The Insider S Guide To Marketing Green Buildings
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The Insider S Guide To Marketing Green Buildings
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Author : Jerry Yudelson
language : en
Publisher:
Release Date : 2005-01-01
The Insider S Guide To Marketing Green Buildings written by Jerry Yudelson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-01-01 with categories.
Marketing Green Buildings
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Author : Jerry Yudelson
language : en
Publisher: CRC Press
Release Date : 2020-12-17
Marketing Green Buildings written by Jerry Yudelson and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-17 with Business & Economics categories.
Engineers, architects and contractors seeking to expand their involvement in the green buildings market need a firm grounding in the marketing strategies and tactics which are being used most successfully in this specialized and growing field. This book is intended to serve as an effective tool for professional green building enthusiasts and advocates in presenting green design features, sustainable strategies and new products to the potential green building client. The author addresses key questions such as: How is green building marketing different from other types of professional service marketing? What tools and techniques from conventional marketing can be used to greater effect in marketing green buildings? What is the size and potential of the green buildings market? And how should a firm position itself to succeed in this growing marketplace? You'll find clear descriptions of successful strategies and approaches to marketing and selling green building-related services, as well as up-to-date information on the role of LEED® in green building projects.
A Legal Guide To Urban And Sustainable Development For Planners Developers And Architects
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Author : Daniel K. Slone
language : en
Publisher: John Wiley & Sons
Release Date : 2008-08-18
A Legal Guide To Urban And Sustainable Development For Planners Developers And Architects written by Daniel K. Slone and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-08-18 with Architecture categories.
Written by pioneering attorneys in the emerging fields of urbanism and green building, A Legal Guide to Urban and Sustainable Development for Planners, Developers and Architects offers you practical solutions for legal issues you may face in planning, zoning, developing, and operating such communities. Find information on legal issues related to urban form, legal mechanisms and ways to incorporate good urban design into local land regulation, overcoming impediments to sound urban design practice, and state and Federal issues related to the legal issues of urban design and planning.
Marketing Green Building Services
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Author : Jerry Yudelson
language : en
Publisher: Routledge
Release Date : 2012-07-26
Marketing Green Building Services written by Jerry Yudelson and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-07-26 with Architecture categories.
Marketing Green Building Services: Strategies for Success presents all the information key decision-makers need to respond to the fast-growing market for green buildings, design and construction services and products. Completely updated, revised and expanded from the author’s previous works, this book is the one resource you need to succeed in the green building marketplace. With a sound grounding in contemporary marketing theory and practice, the book assembles hard-to-find information to assist executives and partners in design and construction firms in crafting competitive strategies that build on their firm’ strengths, while shoring up their weaknesses. Since most design and construction firms specialize in particular market sectors, the book systematically examines the important market segments for green buildings. It also presents key business case justifications for green buildings that help architects, engineers and builders to understand client motivations and respond to them with appropriate marketing tactics and communications strategies. The book examines how the green building market is adopting certain new products and design approaches, information that will help manufacturers and product sales teams to craft appropriate marketing strategies. The book also helps owners and developers understand the green building business case and to find out what other leading-edge firms and projects have learned - how to market and sell green buildings and green developments in a highly competitive marketplace.
Building Green For The Future
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Author : Urban Catalyst Associates
language : en
Publisher:
Release Date : 2005
Building Green For The Future written by Urban Catalyst Associates and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Construction industry categories.
Steering Sustainability In An Urbanising World
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Author : Anitra Nelson
language : en
Publisher: Routledge
Release Date : 2016-04-01
Steering Sustainability In An Urbanising World written by Anitra Nelson and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-01 with Political Science categories.
Sustainability has become the key challenge for urban planners, housing and infrastructure policy makers. Citizens are increasingly encouraged to live more compactly; in denser urban developments, to use less water and other natural resources and to choose public transport. While councils, government agencies and private business invest in a broad range of promotions offering discounts on sustainable products and services, uptake has been slow and the impacts marginal at a time when environmental stresses suggest that we must act fast. This book examines this pressing problem in a holistic way, discussing broad-scale sustainability policies and programmes for achieving sustainable urban futures. It brings together academics and practitioners to analyze the complexity and interdependence of principles, models, processes and practices of sustainability in a range of integrated sectors as well as the establishment and maintenance of sustainable physical infrastructure in cities.
Consulting Specifying Engineer
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Author :
language : en
Publisher:
Release Date : 2007
Consulting Specifying Engineer written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Consulting engineers categories.
The 15 Minute Guide To Green Building
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Author : Sarah Jameson
language : en
Publisher: Green Building Elements
Release Date : 2023-11-01
The 15 Minute Guide To Green Building written by Sarah Jameson and has been published by Green Building Elements this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-11-01 with Architecture categories.
Unlock the secrets of sustainable construction with "The 15 Minute Guide to Green Building." This essential guide is your ticket to understanding and implementing eco-friendly building practices, ensuring that you’re not just building structures, but you’re also nurturing our planet. Designed to be your friendly companion, this book simplifies the complexities of green building, turning them into easy-to-digest, actionable insights. Whether you’re a homeowner, contractor, or an eco-curious learner, you’ll find valuable knowledge tailored just for you. We’ll navigate through essential topics such as choosing sustainable materials, innovative energy-saving techniques, and cost-effective strategies that won’t break the bank. Drawing from a rich well of expertise and experience in real estate and sustainable construction, this guide offers a practical and engaging journey through the world of green building. Each page is crafted to resonate with you, speaking a language that’s not only easy to understand but also inspires action towards creating breathtaking and functional sustainable buildings. Embark on a transformative journey that goes beyond conventional building practices. "The 15 Minute Guide to Green Building" is more than just a book; it’s a step towards a future where every building is a beacon of sustainability and a testament to our commitment to the environment. Dive in, explore, and let’s build a greener world together!
Art Book News Annual Volume 4 2008art Book News Annual Volume 4 2008
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Author :
language : en
Publisher: Book News Inc.
Release Date :
Art Book News Annual Volume 4 2008art Book News Annual Volume 4 2008 written by and has been published by Book News Inc. this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Marketing Green Building Services
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Author : Jerry Yudelson
language : en
Publisher:
Release Date : 2007
Marketing Green Building Services written by Jerry Yudelson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with categories.