Online Reputation Management In Destination And Hospitality
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Online Reputation Management In Destination And Hospitality
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Author : Riccardo Rialti
language : en
Publisher: Emerald Group Publishing
Release Date : 2023-02-09
Online Reputation Management In Destination And Hospitality written by Riccardo Rialti and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-02-09 with Business & Economics categories.
Online Reputation Management in Destination and Hospitality’s comprehensive collection of research decodifies the best practices existing in the market, developing innovative strategies for tourism, hospitality, and destination managers to tailor marketing communication strategies to attract attention and boost their reputation.
Tourism And Heritage Shaping Sustainable And Innovative Futures
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Author : Walter Leal Filho
language : en
Publisher: Springer Nature
Release Date : 2025-06-26
Tourism And Heritage Shaping Sustainable And Innovative Futures written by Walter Leal Filho and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-06-26 with Science categories.
This book brings together multidisciplinary contributions from various academic and professional backgrounds, addressing the challenges and opportunities of sustainable tourism. It focuses on diverse themes such as the management of intangible cultural heritage, responsible practices in the tourism sector, and technological innovations, including artificial intelligence. This book provides a comprehensive view of the sector through a variety of perspectives, taking into account environmental, social, economic, and legal aspects. This diversity allows for the exploration of complex issues such as the sustainable management of natural resources, the protection of tourists' personal data in a digital context, and partnerships between tourism actors and local communities for the preservation of cultural heritage. One key issue explored is the growing role of technology, including reflections on the use of artificial intelligence in combating tourism-related cybercrime. The contributions come from authors affiliated with a wide range of institutions, representing internationally renowned organizations from regions as diverse as Europe (Belgium, Lithuania, Latvia, Hungary, France, Italy, Portugal, Spain), as well as Turkey, Africa (Morocco), and Asia (China). This geographic and institutional diversity enriches the discussion on sustainable practices and innovations in the tourism sector, integrating both local and global perspectives. The accessibility of public spaces and leisure services for tourists, as well as market segmentation, are also discussed. This book stands out for its interdisciplinary approach, combining theory and practice to provide researchers, tourism professionals, policymakers, and heritage managers with innovative tools and strategies. It offers concrete and ethical solutions for the development of sustainable tourism that respects the cultural and natural values of territories, while addressing contemporary demands for social and environmental responsibility.
Optimizing Digital Solutions For Hyper Personalization In Tourism And Hospitality
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Author : Gustavo, Nuno
language : en
Publisher: IGI Global
Release Date : 2022-02-19
Optimizing Digital Solutions For Hyper Personalization In Tourism And Hospitality written by Gustavo, Nuno and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02-19 with Business & Economics categories.
As hyper-personalization has yet to be perfected, developing hyper-personalized strategies presents a critical challenge; due to this, optimizing hyper-personalization and designing new processes and business models takes center stage in tourism and hospitality to reach new levels of customer service and experience through the introduction and development of new solutions supported in the internet of things, software interfaces, artificial intelligence solutions, back-end and front-end management tools, and other emergent business intelligence strategies. Optimizing Digital Solutions for Hyper-Personalization in Tourism and Hospitality serves as an essential reference source that emphasizes the importance of hyper-personalization models, processes, strategies, and issues within tourism and hospitality fields with a particular focus on digital IT solutions. More than a simple starting point for a critical reflection on the state of the art of this sector, this book aims to contribute in an objective way to leveraging digital solutions to optimize the concept of hyper-personalization in the tourist experience. The content of this book covers research topics that include digital tourism and hospitality, consumer behavior, customer journey, and smart technologies and is ideal for professionals, executives, hotel managers, event coordinators, restaurateurs, travel agents, tour directors, policymakers, government officials, industry professionals, researchers, students, and academicians in the fields of tourism and hospitality management, marketing, and communications.
Consumer Behaviour In Hospitality And Tourism
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Author : Saloomeh Tabari
language : en
Publisher: Taylor & Francis
Release Date : 2024-10-30
Consumer Behaviour In Hospitality And Tourism written by Saloomeh Tabari and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-10-30 with Business & Economics categories.
This insightful and expert-led volume presents a holistic view of the latest, cutting-edge global research on trends and changes in consumer behaviour in hospitality and tourism, with focus on the effects of the COVID-19 pandemic and its impacts on purchase patterns within the industries. The COVID-19 pandemic has affected every aspect of consumer behaviour, including expenses, ways of shopping, eating, lifestyle, use of technology and individual decision-making processes. This volume presents a carefully selected and logically structured collection of chapters, which aim to identify the factors that influence these new purchase patterns and evaluate how managers, retailers and marketers can develop appropriate strategies that respond to these changes in the market going forward. This book explores the effects of multiple socio-economic factors on individual consumption behaviours and features an array of international case studies. This book is of pivotal interest for students, scholars and researchers interested in consumer behaviour within the tourism and hospitality industries, as well as providing a useful tool for professionals to develop appropriate strategies that meet the evolving needs of consumers in the market.
E Business New Challenges And Opportunities For Digital Enabled Intelligent Future
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Author : Yiliu Paul Tu
language : en
Publisher: Springer Nature
Release Date : 2024-05-22
E Business New Challenges And Opportunities For Digital Enabled Intelligent Future written by Yiliu Paul Tu and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-05-22 with Computers categories.
The three-volume set LNBIP 515, 516, 517 constitutes the refereed proceedings of the 23rd Wuhan International Conference, WHICEB 2024, which was held in Wuhan, China, in May 2024. The 109 full papers presented in these proceedings were carefully reviewed and selected from 354 submissions. They focus on cutting-edge research, solutions, and methodologies that leverage the Internet as a powerful tool for global commerce. This year’s theme is “New Challenges and Opportunities for a Digital-Enabled Intelligent Future”.
