Online Kommunikation F R Zielgruppen Mit Einem Nachhaltigen Lebensstil
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Online Kommunikation F R Zielgruppen Mit Einem Nachhaltigen Lebensstil
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Author : Karin Weissinger
language : de
Publisher: Springer-Verlag
Release Date : 2020-01-03
Online Kommunikation F R Zielgruppen Mit Einem Nachhaltigen Lebensstil written by Karin Weissinger and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-03 with Business & Economics categories.
Karin Weissinger beschreibt anhand der LOHAS, wie Personen mit einem nachhaltigen Lebensstil als Zielgruppen im Internet verortet werden können, denn diese sind für Unternehmen hochattraktiv. Nachhaltigkeit ist omnipräsent und kein Unternehmen kann es sich leisten, auf nachhaltige Themen zu verzichten. Die Autorin geht daher den Fragen nach, wie die adäquate Ansprache gestaltet sein muss, welche Implikationen diese Zielgruppen auf die Online-Kommunikation von Unternehmen haben und wie der Eindruck von „Greenwashing“ vermieden werden kann.
Prioritizing Web Usability
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Author : Jakob Nielsen
language : en
Publisher: Pearson Education
Release Date : 2006-04-20
Prioritizing Web Usability written by Jakob Nielsen and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-04-20 with Computers categories.
In 2000, Jakob Nielsen, the world’s leading expert on Web usability, published a book that changed how people think about the Web— Designing Web Usability (New Riders). Many applauded. A few jeered. But everyone listened. The best-selling usability guru is back and has revisited his classic guide, joined forces with Web usability consultant Hoa Loranger, and created an updated companion book that covers the essential changes to the Web and usability today. Prioritizing Web Usability is the guide for anyone who wants to take their Web site(s) to next level and make usability a priority! Through the authors’ wisdom, experience, and hundreds of real-world user tests and contemporary Web site critiques, you’ll learn about site design, user experience and usability testing, navigation and search capabilities, old guidelines and prioritizing usability issues, page design and layout, content design, and more!
The Good Life In A Technological Age
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Author : Philip Brey
language : en
Publisher: Routledge
Release Date : 2012
The Good Life In A Technological Age written by Philip Brey and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Philosophy categories.
Modern technology has changed the way we live, work, play, communicate, fight, love, and die. Yet few works have systematically explored these changes in light of their implications for individual and social welfare. How can we conceptualize and evaluate the influence of technology on human well-being? Bringing together scholars from a cross-section of disciplines, this volume combines an empirical investigation of technology and its social, psychological, and political effects, and a philosophical analysis and evaluation of the implications of such effects.
Sage Brief Guide To Corporate Social Responsibility
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Author : SAGE Publications
language : en
Publisher: SAGE
Release Date : 2012
Sage Brief Guide To Corporate Social Responsibility written by SAGE Publications and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
Designed to serve as a supplemental text for courses in business ethics, corporate social responsibility, corporate strategy, and organizational behaviour, this text is also an indispensible companion text for business students to use throughout their full programme of study. It provides objective coverage of key issues in corporate social responsibility, the obligation of companies to various stakeholder groups, the contribution of business to society and culture, and the relationship between organizations and the quality of the environment. Key features of the text include the following: A Reader's Guide that explains how to use the volume Keyword entries featuring comprehensive essays on such crucial topics as strategic corporate social responsibility, strategic philanthropy, corporate social performance, and social audits. A listing of references and suggested readings for each entry, so that readers can find more information on topics of particular interest.
The Cultural Creatives
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Author : Paul H. Ray
language : en
Publisher: Harmony
Release Date : 2000
The Cultural Creatives written by Paul H. Ray and has been published by Harmony this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with History categories.
Are You a Cultural Creative? Do you dislike all the emphasis in modern culture on success and "making it," on getting and spending, on wealth and luxury goods? Do you care deeply about the destruction of the environment and would pay higher taxes or prices to clean it up and to stop global warming? Are you unhappy with both the left and the right in politics and want to find a new way that does not simply steer a middle course? In this landmark book, sociologist Paul H. Ray and psychologist Sherry Ruth Anderson draw upon thirteen years of survey research studies on more than 100,000 Americans, plus more than 100 focus groups and dozens of in-depth interviews. They reveal who the Cultural Creatives are and the fascinating story of their emergence over the last generation, using vivid examples and engaging personal stories to describe their distinctive values and lifestyles. The Cultural Creatives care deeply about ecology and saving the planet, about relationships, peace, and social justice, about self-actualization, spirituality, and self-expression. Surprisingly, they are both inner-directed and socially concerned; they're activists, volunteers, and contributors to good causes more often than other Americans. But because they've been so invisible, they are astonished to find out how many others share both their values and their way of life. Once they realize their numbers, their impact on America promises to be enormous, shaping a new agenda for the twenty-first century. What makes the appearance of the Cultural Creatives especially timely is that our civilization is in the midst of an epochal change, caught between globalization, accelerating technologies, and adeteriorating planetary ecology. A creative minority can have enormous leverage to carry us into a new renaissance instead of a disastrous fall. The book ends with a number of maps for the remarkable journey that our civilization is embarked upon: initiations, evolutionary models, scenarios, and the elements of a new mythos for our time. The Cultural Creatives offers a more hopeful future and prepares us all for a transition to a new, saner, and wiser culture.
