Marketing Green Building Services
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Marketing Green Building Services
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Author : Jerry Yudelson
language : en
Publisher: Routledge
Release Date : 2012-07-26
Marketing Green Building Services written by Jerry Yudelson and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-07-26 with Architecture categories.
Marketing Green Building Services: Strategies for Success presents all the information key decision-makers need to respond to the fast-growing market for green buildings, design and construction services and products. Completely updated, revised and expanded from the author’s previous works, this book is the one resource you need to succeed in the green building marketplace. With a sound grounding in contemporary marketing theory and practice, the book assembles hard-to-find information to assist executives and partners in design and construction firms in crafting competitive strategies that build on their firm’ strengths, while shoring up their weaknesses. Since most design and construction firms specialize in particular market sectors, the book systematically examines the important market segments for green buildings. It also presents key business case justifications for green buildings that help architects, engineers and builders to understand client motivations and respond to them with appropriate marketing tactics and communications strategies. The book examines how the green building market is adopting certain new products and design approaches, information that will help manufacturers and product sales teams to craft appropriate marketing strategies. The book also helps owners and developers understand the green building business case and to find out what other leading-edge firms and projects have learned - how to market and sell green buildings and green developments in a highly competitive marketplace.
Marketing Green Buildings
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Author : Jerry Yudelson
language : en
Publisher: CRC Press
Release Date : 2020-12-17
Marketing Green Buildings written by Jerry Yudelson and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-17 with Business & Economics categories.
Engineers, architects and contractors seeking to expand their involvement in the green buildings market need a firm grounding in the marketing strategies and tactics which are being used most successfully in this specialized and growing field. This book is intended to serve as an effective tool for professional green building enthusiasts and advocates in presenting green design features, sustainable strategies and new products to the potential green building client. The author addresses key questions such as: How is green building marketing different from other types of professional service marketing? What tools and techniques from conventional marketing can be used to greater effect in marketing green buildings? What is the size and potential of the green buildings market? And how should a firm position itself to succeed in this growing marketplace? You'll find clear descriptions of successful strategies and approaches to marketing and selling green building-related services, as well as up-to-date information on the role of LEED® in green building projects.
Marketing Green Buildings
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Author : Jerry Yudelson
language : en
Publisher: The Fairmont Press, Inc.
Release Date : 2006
Marketing Green Buildings written by Jerry Yudelson and has been published by The Fairmont Press, Inc. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Architecture categories.
Engineers, architects and contractors seeking to expand their involvement in the green buildings market need a firm grounding in the marketing strategies and tactics which are being used most successfully in this specialized and growing field. This book is intended to serve as an effective tool for professional green building enthusiasts and advocates in presenting green design features, sustainable strategies and new products to the potential green building client. The author addresses key questions such as: How is green building marketing different from other types of professional service marketing? What tools and techniques from conventional marketing can be used to greater effect in marketing green buildings? What is the size and potential of the green buildings market? And how should a firm position itself to succeed in this growing marketplace? You'll find clear descriptions of successful strategies and approaches to marketing and selling green building-related services, as well as up-to-date information on the role of LEED(R) in green building projects.
Marketing Green Building Services
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Author : Jerry Yudelson
language : en
Publisher:
Release Date : 2007
Marketing Green Building Services written by Jerry Yudelson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with categories.
The Insider S Guide To Marketing Green Buildings
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Author : Jerry Yudelson
language : en
Publisher:
Release Date : 2005-01-01
The Insider S Guide To Marketing Green Buildings written by Jerry Yudelson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-01-01 with categories.
Green Building Through Integrated Design Greensource Books
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Author : Jerry Yudelson
language : en
Publisher: McGraw Hill Professional
Release Date : 2008-10-31
Green Building Through Integrated Design Greensource Books written by Jerry Yudelson and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-10-31 with Architecture categories.
