Online Social Networks In Business Frameworks

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Online Social Networks In Business Frameworks

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Author : Sudhir Kumar Rathi
language : en
Publisher: John Wiley & Sons
Release Date : 2024-09-17

Online Social Networks In Business Frameworks written by Sudhir Kumar Rathi and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-09-17 with Business & Economics categories.

This book presents a vital method for companies to connect with potential clients andconsumers in the digital era of Online Social Networks (OSNs), utilizing the strengthof well-known social networks and AI to achieve success through fostering brandsupporters, generating leads, and enhancing customer interactions. There are currently 4.8 billion Online Social Network (OSN) users worldwide. Online Social Networks in Business Frameworks presents marketing through online social networks (OSNs), which is a potent method for companies of all sizes to connect with potential clients and consumers. If visitors are not on OSN sites like Facebook, Twitter, and LinkedIn, they are missing out on the fact that people discover, learn about, follow, and purchase from companies on OSNs. Excellent OSN advertising may help a company achieve amazing success by fostering committed brand supporters and even generating leads and revenue. A type of digital advertising known as social media marketing (SMM) makes use of the strength of well-known social networks to further advertise and establish branding objectives. Nevertheless, it goes beyond simply setting up company accounts and tweeting whenever visitors feel like it. Preserving and improving profiles means posting content that represents the company and draws in the right audience, such as images, videos, articles, and live videos, addressing comments, shares, and likes while keeping an eye on the reputation to create a brand network, and following and interacting with followers, clients, and influencers.

Online Social Networks In Business Frameworks

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Author : Sudhir Kumar Rathi
language : en
Publisher: John Wiley & Sons
Release Date : 2024-10-08

Online Social Networks In Business Frameworks written by Sudhir Kumar Rathi and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-10-08 with Business & Economics categories.

This book presents a vital method for companies to connect with potential clients andconsumers in the digital era of Online Social Networks (OSNs), utilizing the strengthof well-known social networks and AI to achieve success through fostering brandsupporters, generating leads, and enhancing customer interactions. There are currently 4.8 billion Online Social Network (OSN) users worldwide. Online Social Networks in Business Frameworks presents marketing through online social networks (OSNs), which is a potent method for companies of all sizes to connect with potential clients and consumers. If visitors are not on OSN sites like Facebook, Twitter, and LinkedIn, they are missing out on the fact that people discover, learn about, follow, and purchase from companies on OSNs. Excellent OSN advertising may help a company achieve amazing success by fostering committed brand supporters and even generating leads and revenue. A type of digital advertising known as social media marketing (SMM) makes use of the strength of well-known social networks to further advertise and establish branding objectives. Nevertheless, it goes beyond simply setting up company accounts and tweeting whenever visitors feel like it. Preserving and improving profiles means posting content that represents the company and draws in the right audience, such as images, videos, articles, and live videos, addressing comments, shares, and likes while keeping an eye on the reputation to create a brand network, and following and interacting with followers, clients, and influencers.

Digital And Social Media Marketing

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Author : Nripendra P. Rana
language : en
Publisher: Springer Nature
Release Date : 2019-11-11

Digital And Social Media Marketing written by Nripendra P. Rana and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-11 with Business & Economics categories.

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Child Protection Laws And Crime In The Digital Era

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Author : Rawat, Romil
language : en
Publisher: IGI Global
Release Date : 2025-07-17

Child Protection Laws And Crime In The Digital Era written by Rawat, Romil and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-07-17 with Law categories.

In the digital era, the protection of children becomes complex as technology enables new forms of exploitation and abuse. Online platforms, social media, and communication tools have created both opportunities and vulnerabilities, making it easier for predators to exploit minors. In response, child protection laws have rapidly evolved, with many countries enacting stricter regulations around digital content, data privacy, and the tech company responsibilities. However, challenges remain, including jurisdiction limitations, offender anonymity, and the rapid speed of technological development over policy and lawmaking. As cybercrimes against children rise, a strong legal framework combined with global cooperation, advanced digital forensics, and public awareness may safeguard future children's rights and well-being. Child Protection Laws and Crime in the Digital Era explores the effects of technology on digital policy and regulations. It examines new laws related to child protection and crimes associated with the rising usage of social media and digital technology. This book covers topics such as government and law, criminology, and childhood development, and is a useful resource for policymakers, government officials, engineers, sociologists, academicians, researchers, and scientists.

Integrating Interdisciplinary Research For Societal Well Being

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Author : Santosh Dhar
language : en
Publisher: Allied Publishers
Release Date : 2025-04-19

Integrating Interdisciplinary Research For Societal Well Being written by Santosh Dhar and has been published by Allied Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-04-19 with Social Science categories.

The conference book Integrating Interdisciplinary Research for Societal Well-Being embodies a powerful vision of tackling contemporary global challenges through collaborative, cross-disciplinary inquiry. This volume brings together an impressive range of research contributions spanning critical areas such as Technology, Health, Education, Environmental Sustainability, Renewable Energy, Artificial Intelligence, Data Privacy, Political Participation, and Deep Learning. It presents groundbreaking work on topics including green building integration with renewable energy, digital storytelling in education, women’s empowerment, forensic document preservation, wireless sensor networks, VANETs (Vehicular Ad-Hoc Networks), personal data protection, and fungal transformation for agricultural resilience. The book also explores forward-thinking concepts like the circular economy, climate change adaptation, biodiversity conservation, and social innovation. With a strong emphasis on ethical responsibility, innovation, and real-world application, this collection illustrates how interdisciplinary approaches can generate transformative solutions to complex societal problems. It reflects the shared goal of researchers to contribute meaningfully to sustainable and inclusive development. By bridging academic silos, this book encourages ongoing dialogue and collaboration among scholars, professionals, and policymakers. It serves not only as a record of the conference's intellectual contributions but also as an inspiration for future research initiatives aimed at enhancing societal well-being across diverse sectors. This volume is a vital resource for anyone committed to creating a better, more resilient world through interdisciplinary engagement.