Consumption Corridors
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Author : Doris Fuchs
language : en
Publisher: Routledge
Release Date : 2021-03-04
Consumption Corridors written by Doris Fuchs and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-04 with Business & Economics categories.
Consumption Corridors: Living a Good Life within Sustainable Limits explores how to enhance peoples’ chances to live a good life in a world of ecological and social limits. Rejecting familiar recitations of problems of ecological decline and planetary boundaries, this compact book instead offers a spirited explication of what everyone desires: a good life. Fundamental concepts of the good life are explained and explored, as are forces that threaten the good life for all. The remedy, says the book’s seven international authors, lies with the concept of consumption corridors, enabled by mechanisms of citizen engagement and deliberative democracy. Across five concise chapters, readers are invited into conversation about how wellbeing can be enriched by social change that joins "needs satisfaction" with consumerist restraint, social justice, and environmental sustainability. In this endeavour, lower limits of consumption that ensure minimal needs satisfaction for all are important, and enjoy ample precedent. But upper limits to consumption, argue the authors, are equally essential, and attainable, especially in those domains where limits enhance rather than undermine essential freedoms. This book will be of great interest to students and scholars in the social sciences and humanities, and environmental and sustainability studies, as well as to community activists and the general public.
The 21st Century Media R Evolution
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Author : Jim Macnamara
language : en
Publisher: Peter Lang
Release Date : 2010
The 21st Century Media R Evolution written by Jim Macnamara and has been published by Peter Lang this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Education categories.
The emergence of 'new media' and social media is widely discussed in contemporary society. However, media and public communication are mostly analyzed within particular theoretical frameworks and within specific disciplinary fields. Such approaches have created polarized views on media and communication, and fail to create an understanding of the interdependencies between these fields. This book expertly synthesizes competing theories and disciplinary viewpoints, integrates scholarly and cutting edge research, and examines international data from fast-growing markets including China, to provide a comprehensive, holistic view of the twenty-first century (r)evolution in media and public communication. The book identifies how the changes are located in practices rather than technologies and that these practices are emergent in highly significant ways. Engaging and accessible, the book is essential reading for media scholars and communication professionals, and a valuable text for courses in media studies, journalism, advertising, public relations, and organisational and political communication.
Handbuch B Rgerbeteiligung
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Author : Patrizia Nanz
language : de
Publisher:
Release Date : 2012
Handbuch B Rgerbeteiligung written by Patrizia Nanz and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Internet categories.
Environmental Economics And Sustainability
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Author : Brian Chi-ang Lin
language : en
Publisher: John Wiley & Sons
Release Date : 2017-04-24
Environmental Economics And Sustainability written by Brian Chi-ang Lin and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-24 with Business & Economics categories.
Environmental Economics and Sustainability presents a collection of peer-reviewed research articles contributed by international experts that reveal the current state of our knowledge in the field of environmental economics. Presents the latest research results on a plethora of issues relating to environmental economics and sustainability Features original contributions from top experts in the field from around the world Addresses several of the contemporary challenges of sustainability while infusing new energy into the field of environmental economics Covers myriad topics relating to environmental economics and sustainability including climate change, air pollution, CO2 emissions, recycling, and the international environmental agreement
Communication And The Good Life
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Author : Hua Wang
language : en
Publisher: ICA International Communication Association Annual Conference Theme Book Series
Release Date : 2015
Communication And The Good Life written by Hua Wang and has been published by ICA International Communication Association Annual Conference Theme Book Series this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Communication categories.
What is a «good life» and how can it be achieved? In this volume, communication scholars and media experts explore these fundamental questions about human existence and aspiration in terms of what a «good life» might look like in a contemporary, mediatized society. While in many ways a mediatized society brings us closer to some version of the «good life», it also leads us away from it. The affordances of new technologies seem to have shifted, for many, from an opportunity to an obligation. Rather than choosing when and where to be connected to these larger networks of information and acquaintances, we feel we must be permanently available, thus losing the luxury of controlling our time and attention. This volume illuminates the complexity of our modern era, exploring how society can leverage exciting new opportunities whilst recognizing the complex challenges we face in a time of constant change. It helps us understand how we have come to this point and where we may be going so that we may study the opportunities and the dangers, the chances and the risks, that digital media pose in our quest for some version of «the good life».