energy systems from the point-of-view of dynamic modeling, system analysis, optimization, control and circuit design Focuses on advances related to optimization techniques for renewable energy and forecasting using machine learning methods Includes new circuits and systems, helping researchers solve many nonlinear problems
The New Rules Of Green Marketing
DOWNLOAD
Author : Jacquelyn Ottman
language : en
Publisher: Routledge
Release Date : 2017-10-19
The New Rules Of Green Marketing written by Jacquelyn Ottman and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-19 with Business & Economics categories.
For too long, marketers of sustainable goods and services have targeted "deep green" consumers to promote their products – and they have little to show for their efforts. In this innovative book, Jacquelyn Ottman shows how the green market has moved beyond such niche marketing, and how marketers will find greater success promoting the inherent superior value of their offerings. Greener products are now available within every industry and are a part of our everyday lives. But they didn't get to be so ubiquitous just because they are better for the planet. Whether they were promoted as such or not, sales of green products have grown so fast because of the added value they provide: health, superior performance, good taste, cost-effectiveness, or simply convenience. This central emphasis on primary benefits – the new rules – is critical to winning over the mainstream consumer and to driving overall organizational growth. The New Rules of Green Marketing helps readers understand why value-based sustainability marketing has become a critical organizational capacity, and how readers can adopt this approach in their own organizations. Illustrated by examples from both international mainstream and the more niche "deep green" leaders who are showing everyone else the way, the book provides practical strategies, tools and inspiration for building every aspect of a credible value-based green marketing strategy, including:How to use a proactive approach to sustainability to spur innovationHow to frame environment-related benefits with relevance to mainstream brandsHow to communicate with credibility and impact – and avoid "greenwashing"How to team up with stakeholders to maximize outreach to consumersHow to use a life cycle orientation to ensure the integrity of one's offeringsHow to best take advantage of recent technological advances in social mediaDrawing on the latest data from leading researchers and reflecting on learnings from Ottman's corporate clients and other pioneers including GE, Nike, HSBC, Method, Starbucks, Timberland, HP, NatureWorks, Philips, Procter & Gamble, Stonyfield Farm and Wal-Mart, this book shows how market leaders are edging out the competition using effective value-first marketing strategies. This book captures the best of the author's previous groundbreaking books on green marketing and takes the content into the 21st century. Whereas earlier works focused on readers who were less familiar with green initiatives, this work squarely focuses on a new generation of marketers who likely themselves grew up with an appreciation of sustainability and who want and need to know how to connect effectively with mainstream consumers.