Marketing Renewable Energy
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Marketing Renewable Energy
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Author : Carsten Herbes
language : en
Publisher: Springer
Release Date : 2017-06-23
Marketing Renewable Energy written by Carsten Herbes and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-06-23 with Business & Economics categories.
This book answers questions such as: How do you market green electricity or bio-methane? What is the right price for renewable energy? How do the legal framework and customer preferences influence marketing strategies? Is direct marketing or online marketing the key to success? Answers to these and many other questions can be found in this volume, which gathers contributions from leading researchers and respected practitioners. Employing an easy-to-follow, clearly structured format, it combines the latest research results and concrete case studies to help readers understand the fundamentals of marketing for renewable energies and new business models from different countries.
Investing In The Renewable Power Market
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Author : Tom Fogarty
language : en
Publisher: John Wiley & Sons
Release Date : 2012-01-30
Investing In The Renewable Power Market written by Tom Fogarty and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-30 with Business & Economics categories.
The financial challenges facing clean energy installations The path to the widespread adoption of renewable energy is littered with major technological legal, political, and financial challenges. Investing in the Renewable Power Market is a reality check for the mass roll out of green energy and its financial dominance of the world energy market, focusing on real energy costs and global energy needs over the next decade. If green energy is to be truly successful, the market must be properly understood, so that dreams of a green future do not lead to actual energy nightmares. The first book to cover the major investing challenges and monetary constraints placed on electric power companies as they race to meet their green energy requirements, Investing in the Renewable Power Market explains how generating electricity is totally different from other energy enterprises in that it is highly regulated and its product cannot be stored. This combination greatly affects the finances of renewable power and influences how investors should navigate the energy market. To help the reader better understand the current state of the alternative energy industry, the book: Details the challenges facing green energy, such as the fact that it is priced compared to natural gas, which is currently at an all-time low Analyzes real energy costs and the global demand for energy over the next decade Describes why, in the short term, investment opportunities with renewable power will be with financial and operational restructurings The green energy market is currently facing enormous challenges, but Investing in the Renewable Power Market explains the real costs of energy, the future of the energy market, and how to profit in both the long and short term.
Marketing Solar Energy Innovations
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Author : Avraham Shama
language : en
Publisher: Greenwood
Release Date : 1981
Marketing Solar Energy Innovations written by Avraham Shama and has been published by Greenwood this book supported file pdf, txt, epub, kindle and other format this book has been release on 1981 with Technology & Engineering categories.
Creating A Market
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Author : Sujit Raghunathrao Jagadale
language : en
Publisher:
Release Date : 2018
Creating A Market written by Sujit Raghunathrao Jagadale and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with Renewable energy sources categories.
Recognizing the importance of energy in the development of individuals and the nation, the government of India promotes renewable energy (RE) in rural India, where grid-based electricity is not possible. Renewable energy is locally generated and distributed. Alternate Energy (AE) is a non-governmental organization working in underdeveloped central India in the field of livelihoods and rural entrepreneurships. In addressing the problem of unavailability of electricity in one of the villages it was working in, AE wanted to use local resources to generate energy locally and entrusted the task of electrifying the village to one of its young managers, Mr. Suraj. He faces a paradoxical situation where there is the need for energy on one hand and no buyers for energy on the other hand. He faces the dilemma of how to create a market for RE that is generated locally. The case outlines the situation faced by Mr. Suraj and offers his social marketing research. Readers are asked to assume a managerial role and assess the social marketing process to help Mr. Suraj solve his dilemma of creating a market for RE in a rural Indian village. Students are required to present the social marketing strategies with apt suggestions for information, education, and communication with the target group.
Marketing Strategy For Set Up Photovoltaic Solar Energy Systems In Turkey
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Author : Taner Hamid Yilmaz
language : en
Publisher: GRIN Verlag
Release Date : 2013-04-22
Marketing Strategy For Set Up Photovoltaic Solar Energy Systems In Turkey written by Taner Hamid Yilmaz and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-22 with Business & Economics categories.