Contemporary Trends In Innovative Marketing Strategies
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Author : Barbosa, Belem
language : en
Publisher: IGI Global
Release Date : 2024-02-19
Contemporary Trends In Innovative Marketing Strategies written by Barbosa, Belem and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02-19 with Business & Economics categories.
In global commerce, marked by the relentless advance of digital technology, businesses find themselves constantly challenged to devise innovative and disruptive marketing strategies. Adapting to these changes is no longer a choice but a necessity. To thrive, companies must remain vigilant, updating their resources and adopting emerging trends with unwavering agility. Contemporary Trends in Innovative Marketing Strategies explores the demands and dynamics of modern marketing. This book is tailored to meet the needs of students, educators, and managers seeking a profound understanding of today's marketing trends. Firstly, the book delves deep into the current trends steering marketing innovation. It dissects the latest developments that are reshaping the marketing landscape, identifies pivotal trends, and elucidates their ramifications for businesses. Secondly, the book embarks on a journey to explore innovative marketing strategies engineered to confront contemporary business challenges and seize emerging opportunities. It unlocks novel approaches that adeptly cater to the market, providing insights into strategic frameworks, methodologies, and practices. Lastly, the book illustrates these concepts with real-world case studies, offering proof of innovative marketing's successful applications across diverse business sectors. These cases serve to inspire and demonstrate how innovative marketing strategies can be put into action, resulting in tangible outcomes. This book is designed for a diverse audience, including academics and students keen on exploring the latest trends in innovative marketing, educators searching for compelling case studies to enhance their teaching materials, and practitioners eager to bridge the gap between research and practical application in innovative marketing.
Tourism Destination Management
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Author : Manuel Rodríguez-Díaz
language : en
Publisher: MDPI
Release Date : 2019-09-18
Tourism Destination Management written by Manuel Rodríguez-Díaz and has been published by MDPI this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-18 with Business & Economics categories.
This book collected studies focused on the management of tourist destinations. Destinations are complex and adaptive systems, where the different elements that make them up have to be oriented towards achieving a common objective that improves the competitiveness of the destination. Five main lines of research on tourist destinations can be established: 1) the management, planning, and marketing of destinations, with special attention to the tourism supply chain, communication, and integral management; 2) the sustainability of resources and capabilities; 3) the renewal of destinations in order to update their offer and main resources to maintain competitiveness; 4) online reputation and communication through social media in order to create and enhance a strong brand image and customer loyalty; and 5) the application of new technologies in order to develop smart destinations. The book is made up of five research studies that focus on analyzing the transition towards a more circular tourist activity in hotels, image as a competitive factor of destinations, the value of cultural creativity, the coherence of online reputation, and the relationship between hotel prices and online reputation in different tourist destinations.
The Ai Revolution Driving Business Innovation And Research
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Author : Bahaa Awwad
language : en
Publisher: Springer Nature
Release Date : 2024-05-21
The Ai Revolution Driving Business Innovation And Research written by Bahaa Awwad and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-05-21 with Technology & Engineering categories.
This comprehensive book explores the transformative role of artificial intelligence (AI) in business innovation and research. It provides a solid foundation in AI technologies, such as machine learning, natural language processing, and computer vision, and examines how they reshape business models and revolutionize industries. The book highlights the strategic implications of AI in enhancing customer experience, optimizing operations, and enabling data-driven decision-making. It explores the integration of AI with emerging trends like IoT, blockchain, and cloud computing for innovation. The role of AI in advancing scientific discovery and academic research is also explored, addressing challenges and opportunities in AI-driven methodologies. Organizational and ethical dimensions of AI implementation are considered, including talent acquisition, skills development, and data governance. Real-world case studies showcase AI's transformative power across diverse industries. This forward-thinking guide equips academics, researchers, and business leaders with knowledge and insights to harness the potential of AI and contribute to innovation and research.
Reputation And Image Recovery For The Tourism Industry
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Author : Gabby Walters
language : en
Publisher: Goodfellow Publishers Ltd
Release Date : 2019-04-30
Reputation And Image Recovery For The Tourism Industry written by Gabby Walters and has been published by Goodfellow Publishers Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-30 with Business & Economics categories.
Crises and disasters that impact tourism can have extensive reputational implications for the organisations and destinations involved. This text uses real life cases studies to contextualise the relevant theories and unpacks examples of best practice to show how carefully managed response strategies can ensure the organisation’s future survival.
Handbook Of Research On Social Media Applications For The Tourism And Hospitality Sector
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Author : Ramos, Célia M.Q.
language : en
Publisher: IGI Global
Release Date : 2019-12-27
Handbook Of Research On Social Media Applications For The Tourism And Hospitality Sector written by Ramos, Célia M.Q. and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-12-27 with Business & Economics categories.
Tourists frequently rely on social networks to provide information about a product or destination as a decision support tool to make adequate decisions in the process of planning a trip. In this digital environment, tourists share their travel experiences, impressions, emotions, special moments, and opinions about an assortment of tourist services like hotels, restaurants, airlines, and car rental services, all of which contribute to the online reputation of a tourist destination. The Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector is a fundamental reference source that provides vital theoretical frameworks and the latest innovative empirical research findings of online social media in the tourism industry. While highlighting topics such as e-business, mobile marketing, and smart tourism, this publication explores user-generated content and the methods of mobile strategies. This book is ideally designed for tour developers, travel agents, restaurateurs, hotel management, tour directors, entrepreneurs, social media analysts, managers, industry professionals, academicians, researchers, and students.