The Only Book You Will Ever Need On Branding
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The Only Book You Will Ever Need On Branding
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Author : Michiel Maandag
language : en
Publisher: Hachette UK
Release Date : 2015-12-17
The Only Book You Will Ever Need On Branding written by Michiel Maandag and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-17 with Business & Economics categories.
A great product is not enough. You cannot sell or promote anything without an original and distinctive brand. But how do you create a good name, a memorable logo and a recognizable category so that everyone understands what you are selling? In The Only Book You Will Ever Need on Branding you'll find out everything you need to know - fast. Using quirky illustrations to make its point you'll discover how to fast forward the success of your brand in a couple of hours. You'll Grasp the key concepts of branding, learn how to improve your existing brand and find out what other start-up books don't tell you
The Brand Weapon
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Author : Glenn Lee
language : en
Publisher:
Release Date : 2020-10-04
The Brand Weapon written by Glenn Lee and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-04 with categories.
"THE ONLY BOOK YOU WILL EVER NEED TO LEARN BRANDING" The purpose of this book is to supply, in a simple layman yet joyful form suitable for anyone, clear guidance in the adoption and implementation of the entailed methodologies to achieve a successful and sustaining branding. If you are looking for answers on the above reason, you are on the right track. So, thank you for making this decision to pick up my book. "THE COOL STUFF TO BUILD LONG LASTING SUCCESSFUL BRAND FOR YOUR CAREER AND BUSINESS" Unlike investment and self-improvement books, this book is going to be really straightforward, providing you all the essential information to build your own branding. When I wrote this book, I was aiming for just a hundred pages so that you can really digest all the information well without getting too overwhelmed or bored by the content. I will start off defining the real meaning of branding and why you really need it before we go deeper. It is important that you get this perspective right or you will side track along the way. From there, I will touch on the social media platforms and trends, how it is different from traditional branding approach. I am going to share with you my seven principles of social media content and reach which is going to help in preventing you from making unnecessary mistakes in positioning yourself as a brand. Remember them well as you build your reputation. Subsequently, you will learn about all the key algorithms in social media platforms to help you crack the system. This will be half the puzzle solved until you learned the Cross-Linked Individual Branding© (CLIB) model which is going to teach you all about creating long lasting and sustaining contents to build and establish your brand. Lastly, I will provide some easy guidance on how you can go about applying all you have learned. When you reached some level of success in your branding, please don't forget to mention this book. An important thing to highlight is some of things shared such as the algorithms may be changed in the future as the digital world evolves. However, the fundamentals behind all of it will remain true for a long time. As you learned all these, it will help you through your branding journey ahead and you might even become savvier in learning the applications. I believed this book is going to be an eye opening for you in many ways and no doubt you will finish reading it fast. The only thing that I request you to do is to take it slow and allow the information to be retained in you. Because you are going to rely on them as you apply them. You will know what I mean once you start your branding journey. Ok, I am not going to be long-winded in my introduction. Let's cut the crap and start the ball rolling! Let's learn branding!
Sticky Branding
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Author : Jeremy Miller
language : en
Publisher: Dundurn
Release Date : 2015-01-10
Sticky Branding written by Jeremy Miller and has been published by Dundurn this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-10 with Business & Economics categories.
#1 Globe and Mail Bestseller 2016 Small Business Book Awards — Nominated, Marketing category Sticky Brands exist in almost every industry. Companies like Apple, Nike, and Starbucks have made themselves as recognizable as they are successful. But large companies are not the only ones who can stand out. Any business willing to challenge industry norms and find innovative ways to serve its customers can grow into a Sticky Brand. Based on a decade of research into what makes companies successful, Sticky Branding is your branding playbook. It provides ideas, stories, and exercises that will make your company stand out, attract customers, and grow into an incredible brand. Sticky Branding’s 12.5 guiding principles are drawn from hundreds of interviews with CEOs and business owners who have excelled within their industries.
Identity Designed
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Author : David Airey
language : en
Publisher: Rockport Publishers
Release Date : 2019-01-01
Identity Designed written by David Airey and has been published by Rockport Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-01 with Design categories.
Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding. Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world’s most talented design studios. You’ll see the history and importance of branding, a contemporary assessment of best practices, and how there’s always more than one way to exceed client expectations. You’ll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points. The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist. Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business.