Master's Thesis from the year 2012 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,5, University of Applied Sciences Fulda, language: English, abstract: The master’s thesis aims to analyze photovoltaic (PV) solar systems market in Turkey and suggests possible marketing strategies for installer companies in the context of marketing purposes. In this frame, the secondary research in macro- and microenvironment reflects the market conditions with an indicative primary research. Therefore, seventy active PV solar energy companies were found and analyzed through a scanning in the Internet. In addition, twenty installer firms reflected their company characteristics and respective evaluations about the market and their marketing strategies through a web basedsurvey. Different approaches to PV solar energy marketing are reviewed such as customer centered marketing strategy, green marketing and diffusion of innovations model. In the light of this information, the major observed barriers against deployment of PV solar energy are latecomer regulations, weak governmental support, and high level of local interest rates in terms of macroenvironment. Moreover, lack of customer centered professional marketing strategies by firms was discovered against diffusion of PV technology in Turkey. Moreover, the average rate of installed PV systems to potential market size is forecast under 0,01% among respondent marketers. Further, the average of marketing employees is 2,7 and average marketing budget is about USD 124.000. To summarize, more specific marketing strategies by power demand of customers and by profiles (innovators and early adaptors) of diffusion of innovations model are recommended for installers of PV solar energy systems, in order to deploy the PV solar energy in Turkey.
Development Of A Marketing Plan For The South African Solar Energy Market
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Author : Christian Biewald
language : en
Publisher: GRIN Verlag
Release Date : 2013-08-14
Development Of A Marketing Plan For The South African Solar Energy Market written by Christian Biewald and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08-14 with Business & Economics categories.
Research Paper (postgraduate) from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of Cape Town, language: English, abstract: One of the current megatrends that developed during the last years was the increasing global demand for energy due to a continuous economic growth in the emerging markets. As a consequence, the availability of natural resources declines steadily. Therefore renewable and sustainable energies like solar, wind or water technologies become more and more important, both in industrialized and emerging markets. As a specialized manufacturer for renewable energy systems, Diehl Controls is established in the European market for building up energy-efficient solar energy plants. With regards to the company’s growth strategy, emerging markets have become increasingly important, as high market potentials are estimated for countries like South Africa. Therefore, the following term paper describes the development of a marketing plan for Diehl Controls in order to enter the South African solar energy market. Based on an environmental and strategic analysis, the marketing plan concentrates on the SAVE model to describe the strategic implications for the company.
Marketing Opportunities In The Photovoltaic Industry
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Author : United States. Congress. House. Committee on Small Business. Subcommittee on Energy, Environment, and Safety Issues Affecting Small Business
language : en
Publisher:
Release Date : 1983
Marketing Opportunities In The Photovoltaic Industry written by United States. Congress. House. Committee on Small Business. Subcommittee on Energy, Environment, and Safety Issues Affecting Small Business and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1983 with Photovoltaic power generation categories.
The Marketing Plan Of Solar Frame In Germany
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Author : Shanshan Ren
language : en
Publisher: GRIN Verlag
Release Date : 2012-02-23
The Marketing Plan Of Solar Frame In Germany written by Shanshan Ren and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-02-23 with Business & Economics categories.