Integrating Parental Consent And Child Engagement With Digital Protection Rules

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Author : Rawat, Romil
language : en
Publisher: IGI Global
Release Date : 2025-07-02

Integrating Parental Consent And Child Engagement With Digital Protection Rules written by Rawat, Romil and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-07-02 with Social Science categories.

Children’s safety on social media and online gaming platforms is a critical issue. Emerging technologies can be leveraged to monitor and mitigate online risks. Currently, however, there is insufficient parental control, inadequate detection of online threats, and a lack of cohesive legal frameworks across regions. However, the lack of standardized practices for parental consent and online safety expose children to increased digital risks. As the sophistication of online threats grows, including hidden agents and cross-border crimes, the need for effective protection measures has never been more urgent. These measures will help ensure that children's digital interactions are safe and protected from exploitation, harassment, and other online dangers. Integrating Parental Consent and Child Engagement With Digital Protection Rules aims to set a global standard for digital safety, particularly for children in social media and online gaming environments. It addresses the critical issue of children's safety on social media and online gaming platforms by integrating parental consent and child engagement with robust digital protection rules. Covering topics such as consent mechanisms, child behavior monitoring, and media narratives, this book is an excellent resource for policymakers, technology developers, parents, educators, law enforcement practitioners, researchers, professionals, scholars, academicians, and more.

Social Media Listening And Monitoring For Business Applications

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Author : Rao, N. Raghavendra
language : en
Publisher: IGI Global
Release Date : 2016-09-21

Social Media Listening And Monitoring For Business Applications written by Rao, N. Raghavendra and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-21 with Computers categories.

Social Media has transformed the ways in which individuals keep in touch with family and friends. Likewise, businesses have identified the profound opportunities present for customer engagement and understanding through the massive data available on social media channels, in addition to the customer reach of such sites. Social Media Listening and Monitoring for Business Applications explores research-based solutions for businesses of all types interested in an understanding of emerging concepts and technologies for engaging customers online. Providing insight into the currently available social media tools and practices for various business applications, this publication is an essential resource for business professionals, graduate-level students, technology developers, and researchers.

The Social Network Business Plan

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Author : David Silver
language : en
Publisher: John Wiley and Sons
Release Date : 2009-03-23

The Social Network Business Plan written by David Silver and has been published by John Wiley and Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-03-23 with Business & Economics categories.

All of us know that users of the Web do not read advertisements on the websites we visit, yet the online communities are emerging as the next great media rely solely on this method to produce revenue. In The Social Network Business Plan, social network expert, David Silver presents and explains 18 cutting-edge methods to create revenue for social network websites--none of which are advertising. He also predicts the demise of seemingly successful online communities such as MySpace and Facebook that rely on advertising as non-sustainable modalities. Silver describes and explains that in the future new products and services will be introduced, talked about, rated, reviewed and recommended - or killed - by online communities. One example of the 18 new revenue channels that online communities are adopting is the sale to vendors of anonymized conversations of the community members concerning those vendors' products or services. Another example is online communities who partner with the internet providers to receive payment when a particular online community's information is downloaded usinf that providers service. The other sixteen revenue channels are equally head-turning! Silver is the only angel investor, operating down where the rubber meets the road, who is investing in online communities in their infancy, and writing about which ones will win and which ones will fail.

Harnessing Social Media As A Knowledge Management Tool

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Author : Chugh, Ritesh
language : en
Publisher: IGI Global
Release Date : 2016-07-13

Harnessing Social Media As A Knowledge Management Tool written by Chugh, Ritesh and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-07-13 with Business & Economics categories.

Knowledge is a valuable resource that must be managed well for any organization to thrive. Proper knowledge management practices can improve business processes by creating value, however, the available tools meant to aid in the creation, collection, and storage of information have drastically changed since the emergence of social media. By using this collaborative online application for engaging with information, organizations are able to precisely disseminate knowledge to the correct audience. Harnessing Social Media as a Knowledge Management Tool explores the usage of social media in managing knowledge from multiple dimensions highlighting the benefits, opportunities and challenges that are encountered in using and implementing social media. This publication endeavors to provide a thorough insight into the role of social media in knowledge management from both an organizational and individualistic perspective. This book elucidates emerging strategies perfect for policy makers, managers, advertisers, academics, students, and organizations who wish to effectively manage knowledge through social media.

Strategic Uses Of Social Media For Improved Customer Retention

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Author : Al-Rabayah, Wafaa
language : en
Publisher: IGI Global
Release Date : 2016-11-09

Strategic Uses Of Social Media For Improved Customer Retention written by Al-Rabayah, Wafaa and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-09 with Business & Economics categories.

Social networking venues have increased significantly in popularity in recent years. When utilized properly, these networks can offer many advantages within business contexts. Strategic Uses of Social Media for Improved Customer Retention is a pivotal reference source for the latest scholarly research on the implementation of online social networks in modern businesses and examines how such networks allow for a better understanding of clients and customers. Highlighting theoretical concepts, empirical case studies, and critical analyses, this book is ideally designed for researchers, practitioners, professionals, and upper-level students interested in improving and maintaining customer relationships.