Online Marketing Wie Kann Konsumentenverhalten Ber Verschiedene Kan Le Hinweg Erfasst Und Gemessen Werden
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Online Marketing Wie Kann Konsumentenverhalten Ber Verschiedene Kan Le Hinweg Erfasst Und Gemessen Werden
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Author : Isabell Stupak
language : de
Publisher: GRIN Verlag
Release Date : 2018-09-25
Online Marketing Wie Kann Konsumentenverhalten Ber Verschiedene Kan Le Hinweg Erfasst Und Gemessen Werden written by Isabell Stupak and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-25 with Business & Economics categories.
Bachelorarbeit aus dem Jahr 2015 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,7, Universität Bremen, Sprache: Deutsch, Abstract: Unternehmen sind bestrebt, das Verhalten ihrer Konsumenten zu erfassen und zu analysieren, um dieses Wissen gewinnbringend für sich zu nutzen. Im Internet lässt sich eine erhebliche Masse verfügbarer Daten sammeln, die aussagekräftige Informationen über das Verhalten beinhalten können. Beschrieben durch die Big Data Problematik, ergeben sich jedoch Schwierigkeiten, mit dieser Fülle an Benutzerdaten umzugehen. In dieser Arbeit wurde das Data Mining als Verfahren angewandt, um Daten zu strukturieren und so informative Muster und Zusammenhänge zu finden, die Aussagen über die Nutzergruppen zulassen. Die Arbeit gibt einen Überblick darüber, welche Kontaktpunkte im Hinblick auf die Aspekte des Konsumentenverhaltens besonders informativ sind und welche spezifischen Erkenntnisse über die Nutzer daraus abgeleitet werden können. Dabei wurden das Web Content Mining sowie das Web Usage Mining auf Online Shops, Social Media und Suchmaschinen angewandt. Anhand dessen konnten Rückschlüsse auf das Informationssuchverhalten, die Intention, die Adoption sowie die Evaluation der Nutzer gezogen werden. Die Anwendung des Web Content Mining bestätigte die Eignung des Social Media, das Word-of-Mouth-Verhalten der Konsumenten hinsichtlich des Unternehmens zu analysieren. Dahingegen erwies sich der Online Shop, durch Anwendung des Web Usage Mining, als geeigneter Kontaktpunkt, um Informationen über das Kaufverhalten sowie die Charakterisierung von Käufertypen zu erlangen. Die Kombination des Web Content Mining mit dem Web Usage Mining im Rahmen von Suchmaschinen, stellte die Eignung dieses Kanals hinsichtlich der Analyse des Informationssuchverhaltens sowie der Intention der Nutzer dar.
Cellular Convergence And The Death Of Privacy
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Author : Professor Stephen B. Wicker
language : en
Publisher: Oxford University Press
Release Date : 2013-08-21
Cellular Convergence And The Death Of Privacy written by Professor Stephen B. Wicker and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08-21 with Law categories.
Cellular technology has always been a surveillance technology, but "cellular convergence" - the growing trend for all forms of communication to consolidate onto the cellular handset - has dramatically increased the impact of that surveillance. In Cellular Convergence and the Death of Privacy, Stephen Wicker explores this unprecedented threat to privacy from three distinct but overlapping perspectives: the technical, the legal, and the social. Professor Wicker first describes cellular technology and cellular surveillance using language accessible to non-specialists. He then examines current legislation and Supreme Court jurisprudence that form the framework for discussions about rights in the context of cellular surveillance. Lastly, he addresses the social impact of surveillance on individual users. The story he tells is one of a technology that is changing the face of politics and economics, but in ways that remain highly uncertain.
Integrated Communication
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Author : Esther Thorson
language : en
Publisher: Psychology Press
Release Date : 2013-06-17
Integrated Communication written by Esther Thorson and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-17 with Business & Economics categories.
Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers and professionals whose efforts focus on integrating the various persuasive tools of marketing. It goes beyond case studies of the use of integrated marketing to look at how integrated communication actually works on achieving optimal effects on the various audiences for products.
Location Systems
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Author : Anthony LaMarca
language : en
Publisher: Springer Nature
Release Date : 2022-06-01
Location Systems written by Anthony LaMarca and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-01 with Mathematics categories.
Advances in electronic location technology and the coming of age of mobile computing have opened the door for location-aware applications to permeate all aspects of everyday life. Location is at the core of a large number of high-value applications ranging from the life-and-death context of emergency response to serendipitous social meet-ups. For example, the market for GPS products and services alone is expected to grow to US$200 billion by 2015. Unfortunately, there is no single location technology that is good for every situation and exhibits high accuracy, low cost, and universal coverage. In fact, high accuracy and good coverage seldom coexist, and when they do, it comes at an extreme cost. Instead, the modern localization landscape is a kaleidoscope of location systems based on a multitude of different technologies including satellite, mobile telephony, 802.11, ultrasound, and infrared among others. This lecture introduces researchers and developers to the most popular technologies and systems for location estimation and the challenges and opportunities that accompany their use. For each technology, we discuss the history of its development, the various systems that are based on it, and their trade-offs and their effects on cost and performance. We also describe technology-independent algorithms that are commonly used to smooth streams of location estimates and improve the accuracy of object tracking. Finally, we provide an overview of the wide variety of application domains where location plays a key role, and discuss opportunities and new technologies on the horizon. Table of Contents: Introduction / The Global Positioning System / Infrared and Ultrasonic Systems / Location Esimation with 802.11 / Cellular-Based Systems / Other Approaches / Improving Localization Accuracy / Location-Based Applications and Services / Challenges and Opportunities / References
Strategic Human Resource Development
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Author : Matthias T. Meifert
language : en
Publisher: Springer Science & Business Media
Release Date : 2014-01-20
Strategic Human Resource Development written by Matthias T. Meifert and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-20 with Business & Economics categories.