Bachelor Thesis from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, Highschool of Amsterdam (HES Hogeschool voor Economische Studies), course: Marketing, language: English, abstract: Problem statement Solar products have been used more often in people’s daily life with the development of technology. From year 2005, Chinese companies accelerated their development of solar panels. Even China government has started promoting companies to develop solar technology and use solar products. Many companies and factories are producing and selling the solar panels. But there are no more than 20 factories that produce solar panel frames, and less than 40 companies that sell solar frame only. In fact, the whole world is getting more interested in solar panel applications, thus the demand for solar panels is increasing as well. As all we know each solar panel needs one solar frame, a higher demand for solar panel means a higher demand for solar frames, as a result, the current demand for solar frames exceeds of its supplies. Thus, Joyance, a Bedding company, wants to conduct some marketing research about German solar frame’s market to decide if it should enter into the German market. This dissertation aims to find out if Joyance should enter into solar frame market and how to enter by the external and internal analysis? Abstract This thesis describes analyses and evaluates Joyance’s strategy to enter the German market for solar panel frames. Joyance originally is a manufacturer of bed-frames. On the basis of external and internal analysis this thesis focuses on the general decision to enter the German market by using five-force, SWOT, DOWS and marketing matrix analysis. The external analysis shows that the demand of German market for solar panel frames is significant. Our research shows that the market size of solar panel frame is around 47 million Euros in 2010 and is still growing. It is mainly due to the stimulation by Germany government. The main suppliers for German market are Chinese solar frame manufactories and wholesalers due to its cheap price and relatively good quality. The five-force analysis shows German market is attractive due to its low threats for substitute products, low entry barriers, medium bargaining power for suppliers and buyers, and medium industry rivalry. By using SWOT analysis, 4P marketing mix, Porter’s generic strategies, Ansoff”s marketing matrix and Kotler’s STP, we figure out Joyance should enter Germany market as a wholesaler by targeting the SME of retailers and installation companies. Its .... Finally,... TABLE OF CONTENTS PROBLEM STATEMENT 3 ABSTRACT 4 1.INTRODUCTION 5 2.EXTERNAL ANALYSES 7
Marketing Green Building Services
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Author : Jerry Yudelson
language : en
Publisher: Routledge
Release Date : 2012-07-26
Marketing Green Building Services written by Jerry Yudelson and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-07-26 with Architecture categories.
Marketing Green Building Services: Strategies for Success presents all the information key decision-makers need to respond to the fast-growing market for green buildings, design and construction services and products. Completely updated, revised and expanded from the author’s previous works, this book is the one resource you need to succeed in the green building marketplace. With a sound grounding in contemporary marketing theory and practice, the book assembles hard-to-find information to assist executives and partners in design and construction firms in crafting competitive strategies that build on their firm’ strengths, while shoring up their weaknesses. Since most design and construction firms specialize in particular market sectors, the book systematically examines the important market segments for green buildings. It also presents key business case justifications for green buildings that help architects, engineers and builders to understand client motivations and respond to them with appropriate marketing tactics and communications strategies. The book examines how the green building market is adopting certain new products and design approaches, information that will help manufacturers and product sales teams to craft appropriate marketing strategies. The book also helps owners and developers understand the green building business case and to find out what other leading-edge firms and projects have learned - how to market and sell green buildings and green developments in a highly competitive marketplace.
Solar Trillions
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Author : Tony Seba
language : en
Publisher: Tony Seba
Release Date : 2010
Solar Trillions written by Tony Seba and has been published by Tony Seba this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Business & Economics categories.
Solar Trillions reveals market opportunities worth $35+ trillion of the $382 Trillion we'll spend in energy by 2050. The author shows why solar is the only clean energy source that can scale and why disruptive tech make it inevitable. Here are the seven amazing opportunities. 1: Desert Power: $9 trillion To provide all of America's electricity today, we would need just 100-by-100-mile square of desert. 2: Powering Industry: $7.1 trillion 24/7 solar power is here-and can reliably run factories & industry. 3. Island/Village Power: $2.6 trillion Two billion people around the world pay up to 10 times today's PV cost. 4: Power to the People: $8.7 trillion With Solar BIPV, walls, windows, and bricks will make money for building owners. 5: Bottled Electricity: $1.5 trillion We will hit peak water before we hit peak oil. 6: Energy in a Box: $5 trillion The race for electricity batteries is on. Solar thermal is ahead. 7: Internet Times Ten: $6.5 trillion The eBay of electricity is coming.