You Are The Brand
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You Are The Brand
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Author : Mike Kim
language : en
Publisher: Morgan James Publishing
Release Date : 2021-06-08
You Are The Brand written by Mike Kim and has been published by Morgan James Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-08 with Business & Economics categories.
An inspiring and practical guide to help corporate professionals start, run, and grow a side-hustle into a full-time personal brand business as a coach, consultant, or creator.
You Are The Brand
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Author : Mike Kim
language : en
Publisher:
Release Date : 2021-07-13
You Are The Brand written by Mike Kim and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-13 with Business & Economics categories.
An inspiring and practical guide to help corporate professionals start, run, and grow a side-hustle into a full-time personal brand business as a coach, consultant, or creator.
You Are A Brand
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Author : Catherine Kaputa
language : en
Publisher: Hachette UK
Release Date : 2010-05-13
You Are A Brand written by Catherine Kaputa and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-05-13 with Business & Economics categories.
Celebrity entertainers, star athletes, and corporate icons didn't accidentally wind up at the top-they branded their way there. Now you, too, can leverage the power of a personal brand, harness your potential and take charge of your career. Using strategies from the playbook of the Mad Men of Madison Avenue, advertising guru Catherine Kaputa serves as your personal branding coach in You Are A Brand! 2nd Edition: In Person and Online, How Smart People Brand Themselves for Business Success. Kaputa has expanded her 2007 award-winning classic to include new chapters on crafting your own "elevator speech" and leveraging the power of social media. This updated edition explores strategies and tactics to tap into the power of words, learn the principles of visual identity, think in terms of markets, and execute a self-brand action plan that is unique and memorable. Combining today's hottest business concepts with the realities of the modern workplace, You Are a Brand! 2nd Edition highlights the self-branding odysseys of savvy professionals and budding entrepreneurs-Catherine Kaputa will coach you to take charge of your career through the one-of-a-kind brand that is YOU.
Brand You
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Author : John Purkiss
language : en
Publisher: Financial Times/Prentice Hall
Release Date : 2012
Brand You written by John Purkiss and has been published by Financial Times/Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with BUSINESS & ECONOMICS categories.
In the modern workplace, clearly defined hierarchies are on the wane, few of us have 'jobs for life' and many of us have portfolio careers or are self-employed. In these self-reliant times, it's essential to be remembered for the right reasons. Brand You helps you develop a powerful personal brand, both on- and offline, and shows you how to: Discover your talents, values and purpose Become more visible in your market Make the most of your networks Build your brand online using blogs, LinkedIn, Facebook and Twitter Attract people who want what you do in the way that you do it This new, extended edition is the definitive guide to personal branding and is packed with new material on social media, charisma and discovering your mission, as well as new exercises and examples. It is supported by valuable extra tools. To succeed in today's fast-paced environment, you have to know yourself and be able to communicate your brand to the outside world. This book will show you how. Highly recommended.- Gemma Greaves, Marketing Director, The Marketing Society. A must-read for everyone, from trainees to board members.- Sanjay Shah, Chief Financial Officer, The London Clinic.
You Are The Brand
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Author : Steve Adubato
language : en
Publisher: Rutgers University Press
Release Date : 2011
You Are The Brand written by Steve Adubato and has been published by Rutgers University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Business & Economics categories.
Steve Adubato's entire professional life has been about branding--learning it, living it, making mistakes at it, teaching it at several universities, while discovering how to find the fine line between shameless self-promotion and smart, strategic branding--first for himself, then for others, and now for readers interested in an honest analysis of the good and bad in practiced branding. In You Are the Brand Adubato profiles the brands of more than thirty people and companies and skillfully analyzes and dissects their strategies.
The Brand Called You Make Your Business Stand Out In A Crowded Marketplace
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Author : Peter Montoya
language : en
Publisher: McGraw Hill Professional
Release Date : 2008-11-02
The Brand Called You Make Your Business Stand Out In A Crowded Marketplace written by Peter Montoya and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-11-02 with Business & Economics categories.
The international bestseller-now updated for an even bigger, brand-savvy market Self-published in 2005, this step-by-step guide for professionals looking to develop a strong company brand has become an international sensation, selling more than 65,000 copies worldwide and hitting #3 on Japan's business bestseller list. This invaluable guide teaches you the vital principles and skills of personal branding, including how to craft an emotionally resonant branding message, create top-quality branding tools, and attract a constant flow of business. “Montoya's Personal Branding ideas are going to change how business owners and professionals promote themselves.”-Robert G. Allen and Mark Victor Hansen, coauthors, The One-Minute Millionaire
Building Brand Communities
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Author : Carrie Melissa Jones
language : en
Publisher: Berrett-Koehler Publishers
Release Date : 2020-06-09
Building Brand Communities written by Carrie Melissa Jones and has been published by Berrett-Koehler Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-09 with Business & Economics categories.
An authentic brand community is more than just people buying your product or working alongside one another. This book articulates the critical roles of mutual concern, common values, and shared experiences in creating fiercely loyal customer and collaborator relationships. Smart organizations know that creating communities is the key to unlocking unprecedented outcomes. But too many mistakenly rely on superficial transactional relationships as a foundation for community, when really people want something deeper. Carrie Melissa Jones and Charles Vogl argue that in an authentic and enriching community, members have mutual concern for one another, share personal values, and join together in meaningful shared experiences, whether online or off. On the deepest level, brands must help members grow into who they want to be. Jones and Vogl present practices used by global brands like Yelp, Etsy, Twitch, Harley Davidson, Salesforce, Airbnb, Sephora, and others to connect in a meaningful way with the people critical for their success. They articulate how authentic communities can serve organizational goals in seven different areas: innovation, talent recruitment, customer retention, marketing, customer service, building transformational movements, and creating community forums. They also reveal principles to grow a new brand community to critical mass. This is the first comprehensive guide to a crucial differentiator that gives organizations access to untapped enthusiasm and engagement.
The Brand Called You
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Author : Peter Montoya
language : en
Publisher: Peter Montoya Incorporated
Release Date : 2003
The Brand Called You written by Peter Montoya and has been published by Peter Montoya Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
The essential underpinnings of successful personal brand and techniques for specializing, positioning, and getting through to a specific audience.
Building Brand You
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Author : Omar Abedin
language : en
Publisher: Trafford Publishing
Release Date : 2015-07-07
Building Brand You written by Omar Abedin and has been published by Trafford Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-07 with Self-Help categories.
The world today is struggling with the Personal Brand Paradox. On the one hand, growing competition at a global level is making it increasingly difficult for people to make enough money to support the lifestyle that more and more of us aspire for. On the other hand, social media and the Internet are giving us all the opportunity to experience global fame. In fact, the millennial generation that has grown up with the Internet as a fact of life now expects that they will at some point get their fifteen minutes of fame. So how do you resolve this clash between an unstoppable force and an immovable object? Building Brand YOU! casts light on what many consider to be the (black) art and science that is branding and marketing and its practical application to building your personal brand. The tools and methods described in the book are used by millions of marketers around the world to build the brands they manage on a daily basis. Now, you can apply these trusted techniques to truly differentiate yourself, and if done well, it is nothing short of magical.
You Are Your Brand
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Author : Felicia Shakespeare
language : en
Publisher:
Release Date : 2016-06-17
You Are Your Brand written by Felicia Shakespeare and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-17 with Business & Economics categories.
You Are Your Brand is a self-help book written for people from all walks of life: the entrepreneur, the person seeking their first job, the seasoned veteran, the college student and anyone wanting to grow a powerful, personal brand.