In an era that has brought new and unexpected challenges for virtually every company, one would be hard-pressed to find any responsible manager who is not thinking about what the future will bring. In the wake of these challenges, strategic planning has moved from being the reserve of large corporations to becoming an essential need for even small and medium-sized enterprises. But what good is even the most convincing strategic concept if the company’s people are unwilling or unable to put it into practice? The key is to develop people, and to develop them not only for the work of today, but also for the challenges that the future holds. Strategic HR development has become a decisive force for the success of any business. This book, edited by Matthias T. Meifert, shows us which basic considerations we need to remember and what strategic HR development means in practice. Its interesting and vivid approach takes the reader on a tour of the eight stages of HR development, introduces the critical factors, and highlights many practical recommendations for strategic HR development practice in business.
Channel Partnerships
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Author : Robert Dow Buzzell
language : en
Publisher:
Release Date : 1994
Channel Partnerships written by Robert Dow Buzzell and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Manufacturing industries categories.
Mastering Customer Value Management
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Author : Ray Kordupleski
language : en
Publisher: Customer Value Management I
Release Date : 2003
Mastering Customer Value Management written by Ray Kordupleski and has been published by Customer Value Management I this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Consumer satisfaction categories.
There is an emerging art and science of customer value management that is proving its worth inincreased market share and shareholder value for the companies that practice it. Customer value management is about: choosing value (determining what customers really value and developing your value proposition ) delivering value (making sure business processes are aligned with value proposition) communicating value (educating the market on your value proposition)The concepts of customer value management and the practical tools that have been developed to support them are the subject of this book.
The Tqm Journal 23
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Author : Lars Witell
language : en
Publisher:
Release Date : 2011
The Tqm Journal 23 written by Lars Witell and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Electronic books categories.
This e-book discusses and contributes to the further development of the theory of attractive quality, often referred to as the Kano model. The theory of attractive quality was introduced to the Western world through the 1984 paper entitled OC Attractive Quality and Must-Be QualityOCO by Professor Noriaki Kano and his colleagues (Kano et al., 1984). This e-book aims to encourage research on the theory of attractive quality to enter a new phase of development. It especially calls for empirical investigations into the use and application of the Kano model and theoretical development of the theory of attractive quality. This e-book spans a wide range of topics, from further extensions of the Kano methodology and new approaches to the classification of quality attributes, to lifecycles of quality attributes and the theory of attractive quality."
Analytical Philosophy Of Technology
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Author : F. Rapp
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-12-06
Analytical Philosophy Of Technology written by F. Rapp and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Science categories.
Friedrich Rapp, in this magisterial and critical essay on technology, the complex human phenomenon that demands philosophy of science, philosophy of culture, moral insight, and historical sensi tivity for its understanding, writes modestly of the grave and ten tative situation in the philosophy of technology. Despite the pro found thinkers who have devoted time and imagination and ratio nal penetration, despite the massive literature now available, the varied and comparative viewpoints of political, analytic, despite metaphysical, cultural, even esthetic commitments, indeed despite the honest joining of historical and systematic methods of inves tigation, we are far from a satisfactory understanding of the joys and sorrows, the achievements and disappointments, of the tech nological saga of human societies. Professor Rapp has prepared this report on the philosophical understanding of technology for a troubled world; if ever philosophy were needed, it is in the prac tical attempt to find alternatives among technologies, to foresee dangers and opportunities, to choose with a sense of the possibil ity of fulfilling humane values. Emerson spoke of the scholar not as a specialist apart, but as 'Man thinking' and Rapp's essay so speaks to all of us, industrial world or third world, engineers or humanists, tired or energetic, fearful or optimistic.
Electronic Marketing And The Consumer
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Author : Robert A. Peterson
language : en
Publisher: SAGE Publications, Incorporated
Release Date : 1997-05-06
Electronic Marketing And The Consumer written by Robert A. Peterson and has been published by SAGE Publications, Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-05-06 with Business & Economics categories.
Creative marketers today visualize the importance that computer networks, television, radio, and cable will bring to the marketing world of the 21st century. While many electronic marketing applications--such as broadcast fax, telemarketing, and EDI--are well developed and understood in the context of business-to-business marketing, there is a gap in knowledge regarding the application of electronic marketing to consumers. Electronic Marketing and the Consumer fills that gap. Exceptionally comprehensive and current, this book includes a wide range of electronic marketing techniques, including direct response radio and television, and computers and the Internet. It also covers real-world cases and practical insights from the experiences of major consumer marketers such as Mary Kay Cosmetics and Dell Computer as well as expert advice on the future of electronic marketing and its likely impact on consumer behavior and society. Electronic Marketing and the Consumer is an invaluable resource for academics, researchers, and professionals in the fields of marketing, advertising, and communication technology.