Market: architects; engineers; project managers; general contractors; cost estimators; property and real estate managers; facility managers; property developers International appeal: includes 25 project profiles from the US, Canada, United Kingdom, Australia, Spain, China, and India Thirty key players share their experiences and lessons learned from working on green building projects
Marketing Tools For Green Builders
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Author :
language : en
Publisher:
Release Date : 2015-05-24
Marketing Tools For Green Builders written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-24 with categories.
Comprehensive marketing guide for builders/remodelers of sustainable housing.
The 15 Minute Guide To Green Building
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Author : Sarah Jameson
language : en
Publisher: Green Building Elements
Release Date : 2023-11-01
The 15 Minute Guide To Green Building written by Sarah Jameson and has been published by Green Building Elements this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-11-01 with Architecture categories.
Unlock the secrets of sustainable construction with "The 15 Minute Guide to Green Building." This essential guide is your ticket to understanding and implementing eco-friendly building practices, ensuring that you’re not just building structures, but you’re also nurturing our planet. Designed to be your friendly companion, this book simplifies the complexities of green building, turning them into easy-to-digest, actionable insights. Whether you’re a homeowner, contractor, or an eco-curious learner, you’ll find valuable knowledge tailored just for you. We’ll navigate through essential topics such as choosing sustainable materials, innovative energy-saving techniques, and cost-effective strategies that won’t break the bank. Drawing from a rich well of expertise and experience in real estate and sustainable construction, this guide offers a practical and engaging journey through the world of green building. Each page is crafted to resonate with you, speaking a language that’s not only easy to understand but also inspires action towards creating breathtaking and functional sustainable buildings. Embark on a transformative journey that goes beyond conventional building practices. "The 15 Minute Guide to Green Building" is more than just a book; it’s a step towards a future where every building is a beacon of sustainability and a testament to our commitment to the environment. Dive in, explore, and let’s build a greener world together!
Green Building A To Z
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Author : Jerry Yudelson
language : en
Publisher: New Society Publishers
Release Date : 2007-10-01
Green Building A To Z written by Jerry Yudelson and has been published by New Society Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-10-01 with House & Home categories.
Green building is the fastest-growing trend to hit since the Internet, bringing with it an enormous range of new products, systems and technologies. Green Building A to Z is an informative, technically accurate and highly visual guide to green building, for both decision-makers and interested citizens. It begins with an introduction to the importance of green buildings and a brief history of the green building movement, outlines the benefits and costs of green buildings, and shows how you can influence the spread of green buildings. The book touches on key issues, such as enhancing water conservation, reducing energy use and creating a conservation economy. Green Building A to Z examines all aspects of green buildings from: Architecture 2030 to Locally sourced materials to Natural ventilation to Solar energy to Zero-net energy buildings More than just a reference, this book emphasizes the importance of green buildings and green developments for a sustainable future. It will be an invaluable resource for businesspeople, homeowners, product manufacturers, developers, building industry professionals and government officials.
The World S Greenest Buildings
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Author : Jerry Yudelson
language : en
Publisher: Routledge
Release Date : 2013-01-17
The World S Greenest Buildings written by Jerry Yudelson and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-17 with Architecture categories.
The World’s Greenest Buildings tackles an audacious task. Among the thousands of green buildings out there, which are the best, and how do we know? Authors Jerry Yudelson and Ulf Meyer examined hundreds of the highest-rated large green buildings from around the world and asked their owners to supply one simple thing: actual performance data, to demonstrate their claims to sustainable operations. This pivotal book presents: an overview of the rating systems and shows "best in class" building performance in North America, Europe, the Middle East, India, China, Australia and the Asia-Pacific region practical examples of best practices for greening both new and existing buildings a practical reference for how green buildings actually perform at the highest level, one that takes you step-by-step through many different design solutions a wealth of exemplary case studies of successful green building projects using actual performance data from which to learn interviews with architects, engineers, building owners and developers and industry experts, to provide added insight into the greening process This guide uncovers some of the pitfalls that lie ahead for sustainable design, and points the way toward much faster progress in the decade ahead.