The Only Business Book You Ll Ever Need
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Author : Today's Leading Experts
language : en
Publisher:
Release Date : 2012
The Only Business Book You Ll Ever Need written by Today's Leading Experts and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
Efforts and courage are not enough without purpose and direction. John F. Kennedy This quote is clear. We are well-advised to pursue success in business with purpose and direction. Business spans a wide range of skills, of which Marketing is the most dominant. This book covers the skills necessary to become successful - whether you are selling products, services, or a derivative of both. It is fascinating to note that the topics covered here by Celebrity Experts(r), most of which are marketing related, include: - Ways to build a business - Use of Social Media - Planning & Strategies for Businesses - Brands & Branding - Determination, Motivation & Commitment - Advertising in the New Economy - Mindset & Passion - The importance of ethics in business These subjects are covered by business icons that include Brian Tracy, Leigh Steinberg, Robert Allen, Ron LeGrand, and Chris Attwood & Janet Bray Attwood, among others. The wealth of business information in this book from Celebrity Experts(r) authors make it a must-read. Winston Churchill said, "Success consists of going from failure to failure without loss of enthusiasm." However, by sharing the knowledge of these proven business experts you will shorten your journey. They will help you avoid the mistakes they made along the way, and move you towards your goal quicker than you could ever do it on your own. This may truly be... "The Only Business Book You'll Ever Need."
Lean Branding
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Author : Laura Busche
language : en
Publisher: O'Reilly Media
Release Date : 2019-03-01
Lean Branding written by Laura Busche and has been published by O'Reilly Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-01 with Business & Economics categories.
Every day, thousands of passionate developers come up with new startup ideas but lack the branding know-how to make them thrive. If you count yourself among them, Lean Branding is here to help. This practical toolkit helps you build your own robust, dynamic brands that generate conversion. You’ll find over 100 DIY branding tactics and inspiring case studies, and step-by-step instructions for building and measuring 25 essential brand strategy ingredients, from logo design to demo-day pitches, using The Lean Startup methodology’s Build-Measure-Learn loop. Learn exactly what a brand is—and what it isn’t Build a minimal set of brand ingredients that are viable in the marketplace: brand story, brand symbols, and brand strategy Measure your brand ingredients by using meaningful metrics to see if they meet your conversion goals Pivot your brand ingredients in new directions based on what you’ve learned—by optimizing rather than trashing Focus specifically on brand story, symbols, or strategy by following the Build-Measure-Learn chapters that apply
The Only Book You Will Ever Need On
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Author : Liisa Puolakka
language : en
Publisher:
Release Date : 2015-12-17
The Only Book You Will Ever Need On written by Liisa Puolakka and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-17 with categories.
You Are The Brand
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Author : Mike Kim
language : en
Publisher: Morgan James Publishing
Release Date : 2021-06-08
You Are The Brand written by Mike Kim and has been published by Morgan James Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-08 with Business & Economics categories.
An inspiring and practical guide to help corporate professionals start, run, and grow a side-hustle into a full-time personal brand business as a coach, consultant, or creator.
Brandsimple How The Best Brands Keep It Simple And Succeed
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Author : Allen P. Adamson
language : en
Publisher: Palgrave Macmillan
Release Date : 2007-08-07
Brandsimple How The Best Brands Keep It Simple And Succeed written by Allen P. Adamson and has been published by Palgrave Macmillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-08-07 with Business & Economics categories.
In an era of mixed media messages, in which brands are extended to the breaking point and marketing theories compete for attention, it is difficult to create effective brands. Drawing on the authors' experience of working with the world's top brands, this book shows how to communicate with customers and make your brand resonate.
Book Of Branding
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Author : Radim Malinic
language : en
Publisher: Brand Nu Limited
Release Date : 2019-11-11
Book Of Branding written by Radim Malinic and has been published by Brand Nu Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-11 with Design categories.
Book of Branding is an essential addition to the start-up toolkit, designed for entrepreneurs, founders, visual designers, brand creators and anyone seeking to decode the complicated world of brand identity. The conversational, jargon free, tone of the book helps the reader to understand essential elements of the brand identity process. Offering first hand experience, insights and tips throughout, the book uses real life case studies to show how great collaborative work can be achieved. Book of Branding is a creative guide for new businesses, start-ups and individuals, which puts visual identity at the heart of brand strategy.